Jon Taffer on How to “Rescue” Trade Shows
Feb 24, 2021
When Jon Taffer ran the Nightclub & Bar Show, his biggest fear was that an exhibiting company would skip a year. That exhibitor would then have the opportunity to see if it could succeed without that event. If so, they might never return. In 2020, “Everyone skipped the year,” said Taffer, who remains the event’s chairman. In the downtime since the pandemic changed work patterns and put many trade shows and conferences on hold, the world learned to work differently. There might not be any coming back, either, if event organizers are not careful. “The technology industry is working hard to… more
Feb 18, 2021
Like many trade show industry professionals, Marie Browne didn’t plan to pursue a career in events, she “fell into” it. After earning a masters degree in business administration and taking a job as director of membership and events at a business development organization, she quickly realized that the events component was the most significant part of her role — and that she had a knack for it. As if by fate, Browne’s subsequent career choices continued to land her more firmly in the events world, with a focus on connecting businesses and people.  Now, as group vice president for Reed… more
Julius Solaris Joins Swapcard as Head of Engagement
Feb 17, 2021
Swapcard announced on Wednesday that events industry leader Julius Solaris has joined its team as head of engagement. With more than 15 years of experience in event management, long standing relationships with some of the world’s most respected brands and deep knowledge of the global events industry, Solaris was a clear choice for the role, according to Swapcard.  Prior to joining Swapcard, he served as founder and editor-in-chief of EventMB, a respected resource on event technology, where he operated at the forefront of the event app revolution, integrating social media with both live and… more
Tech Giants: Intrado President Ben Chodor on the Next Virtual Reality
Feb 15, 2021
It’s noon on a Wednesday (somewhere) when Intrado Digital Media President Ben Chodor jumps on a Zoom call. There is no ballgame to catch, rush hour to beat or train to hop on. Gone are the days of the easy excuses to take a break from work. Chodor is, for better or worse, available 24 hours a day, seven days a week. On the bright side, Intrado employs 1,500 workers in 17 countries. The flexibility to meet with a team across multiple time zones has distinct advantages. It allows for more brainstorming sessions, which, in turn, facilitates innovation. Given Intrado’s crucial role in advancing… more
Feb 09, 2021
A slew of new hires and promotions at event-related organizations are a positive sign of growing confidence in the resurgence of the trade shows and events industry this year. Check them out:   UFI, the Global Association of the Exhibition Industry, has tapped Marie-Laure Bellon to serve as its next COO, effective March 1. She will work out of the organization’s Paris headquarters. Bellon is currently the CEO and general manager of French exhibition organizer Eurovet, a trade show organizer for lingerie and swimwear, and a subsidiary of Comexposium and the French Knitting and Lingerie… more
Cleo Battle To Succeed Louisville Tourism President and CEO Karen Williams
Jan 29, 2021
Louisville Tourism is about to get a new president and CEO. Cleo Battle, the CVB’s current chief operating officer, will assume his new role upon the forthcoming retirement of current president and CEO Karen Williams, who will close out her 30-year tenure at Louisville Tourism June 30.   This is Battle’s second time filling Williams’ shoes. The 34-year hospitality veteran was appointed executive vice president in 2013 before being named COO in 2019.  Prior to coming to Louisville, Battle spent 12 years as vice president of sales and services for the Richmond Convention & Visitors Bureau… more
Jan 21, 2021
Twenty-eight-year industry veteran David Audrain is a who’s who of the trade show industry. Besides serving as president of Clarion Events North America and Messe Frankfurt NA, Audrain has held executive and senior positions at ConvExx, Advanstar, Hanley-Wood and Miller Freeman during the course of his storied career. Under his skilled leadership, top shows including MAGIC, SEMA Show and SURFACES achieved strong growth and success.  When he’s not leading up Exposition Development Company (ExpoDevCo), a trade show production and management company he launched in 2012 with his business partner… more
Jan 20, 2021
Roger Shashoua, the founder of U.K.-based ITE Group - now called Hyve Group and run my Roger’s son Mark – has passed away. Hyve Group released the following statement about Roger’s passing: “Roger was a titan of our industry. The pioneering work he did throughout his lifetime not only helped to shape this business and the wider exhibition industry, but also marked some of the first steps towards a more connected world as the 70s presented a turning point for globalisation.” “As markets began to open, he spotted an opportunity to create a series of businesses in emerging economies, starting… more
Jan 12, 2021
Las Vegas Sands Chairman and Chief Executive Officer Sheldon G. Adelson passed away Monday evening after a two-year battle with non-Hodgkin’s lymphoma. He was 87. Known as one of the most successful luxury resort developers and transformational figures in Las Vegas history, Adelson founded Las Vegas Sands Corp in 1988. Under his leadership, the company innovated the successful integrated resort and convention center development model that has since become a staple in the Las Vegas resort industry, and one that has been replicated in other leading destinations. Said his wife, Dr. Miriam… more
Jan 07, 2021
As the trade show industry rings in a new year, several event and event-related organizations have made big promotions and added new team members as they prepare for brighter and busier 2021.  The Greater Oklahoma City Chamber has named Zac Craig president of the Oklahoma City Convention and Visitors Bureau. Craig comes to the position after more than 11 years with Omni Hotels & Resorts, where he most recently served as area director of sales and marketing and was based in Atlanta.  Craig replaces Mike Carrier, who retired Sept. 30, 2020. He will begin his new position in February. “… more

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An all-in-one technology partner Going hybrid using Swapcard's platform means you can do everything in one place. Registration, communication, live streaming, networking for on-site and online attendees, audience engagement tools and full analytical tracking are just some of the hybrid features that'll make your event a success. Authentic meeting opportunities