Experts & Opinions
Mar 27, 2014
Taking a proactive approach that attracts more people to yourtrade show booth exhibitis always a good idea. But you also need to spend some time looking over your plan to make sure you don't include these four bonehead ideas that some trade show displayexhibitors make.
Wasting Money on Swag No One Wants
Giving away items to the people who take time out of their day to visit your exhibition booth is a good idea. However, it's not a good idea when you waste your money on favors those people don't want.
Avoid overdone, lame ideas such as:
· … more
Comments (0)
Mar 27, 2014
Unlike most other forms of marketing, exhibiting at a trade show gives businesses the invaluable opportunity to have face-to-face interactions with prospects. Exhibitors need to develop their event plan with this unique advantage in mind.
If booth staffers are highly skilled and well-trained, they could be able to develop key business relationships and build strong lead capture lists. To maximize the chances of those outcomes, exhibitors should establish these three ground rules for their trade show staff members:
1) Don’t let staff member’s text
Mobile devices can be excellent… more
Comments (0)
Mar 22, 2014
If you’ve ever attended a trade show and walked the exhibit hall aisles, I think you’ll recognize this type of trade show exhibitor … I call him (or her) the “trade show carnival barker”.
What’s a trade show carnival barker, or as I like to shorten it, a trade show barker? He’s the guy who acts like the loudmouth shouting announcer in front of a carnival side show, haranguing everyone who walks by his booth with comments like “What brings you to the show today” and “Would you like to learn about how my widget works?” At least… more
Comments (0)
Mar 15, 2014
Technology can boost any trade show displays popularity at the event, especially in this day and age where most people can’t go anywhere without their smart phone in tow. Keeping your audience engaged and entertained will not only enhance the look of your booth, but it will also help you generate leads. Here are several ways you can incorporate technology into your display system.
Customize Your Booth with Video Monitors
Whether you are limited on employees to staff your display system or all of your staffers are in the middle of speaking to other attendees, video monitors will keep… more
Comments (0)
Mar 15, 2014
Having been to hundreds of shows, conferences, expos and tradeshows, I’m still baffled by the fact that it’s almost impossible to find out what the exhibitors at the show do before it starts.
I work mainly on the press/media relation’s side and there is an abundance of press kits with images, press release, overviews and fact sheets that the attendees of the show, your potential buyers, partners, distributors or friends have absolutely no access too. To ensure that people keep coming back year after year, we need to close the gap and better inform everyone who is apart of… more
Comments (0)
Mar 06, 2014
Are you joining the growing ranks of exhibitors who are being asked to take your trade show displays international? Ja? Si? Oui?
Let’s face it; exhibiting internationally is a daunting task. Trade shows are not easy to master, and with the added complexity of arranging your trade show booth in a different continent, language, time zone, and culture – well, it’s even harder.
But the opportunities are there, and your management is asking for you to make it happen. So here are 11 tips, provided by Senior Account Executive Leslie Hopkins and… more
Comments (0)
Mar 06, 2014
Tradeshows generate a ton of waste each year with an incredible 600,000 tons of trash turned out every year by the 60 million people who attend tradeshows. This is a staggering amount that has a huge environmental impact, and we are all looking for ways to lessen this impact.
Utilizing green practices can help us wrangle the trash situation under control and make tradeshows a greener experience.
While it is impossible to completely eliminate all waste, it is totally within our reach to drastically reduce the amount of trash generated by tradeshows by taking note of the following tips.… more
Comments (0)
Mar 01, 2014
The hustle and bustle of move-in never gives me the chance to truly appreciate the work that goes into constructing a trade show. Imagine, from the outside looking in, just how amazing of a feat it is. We take every available space of the Las Vegas Convention Center – all exhibit halls, parking lots and staging lots, along with the LVH and transform it into an experience where attendees make their purchasing decisions. It’s pretty darn cool if I do say so myself.
What does it take to move in North America’s largest trade show? A team of experts and a lot of equipment,… more
Comments (0)
Mar 01, 2014
You've probably noticed, but when you research products online, there are generally a lot of choices. The rise of the Internet as the new global marketplace has resurrected a lot of very old tricks, and added new tricks, used by unscrupulous retailers. It's easier than ever to hide a supply chain with counterfeits, or to claim physical assets that don't actually exist, and lure careless buyers into choices they may later regret.
There are ways of discovering which online sites can be trusted with your money. In fact, it's also easier than ever to uncover these shady… more
Comments (0)
Feb 22, 2014
Trade shows are the largest single expense for B2B marketers. How can you boost your results, and ensure your trade shows are more of an investment? Here are 10 ways you can drive noticeably greater results from your trade show program:
1. Re-Examine Your Trade Show Schedule
Do you go to the same 5 restaurants for lunch that you went to 10 years ago? Probably not. They change in quality, new restaurants open, and your tastes change. So why go to the same trade shows you went to for the last 10 years? Your markets have changed, some shows have… more
Comments (0)
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.