Nov 18, 2020
From presidents and board of directors to fine-cuisine-minded appointments in the Midwest, here’s the latest news about professionals in the trade show industry that you need to know. Fernando Fischer was named president of Reed Exhibitions Americas on Nov. 11. Previously CEO of Reed Exhibitions Brazil for three years, he had joined Reed Exhibitions as U.S. president in January this year. In his new role, Fernando continues to directly lead the company's operation in the United States and adds Latin America under his regional management, where he has Claudio Della Nina, managing director of… more
Nov 09, 2020
If you missed Weeks 1, 2 or 3, start here to learn why event professionals need a personal brand in the first place. Then, read this to discover how to build your brand foundation and go here to learn what should be on your website. Last week, Natasa Djukanovic briefly mentioned the value of being consistent and service-focused in your content strategy. Today, we’ll dive in deeper on the topic of creating content for your personal brand with Hannah Nieves, principal and founder of her eponymous New York-based consulting firm for marketing, branding and PR. A key point to keep in mind: When… more
Nov 05, 2020
If you missed Weeks 1 or 2, start here to learn why event pros need a personal brand in the first place, then read this to discover how to build your brand foundation. You’ve set the stage for crafting your personal brand on the Internet, and now it’s time to execute. It’s important to remember that creating a personal brand takes time and effort, so consider it a long-term solution that will help you to yield the results you’re after — rather than a quick fix for a lay-off or furlough situation. To create a successful personal brand online, you should be two things: consistent and service… more
Oct 28, 2020
If you missed Week 1, start here to learn why event professionals need a personal brand in the first place. Last week, we learned that a personal brand is not something you create; it’s something you already have—and it’s up to you to control the message. In the second week of our four-part series on personal branding, TSNN talked with Jessica Zweig, a personal branding expert and CEO and founder of SimplyBe agency in Chicago, on how to build your brand foundation: i.e., how to define and cultivate the vision, mission and message behind your personal brand. Zweig, who founded her company in… more
Oct 20, 2020
If you think cultivating a personal brand is self-centered and self-serving, think again. Amidst the ongoing global pandemic, there’s never been a more important time to present yourself boldly and accurately online. In this four-week series, TSNN will feature four articles focused on personal branding: why it’s important, how to shape your existing assets into your brand, building the pillars of your brand foundation and creating a content strategy around your brand. Whether you’ve been furloughed or laid off during the pandemic and are searching for something new, are still employed by your… more
Oct 19, 2020
While we at TSNN have been working hard to provide a balanced view of how the trade show industry has been faring during COVID-19 — highlighting the positive alongside the negative news — we also believe that much can be learned from our industry leaders during this challenging time. That’s why we’ve launched “Straight Talk,” a new interview series that will explore both the business and human side of the pandemic through the experiences and guidance of event industry executives. Like most exhibition industry professionals these days, Yancy Weinrich has been doing her best to adjust and… more
Oct 08, 2020
From appointments to awards to new hires and promotions, this fall is keeping us on our toes for people announcements. Take a look: Meetings Mean Business Coalition unanimously selected Michael Massari, chief sales officer for Caesars Entertainment, as its next co-chair in September. Effective January 2021, he will join Fred Dixon, president and CEO of NYC & Company, in guiding the coalition and the meetings industry through the continued recovery from the pandemic. PCMA has appointed Bruce MacMillan to the position of chief operating officer, effective Sept. 2. He was previously the… more
People
Aug 21, 2020
New appointments, promotions and awards have kept leading industry names in the news this summer, despite the ongoing pandemic continuing to make deep impacts on events. Take a look at some positive news: Susan Schwartz was named IAEE’s 2020 Legend of the Industry on Aug. 7. Each year, this award is selected from IAEE members who’ve made remarkable contributions in innovation and leadership. Schwartz is managing director and co-founder of ConvExx, an independent exhibition management company in Henderson, Nevada. Global Business Travel Association (GBTA) named Dave Hilfman the organization’… more
Derrick Johnson
Jul 13, 2020
Derrick Johnson, director of event strategy at Talley Management Group, has been appointed to a newly created role of chief diversity officer at the New Jersey-based company. In this new dual position, he’s at the forefront of two of today’s top issues in the event industry: the increasing digital events due to COVID-19 and the push for more diversity and inclusion coming out of the Black Lives Matter protests. In addition to his work at TMG, Johnson is on the PCMA board and facilitates their Digital Event Strategist Certification Course. Most recently, he was named board chair for the LGBT… more
Jun 25, 2020
While this summer’s hiring news isn’t as busy as in other years, companies in the events industry are expanding where they can to help gain a cutting edge for events as they begin to return. Here’s the latest news. - - - - - On June 22, Meet AC, Atlantic City’s group sales and marketing organization, named industry veteran Larry Sieg as its new president and CEO. He replaces Jim Wood, who departed the agency at the end of 2019. Bringing nearly three decades of tourism, sales and hospitality experience to his new role, Sieg will officially take the reins on July 13. "Being someone who lives… more

Partner Voices

As event professionals and destinations adjust,  adapt and evolve in these uncharted waters,  it is imperative that substantial resources be put in place for all of the people responsible for planning and executing tradeshows and expositions.   At Mohegan Sun we have built an industry-leading COVID-19 Resource Center,  with a combination of pictures from recent successful events held since our reopening on June 1st,  along with several easy to share,  downloadable documents such as our Operati