Mar 13, 2023
The story of how Laura Purdy found a career in the exhibitions and meetings industry will be a familiar one for many event professionals: she fell into it – and never left. While in the process of building a marketing and retail management career at a prestigious commercial real estate firm in Toronto, Canada, Purdy had the chance to participate in new business development projects, including responding to RFPs for management contracts for global commercial real estate properties.
One of those projects was for The National Trade Centre (now Enercare Centre), which was under construction at… more
Mar 07, 2023
The steady influx of new hires and promotions continues as trade shows move full steam ahead in 2023. Take a look at who’s landing new career opportunities or moving up the ladder at event-related organizations across the U.S. and abroad!
ASM Global
Global venue management and event strategy leader ASM Global has appointed 20-year San Francisco travel and convention veteran Leonie Patrick as the new general manager for the George R. Moscone Convention Center in San Francisco.
In her new role, Patrick will work closely with ASM Global to continue attracting business to San Francisco’s… more
Mar 06, 2023
Oftentimes, the careers we imagine for ourselves as children aren’t necessarily what we end up pursuing as adults. Ask Phil Evans about his path into the culinary arts and he’ll tell you a similar story.
“My parents were the driving force for me to get into the culinary industry,” Evans explains. “I actually wanted to be a schoolteacher, but I grew up in the kitchen cooking with my grandmother and then my mother, so it came to me naturally. I inevitably fell in love with cooking.”
Now, as executive chef at Sodexo Live!, Evans boasts an extensive background in fine dining, catering and… more
Mar 01, 2023
Pre-teen girls certainly have a lot of things on their minds but hatching a business—let alone brainstorming best marketing practices for its success—ordinarily aren’t some of them. Cathy Schlosberg, however, was an extraordinary girl, and those were the exact thoughts swirling through her 12-year-old brain when she and her brother came up with the idea to launch a catering business servicing events for their parents and parents’ friends.
“That’s where my career in marketing and hospitality began,” Schlosberg said of the catering operation in her hometown of Framingham, Mass. “We called… more
Feb 24, 2023
Taking place each February, Black History Month is an ideal time to honor and celebrate the achievements of Black people in the events industry and beyond and renew our commitment to continue fostering diversity, equity and inclusion (DEI).
TSNN checked in with six industry leaders to find out how their organizations support the Black community and get their advice on championing DEI.
Desirée Knight, Senior Director, Meetings and Events, American Psychological Association; 2023 Chair of the Professional Convention Management Association (PCMA)
What tips would you share with fellow event… more
Feb 20, 2023
Following an incredibly challenging period of unprecedented, pandemic-inflicted hardships, the hotel industry is making promising strides toward recovery. According to the American Hotel & Lodging Association’s 2023 State of the Hotel Industry Report, this resilient industry is projected to surpass pre-pandemic levels of demand, nominal room revenue and state and local tax revenue this year, while moving closer to other key 2019 performance metrics. However, with economic concerns such as inflation and borrowing costs, and operational challenges such as staffing shortages rising to the… more
Feb 01, 2023
Peter Nathan, founder of the Society of Independent Show Organizers (SISO) and international trade show trailblazer, passed away on Jan. 28 at 89. He spent nearly 60 years working in the exhibitions, conferences and events industry and left an indelible mark in the lives of event professionals and the industry at large along the way.
After graduating from University of Connecticut, Nathan served in the U.S. Marine Corps, attaining the rank of captain. After leaving the military, he joined Clapp & Poliak and is credited for organizing the first U.S. events in the former Soviet Union and… more
Feb 14, 2023
The trade show industry appears to be demonstrating a positive outlook for the year ahead as event-related organizations across the U.S. announce a slew of new hires and an array of promotions at the executive level. Check them out!
Freeman
Global events leader Freeman recently promoted 25-year team member Chris Schimek to COO, event and exhibit operations, responsible for all event and exhibit operations across North America.
In his new role, Schimek will provide leadership and strategic direction for regional warehouse operations and local event logistics at venues, graphics… more
Jan 31, 2023
It’s that time of year again when we in the business world focus on setting new goals and intentions to set ourselves up for a successful year ahead. The same goes for exhibiting companies, many of which may be seeking to kick off 2023 with a fresh brand identity to amplify their presence on the trade show floor. But what if you’re one of those companies that can’t afford a complete rebrand just yet?
Consider a brand refresh instead, suggests Wendy Gibson, chief marketing officer for Skyline Exhibits, a trade show exhibit builder known for creating award-winning trade show experiences… more
Jan 30, 2023
The trade show industry is moving full steam ahead into the new year with strong hiring and promoting momentum that appears to defy national concerns of a looming economic recession. Here’s all the latest people news you need to know!
Smithbucklin
Association management company Smithbucklin has launched a new network-based organizational structure and leadership role designed to serve the dynamic and emerging needs of the association marketplace. As part of the structure, Jim McNeil has been appointed president of the company’s association management business, responsible for advancing… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.