Blogs

Aug 09, 2022
In July, UFI, the Global Association of the Exhibition Industry, released the latest edition of its flagship Global Exhibition Barometer research, which takes the pulse of the industry. The results highlight the quickening pace of the industry’s recovery in 2022, after the continuing impact of COVID-19 throughout 2021. The sector is bouncing back quickly, and revenues for H1 2023 are expected to reach 87% of comparable 2019 levels (noting that 2019 has been the industry’s record year to date). What does the data mean, and how should exhibition organizers and companies use the research?  “It… more
Aug 03, 2022
In the past two years, there’s been a significant shift in the way consumers approach life. They’re more invested in physical and mental health, more focused on the planet’s future and more aware of how they manage their time due to working from home, among other things. As a result, consumers are reprioritizing what they buy, where they go and what they do. This reprioritization has affected how consumers view brands. Why? At the core of it all is community. Enforced separation and digital isolation made people realize how important it is to stay connected to each other and their… more
Jul 27, 2022
The following adage holds true: Everything old becomes new again—now including silent films. According to Hootsuite, about 85% of all Facebook videos are seen and not heard. It’s not hard to imagine why. Many times, it’s not doable (or socially acceptable) to turn up the volume on a phone or laptop to listen to the audio on video content. Viewers often settle for watching video content on mute and relying on silent cues ranging from context to captions. For marketers who create video content that only makes sense with the sound on, this presents a problem and a need for change. One way to… more
Jul 20, 2022
Today we’re talking about upcycled art, and why you should include it in your next event. Upcycled displays are fun, eco-conscious activations that add buzz to your event while also diverting waste from the landfill. Events can be extremely wasteful, generating more waste per participant than the average person’s daily discards. On the other hand, art displays add beauty and meaning to your event while sparking conversation and giving you some good marketing. Here are five reasons why upcycled art adds value to your event. 1. Create buzz: Upcycled art is unique and photogenic marketing… more
Jul 13, 2022
If you’re like me, you are probably tired of and confused by reading and listening to different opinions about the metaverse these days. From Facebook changing their name to Meta to Disney’s CEO saying that Disney+ will be their own metaverse as well as Microsoft paying 70 billion dollars for Activision as part of their metaverse strategy, the list of big tech and media companies investing billions of dollars in the "metaverse category" continues to grow exponentially.  So what is the metaverse? Today, it is a series of different concepts but still hard to explain. Broadly speaking, the… more
Jul 06, 2022
It’s hard to take high-level event marketing strategies and turn them into real actions. So, let’s break things down! We’re going to take a deep dive into exactly how you should be marketing your virtual events. But rather than talk from 10,000 feet, we’re keeping our feet on the ground with 10 tactics you can actually use and actionable ways to incorporate them into your strategy.  1. Optimize your event website. Optimize is the buzzword of the week. It means to take something and improve it to its maximum efficiency. To optimize a website, first figure out what you want the event website… more
Jun 29, 2022
Over the past two years, event experience leaders showed agility in the face of constant change as they pivoted to virtual and hybrid formats, offering experiences that engaged attendees while safeguarding against the spread of COVID-19.  Today, as restrictions loosen and people begin to feel more comfortable meeting, the demand for in-person events has returned. In-person and hybrid events held on Bizzabo’s Event Experience OS increased 255% between Q4 2021 and Q2 2022, while the volume of virtual events remained steady, according to analysis of aggregated data. These events will occur in a… more
Jun 22, 2022
Trade shows are back. Kind of.    While the pandemic put the kybosh on trade shows for the better part of two years, conference and event organizers, as well as meeting planners and associations, ushered in 2022 with a sense of optimism. After all, trade shows couldn’t be put on hold indefinitely. There were sales pipelines to fill, products to announce and customer relationships to maintain. The belief among many was that trade shows could be scheduled, organized and executed just like the good old days of 2019.   And trade shows are forging ahead to pre-pandemic times. Kind of.   The… more
Jun 15, 2022
Event marketing is on the rebound following a nearly complete shutdown during the pandemic and its aftermath of staffing shortages, resource gaps and budget cuts. The question for event marketing and operations leads is how to recover and grow revenue and attendee numbers with less. District Marketing and Bear Analytics recently hosted a webinar to discuss strategy and tactics for attendee acquisition gains. Here are some of our key tips and takeaways. Read the Tea Leaves  Assessing the needs of the marketplace right now is both challenging and exciting. For the most part, the tenor and… more
Jun 08, 2022
You’ll find tons of metrics and insights reported across all the virtual event marketing platforms you use. They can help paint an overall picture of your virtual event’s success, but some are much more telling than others when it comes to event evaluation. Navigating this deluge of data at every stage of your virtual event marketing campaign can be challenging. In this blog, we’ll explain how to measure the success of a virtual event using just a few powerful key performance indicators. What are the best virtual event KPIs for each stage of your event marketing campaign? Early-bird period… more

Partner Voices

Have you ever heard someone say, “If it weren't for tomorrow, it'd be the future today” or “The future is unwritten?" Well, dear readers, when it comes to the use of augmented reality (AR) technology in the events space, that future is now!