TSNN Podcast: Trade Show Talk

Trade show TalkTrade Show News Network is excited to share our ‘Trade Show Talk’ podcast which features two episodes each month focusing on hot-button topics. Each episode kicks off with a news round up before host Danica Tormohlen leads discussions with trade show and events industry leaders. If you'd like to be a guest or you have a topic to suggest that we cover, please let us know by emailing podcast@tsnn.com. If you would like to sponsor a podcast series, please contact jrice@tsnn.com 

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Listen to all previous podcast episodes HERE

Ep. 50 – In Conversation with BlueHive Group President Caitlyn Correia

Caitlyn Correia joined Trade Show Talk to share her experience as President of BlueHive Group, a private, family-owned corporation that serves as the parent company for BlueHive Exhibits, Continental Woodcraft, Trigon Creative and Lime I&D Services. She’s held the position of president since 2021, but she got her start in the industry a number of years ago. She talked about growing up in the industry, as the third generation of a professional trade show family. Under her leadership, BlueHive is set to have its best year yet, serving 150 clients at 1,000 events across the globe in 2024. Last summer, the company expanded its operations by opening a facility in Las Vegas. As we prepare to head to the ExhibitorLIVE in Nashville, Correira gave us a sneak peek into BlueHive’s presence at the trade show (booth 339). 

 

Our guest

As the third generation of a professional trade show family, Caitlyn Correia has been in the industry all her life. Caitlyn was first exposed to the exhibit industry at age four when her father started bringing her to work at the family-owned business and continued to learn about and work in the family company during summer vacations as she grew. 

After graduating from Endicott College with a BS in Sports Management and an MBA, Caitlyn recognized her passions for working with people and brands and for bringing conceptual ideas and design to life with tangible experiences and event settings, and officially joined the BlueHive Group in a professional manner. 

During her years at BlueHive, Caitlyn has held a position in almost every department of the company; from the shop where exhibits and event structures are built, to accounting, account management and client services, and marketing. These roles submerged her in the day-to-day operations of the trade show world and the marketing industry, readying her for her current role as President of BlueHive Group and affiliate brand BlueHive Exhibits.

As President, Caitlyn oversees the daily operations of the entire BlueHive Group organization and affiliate brands. Along with the CEO, it’s her responsibility to ensure BlueHive Group is following its mission, policies, and procedures, keeping BlueHive relevant, competitive, corporately responsible and financially responsible, as well as supporting innovation and growth in BlueHive Group services and capabilities. Caitlyn is renowned for her keen attention to detail, flexibility to work with different aspects of the company and exceptional interpersonal skills. Her infectious smile is a mainstay of the Hive.

Her LinkedIn bio can be found here.

 

Podcast Host: Danica Tormohlen

danicaAn award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Content for Tarsus Group, which was recently acquired by Informa for $940 million. In her role, she oversees content for Trade Show News Network, Corporate Event News and Exhibit News Now. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event and exhibition industries.

Tormohlen currently serves as a board member for Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA and Large Show Roundtable — to name a few.

 

Thank you to our sponsor! 

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact