Blogs

Feb 15, 2018
We saw a lot of trends emerge within the trade show circuit in 2017. Virtual and augmented reality became ubiquitous, mobile technology was used almost everywhere and even Amazon’s Alexa found its way to a more corporate setting. Brands upped the ante by bringing experiential marketing to new levels with pop-ups galore while offering niche entertainment and culinary offerings. The bar will only continue to rise and the stakes are getting even higher in this nearly $13 billion industry. According to a recent Bizzabo survey, 63 percent of marketers plan to increase budgets and participate in… more
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Feb 13, 2018
Whether you’re a fan or not, it’s hard to miss the hype around the biggest football championship of the year. And this year’s coverage has been particularly interesting with a spotlight on first-time host, Minneapolis. Unlike previous metropolises like Houston and San Francisco, Minneapolis/St. Paul had some hurdles, including fewer traditional event space options and frosty conditions. But the Twin Cities capitalized on its “Bold North” strengths to become the ultimate Super Bowl hub with a wide lineup of memorable experiences in and outside the big game. The bonus for a smaller market like… more
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Feb 09, 2018
Whether it’s making a list and checking it twice or end-of-year recaps and wrap-ups, winter is the season of lists. At Derse, much like when it comes to events, we’re all about preparation. So, we’ve scoured the internet for opinions and predictions on event marketing trends for the coming year. These predictions from Chief Marketer, Entrepreneur, Forbes and more, combined with our knowledge from the past year and our expertise in aiding companies with events, exhibits and experiences led to our own list. Here are the trends to look out for in event marketing over the next year.   Quality… more
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Feb 07, 2018
Event organizers know that balancing tech trends with the realities of business and budgets is a challenge. Roll something out too early, or to an audience that doesn’t fit, and it can easily fail. Hold back on new tech and your event can feel dated. So how do you make sense of “bots” and voice-activated technology like Amazon Alexa? Well, the first place to start is understanding the difference between a new trend and a new technology. Bots, AI (artificial intelligence) messaging apps and voice-activated search are here to stay. This is not a "trend" – it's a technology. There is a… more
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Feb 04, 2018
Do you know the infamous John Rice? If you’ve been in the trade show business for any length of time, chances are you do. And if you don’t – maybe it’s time you change that! Why, you ask? First of all, John is fun and second, he’s the guru on all things trade show-related (that’s what happens when you’ve spent close to 25 years in this industry…)! Basically, John is an event expert (he has witnessed it all) and knows how to listen carefully while wrapping his head around business models and goals for CVB’s, venues (all sizes), technology companies, suppliers (all kinds), marketing agencies… more
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Feb 01, 2018
The right speaker can help change an average conference or event into a memorable one. Approaching your speaker selection process with a purpose can lead to increased attendance, a more inspired audience and a higher profile for the event. You might think of a well-chosen guest speaker as the exclamation point to the content provided by your executives or presenters. Plus, the right speaker with proper motivation can help attract more attendees. Finding an Amazing, Magical Guest Speaker But how do you find this amazing, magical guest speaker? Before you start searching YouTube, you need to… more
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Jan 30, 2018
Having just reviewed my numerous hotel and airline accounts, I was reminded of how much I traveled in 2017. Most of my trips were visiting and training clients, helping conduct booth sales or attending industry shows. Event professionals spend a great deal of time on the road to prepare for and attend their events. Over the years, I have developed a few ways to cope with life on the road. Hope these tips help you in 2018 and beyond! Staying Organized Along with all the various travel partner apps (airline, rail, hotel, etc.), the TripIt app is great for keeping all travel confirmations,… more
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Jan 25, 2018
No matter how wonderful your exhibit or promotions, if you have booth staffers who are not paying attention you could lose more brand equity and sales than you realize. Yet, they can also do simple things to get you more attention than any exhibit ever could. Below are the nine things staffers can do to get you noticed. 1. Dress for the Occasion Your everyday khaki pants and company polo are okay but are not going to get anyone to take notice. Yet, coordinating your outfit to your brand or booth theme might stop people. Get solid dress shirts using a bright color in your brand, invest in… more
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Jan 23, 2018
In this age of big data, it’s valuable to remember that reaching customers can be an art as well as a science. Which means we should use science to support our exhibit experiences. That’s why it’s helpful to read our report from 2014, The Generational Marketing Balancing Art: Now We Are Six. Even as the age groups in the report have grown older, a close read will provide insights for reaching today’s attendees at trade shows. From discussing the multiple generations, preferred media channels, generation-specific profiles and each one’s comfort with digital devices, you can find out how they… more
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Jan 18, 2018
Want to get people’s attention? Stop relying on just one of their senses when planning your event. It makes…well, sense. Visual presentations alone are functional and can communicate your point, but only if the audience is receptive and willing to pay attention – a rarity indeed. A better strategy? Keep them riveted. London & Partners, coupled with CWT Meetings & Events, released a survey that included interviews with 600 event organizers. To really capture an attendee’s attention and make the event as memorable as possible, 78 percent of event planners recommended putting on… more
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