Blogs

Mar 24, 2020
Sometimes the unexpected happens and event planners have to decide to downsize or cancel their events. But before you cancel, consider an alternative. We believe in the power of meetings. They’re where people bring together ideas and insights to inspire others. Here’s a quick list of how you can turn a live event into an online meeting of minds using tools you might already have on hand. 1. Take Your Sessions Online Use a webinar tool to set up virtual sessions in place of your meeting rooms. Have attendees log into the same session they would’ve attended on-site and watch the session in… more
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Mar 19, 2020
When you are planning for the conference or trade show of your dreams, the last thing you want is to be facing down the logistical nightmare of cancellation. But that’s precisely what’s been happening to event organizers around the world — and that’s why event cancellation insurance needs to be on every planner’s checklist.  Whether it is because of a spreading pandemic, an incoming hurricane or an air traffic controller strike that grounds all your members, having to call off your event because of something out of your control leaves you feeling powerless, frustrated and exasperated. … more
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Mar 17, 2020
Event organizers have been facing unbelievable pressure to decide how to handle the events they’ve planned for this year. Cancel? Postpone? Go virtual? Move to a hybrid model? Each option provides its own benefits and challenges. This post focuses on what event organizers need to do when they make the decision to postpone to a future date. Once you have made the decision to postpone, and your facility and hotel partners have found dates to accommodate your meetin,g you’ve got a lot to do. It will be tough to reduce what is usually a 14-month process to six months, but possible. Here’s a… more
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Mar 12, 2020
Life happens. From unexpected weather to a global health crisis, a host of forces outside of our control can jeopardize our planning. The recent coronavirus (COVID-19) outbreak shines a lens on this reality. In the wake of the cancellation of large events, such as Mobile World Congress, Facebook Global Marketing Summit, and Google I/O, enterprise brands are scrambling to find alternative ways to share important announcements—announcements they had hoped to make in-person. The “obvious” answer might be to create a webinar or to livestream a presentation. But these experiences are prone to… more
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Mar 10, 2020
What’s your game? Whether it’s business or sports, everyone is trying to attract and engage fans – those die-hard, paint-your-face, play-the-fight-song-at-your-wedding kind of fans. Your business probably doesn’t have a fight song, but don’t you want die-hard stakeholders who would sing it at the top of their lungs if you did? Just like in sports, successful businesses are continuously cultivating their fan base: clients, employees, strategic partners and other high value stakeholders often through events. I’ve spent decades shepherding people through the fan sales cycle from creating… more
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Mar 06, 2020
With the threat of the Coronavirus, more people are taking pause before booking their travel to their next event. This is a unique situation and hopefully it will be over soon. However, as trade show and event professionals, you may wonder what you need to think about when preparing to travel or organize your next event. If you are not the event organizer, do you even go? Recently, Amazon, Sony and Ericsson decided not to exhibit at the Mobile World Congress in Barcelona because they did not want to expose their employees to the Coronavirus. As of February 13, this event was canceled due to… more
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Mar 04, 2020
In an increasingly digital world, the in-person experience of an event can be a significant ROI-boosting differentiator. In fact, 80 percent of marketers believe live events are critical to their company’s success. For that reason alone, events should be a meaningful part of your overall B2B marketing strategy. But how do you make sure your events are a success? Read on to discover some essential tips for marketing your events to maximize attendance.  1. Find and Attract Your Audience with Inbound and Marketing Automation You can harness the power of inbound marketing to attract the right… more
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Feb 27, 2020
At trade shows and conventions, it can be hard to set yourself apart when you’re competing against hundreds of other brands for attendee engagement. Here’s where a uniquely designed booth can be the difference between blending in, and standing out from the crowd. Take a chance and step out from the comfort zone of black and white furnishings to help your booth shine bright and leave a lasting impression on guests.   Dare with Dramatic Seating  While a majority of exhibitors will incorporate neutral seating options, take the opportunity to differentiate your brand with colorful soft seating… more
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Feb 25, 2020
In my earlier blogs, I’ve talked about pampering your exhibit staff and making sure they’re as comfortable as possible when they’re on the road and working at a trade show. But what about you, the exhibit manager – who’s the ultimate road warrior? What do you do for yourself? Here are five things that I do for myself to make my life on the road as a Booth Mom easier: 1. Buy comfortable shoes  I buy the most expensive, comfortable shoes I can afford. If I really like the look, I buy both my usual size and a pair ½-size larger. I wear the usual size in the morning and switch after lunch to… more
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Feb 20, 2020
In Part 1 of this article, we broke down the features, benefits and strategies to mitigate risk for selecting tablets, kiosks and TV screens. In Part 2, we will cover computer monitors, projectors and video walls built from LED tiles. Computer Monitors  Computer monitors are quite often much smaller than TV screens and come in a smaller range of sizes. Many TVs come in sizes in excess of 50 inches, while computer monitors often top out at only 30 inches. Typically, computer monitors have more pixels per inch than TV screens because they are designed for up close, long-term viewing. Choose… more
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Partner Voices

As event professionals and destinations adjust,  adapt and evolve in these uncharted waters,  it is imperative that substantial resources be put in place for all of the people responsible for planning and executing tradeshows and expositions.   At Mohegan Sun we have built an industry-leading COVID-19 Resource Center,  with a combination of pictures from recent successful events held since our reopening on June 1st,  along with several easy to share,  downloadable documents such as our Operati