Blogs

Sep 11, 2020
Everyone is anxious to start replacing Zoom calls with face-to-face interactions and making personal connections once again. When that time comes, will you be ready to hit the ground running and plan and execute event experiences that will not only engage but leave attendees motivated and inspired? Now more than ever, ITA Group’s legal team is working to ensure our clients are protected by mitigating risk with well-executed hotel contracts. We’ve put together the following four focus areas critical to creating a strong contract that protects client interests to every extent possible. 1.… more
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Sep 11, 2020
For most shows, 2020 is done. You either were lucky enough to hold a show pre-COVID or your show probably has been canceled. At this point, few shows still are on the 2020 calendar through year end. Now - everyone is facing 2021. Those shows that were held in the first quarter of 2020 are grappling with what the impact will be in the first half of 2021 on live events. Not to mention all the shows that didn't run at all this year and holding their breaths on how 2021 will unfold. The bottom line with any show that hopes to run live in 2021 is organizers need to stop attempting to plan the… more
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Sep 08, 2020
Last month, a New York Times column by famous comedian Jerry Seinfeld went viral, in which he replies to James Altucher—a well-known businessman and writer—for stating that “New York is dead forever.” A few days earlier, Altucher had posted on his LinkedIn that, due to the pandemic and thanks to new technologies, the city that never sleeps is doomed to become a shadow of its former self: nowadays, many people prefer working remotely from less hectic places. For those of us who were Seinfeld fans in our youth—and even today laugh aloud with the American sitcom in which “nothing happens” other… more
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Sep 04, 2020
With the COVID-19 situation thankfully now appearing to improve in a number of locations and a return to trade shows on the horizon, it’s a critical time for event profs everywhere as we try to support the global recovery as much as possible over the coming months. This, however, leads us to another problem which is becoming increasingly common around the world, and is being reported frequently across industry media outlets: exhibitor confidence. While numerous governments are giving the green light for business events to resume, it is painful to still see many events cancelling their… more
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Sep 02, 2020
COVID-19 has made a devastating impact on all the aspects of our lives, but it is also prompting an outpouring of creativity in the events industry. The way we communicate and interact with colleagues, professionals and members of the public in trade shows is, in fact, playing a more and more relevant role. It’s key to streamline the way we present ourselves to others, making sure that without even interacting with them, they are already aware of where we are standing. This is why the launch of the new social bands in the industry has been received with success. Social brands was created as… more
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Aug 26, 2020
A tremendously intense spring changed everything we thought we knew about planning powerful event experiences. As event organizers, we have scrambled to reimagine our in-person events to make them work on virtual platforms this upcoming summer and fall season. My team has helped many clients make this transition and here’s what we’ve learned in the process: Virtual takes time and flexibility to do well. There are no shortcuts when it comes to virtual. Since it’s so new to many people, it is best to prepare for more “hand-holding.” It’s also a long process to bring key stakeholders up to… more
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Aug 24, 2020
As many activities and businesses have come to a screeching halt during the Coronavirus pandemic, we’ve started to see some businesses allowed to slowly reopen, and eventually, many will be back up and running as usual. Restaurants will get back to full capacity for guests to dine-in, clothing stores will allow customers to come and go as they please, and fitness centers will give their members full access to all of their exercise equipment. However, what do these types of businesses have in common that trade shows don’t? They don’t require a vast amount of people to be gathered in an… more
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Aug 20, 2020
You could trace just about any form of social connection to much deeper roots and scenes than you would recognize today. Trade shows, and all the forms that it has evolved from, are places of opportunities to network with peers and spread awareness of what you offer to stand out from the competition. These networking events can be traced back in time where humans learned the mutual benefit of trade. While we attend much different shows in the modern world, the remnants of the past can still be recognized today. 3000 BCE In the Middle East, bazaars were established as the earliest form of… more
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Aug 18, 2020
With many people still stuck at home, continuing to distance from loved ones and longing for what used to be their normal daily activities, they are seeking out positivity in any way possible. As a business with a platform, you have the opportunity to be that light and hope for your audience. You may have already seen businesses finding ways to make their social media a light in the darkness. And although your business can’t reverse the loss of jobs or loved ones, it can still find ways to spread a little bit of joy. As people now turn to social media to pass the time, take their mind off of… more
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Aug 14, 2020
Did you know that event management consistently ranks within the top 10 most stressful jobs each year – alongside the likes of enlisted military personnel, firefighters, pilots and police offers? For event managers, there’s no shortage of things to do: finding a venue, hiring staff, getting equipment, organizing travel, liaising with speakers, enlisting caterers – the list goes on. And to make matters more complicated, each year brings with it new challenges and new trends.  Recently, we conducted a survey of more than 100 event management professionals asking them what they believe to be… more
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Partner Voices

As event professionals and destinations adjust,  adapt and evolve in these uncharted waters,  it is imperative that substantial resources be put in place for all of the people responsible for planning and executing tradeshows and expositions.   At Mohegan Sun we have built an industry-leading COVID-19 Resource Center,  with a combination of pictures from recent successful events held since our reopening on June 1st,  along with several easy to share,  downloadable documents such as our Operati