Blogs

Jun 16, 2020
Virtual conferences have now taken a firm hold in the event world, and as organizers grapple with the challenges of recreating physical experiences online, one of the main obstacles they face is boosting monetization.  While the conference experience is no doubt a different one when shifted online, that doesn’t mean it delivers any less value. In fact, in many aspects, digital events can provide new and exciting opportunities for attendees, sponsors and organizers alike, which all stem from its virtual nature. Virtual conferences require the same amount of planning, creativity and hard work… more
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Jun 12, 2020
Diversity at events encompasses more than just race and ethnicity. It includes people of different generations, physical abilities, genders, education levels and more. When everyone is welcome, more inclusive events result in greater conversation and insights, increased community and a broader, more engaged audience. Last year at Greenbuild 2019 in Atlanta, I had the opportunity to hear George Bandy Jr., Chief Sustainability Officer of Mohawk Group, speak. He said, “We have a profound sense of responsibility to believe in humanity and nature and advance our shared mission of a more… more
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Jun 10, 2020
The COVID-19 pandemic has reshaped the events industry. We know it’s unlikely that it will just be “over” and things will “go back to normal.” While it’s disheartening to think of what we’ve lost as an industry, we have the exciting opportunity to build a new and better events model. Once in-person events return, building a hybrid meetings model could position your organization for even greater success. A virtual component added to your in-person experience, whether it is part of a single large annual event or separate stand-alone virtual conferences that connect stakeholders throughout the… more
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Jun 04, 2020
The COVID-19 crisis has forced physical events all over the world to go digital for the first time. Tasked with making this approach work, many event organizers are now seeking innovative ways to recreate in-person engagement in a virtual environment. While this is no doubt a challenge that requires a carefully thought-out strategy, there is considerable potential for driving interaction and audience participation within digital conferences. In fact, research has shown that 47 percent of people are more likely to ask a question at a virtual event and 37 percent are more likely to speak to a… more
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Jun 02, 2020
Bringing events back, whether they are trade shows, conferences or entertainment, is crucial to restoring vitality to the overall economy and the industry we love.  I live and work in Las Vegas, which hosts some of the most amazing trade shows and conventions, like MAGIC, COSMOPROF North America and IMEX America, attracting exhibitors and attendees from all over the world. Not only do these shows bring in the tourism Las Vegas enjoys, but they also provide employment for more than 100,000 workers in a multitude of different service, hospitality, production and construction industries in… more
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May 28, 2020
As an events professional accustomed to working on-site at conferences and trade shows, you’re used to running around the showfloor, grabbing just a few fleeting moments throughout your jam-packed day to sit down, take your shoes off and relax your tired body. But now, with most of us strapped to our home desk chairs and likely spending more time than we’d like on video conferences, we’re facing a different set of aches and pains – those that come from lack of activity, slouching over a computer and hours of sitting.   To help rejuvenate your body as well as calm any anxiety that you might… more
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May 26, 2020
Has a cancelled or postponed trade show made you feel stuck and wondering when you’ll be able to pick up where you left off? You don’t have to wait until trade shows can resume to push toward the goals you had made prior to cancellations. Having a contingency plan can help keep you on track toward your trade show marketing goals, rather than letting your efforts fall stagnant. Continue with planned meetings. If you had plans to meet with prospective or current clients at your cancelled trade show, don’t let these important interactions slip through your fingers! It’s essential that you… more
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May 21, 2020
It seems like every trade show and event is “pivoting” to virtual right now. For those live events that didn’t integrate a virtual component before COVID-19, it’s been a painful lesson as they struggle to adapt – and quickly. Regardless of what’s happening in the world, virtual should now be a natural extension of any live event, one that provides an even greater opportunity for any organization to further its mission.  There are obvious and not-so-obvious benefits to offering a virtual option. Not only are more people able to access your content, but it also provides critical access to… more
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May 19, 2020
In normal times, you probably exhibited at 10-15 trade shows a year. Once you got back to the office after three days of shaking hands and exchanging business cards, you most likely shoved everything into storage and got back to the business challenges of the day. But these are not normal times. Now that the halls are clear and your office is quiet, you have ample time to pull everything (and I mean everything) out of that designated trade show area. Not only will you feel more organized when it’s over, but you and your team will also know what you have on hand and be able to put together a… more
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May 15, 2020
With the majority of live trade shows put on ice until later this year or 2021, now is the time for many exhibiting companies to re-evaluate their show calendars and weed out those events that are no longer working for their sales and marketing goals. But how do you know whether to stay or go? Read on to learn the telltale signs of when it’s time to move on to new opportunities. You know the feeling when you just went to a trade show and it was not as successful as you know it should be? Whether you did a formal ROI analysis or just noticed that the lead quality (or quantity) was not worth… more
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