Blogs

Aug 24, 2020
As many activities and businesses have come to a screeching halt during the Coronavirus pandemic, we’ve started to see some businesses allowed to slowly reopen, and eventually, many will be back up and running as usual. Restaurants will get back to full capacity for guests to dine-in, clothing stores will allow customers to come and go as they please, and fitness centers will give their members full access to all of their exercise equipment. However, what do these types of businesses have in common that trade shows don’t? They don’t require a vast amount of people to be gathered in an… more
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Aug 20, 2020
You could trace just about any form of social connection to much deeper roots and scenes than you would recognize today. Trade shows, and all the forms that it has evolved from, are places of opportunities to network with peers and spread awareness of what you offer to stand out from the competition. These networking events can be traced back in time where humans learned the mutual benefit of trade. While we attend much different shows in the modern world, the remnants of the past can still be recognized today. 3000 BCE In the Middle East, bazaars were established as the earliest form of… more
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Aug 18, 2020
With many people still stuck at home, continuing to distance from loved ones and longing for what used to be their normal daily activities, they are seeking out positivity in any way possible. As a business with a platform, you have the opportunity to be that light and hope for your audience. You may have already seen businesses finding ways to make their social media a light in the darkness. And although your business can’t reverse the loss of jobs or loved ones, it can still find ways to spread a little bit of joy. As people now turn to social media to pass the time, take their mind off of… more
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Aug 14, 2020
Did you know that event management consistently ranks within the top 10 most stressful jobs each year – alongside the likes of enlisted military personnel, firefighters, pilots and police offers? For event managers, there’s no shortage of things to do: finding a venue, hiring staff, getting equipment, organizing travel, liaising with speakers, enlisting caterers – the list goes on. And to make matters more complicated, each year brings with it new challenges and new trends.  Recently, we conducted a survey of more than 100 event management professionals asking them what they believe to be… more
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Aug 11, 2020
In-person events and trade shows are going virtual, a significant shift forced by the COVID-19 pandemic. But the question is, will these events remain virtual for the foreseeable future? A recent survey conducted by The Harris Poll on PGi’s behalf found more than half (54%) of employed Americans who now work from home due to the pandemic said they are not comfortable going to large, in-person work-related conferences or events this year. This unwillingness to attend in-person events should come as no surprise. Many organizations are saying that even when virtual events become physical again… more
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Aug 06, 2020
Right now, it’s a challenge for many to simply visit the grocery store. What will it be like once things start reopening on a large scale? Will people immediately resume their pre-coronavirus behavior, or will they be wary about being in places with large groups of people? For the events industry, this is a crucial question to unpack, as it determines how they will approach business going forward. What steps will they need to take to ensure that people will continue to attend conferences, expos, panels, and the like? Combining in-person and virtual events With infection numbers on the rise… more
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Aug 04, 2020
Many trade show and conference producers have found themselves in unchartered territory as they’ve made the in-person to online event pivot over the past several months. These professionals have been reading about best practices, researching new vendors, consulting with industry peers and otherwise learning as they go. Meanwhile, there’s another group of industry professionals—a subset of Freeman called Freeman Digital Ventures—that has been producing digital events since 2015. I asked three of the strategists that align with this group, Mark Fein, Stacy O’Connell and Tyler Day, to share what… more
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Jul 30, 2020
As we’ve watched events be forced to postpone, change location and/or go virtual, it got us thinking—do these changes affect an event’s brand? Not if the brand story is strong. Your brand story is a narrative you create around your event that inspires an emotional response. It goes beyond the standard value proposition of describing show features to convey how the experience helps participants be more productive, make more money and advance their careers. In telling a brand story, you draw people into a narrative they not only want to be a part of but also feel they need to be a part of.… more
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Jul 28, 2020
After months of social distancing, people are craving human connection more than ever. As stay-at-home orders expire and the country reopens in some areas, people will return to life — not necessarily as they knew it, but life nonetheless. Restaurants are allowing dine-in customers in limited numbers, and stores are once again opening their doors, albeit cautiously. Another part of life that will return? Experiential marketing. Although the country has been quiet for several months, brands have not. While the world embraces its new normal, experiential marketing will do likewise. Creating… more
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Jul 23, 2020
Do you know how large of a role the live events industry plays in our nation’s economy? If you’re in the events industry, you likely do — but not all Americans are aware. As Congress prepares to deliver new business relief legislation in the upcoming weeks, it’s important to note how big that impact is, as well as the critical characteristics for that legislation to be most effective — for all small businesses and especially those in the events business.  The live events industry employs roughly 2.8 million people, and when factoring in direct jobs and indirect jobs (which includes labor,… more
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