Advertise and Editorial Calendar

Do you want your brand in front of the MOST event professionals offered by any US trade show-focused publication? 

TSNN Reach in Numbers:

More than 160,000 website visitors and subscribers to TSNN's suite of newsletters. 

More than a 30,000 reach on Twitter via TSNN_Rachel and TSNN_com_US

More than 10,000 LinkedIn TSNN group members. 

In other words, TSNN is the No. 1 online news source for the trade show industry,

Here is the 2023 TSNN Media Kit: 

PDF of TSNN Electronic Media Kit

Please reach out to John Rice, VP of Sales at jrice@tsnn.com or Bridgett Maddux, National Sales Manger, bmaddux@tsnn.com for 2023 campaigns)

Includes advertising information for TSNN's website and suite of acclaimed e-newsletters, including TSNN: The Industry This Week, TSNN Breaking News, Association Show News, People News, Tech News and TSNN ExpoFiles. 

In short, if your goal is to reach the MOST show organizers with your brand, TSNN offers unparalleled opportunities, not only on the TSNN website but also with six e-newsletters serving a combined 160,000 subscribers each month.

For information about Featured Listings, Newsletter Advertisement, Banner Ads, Sponsorship, Dedicated eBlasts for Qualified Products and Services, Custom Ad Campaigns and much more, please contact:

TSNN 2023 Editorial Calendar

The Industry This Week: Released every Tuesday, this weekly e-newsletter covers the latest news in the global trade show industry. Show launches, mergers and acquisitions, the health of the overall industry and thought-leader blogs are regular features in this acclaimed e-newsletter. Each week, more than 10,000 subscribers receive TITW and it is read by many of the C-level decision-makers in the industry. There are more eyes looking at TITW than any other trade show publications. (Click here for an example).

Breaking News: Distributed at least three times each month, Breaking News has all the hard-hitting, latest news that TSNN is known for being the first in the publication market to break. More than 12,000 subscribers read this hugely popular e-newsletter several times each month and it is often the talk of the industry. (Click here for an example).

Association Show News: Released two times a month (1st & 3rd Thursdays). Association shows represent a significant piece of the trade show industry and this e-newsletter focuses not only on shows in that sector but also the industry associations for the trade show and meeting industry. More than 8,000 subscribers receive Association Show News, which is read by many of the C-level decision-makers in the industry. Association Show News serves a niche sector overlooked by other trade show publications. (Click here for an example).

ExpoFiles News: Released monthly (2nd Thursday of each month), this popular publication is geared to all event industry professionals. It releases to a diverse subscription base of Organizers, Exhibitors, Suppliers & Promotional Product Professionals. The e-newsletter is sent to 25,000 subscribers and educates Trade Show Pros with helpful Tips, Trends, Tactics & Best Practices with the intent of keeping up them up to speed on all aspects of our industry by offering valuable information they need to do their job with excellence. (Click here for an example).

People News: Our People e-newsletter represents the most important aspect of our industry: human talent! Released every other month to an audience of 10,000 subscribers, it covers promotions, new hires, big career moves, retirements, employment opportunities and the people side of mergers, acquisitions and more. This "personal" publication also shines a light on employees and their event companies that are #GivingBack to make a positive difference in their host and home communities (Click here for an example).

Tech News: A Cutting edge e-newsletter summarizing all the latest event technology news. This publication will help you stay on top of all the tools and technology needed to do your job with excellence. Released every other month to an audience of 10,000 subscribers, it will keep you up to date on the ever changing trends and educate you on top tips in the trade show technology sector. 

 

Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.