
May 27, 2022
Having worked in advertising and marketing agencies in her native Lebanon, then for an event publishing company in Montreal, Rachel Stephan launched her own event marketing agency in 2001—yet she always wanted to create a tech product that would become her legacy.
Her “aha moment” came in 2015 after seeing the successful results of the unique word-of-mouth campaigns her company was running.
“I thought, ‘How can we scale this? How can we better measure it?’” she said. “One summer, we created our first pilot of the project, and my software engineer said nonchalantly, ‘Let’s call it ‘Boule… more

May 20, 2022
Snöball, a word-of-mouth marketing and audience growth platform for events, formed a strategic partnership with CLIPr, a video analysis and management (VAM) platform using AI and machine learning to make recorded videos searchable by transcription, topics and subtopics. With the alliance, Snöball will pair its event marketing and social amplification expertise with CLIPr’s ability to create more searchable video content to help event professionals greatly increase content personalization and drive audience acquisition, retention and engagement.
With the industry having shifted to virtual and… more

May 13, 2022
Association Analytics, a leading provider of business intelligence and data analytics for the association industry, debuted Acumen Major Meetings, a platform designed to improve conference and trade show performance with actionable data on exhibitors, sponsors and attendees all in one place.
The new platform augments the company’s flagship analytics platform, Acumen, which provides a 360-degree view of association members, bringing together all association data in one place for clients to visualize, analyze and take action.
Acumen Major Meetings was created to specifically address the… more

May 06, 2022
Innovative new technology is making it easier than ever to produce the most engaging and impactful events. Check out the latest round of impressive additions!
CLIPr
CLIPr, a video analysis and management (VAM) platform using AI and machine learning to make recorded videos searchable by transcription, topics and subtopics, debuted a new livestream feature that allows event professionals to engage and connect with audiences in new ways.
CLIPr partnered with cloud communications provider Vonage to produce the new feature for its shared customer, event technology platform Grip, which employs… more

Apr 29, 2022
Leading event management software provider MeetingPlay + Aventri released ExpoPRO, their first major product to be created since the two companies merged in January. The exhibitor task management platform is designed to offer a comprehensive solution for onsite, hybrid and virtual formats and aims to solve major pain points for event planners and exhibitors in the large-scale exhibition market.
The company is confident that ExpoPRO will become a must-have tool for event organizers, exhibitors, and sponsors and set a new industry standard for large-scale events, according to Eric Lochner, CEO… more

Apr 21, 2022
Tech News: Vault Health, 3e/EXPOCAD, EXHIBITORLIVE, Hall-Erickson, Questex and CrowdComms Unveilings
Technology is continuing to transform the events industry with some of the most innovative events, products and ideas. Take a look at the latest happenings!
Vault Health
Virtual healthcare platform Vault Health rebranded its subsidiary FSSolutions to fall under the Vault Health branding and logo. COVID-19 solutions, including testing and vaccine tracking for the events industry, is one of the company’s main product offerings.
“We serve thousands of clients … who have come to rely on our fast turnaround times, U.S.-based customer support, compliance-driven focus, rapid integration and… more

Apr 14, 2022
Leading event tech company Hubilo recently united 1,000-plus attendees for MIX 2022 (Mastering Immersive Events), its first-ever global hybrid gathering, which spanned three continents and 25 time zones.
The two-day event, which took place March 30-31 virtually and in-person, with live events in San Francisco, New York, London and Bangalore, was designed to show event professionals how to create immersive hybrid events at scale, exploring what’s possible in driving engagement globally and achieving desired marketing results in the digital event era.
Events are evolving to become the… more

Apr 08, 2022
Bizzabo, the Event Experience Operating System (OS), unveiled the Global Event Center of Excellence, a dedicated division providing event expertise, education and resources for event professionals. The division will curate and share best practices and big picture insights via events, webinars, workshops, templates, tool kits and other pieces of content.
The aim of the new center is to help event professionals, regardless of experience level, excel by offering the training and knowledge they need to orchestrate exceptional, best-in-class event experiences, according to Devin Cleary, vice… more

Apr 01, 2022
The metaverse is upon us, and The Toy Foundation is one of the latest companies to bring one of its events into the new world of virtual interactivity and participant engagement. For its recent Toy of the Year (TOTY) Awards after-party, the Toy Foundation leveraged the immersive event platform of NewSky XR for a cutting-edge virtual experience.
NewSky XR took this year's TOTY to the next level by hosting an after-party for winners, Toy Industry Hall of Fame inductees and event attendees in their New York Rooftop location in the metaverse.
After the winners were announced, event… more

Mar 24, 2022
Event tech and marketing wizard Dahlia El Gazzar is on a mission to empower event professionals with intel that helps them create next-level experiences. It’s the very reason she has been so passionate about the events industry since diving into it more than 10 years ago.
“What first got me interested in event tech is the ability the solutions have to help catapult event organizers' desires to create better experiences for their stakeholders, their events and their internal teams,” she said. “And yet it's an enabler, and I found that strategizing about how to use tech and combining it with… more
Partner Voices

Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.