Jul 27, 2021
The future is hybrid! You must have heard this statement repeatedly over the last few months, and rightly so. We are now moving into a world where people are warming up and getting excited to go back to the physical events, though there are still those who aren’t ready to attend a physical event (whether for safety or resource/expense) but have embraced virtual events. Hence, welcome to the world of hybrid. Now, how do you generate the maximum ROI in this blend of virtual and offline events? The Right Strategy What is your primary objective here? Sales opportunities, lead generation or… more
Jul 22, 2021
I think I speak for most of us when I say that in-person events are one of those things we didn’t realize we loved until they were gone. And when events and other face-to-face gatherings started shutting down over the last year, an incredibly important channel for personalized conversations and relationship-deepening evaporated.  Since then, businesses have given their best college try to replace this lost value, with mixed results. While virtual events in and of themselves have largely done well, there’s a major missed opportunity that’s consistently overlooked: post-event content. Here’s… more
Jul 20, 2021
What if you could recreate all the energy and excitement of a trade show without the pushing, shoving, booth bunnies or the trolls whose sole mission is to load their vendor logo bags with every piece of swag they can grab? Virtual events came of age in 2020 and are now dominating all discussions about the future of events. They are expected to grow at almost 23% annually until 2027, and this prediction came before the pandemic pulled the plug on every imaginable in-person event. As more and more vaccines find willing arms, trade shows are making a huge pivot. So, what does that future look… more
Jul 15, 2021
Big changes have happened to the event planning community in a world shaped by COVID. Event planners have worked hard to transition the attendees of their on-premises events into the virtual space. Even with COVID winding toward an end, more organizations than ever before have moved to virtual event planning for their conferences, meetings and sales events. Meeting planners have adjusted to this new normal for the most part, but many are still worried about making certain their virtual event goes off without a glitch. This blog will share our top seven tips to help guide your event planning… more
Jul 13, 2021
In the physical trade show world, exhibitors get to move in early, the big ones even earlier. The booth space is a home away from home, with care put into how tchotchkes are displayed and cases of water hauled in to keep the staffers hydrated. Exhibitors need time to move into their virtual booth space, too. Too many times we’ve heard about exhibitors scrambling to get passwords sorted, videos uploaded and staff trained on how attendees at virtual events will be able to interact with them. Turns out, exhibitor training and time to get settled are some of the major pain points expressed in a… more
Jul 08, 2021
One of my few joys of lockdown began when my state allowed limited re-opening of our local health club, and with it, the pool where I can swim laps in the morning. I had not been a regular visitor to the lap pool back in the “before times,” but I knew that the virus couldn’t thrive in chlorinated water, so it seemed safe to return.  There were a number of changes to my routine visit. I now scheduled my swim times in advance, and upon arrival, I had to hold my forehead in front of a digital thermometer, and then scan my membership key tag to record my visit. I have gone through this process… more
Jul 06, 2021
The new season of “The Food that Built America” is a fantastic show – there’s drama, conflict, emotion and lots of fascinating stories about the brands we see almost every day. It’s both inspiring and entertaining. And there are some mind-blowing lessons on business strategy, too – real stuff you can use right now. We just finished the episode on the “cola wars.” We all know the story of the “Pepsi Challenge,” where Pepsi sent people into shopping malls and street corners, asking people if they could tell which cup had Pepsi and which had Coca-Cola by taste alone. At the time, Pepsi had… more
Jul 01, 2021
Branding doesn’t just happen. It’s like every other business asset you’ve created. It takes time, effort and thoughtful action. Branding gives you and your employees a guidebook of how you want customers, clients, stakeholders and the general public to see and experience your business. And like any good guidebook, it is something that is carefully researched, planned and discussed. When you allocate the time and resources to engage in meaningful branding, you create a vision of how you want the world to see what you have to offer! If your business has been slow to embrace branding or if you… more
Jun 29, 2021
Universities and colleges have played a unique role throughout the pandemic. Many have acted as a voice of authority and trust, conducting world-leading research, analyzing findings, tracking the outbreak across the globe, and sharing this information with us across our news networks.  At the same time, these institutions recognized that the lives of their students were changing in rapid and tremendous ways, and simultaneously transitioned to virtual classes both quickly and seamlessly.  How, then, have their event programs been faring amid all of this? From donor and alumni networking… more
Jun 24, 2021
Nobody can predict the future, but I keep getting asked what the world of events is going to look like after COVID. After speaking with hundreds of individuals responsible for booking, planning and coordinating company events, here are the common themes I hear people reflect on. These insights come from doing hundreds of events during the pandemic and speaking to leaders in human resources, client engagement teams and event planners about how they are planning on returning to a world where we can do business in person once again. The new normal doesn’t mean we won’t have in-person events,… more

Partner Voices

Have you ever heard someone say, “If it weren't for tomorrow, it'd be the future today” or “The future is unwritten?" Well, dear readers, when it comes to the use of augmented reality (AR) technology in the events space, that future is now!