Experts & Opinions
Sep 06, 2013
As an event organizer, retaining exhibitors is an important goal. What keeps exhibitors happy and keeps them coming back? Attendees.
Let’s consider how we can get attendees and exhibitors engaged with one another in a meaningful way. “Stamp my card” so I can qualify for a prize drawing is not a meaningful way. “Give me a pen” is not a meaningful way. “Hi, I see you are from Sheboygan”, is not a meaningful way.
When you are exhibiting at an event, it’s important to cut through the clutter and stand out. If you are going to exhibit at a… more
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Aug 31, 2013
Let me start by saying personal wireless mobile hotspots from the major cellular carriers like Verizon, AT&T and Sprint are an incredible resource. Whether as a stand-alone product like a MiFi or as a feature of a smartphone, setting up a mobile hotspot can be an easy, convenient, and cost-effective way of creating your own WiFi network to get all of your devices online just about anywhere. That said, be forewarned if you plan to use this strategy at a trade show.
To understand why personal hotspots are often unreliable at trade shows, it is important to know a little bit about how WiFi… more
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Aug 31, 2013
At some point during the career of fortunate exhibit marketers, they have a startling revelation: They don’t have to remain “the victim” who manages an out-of-control trade show program. They can push back against all the forces of chaos, make good, informed decisions, and significantly improve their company’s trade shows performance. They can “be the change.”
Before the awakening, the reactive trade show manager focused just getting through the day-to-day hustle of managing the logistics of their trade show booths. It was all about… more
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Aug 23, 2013
I had the chance to sit down with Bob Noble, president of Noble Environmental Technologies. As a licensed architect, he knows a thing or two about materials and design. And I was intrigued at the introduction of his new product. What if, instead of having materials decide your trade show booth design, it was the other way around? And, what if you could impact the environment while doing so?
The product, called ECOR®, uses paper, agricultural and forest product waste and develops a ‘recycled stew’ to produce fiber building blocks that can then be used… more
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Aug 18, 2013
Ah yes, an exciting career in tradeshow sales. Selling the power of your attendees, the excitement and buzz of the show and the opportunity to participate in THE marketplace for the industry … you can smell the jet fuel already.
… And then you get the client on the phone.
Sometimes the clients are sophisticated marketers that know exactly what they want. Sometimes they need a little guidance and hand-holding – perhaps a reminder that your show is the one in March in Orlando. And then there are those that can’t tell a 10 x 10 from a roll of… more
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Aug 17, 2013
TSNN decided to start off 2014 with one of the most popular blog posts from last year. Enjoy! We love Mike's work!
Looking for statistical justification that trade shows are a great marketing medium? Or numerical inspiration to guide your trade show program? You’ve come to the right place.
At EXHIBITOR 2013 this year, Skyline hosted a game show called “Staggering Trade Show Stats” in our trade show booth. These stats were shared with show attendees to help them justify and maximize their trade show marketing. You can use these 16 stats to help guide… more
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Aug 10, 2013
Trade shows are the places for exhibitors to shine and present their products or services in the best possible light. Even if you have the most attractive trade show booth with banners and an awesome pop-up display, you can still make mistakes.
1. Annoying Barriers
Trade show tables are a must, but did you know if you place them in front of your booth space and sit behind them it creates a barrier between you and the attendees? Place display tables at an angle in the corners of your space or off to one side so you're free to meet, greet, and get to know the attendees.
2. Nobody Knows… more
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Aug 10, 2013
Planning for a trade show can be intense and overwhelming, even for seasoned exhibitors, so when you reach out to your exhibitors you want to quickly and easily explain to them why taking advantage of different eco-friendly sponsorships can help their business and the planet.
Here are Three Strategies for Selling Trade Show Sponsorships with an Environmental Edge
Branded Recycling Bins - Recycling bins should be located in a high-traffic area so people can easily dispose of their empty soda and water bottles and other recyclable materials right?
Emblazoning a recycling bin with a company… more
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Aug 01, 2013
How often have you sat in a presentation and said to yourself, “Wow, this is so boring … I can’t sit through another meeting like this”. Now on the opposite end of the spectrum, when was the last time you left a meeting inspired and confident about what you just heard? There’s no better way to influence customers (and even co-workers) than by delivering an effective and motivating presentation.
Over the past 20 years, I’ve spent hundreds of hours working with GES’ sales teams presenting designs to our clients and prospects. The list below contains… more
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Aug 01, 2013
In a recent blog post on btoboonline.com (“I just flew in from the trade show and boy are the booths tired“), Tom Nightingale laments the poor trade show habits of exhibitors at a show he just attended, and offered 7 concise, valuable tips on how exhibitors could do better.
Tom was frustrated that, even with the wealth of best practices available with just a Google search, too many exhibitors were not searching for and implementing exhibiting best practices. I know we’ve tried to help them, too – we’ve published about 200,000 words on this blog over the… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.