Blogs

Feb 27, 2020
At trade shows and conventions, it can be hard to set yourself apart when you’re competing against hundreds of other brands for attendee engagement. Here’s where a uniquely designed booth can be the difference between blending in, and standing out from the crowd. Take a chance and step out from the comfort zone of black and white furnishings to help your booth shine bright and leave a lasting impression on guests.   Dare with Dramatic Seating  While a majority of exhibitors will incorporate neutral seating options, take the opportunity to differentiate your brand with colorful soft seating… more
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Feb 25, 2020
In my earlier blogs, I’ve talked about pampering your exhibit staff and making sure they’re as comfortable as possible when they’re on the road and working at a trade show. But what about you, the exhibit manager – who’s the ultimate road warrior? What do you do for yourself? Here are five things that I do for myself to make my life on the road as a Booth Mom easier: 1. Buy comfortable shoes  I buy the most expensive, comfortable shoes I can afford. If I really like the look, I buy both my usual size and a pair ½-size larger. I wear the usual size in the morning and switch after lunch to… more
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Feb 20, 2020
In Part 1 of this article, we broke down the features, benefits and strategies to mitigate risk for selecting tablets, kiosks and TV screens. In Part 2, we will cover computer monitors, projectors and video walls built from LED tiles. Computer Monitors  Computer monitors are quite often much smaller than TV screens and come in a smaller range of sizes. Many TVs come in sizes in excess of 50 inches, while computer monitors often top out at only 30 inches. Typically, computer monitors have more pixels per inch than TV screens because they are designed for up close, long-term viewing. Choose… more
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Feb 17, 2020
Did you know that the biggest climate change impact from your event happens before your event even begins? That’s because travel is the top contributor of greenhouse gas emissions from events. According to calculations by MeetGreen in 2014, for an association conference of 5,000 attendees, 80% of the event’s emissions came solely from travel. Thankfully, there’s a helpful tool event organizers can use to negate the impact of attendee travel: carbon offsets. The concept behind carbon offsets is that an individual or company can offset the impact of their greenhouse gas emissions by… more
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Feb 13, 2020
If you’re organizing an event, online exposure is critical to sell admission and get people through the door. Social media has quickly emerged as the single most crucial factor in online digital marketing campaigns, with Facebook and Instagram leading the way. While organic social media has been an important force over the years, the potential reach of organic campaigns is often much lower than people think. In order to make a real impact, it’s more important than ever to focus on the paid side of social media.  Organic growth seems to be diminishing before our eyes, with Facebook recording… more
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Feb 11, 2020
When hosting a trade show or conference, an event badge can play a significant role in how attendees remember their experience. If you’re planning an event this year, put some extra effort into creating a winning badge that will help brand your event. Color-coding badges to easily identify speakers, exhibitors, volunteers and attendees not only makes it easier for event participants but also for security personnel to see, at a glance, that people are in the right areas at all times. When creating a badge for your trade show, think about how to make it stand out, easy to read and, most of all… more
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Feb 06, 2020
Digital images displayed on digital screen displays open up a new world of changeable and moving images. When it comes to selecting digital displays, exhibitors are faced with a staggering choice of options, from small tablets to mid-sized TV screens and multi-panel digital walls. If there is video input, virtually any display screen can be adapted for use at an exhibit. But to help you pick the optimum hardware for your budget, venue and expected audience, we’ve broken down the features, benefits and strategies to mitigate risks of each type of display. Tablets  Tablets such as the Apple… more
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Feb 04, 2020
by Lee Ali
Connecting with people – whether that’s your team, attendees or partners – is essential in order to thrive at exhibitions. It can help you manage your staff more effectively, make the event run as smoothly as possible and generate leads to help increase your return on investment. But how you engage with people can vary according to your communication style.  As the managing director of Expo Stars, I’m a big fan of the iMA communication tool, which was designed by James Knight and is a powerful universal language, created to maximize relationship building and used by business leaders across… more
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Jan 30, 2020
As an event organizer, you know that event networking is critical to the attendee experience. Therefore, it’s also critical to your event’s success. Event engagement is a key driver of ROI, as well.  But that’s not surprising. What is surprising is how often event organizers don’t create networking opportunities for their attendees — especially because prioritizing event networking is one of the easiest ways planners can help their exhibitors nurture leads into prospects.  By prioritizing event networking, event organizers do far more than improve attendee experience — they also improve ROI… more
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Jan 28, 2020
There’s no question about it, exhibiting at a trade show can be expensive. There are the booth cost, show services and other essentials that will help draw in attendees to your exhibit. However, it’s essential to keep these expenses under control. Here’s a summary of 10 ways to do just that.  Map Out All Your Costs  According to EXHIBITOR Magazine, the average trade show budget breaks down in five broad categories. For example, if your budget is $45,000, you can expect to pay the following percentage for dollars for each: Booth Space and Contents (51% - $22,950) Personnel, Travel,… more
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Partner Voices

With more than 2,000 rooms being added to Dallas’ hotel inventory in the coming years, the city is experiencing the second-largest hotel boom in the nation. From top brands like Virgin Hotels to independent and interesting properties, like HALL Arts Hotel, Dallas boasts a hotel type and price point for every preference and budget.