Celebrating Black History Month 2025 With Clarion North America’s Melissa Montes
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Black History Month marks a significant moment to celebrate Black leaders in the event and trade show industries. It’s our mission to always spotlight the strategies, experiences, and insights of Black industry professionals—especially during a time when attacks on DEI programs have become prominent across business sectors.
Melissa K. Montes, vice president, Airport Experience News (AXN) and Womenswear in Nevada (WWIN), and diversity, equity and inclusion business (DEIB) lead at Clarion North America, is one leader who is committed to embedding DEI as a core value across business operations. In her role, Montes works directly with leadership teams to develop innovative programs designed to foster a more diverse, equitable, and inclusive workplace.
Montes shared with TSNN how she and her team are celebrating Black History Month this year, why celebrating diversity is vital in the trade show industry, how to create impactful DEI programs, and her ideal day off.
How are you and your team at Clarion North America celebrating Black History Month this year?
At Clarion, we’re always looking for ways to elevate diverse voices and Black History Month is a great opportunity to do just that. This year, we’re highlighting industry partners and allies through live sessions and spotlights, giving them a platform to share their insights and experiences. We’re also creating space for open conversations within our teams, encouraging ongoing learning and meaningful dialogue that extends well beyond February.
What are your thoughts about the state of DEI in the event industry—particularly when the Trump Administration and other organizations are eliminating their DEI initiatives?
DEI plays a vital role in ensuring diverse representation across genders, ethnicities, and abilities. Conversations around DEI help us recognize different perspectives and remove barriers that many people face—whether that’s neurodiverse individuals, those dealing with mental health challenges, veterans, caregivers, or people affected by ageism. We need to keep pushing for awareness and action because diverse representation benefits not just individuals but entire industries.
How is your team responding to and addressing the current backlash against DEI?
As DEIB Lead for Clarion, I’m proud to say we’re staying committed to the principles of DEI because they’re central to how we operate. This isn’t about checking a box—it’s about making sure diverse voices are heard, fostering a culture of inclusion, and ensuring equitable representation in the industries we serve.
To support that, we’ve created spaces for open and honest conversations, led by leadership, where our teams can share their perspectives and learn from each other. These discussions help us navigate challenges, stay connected, and keep moving forward with purpose. DEI remains an essential part of our identity and a driving force for positive change.
Why is celebrating diversity in this industry important—and why should it continue—regardless of the current political environment?
Diversity fuels creativity, innovation, and progress. When different perspectives come together, we get better ideas, stronger connections, and a more inclusive industry. As event professionals, we have a responsibility to make sure the spaces we create are welcoming and accessible to everyone. No matter what’s happening politically, prioritizing diversity ensures that our industry stays relevant, inclusive, and representative of the world we serve.
What is your advice for the next generation of Black leaders in the event industry?
I encourage the next generation of Black leaders to lead with authenticity and build strong connections with their teams. Great leadership comes from being genuine, listening, and creating an environment where people feel valued. Find ways to mentor and support the next generation—whether that’s guiding a young professional, opening doors for new talent, or simply being a visible presence that others can look up to. And always be an advocate for inclusion, making sure the spaces you influence are diverse, welcoming, and equitable. The impact of your leadership will shape the future of this industry.
What does a typical day off look like for you?
My ideal day off is all about balance. I love starting with a hot yoga class or a long walk to clear my head. Spending time with my “dogter,” Talula, and my partner, Myles, is a must—it’s my favorite way to recharge. I’m also a big reader, so you’ll often find me lost in a great novel. Cooking is another passion. I love experimenting in the kitchen, whether it’s trying a new recipe or putting my own spin on a classic dish.
What is one surprising quality or hobby you have that most people don’t know?
I’m a certified yoga teacher! I originally got into it for my own practice, but it became something I wanted to share with others. Yoga has been a game-changer for me—not just physically but also for mental clarity and emotional resilience. Teaching allows me to help others find a sense of calm, whether it’s through movement, breathwork, or simply taking a moment to pause.
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