Experts & Opinions
Feb 22, 2014
Trade shows are the largest single expense for B2B marketers. How can you boost your results, and ensure your trade shows are more of an investment? Here are 10 ways you can drive noticeably greater results from your trade show program:
1. Re-Examine Your Trade Show Schedule
Do you go to the same 5 restaurants for lunch that you went to 10 years ago? Probably not. They change in quality, new restaurants open, and your tastes change. So why go to the same trade shows you went to for the last 10 years? Your markets have changed, some shows have… more
Comments (0)
Feb 14, 2014
For any trade show to truly deliver value, participating brands must focus on not solely themselves, but the people standing in front of their booths. Audience engagement is a necessity during these events.
If representatives come off as just a corporate head, instead of someone who is truly trying to help prospective customers address their needs, then establishing a long-lasting relationship is made that much more difficult.
Speaking with Great Falls Tribune, Michael French, a financial adviser with Waddell & Reed Financial Advisors, said trade shows are effective, but long, placing… more
Comments (0)
Feb 13, 2014
Like them or not, figure skater Johnny Weir’s dramatic outfits at the Sochi 2014 Olympics stand out. This authentic representation of Johnny gives us some insight into Johnny the person and sets him apart from the typical network blazer-wearing sports commentator. It also elevates his memorability factor way off the charts.
This same technique can be applied to help differentiate your company and your exhibit from the competition on the trade show floor. We challenge you: pick something unique about your company or its culture and integrate it into your display. It takes guts, but as… more
Comments (0)
Feb 08, 2014
Create a Positive Impact on the Planet, Your Brand and Your Target Market
The takeaways you give out at a trade show may seem like a nice gesture to your customers and a token of your appreciation, but these items can speak volumes about your company as they increase your brand awareness and recognition. When you incorporate eco-friendly elements into your promotional items for marketing at trade shows, you can create a valuable product that will have a positive impact on the planet, your brand and your target market.
Reusable Promotional Items Offer an Amazing ROI
A reusable product is a… more
Comments (0)
Feb 07, 2014
Are you an influencer? This is an important question because the world of work has changed. Managers must deal with matrixed organizations, flatter management structures, outsourcing, and virtual teams – sometimes all at once. In this world, the command and-control leadership approach often leads to frustration for both leaders and followers. Leaders are just not prepared to get things done without formal authority.
Personal influence, the action or process of producing effects on the actions, behavior, opinions, etc., of another or others, is a key leadership skill – and one… more
Comments (0)
Jan 31, 2014
One of the top three reasons people attend conferences and trade shows is to network. People want to get together with their peers and exchange ideas, make connections, find help, and sometimes even find a new job.
Organizers tend to see this networking need as fulfilled just because they bring thousands of people together in one place. They stick attendees in a convention center or hotel and say, “There you go, now network.”
The problem is even if you consider yourself an expert networker, it’s hard to find the right people to spark up conversations that help you achieve… more
Comments (0)
Jan 31, 2014
More than 108 million people tuned in to last year’s Super Bowl. With so many eyes on the big event, careful planning of each and every detail begins years in advance. This year’s game is going to be great.
The commercials will be extraordinary, the teams are talented, and for the first time ever, the Super Bowl is being played in an outdoor stadium. Sunday’s forecast calls for frigid temperatures and we all know with complicated weather comes every event planner’s nightmare… and the need for a good back up plan.
If plan B must be used, then so be it, the best… more
Comments (0)
Jan 28, 2014
Later this week, Super Bowl XLVIII will be played for the first time in a cold-weather outdoor location. There is a lot of speculation about the prep needed for the players, the stadium, and the half-time show given the chance for cold and snow.
Even if you aren’t a sports fan and just watch for the commercials or the halftime show, in reality the Super Bowl is just like any other corporate event we plan. And there are insights into event trends to be learned.
Reaching a Bigger Audience
The cheapest Super Bowl ticket has a face value of $500, reaching all the way up to over $1M for a… more
Comments (0)
Jan 25, 2014
I recently read some interesting data on Statistics Brain about New Year’s Resolutions. By one month, almost half have failed their resolution, and only 8 percent actually maintain and achieve their resolution.
I am going to give you a new one, whether or not you have made a resolution (and nearly 40 percent of us don’t even bother with one): align your promotional item with your event marketing strategy in 2014.
Now, you may wonder why I am asking you to do this. How about for these reasons:
Your promotional item is often the first thing, and always the… more
Comments (0)
Jan 25, 2014
Do you and your employees dread working at trade shows? You are not the only ones that feel this way, since there is no doubt that working a trade show event can be tiring and draining both physically and mentally.
Chances are your staff does not know what to expect and may feel out of their element. Tradeshows require long days mixed with lots of small talk with anyone and everyone. You want your team to stay upbeat, positive, and on their toes throughout the event to ensure you are getting the best ROI but just how will you or your team stay that way?
Consider the… more
Comments (0)
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.