
Oct 13, 2022
Redrock Entertainment and POP Experiential
Event production company Redrock Entertainment and creative experience agency POP Experiential (POP | X) announced a new alliance to bring award-winning teams of creators and producers to the experiential marketplace, creating a broader offering to existing and prospective clients.
Together, the two teams will deliver tech-forward solutions for B2B and B2C experiences and events—in-person, virtual and hybrid.
Redrock delivers acclaimed large-scale productions, producing high-profile events including Stranger Things Drive-Into Experience, Riot… more

Oct 06, 2022
The age of the metaverse is upon us, but how can event organizers, event marketers and businesses innovatively leverage this brave new world? The first annual Metaverse Spectrum Business Conference & Expo, set for Oct. 25, is designed to showcase the many ways for attendees to do so—all within the metaverse itself.
The first-of-its-kind event specifically aims to educate attendees about the metaverse and its various use cases for events and businesses by connecting them with top influencers and leading companies blazing new trails in the metaverse, according to Sabrina George, senior… more

Sep 29, 2022
BPA Worldwide, a leading global assurance provider of media, technology, events and sustainability standards compliance, has purchased VSef, the global data format for the digital events industry, founded by Explori. The move is the next step following its collaboration with VSef to create a single industry standard for digital events.
Digital events and digital components of in-person events are important elements of an event organizer’s portfolio, explained Richard Murphy, president and CEO of BPA Worldwide, adding that after leveling off after pandemic highs, the digital channel is… more

Sep 21, 2022
Leading technology solutions provider Personify has purchased GTR Event Technology, a long-established industry player, to offer a complete event management platform for organizers of trade shows, conferences, corporate meetings and other gatherings.
GTR has developed powerful and easy-to-use software, along with expert services for badge printing, online registration, lead retrieval and attendance tracking, all of which are now available through Personify’s Community Experience Platform.
“The addition further enables our mission of helping our clients to manage and grow their… more

Sep 13, 2022
With industry professionals bringing a heightened focus to the ROI of their events, particularly due to soaring event costs and structural changes to events as a result of the pandemic, Event Leadership Institute (ELI) launched the industry’s first course specifically centered on measuring, interpreting and communicating an event’s performance to stakeholders.
The online Event Measurement & Analytics Certificate will teach participants a variety of data-driven ways to measure an event’s success for different stakeholders, including attendees, hosts, exhibitors and sponsors. More… more

Sep 07, 2022
Creating year-round community engagement has become one of the most important marketing goals for event professionals, and epIQ Creative Group, a marketing agency producing multi-channel systems that drive demand to brands, is aiming to help them achieve it through its latest acquisition.
The company has purchased Community Leaders Institute (CLI), a member-based organization representing thousands of community professionals, including those in the events industry, and plans to create new and exciting opportunities for members to engage and grow.
“CLI, as the foremost independent… more

Sep 02, 2022
The Atlanta CVB has become one of the first destination marketing organizations to embrace the metaverse with the launch of a marketing platform designed to allow event professionals and prospective visitors to explore the city and its venues through a rendered 3D virtual experience.
Atlanta Meta World is a visually realistic virtual world representation of Atlanta that enables users to discover the city while interacting with other virtual visitors and representatives of venues and ACVB in real time, in addition to viewing presentations on and the latest developments in the city.
“If… more

Aug 26, 2022
Destinations International Launches Industry’s First Equity, Diversity and Inclusion Assessment Tool
Destinations International, the world’s largest association for official destination organizations and convention and visitors bureaus, unveiled a groundbreaking tool to measure equity, diversity and inclusion (EDI) initiatives and discover ways to improve upon the results. The EDI Assessment Tool is designed to help its member organizations understand how EDI has been incorporated into their operational practices as a basis to elevate and integrate performance, and it is also expected to be a model for other entities in the business events industry to embrace.
The tool allows users to… more

Aug 19, 2022
Advito, a leading global travel consultancy, has partnered with BCD Meetings and Events (BCD M&E) to create the industry’s first carbon emissions calculator that is certified by the International Organization for Standardization (ISO) and designed to help event professionals reduce the overall environmental impact of their programs.
The innovative event tech tool was developed in response to BCD M&E’s needs to factor sustainability into their event strategies and their desire to understand and measure the non-traditional elements contributing to overall emissions.
With the… more

Aug 16, 2022
Exclusively Sponsored by SmartSource
The past two years have transformed how we work, interact, and hold events. Hybrid and remote work options have taken a firm hold in the professional sphere alongside more traditional in-person work environments. In the same way, in-person events transformed into virtual ones, and while we have seen a shift back to in-person meetings, conferences, and trade shows, virtual components and novel innovations remain.
In addition to the familiar structure of trade shows, conferences, and other events, innovations we forged out of necessity during the pandemic… more
Partner Voices

Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.