TSNN Podcast: Trade Show Talk

Trade show TalkTrade Show News Network is excited to share our ‘Trade Show Talk’ podcast which features two episodes each month focusing on hot-button topics. Each episode kicks off with a news round up before host Megan Powers leads discussions with trade show and events industry leaders. If you'd like to be a guest or you have a topic to suggest that we cover, please let us know by emailing podcast@tsnn.com. If you would like to sponsor a podcast series, please contact jrice@tsnn.com 

Subscribe for all the latest episodes on Apple, Deezer and Spotify. 

Listen to all previous podcast episodes HERE

Current Episode - Ep. 24 - Reclaim Your Trade Show Through Relationships With Jefferson Davis

Since a lot of shows are still down between 20% and 40% in terms of NSF and exhibiting companies, reclaiming your show by focusing on exhibitor relationships and adding more value is a topic that is particularly on-point for the industry right now.

Our guests:

Jefferson Davis - President of Competitive Edge  www.compedgetraining.com
Jefferson has been serving the exposition industry since 1991 as a consultant, trainer and author. Jefferson brings a unique and in-depth experience and perspective on working with exposition producers and companies who exhibit at expos.

His focus with event producers is about helping them get, keep and grow relationships and revenue. With exhibitors, he helps them convert their exhibiting program from expensive appearances to productive, profitable investments. His client base reads like a “who is who” in the events industry, having worked with over 250 Association and for-profit show producersmany for 10, 15 and even more than 20 years. With exhibiting companies Jefferson has worked with, he’s been able to trace over $800 million in results from their exhibiting investments.

If there's one thing people will tell you about Jefferson is that he is extremely passionate about exhibit and event marketing, and he's results-focused and process-based.

Podcast Host: Megan Powers

Megan Powers

Megan Powers is a creator and strategist who thrives on driving conversations and helping people learn. She has spent the majority of her career working in meetings and events, primarily serving in planning, sales, and marketing roles. Working for software companies, in a venue, in event production, and then running her own marketing agency have all led her to this very satisfying point of her career. 
 
Megan has especially loved hosting and producing podcasts since 2016–she thrives on hearing stories and lessons from guests who get us all thinking in a different way. Her podcast Making a Marketer has been going strong since 2017, and she is delighted to be hosting Trade Show Talk for TSNN.

 

Thank you to our sponsors! 

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