Think of a trade show as a miniature city and each booth as a business meeting location. Like a city, it can be a confusing place for a visitor, who may end up aimlessly wandering the aisles leading past blocks of booths and tables while trying to find their destination. So many exhibits look the same, or their displays overload the viewer with such clutter that nothing can stand out.
Association Spotlight: UFI Execs Share 11 Takeaways From Its Global CEO Summit and Global Exhibition Outlook Report
What’s the latest at UFI, the Global Association of the Exhibition Industry? On Feb. 14, we checked in with UFI CEO Kai Hattendorf and UFI North America Regional Director Martha Donato to get the inside scoop on UFI’s Global CEO Summit, held Jan. 31–Feb.
For the second time in its history, EXHIBITORLIVE will be held in a city other than Las Vegas. Last year’s event was held in April in Louisville, Ky. while this year’s event is set for Feb.
Two Executive Promotions: Greg Topalian Elevated to Chairman of Clarion Events North America, Randy Pekowski Named CEO of The Expo Group
An event design and management company and a major trade show producer recently announced two executive promotions.
How do you completely reimagine a trade show after a global pandemic and a three-year hiatus? Helping trade show organizers rebrand to boost attendance, increase engagement and deliver greater ROI/ROO for stakeholders is never easy.
Last August, Freeman announced a rigging safety initiative that impacted exhibitors and event organizers with hanging signs, video walls that have overhead support and all other tie-offs.
Outlook From the C-Suite: Experiential Marketing Agency Leaders Share Their Biggest Business Concerns
What is the current mindset of CEOs in the event industry? In part two of our series, experiential marketing agency leaders shared what their top business concerns are now and moving into 2024, and how they and their organization are addressing them.
The New Year started with a bang in January as some of the nation’s largest trade shows expanded in terms of exhibitors, attendees, show floor size or some combination of those metrics.
Have you ever considered sponsoring restrooms at an event?