Experts & Opinions
May 03, 2014
Integrating technology into your tradeshow experience will get people engaged and excited about what you’re offering and when you can introduce technology while also going green you can help the planet and stay true to your environmental initiatives.
Here are some ideas to bring green technology into your tradeshow booth.
Go Green with Eco Apps
Look for an app that will streamline your ordering process and eliminate paper forms and receipts. Handshake is a great option that digitally streamlines the ordering process. Oftentimes, putting together an order through an app is quicker and… more
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May 03, 2014
It’s the nature of our business to win and lose clients. Losing a client to a competitor always hurts, but I know that I’ll get the chance to win them back. Losing a client to cancer is altogether different.
I recently lost a role-model and friend, Carol Christison. For the last 31 years, Carol was the brand leader, creative director, steward, and President of the International Dairy-Deli-Bakery Association, and I have had pleasure of knowing her for the past 11 years.
Our friendship was more than a client-vendor relationship, although I think she made everyone feel more important… more
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Apr 26, 2014
On a Sunday night in early April, I became engrossed in the biggest pro wrestling event of the year and annual pop culture extravaganza, WrestleMania. Stick with me here - behind the drama and spandex, there’s additional perspective to be gained from pro wrestling on how to achieve meaningful trade show and event engagement. Inspired by WWE’s WrestleMania XXX, here are some tips on enhancing your face-to-face marketing by engaging differently, authentically, creatively and passionately.
Engage Differently: Expect The Unexpected
It’s no secret that pro wrestling is scripted… more
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Apr 24, 2014
In the spirit of Earth Day, I wanted to touch upon how digital/social media can be an effective way to lower your shows carbon footprint. Printed materials have always been the hallmark of doing business when face-to-face at a show, but more times than not, companies print more than is needed. The result, it will be thrown out at the end of the day. The way to remedy this waste of paper would be to have your company starts to convert some of your physical promotions into digital ones. This change would not only allow you to increase your opportunities to be found, but also help the… more
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Apr 19, 2014
Planning the look, feel and concept of your trade show exhibit can be a daunting task, and with increasing creativity and spectacle on the trade show floor I’m sure you’ve been feeling the pressure to get more and more creative with you booths.
Creativity starts with the planning process, so my suggestion? Breathe some new life into your brainstorming and design process by taking advantage of Pinterest. Here are three easy ways Pinterest can help you and your team create your best booth ever:
1. Find & organize inspiration for all aspects
How many times have you found yourself… more
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Apr 17, 2014
Yes, it’s that time of year again … I was one of lucky few (more than 200,000) people who were able to frolic the Empire Polo Fields in Indio, CA at Coachella 2014. Not only did this year’s event increase my expectations for any future music festivals, I also had a completely different and amazing experience from the last time I attended in 2012.
This year, I didn’t have the luxury of sharing a hotel room with nine women. (Yes I said nine women and luxury in the same sentence. It was a tight squeeze, but hey I lived in a sorority house in college.) Although I was… more
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Apr 10, 2014
A trade show is one giant competition for attention. Consider all the clamor and distractions that the average attendee experiences as they walk the aisles: booming presentations, flashing lights, streaming videos, and more. It can seem like so much screaming. So how does an exhibitor communicate the right messages to the right people in a compelling way? Following are a few secrets of success from trade show experts.
Understand your market and build on your brand.
The first step in designing a new exhibit is a business review with the exhibitor. The review takes into account all… more
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Apr 09, 2014
Something must be in the air because in the past week or so I have received an inordinate amount of email messages that say something like, ‘Oops, please disregard our earlier message’ or ‘Oops, we told you about this great new product but forgot to tell you the name of it’.
I also have seen a ton of emails come through (as either actual messages or with attached press releases) with spelling, grammar and sentence structure errors.
Believe me, in NO way am I pointing fingers, because I am far from perfect. I often have written an email lickety-split and hit the ‘… more
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Apr 05, 2014
When it comes to a show like CONEXPO-CON/AGG & IFPE, having a large footprint on a show floor just isn’t going to garner the buzz it does at other shows. The desire and demand for exhibit space at a 2.5 million net square feet show (the largest show in the Western Hemisphere!) is so high that the Association for Equipment Manufacturers (AEM), the show’s producer, actually has to limit the amount of space each exhibitor can have. Exhibitors must think outside of the box to engage attendees and really stand out.
At CONEXPO-CON/AGG & IFPE 2014, several exhibitors did just… more
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Apr 05, 2014
I attended a show recently in Las Vegas, and I was amazed with the exhibits on the show floor. Some, however, were just a little off. Take heed of these common trip-ups around your next booth experience.
A design that is too feminine or masculine. This is a delicate balancing act. You want a booth design that appeals to both, so you want to work with elements that add both into the mix. Think about the colors you choose and the types of materials that are in the booth, including furniture choices. And having both feminine and masculine elements in your… more
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Partner Voices
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