Tech News

Nov 26, 2021
Members of the Global Association of the Exhibition Industry (UFI) released a white paper underscoring the importance of event organizers posing key questions to suppliers and vendors when processing their customers’ data. The creation of the white paper became crucial since the pandemic has significantly accelerated the adoption of digital solutions by event organizers over the last 18 months, according to Douglas Emslie, group CEO of Tarsus Group.  “As a result, there has been a substantial increase in the data ‘we’ are collecting on our customers and their behaviors, as well as an… more
Nov 19, 2021
Raised in a small university town in North Carolina, where both of his parents were English professors, Joe Davy was self-taught when it came to tech smarts, which have been top of mind for him since childhood.  “I learned to program on our 386 PC desktop at home using a manual for a Tandy 2000 computer that I found in a box of free books at my parents’ office,” he said.  Davy’s early interest in technology and programming eventually turned into an interest in business and entrepreneurship. “I was lucky to meet a few life-changing mentors and friends who shaped me into who I am today,” he… more
Nov 12, 2021
The Professional Convention Management Association (PCMA) has partnered with software company JUNO to offer an enhanced platform for its audiences to experience content and connect with each other year-round. “This platform enables PCMA to extend our digital strategy beyond events and connect our global community to continue conversation and learning,” said Sherrif Karamat, PCMA’s president and CEO, during the announcement on Nov. 10 at IMEX America in Las Vegas. “We are excited to partner with JUNO to offer an enhanced experience for our audiences to connect and engage with one another.”… more
Nov 04, 2021
It's no secret that events deliver valuable content but maximizing the value of that content after the fact is often overlooked. Organizations often capture and archive video content from their live events and webinars, and based on a recent survey, 65.9% of event organizers also make their virtual event content available on-demand after the live broadcast. The result is a massive treasure trove of valuable and underused education, motivation and customer insight. With strategic planning, there are numerous opportunities to turn event content into a marketing goldmine, resulting in increased… more
Oct 29, 2021
Creating community around events has become an increasingly important way to build awareness, boost engagement, drive attendance and deliver on ROI goals. 365 Media, a leading expert in virtual and hybrid events and online community consulting, recently debuted a completely free resource that helps industry professionals create, build and grow online communities year-round while continually advancing their careers: the Community Leaders Institute (CLI). The platform was designed to unite a global network of community leaders, founders, managers and launchers in various industries (including… more
Oct 29, 2021
Leave it to the IMEX Group to always make you feel like you’re part of their great big family. Event professionals unable to attend IMEX America in person this year are in luck. The group announced plans to debut IMEX BuzzHub Live, offering a unique virtual window into the world of the show, which takes place Nov. 9-11 at Mandalay Bay Resort and Casino in Las Vegas.    “'There’s always a seat at our table’—this is our mantra, and we’ve worked to ensure IMEX America remains inclusive and available to all,” said Carina Bauer, CEO of the IMEX Group.  “As part of this, we’re launching our first-… more
Oct 07, 2021
If the human species is good at one thing, it’s adapting. So too is the trade show and events industry, which was forced to “pivot” during the worst of the pandemic by moving into a more innovative, forward-thinking mindset via the leveraging of virtual event technology. What has resulted is a digital events revolution and a growing hybrid evolution that is likely to be a mainstay in the events world for the foreseeable future.   To meet the needs of events serving both in-person and virtual audiences, hybrid event production studios are popping up in cities and at convention centers across… more
Oct 14, 2021
Ensuring the health and safety of attendees, exhibitors and employees working at host venues has become a paramount priority as the industry returns to in-person events. An increasing number of organizers are opting to implement COVID-19 vaccine mandates or negative test requirements in addition to several other health and safety measures. With these trends, the need for streamlined ways to verify proof of health status electronically is on the rise. The following four health-screening solutions are designed to ease the verification process for everyone involved and, in some cases, provide… more
Sep 23, 2021
Guests attending or exhibiting at trade shows held at the Hong Kong Convention and Exhibition Centre (HKCEC) are going to notice a futuristic presence in their midst: a 5G smart robot combining 5G network and artificial intelligence technologies designed to enhance security and operational efficiency at the massive facility. Deployed during the Hong Kong Computer & Communications Festival, held Aug. 20-23, “Captain C” is equipped with a 360-degree 4K high-definition surveillance camera, an infrared detection camera and a sensor system for detecting smoke and fire.   According to HKCEC (… more
Sep 21, 2021
Technology and live event professionals seem to come from two different worlds. One is comfortable pivoting, disrupting and scaling, while the other focuses more on human interaction, creativity and hospitality to build impactful live experiences. But with the ever-increasing crossover of technology into the events space, both parties will be joined at the hip moving forward as event clients demand more data proofs, ROI and results.  This “new normal” in the events industry begs the question: How can event planners and technology providers understand each other better in order to work more… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.