Nov 21, 2024
In a crowded trade show environment, it’s the booths that encourage hands-on interaction that truly capture attention. These spaces can turn attendees from passive observers into active participants, encouraging them to explore new products through VR or gamified experiences, or to create new memories and build brand affinity through creative challenges and other memorable moments.
Here, we’ve gathered 13 recent examples that showcased the power of interactivity to boost engagement, draw crowds, and leave lasting impressions. Get inspired by these smart ideas from brands like Reddit,… more
Sep 26, 2024
Making a big impact with a smaller exhibit space can be a formidable challenge. Recently, we discussed a solution for this challenge with MaryBeth Gieser, account director at Hamilton Exhibits, an experiential and event marketing agency with a 75-year legacy.
Our conversation centered around the iNTERFACEWARE booth at the HIMSS Global Health Conference & Exhibition, held March 11-15 at the Orange County Convention Center in Orlando, Fla.
The project exemplified a masterful balance of innovative design, digital integration, and strategic planning. Here are highlights from our… more
Sep 17, 2024
Public company Emerald has expanded its Sports and Outdoor portfolio with the addition of Glamping Show Americas (GSA), a media business that includes conferences, content and commerce for the luxury camping sector that is expected to increase at a compounded annual growth rate of 15.14% from 2023 to 2029, according to Arizton data.
Co-founded by trade show industry veteran David Korse, the six-year-old Glamping Show Americas touts itself as the “only trade show in the Americas dedicated to glamping industry,” which generated $561.42 million in revenues in last year in the U.S. In 2023,… more
Sep 09, 2024
From LED dance floors and AI Ping Pong to branded bar carts and immersive floral walls, event activations are a powerful way to engage attendees and create memorable experiences that are also Instagram-worthy.
At the recent corporate event hosted by Shepard Expositions, SandboxLIVE attracted 150 industry partners, speakers, customers, and prospective customers. Established in 1905 in Atlanta, the employee-owned trade show contracting company brought these activations and more to life July 15-17 at the Loews Atlanta Hotel in midtown Atlanta.
“It's all about getting creative with the spaces… more
Aug 22, 2024
With 100,000 potential customers walking through the doors, how do you stand out from the crowd at a sports collectors convention? Four exhibitors—Ludex, TikTok Shop, CGC Cards, and Dappz Sports—partnered with show management to sponsor an exclusive VIP Experience at the National Sports Collectors Convention (NSCC) to capture attention in the $32.4 billion global sports memorabilia market, which is projected to increase at a compounded annual growth rate of 24.16% over the next decade, reaching $227.2 billion by 2032, according to a report by Market Decipher.
Not only did the sports trading… more
Jun 26, 2024
With “Love” as this year’s theme, the annual JCK trade show and conference is one of the largest and most important B2B gatherings for jewelry industry professionals and serves as a global launchpad for jewelry trends, products and brands.
Operated by RX and collocated with ultra-curated sister show Luxury, which celebrated its 25th edition this year, the massive event draws in thousands of industry professionals from all facets of the global jewelry industry to Las Vegas for a week of product sourcing, education and networking.
This year's JCK continued to be a hub for fun and inspiring… more
Jun 24, 2024
Released on June 21, the latest trading update highlights from Informa reveals continued momentum and growth across its business units, driven by strategic focus, financial discipline and technological integration.
What they’re saying: “The Informa Group has changed gears and we are now delivering 10%+ growth,” said Informa Group Chief Executive Stephen A. Carter. “Our strategy to focus on specialist markets, unique content and internationalization is delivering double-digit underlying revenue growth, margin expansion and increasing profits and cash flows.”
Context: Informa employs more… more
Jun 17, 2024
A new spring edition of a burgeoning trade show and conference for the outdoor industry is making its debut in Nashville next year. Set for June 16-18, 2025, at the Gaylord Opryland Resort & Convention Center, Switchback Spring is the new sister show of Switchback, a business and education gathering owned and operated by international media company Diversified Communications.
Launched in 2022 as a specialty outdoor showcase and held each fall in conjunction with run and outdoor specialty retail conference and trade show The Running Event (TRE), Switchback offers forward-looking education… more
Jun 12, 2024
Touted as the largest annual gathering for high-performance audio enthusiasts, music lovers, audio dealers, manufacturers and distributors in North America, AXPONA offers three jam-packed days of immersive, high-fidelity listening experiences, high-end audio equipment and technology, seminars, live music, and the very latest consumer audio products in the industry.
Who, When & Where: AXPONA (Audio Expo North America), April 12-14, 2024, Renaissance Schaumburg Hotel and Convention Center in Schaumburg, Ill.
Show Size: 10,391 attendees from 42 states and 31 countries, 600 exhibitors (… more
Jun 10, 2024
With the global business events and trade show industry facing increasing pressure to move in a more sustainable direction, the Experiential Design and Producers Association (EDPA), the Exhibition Services & Contractors Association (ESCA) and the Events Industry Council (EIC) have teamed up to offer clear and actionable guidance to help exhibiting companies and exhibit builders reduce their environmental impacts and promote responsible practices.
Released on May 16, the EDPA, ESCA, and EIC Sustainability Guidance for Exhibition Stand Construction is designed to offer practical… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.