The Overlooked Key to Event Inclusivity: Indoor Mapping

January 24, 2024

Morten Brøgger

Morten Brøgger is CEO of MapsPeople, a Danish-based, market-leading provider of indoor mapping. He has many years of leadership experience with multiple prominent SaaS businesses throughout the world, including Wire, Huddle and MACH.

Google recently issued a guide to inclusive event design, detailing ways organizers can make spaces and content more accessible. Critical areas, like mobility access, sensory accommodations, dietary options and more, are considered, but there is a key component missing that event planners must take into account to enable next-level accessibility: digital indoor mapping.

Creating an indoor map of a facility improves accessibility in public, as well as private places, making it easier and more inclusive for everyone to navigate them. According to the World Health Organization, 16% of the world’s population lives with a disability. For some, their disability prevents them from participating in leisure activities, going to school or work or visiting public places because of a lack of accessibility options at those locations.

Leveraging adapted solutions, like an indoor map, enables users to be guided step by step according to their needs and ensures events are accessible for everyone. Here’s how this technology benefits event organizers, attendees and exhibitors. 

Personalized navigation for all 

Advanced indoor mapping technology brings enhanced navigation and wayfinding that caters to each visitor’s needs. Indoor mapping applications allow people to input personal requirements to receive tailored directions suited to their abilities. For example, someone needing wheelchair-accessible routes could be directed along wider paths with curb cuts, automatic doors and elevators. An app may route a blind attendee based on audio guidance, beacon locations and areas with guide rails or high-contrast visual cues. 

Beyond personalized routing, indoor mapping gives all attendees better self-service when navigating unfamiliar convention halls, stadiums, airports and other massive venues — solutions like EzyMob work similarly to GPS navigation for indoor spaces. Mapping apps provide turn-by-turn guidance to help people independently get to their gate or find a session room or locate amenities. Apps like MapsIndoors even have positioning technology enabling pinpoint directions to exact booth numbers on a trade show floor. This fine-tuned wayfinding gives visitors the confidence to explore massive venues independently based on their own needs and preferences.

Analytics for improved accessibility planning

For event organizers, indoor mapping unlocks a variety of vital data to create more inclusive layouts and minimize mobility barriers. Heat maps of past event traffic reveal congestion points needing widened paths of travel. Mapping software can run accessibility diagnostics on venue CAD files, flagging areas out of ADA compliance that need improvement. Analyzing movement patterns also shows mismatched room capacities that create discomfort for attendees – such as overly crowded spaces.

Armed with this data intelligence, organizers can right-size spaces and layouts to align with demand. Traffic analytics empower planners to remove bottlenecks and friction points affecting inclusion and experience. Plus, having highly detailed 3D maps of the venue helps identify accessibility gaps like missing curb cuts, uneven surfaces, lack of automatic doors, high shelves or narrow passageways. Conditions barely perceptible during site visits become plainly visible for correction in a mapped model.

Better event planning for accessibility

Advanced indoor mapping serves as an x-ray, revealing barriers to access across built environments. This technology gives organizations the ability to accommodate the unique needs of every visitor at the venue and design experiences complementing inclusion.  

While Google compiled excellent advice on inclusive events, the true realization of an accessible experience depends on understanding people’s navigation patterns — plus the physical building’s unseen limitations. Indoor mapping provides this intelligence. 

For events striving for the highest standard of inclusion, integrating detailed venue mapping and positioning into planning has become an essential best practice that ensures all visitors feel welcome, valued and empowered to independently access every aspect of the event safely and with dignity.


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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact