UFI Connects - Data
Jul 19, 2021
Prompted by a previous panel with four digital event platform CEOs held June 10 during UFI, The Global Association for the Exhibition Industry’s European Conference, in which eyebrows were raised when it was mentioned that digital event platforms owned customer data, UFI hosted a new panel to debate the issue last week with five top trade show organizing companies. Held July 15 online, the "Data Ownership an Organisers Perspective" panel was moderated by trade show journalist Danica Tormohlen, with panelists Tarsus Group CEO Douglas Emslie, Emerald CEO Herve Sedky and Clarion Events’… more
Jul 14, 2021
A former eighth grade math teacher, Erica Bishaf is used to trying to quiet a loud room while trying to make equations add up to grand totals. Little did she know that experience, practically a lifetime ago, was a preliminary course to founding her own company. Campfire Social, launched in March by the Chicago-based Bishaf, is designed to maximize the value of associations. Described as a social networking site meets SaaS e-commerce platform, it is based upon the idea that many associations are not using their vast potential to monetize connections and build bigger and better networks.… more
Associations Catering to Event Professionals Prep for August Reunions
Jul 08, 2021
Many of the hospitality professionals providing services to events during the pandemic are eagerly awaiting a chance to convene with their peers. In August, two such shows catering to some of the hardest hit industries resume in-person gatherings. Rather than look back upon the unchangeable past, both are assembling with eyes toward a productive and positive future. Here, we preview the National Association for Catering and Events Experience Conference, Aug. 1-4 at the Bellagio Resort and Casino in Las Vegas, and the AAHOA Convention & Trade Show, Aug. 3-6 in Dallas. NACE Experience… more
The Future of Trade Shows, Part I
Jun 29, 2021
David Stevens, director of global events and field marketing at Alation, knows a thing or two about planning events. So when Alation was recently evaluating purchasing a booth at a trade show this November in California, his Spidey-sense went off. There were no backup plans should COVID-19 have an unexpected surge or another circumstance forced a cancellation. A digital component was not mentioned because there isn’t one. When he pressed about contingencies, Stevens was told the group would figure it out if they had to. “There’s this arrogance that events are back,” Stevens said. “They are… more
The Future of Trade Shows, Part II
Jul 05, 2021
A walk down memory lane might do some good when pondering the road ahead for trade shows. Channing Muller, a public relations specialist in the events industry, thinks back to her days playing SimCity when it first emerged in the 1990s. She wasn’t alone. The game in which players created their own environment, filled with different zones, and then explored it for hours at a time, captivated millions on the internet. “Now people can do that for business,” said Muller. Intrado Digital Media President Ben Chodor, meanwhile, turns to the times he’d watch the big screen at the 92nd Street YMCA… more
Jun 30, 2021
Like many key aspects of events, food and beverage is having a moment of adaptation as the industry looks to a post-COVID future. For example, buffets aren’t gone completely, but they will look a little different for a while, with health and safety expected to remain a major concern at events for the foreseeable future. But pandemic or no pandemic, F&B remains one of the most discussed aspects of an event, according to Tracy Stuckrath, chief connection officer at Thrive Meetings & Events. She believes that smart planning can help planners turn a complicated event feature into a golden… more
Jun 25, 2021
Organizations far and wide are celebrating Pride Month by showing their support for the LGBT+ community through awareness-raising efforts, fostering more diverse and inclusive cultures and supporting progressive change. But for the LGBT Meeting Professionals Association, Pride is a year-round effort to change minds, hearts and attitudes. As the only organization solely committed to connecting, advancing and empowering the LGBT+ meeting professional community, the LGBT MPA works to represent and uplift LGBT voices, educate the industry on a broad range of topics pertaining to inclusion and… more
Events Industry Sounds the Alarm Over Sluggish Business Travel
Jun 17, 2021
Business travel appears to be still stuck in quarantine as Americans begin returning to pre-pandemic levels for vacations and road trips. If this trend continues, meetings and events may not see a full recovery from COVID-19 until 2023 or 2024. Trying to jumpstart a sluggish re-awakening, the U.S. Travel Association issued bleak warnings about the impact that weakened business travel could have on the whole country. As part of the “Let’s Meet There” campaign, USTA has partnered with Ohio State University to develop what they hope to be universal standards for meeting safely.  The lack of… more
Michael Duck Named Incoming 2022-23 UFI President
Jun 14, 2021
Michael Duck, executive vice president for commercial development at Informa Markets and Informa Group, is the president-elect for UFI, the global association for the exhibitions industry. The role, spanning 2022-2023, will become official at the conclusion of the 88th UFI Global Congress, set for Nov. 3-6, 2021 in Rotterdam, The Netherlands. As incoming president, Michael Duck will work closely with the president and outgoing president as part of the trio managing UFI at the highest level. The group’s primary mission is to help UFI to continue to connect, support and promote the exhibition… more
Trade Shows to Watch as Comeback Gears Up
May 28, 2021
Fittingly, World of Concrete in Las Vegas will signal the return of trade shows as we know them. After all, the event organizers are looking to build a foundation of safety measures and business development in executing trade shows that remind the world of just how valuable meeting in-person can be. While Surf Expo and other shows have drawn applause for operating during the pandemic, the schedule gets decidedly more crowded starting in June. Las Vegas will be fully open and other destinations will not be far behind. Buoyed by vaccination progress, a precipitous drop in COVID-19 cases and… more

Partner Voices

Now, you’ll be able to seamlessly connect your virtual and in-person audiences and deliver enterprise-grade, fully integrated hybrid events - without the need to manage multiple vendors. The return of face-to-face experiences will raise questions about how to create the best blended event that combines in-person and virtual elements.