Blogs

Jul 21, 2020
Running a news organization that is focused on trade shows and corporate events, both of which have been stopped in their tracks since mid-March when COVID-19 firmly took hold in the United States, I view our main responsibility to not only report on what is happening in our industry, but also try to highlight as much of the “positive” news as possible. Once the first wave of cancelled shows came in one right after another, and we reported on several of them for TSNN and Corporate Event News, it became clear the hits would keep on coming, so we switched our focus. More reports were released… more
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Jul 16, 2020
Teaching proper trade show etiquette to your booth staff is a must if you want to grab attendees’ attention. Properly greeting, understanding expectations and keeping attendees engaged are all highly important and will impact your exhibiting results. Since COVID-19 has brought on what’s now globally known as social distancing, the rules of etiquette are already shifting. Here’s how some etiquette expectations may shift moving forward once trade shows are back up and running. Greeting Attendees It’s important for your booth staff to stand and greet attendees warmly at the front of your… more
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Jul 14, 2020
The following blog is a response to a recent article that ran on Barron's. In case you were worried, trade shows are not going away, but they will forever change. And that’s an exciting thing. We at Freeman extend our congratulations to Apple and its marketing teams. Apple's Virtual Worldwide Developers Conference (WWDC) was impressive – excellent, even. After all, it was organized by a company with incredible technology and message discipline wrapped in one of the most potent brand narratives, all built around user-centered design. For WWDC, Apple leveraged all the advantages of a… more
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Jul 10, 2020
In the past four months, events have radically shifted from in-person gatherings to virtual events. Speakers play an integral role and can make or break the attendee experience. Understanding the importance presenters play into this dynamic, here are some tips for helping you to create a positive virtual experience for your attendees.  1. Test, Test, Test To ensure everything runs smoothly, schedule a rehearsal with your speakers.  Here is a short checklist of items to practice: Test microphone and audio to confirm optimum sound. Test lighting (i.e., not sitting with back to a window).… more
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Jul 06, 2020
While virtual events are not new to the industry, there’s no doubt that the pandemic has accelerated the switch to online-only conferences considerably. In fact, 70 percent of the respondents in this survey report moving their face-to-face event either partially or fully to an online platform.  This shift to virtual will likely go on until the virus is defeated, as new research suggests large-scale events were at the core of the spread of COVID-19, and many experts predict a second wave is still ahead. Now tasked with holding online events that deliver just as much value as in-person ones,… more
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Jul 02, 2020
Events, as we know them, have changed, but the power of a live event still lies in the emotional impact of making authentic human connections. To achieve that in our new reality, your brand needs to show attendees that you hear and see them — even if your event is virtual.  Yet too many attendees end up feeling invisible because event planners are still falling short of designing truly inclusive events, according to a recent study from Meeting Professionals International. For example, there’s a general lack of event materials or translation services available in languages other than English… more
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Jun 30, 2020
The sudden onset of remote work has impacted companies and organizations across the United States and around the world. It happened almost overnight. The COVID-19 pandemic led business offices to close their doors and employees to find a way to conduct their work from home. We all went from congregating in meeting spaces and around cubicles to interacting “face to face” via our computer screens. For the past few months, we’ve found ourselves catching glimpses of each other’s homes, hearing dogs barks, and listening to children yell and laugh during video conferences. While we’ve never been… more
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Jun 24, 2020
The coronavirus pandemic — and the quarantines, venue closures and travel bans that accompanied it — has instantly affected the events industry. It arrived like a natural disaster, altering organizers’ lives and causing everyone to enter emergency mode. The initial impact was quick: About 16% of event staff underwent a pay cut, and more than 30% of organizers postponed their events and trade shows until 2021. But the decision to hold, cancel or reschedule events was just the beginning of a new reality. Industry professionals are frantically trying to pivot into virtual spaces and offer… more
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Jun 23, 2020
At a trade show, we used to say you have three seconds to capture the attention of someone walking by your booth. But in a virtual event, engagement isn’t just earned once. You have to earn it again and again. The past few months have reshaped the events industry, but now is the time to accept changes and retool. Virtual events might look a little different, but the goal is the same: to tell your unique story. While most live events have exclusive access to their venues, virtual spaces are shared with a barrage of distractions. Between email notifications, news and streaming services, it’s… more
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Jun 18, 2020
As the meetings and events industry continues to navigate the shifting post-pandemic landscape, planning and integrating the multitude of health safety updates will become essential to the successful return of in-person meetings and events. Attendees will require reassurance that the venue and event organizers take adequate precautions to execute social distancing best practices to keep them safe. Going forward, it is the event planner's responsibility to ensure events are prepared and to communicate important health safety information to their participants. As groups begin this monumental… more
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