
Jan 28, 2022
Technology continues to evolve at mind-boggling speed, as the world becomes increasingly digital and attendees demand more engaging and creative ways to connect both in person and online. We checked in with four industry leaders to get their take on 2022 event tech trends: Julius Solaris, vice president of marketing strategy, events, Hopin; Cathy Song Novelli, senior vice president, marketing and communications, Hubilo; Josh Hotsenpiller, CEO, JUNO; and Sarah Soliman, president and CEO, Soliman Productions. Read on for their valuable insights!
Julius Solaris
1. Data to drive… more

Jan 21, 2022
Digitell, a leading virtual and hybrid event platform and full-service production company, has been purchased by BroadcastMed, a healthcare intelligence company specializing in groundbreaking clinical content for healthcare professionals.
Both companies have longstanding reputations in their respective spaces. Digitell has been an innovative trailblazer in digital events for the past 14 years and was named Best Hybrid Event Platform/Production Over 1,000 Attendees at the 2021 Event Tech Live Awards. BroadcastMed was the first company in the world to live-stream surgeries, and its many… more

Jan 14, 2022
If you asked Tony Salah what he was most passionate about when he started his career, business and technology would have topped the list, considering his degree in electrical engineering along with an MBA from Harvard. Fast forward several years when a family health issue arose, and he suddenly became laser-focused on the inefficiencies within the healthcare system and wellness as tool to prevent illness.
“It became deeply meaningful to me and ignited my passion to combine my technology and business background with the health and wellness space,” Salah said. “I saw so much need and so many… more

Jan 12, 2022
Trade Show News Network is excited to unveil the launch of the Trade Show Talk Podcast, featuring well-known events industry podcast host Megan Powers of Powers of Marketing.
The first episode of Trade Show Talk now is available HERE and will publish every 2nd and 4th Thursday of the month.
This month’s theme is centered around community, and the inaugural podcast features a conversation with Meredith Rollins, Chief Community Officer at PCMA, who talks with Powers about how PCMA is embracing the 365-year-round approach to its community.
The next episode will feature a conversation with… more

Jan 07, 2022
Two of the biggest names in event tech, MeetingPlay and Aventri, have tied the knot, creating an industry powerhouse that aims to provide an innovative, full-lifecycle event planning and management solution.
In conjunction with the merger, the company, now known as MeetingPlay and Aventri with plans to eventually rebrand with a new name, received a growth equity investment from Sunstone Partners and Camden Partners and named Eric Lochner its new CEO. With more than 25 years of experience in building technology and technology-enabled services companies, Lochner has a solid record of mergers… more

Dec 29, 2021
Following the surge in online events that has swept the industry since the pandemic started, the Professional Convention Management Association (PCMA) and networking platform AC Forum have unveiled Digital Events Outlook: Insights, Behaviours, Best Practices. Funded by the PCMA Foundation, the report aims to demystify key myths about digital events and provide event organizers with a checklist for planning them in the future.
The release of the research findings coincides with a two-year strategic partnership between PCMA and AC Forum that is intended to strengthen both organizations through… more

Dec 17, 2021
As part of its evolving lineup of innovative technology solutions, Maritz Global Events gave attendees at the recent IAEE Expo! Expo! show in Philadelphia a sneak peek of its new First Person Experiences initiative. The new technology is designed to increase return on investment for event organizers through a digital replica of a trade show, product launch or other event experience.
First Person Experiences extends the value of a live event, increases audience reach and creates incremental revenue, according to Aaron Dorsey, vice president of product management for Maritz Global Events.
“… more

Dec 10, 2021
Event experience leader Bizzabo recently acquired two new companies, Klik and TeeVid, and debuted the Ultimate Video Production Suite to further invest in innovative, experiential technology for virtual, hybrid and in-person events.
Klik is a pioneer of smart wearables technology to power onsite experiences at live events. Its technology helps event professionals elevate and measure attendee engagement, participation, and networking.
Bizzabo believes event organizers have established appetites for the rich behavioral and intent data that virtual events have captured for the past 18… more

Dec 03, 2021
New tech solutions for events of all types continue to rapidly take shape in the industry, from platform upgrades and additions to mobile apps and measurement tools. Check out some of the latest new developments.
Bizzabo
Bizzabo recently launched its Event Experience category and Event Experience Operating System (OS) to help companies “future-proof” events for a hybrid world.
The Experience OS, built from the ground up to lead the new category of Event experience was designed to give event organizers the tools they need to deliver personalized experiences, create magical moments that… more

Oct 22, 2021
Event technology is continuing to evolve at record speed, with new tools and platforms significantly improving the experience for organizers and attendees. Here are some of the most recent developments.
Hubilo
Virtual event platform Hubilo has secured $125 million in Series B funding from Alkeon Capital, Lightspeed Venture Partners and Balderton Capital, bringing the company’s total funding to $153 million. The new investment will allow Hubilo to expand its global footprint, build out new functionalities and deliver on its product vision for the future of events.
“The potential ahead of… more
Partner Voices

Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.