Experts & Opinions
Oct 12, 2013
I am so excited about my lecture on augmented reality (AR) at EventTech in Las Vegas. While preparing, I found some data on AR, which provided some great info, but I wanted to take that a bit further, and analyze the ‘so what’.
Smartphone and tablet sales will increase to 1.2 billion this year, with a prediction of over 2 billion by 2015. Analysis: AR uses smartphones and tablets as the device medium. With more smartphones and tablets showing up on your show floor, you have a much larger pool of attendees who can tap into AR. And if they can tap into that… more
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Oct 05, 2013
I’ve heard folks in their 20’s and 30’s complain about how exhausted they are from staffing an exhibit. I doubt very much that Walt Bentson, a retired IBM division vice-president, would complain or, for that matter, even be exhausted from booth duty.
Some months ago I wrote a couple of posts, one of which made the case for staffing your exhibit with “seasoned” personnel, the other advocating the use of “yoots”, as Cousin Vinnie would refer to a younger generation. Which is more valuable on the showfloor, the supposed skill and wisdom of we elders,… more
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Oct 05, 2013
Attention all exhibitors, I feel your frustration and completely get it now. Working at GES has really opened my eyes to how much time, effort, blood, sweat and tears go into exhibiting at a show or in some cases, (for most of you reading this), multiple shows a year. Do you ever feel like our efforts go unrecognized?
Welp, I must say that as anyone in marketing, event planning and in our industry in general knows, this is our reality. When the “A” leads are coming in, lots of praise is going out, but other than that, zilch, zero and a big ol’ nada. What if I told you there… more
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Sep 27, 2013
One of the most important things you can do for your exhibitors is to add value, right? Adding value for your exhibitors can also mean a better bottom line and a healthier environment at the same time. I have written before about how tradeshows are second only to the construction industry in producing waste, but there is always room for improvement. The good news is that we can all take steps to create greener tradeshows for our attendees and they will thank you for it and even pay a little extra for the privilege of doing so.
Say It with Eco-Signage
Offer to create signage with eco-… more
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Sep 27, 2013
In the fast-paced environment of planning and executing an event, any number of crises can arise, from a natural disaster to equipment failure or an interruption in internet connectivity.
With B2B exhibitions representing 39.2 percent of B2B marketing budgets in 2011,* the largest amount of any other marketing channel, the need to secure an event and the event’s data for your attendees is crucial. (*Source: CEIR: The Spend Decision: Analyzing How Exhibits Fit Into The Overall Marketing Budget.)
Here are 6 steps you can take to minimize the risk at your next event:
1. … more
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Sep 21, 2013
As you are going into the final stages of your trade show preparation, are you thinking about your presentation of timelines and major milestones? I had the opportunity to talk to Tim Stumbles of Office Timeline, and this new technology can help you with that internal reporting.
Stumbles developed this product to assist anyone looking to have a visual chart of a project and to be able to update that chart with minimal obstacles (thus removing some of the barriers to keeping project timelines updated). I was interested in learning more about this product, since I am in the event… more
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Sep 21, 2013
Sales are the lifeblood of our industry. Whether it’s selling booths and sponsorships, or selling the value of the show to attendees, we are always selling or being sold to. I started my career in sales, have hired and managed many salespeople and, always with deep regret, have had to let a few go on to other opportunities. Today, I am still selling -- and loving it. Most of you are doing the same in some form or another.
I have a dear friend in the business who I realized is simply the best salesperson I know. Here's why...
She… more
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Sep 14, 2013
If you’re an invested business owner, then you are constantly looking for every edge possible to help differentiate your products and services from the competition.
Well, trade show management companies are no different. With you folks in mind, we’ve developed some creative ideas for helping exhibitors to enhance their bottom line and show some personality – and some SWAG, too.
Ready for that? Good. The first idea is to develop unique, never-been-seen-before event materials and the second is giveaways, for both the show and its exhibitors.
The benefits of this… more
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Sep 14, 2013
To be honest, Content Marketing World didn’t simply impress me; it knocked my socks off. It was an event to which every trade show and conference organizer should aspire to produce.
From the moment I walked into the Rock and Roll Hall of Fame to attend the opening night festivities, I knew I had stumbled on an experience like no other.
The venue was humming with excitement, and everywhere you turned there were people wearing orange, the signature color of Joe Pulizzi, founder of Content Marketing Institute and Content Marketing World.
Participants of Content Marketing World aren… more
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Sep 06, 2013
As an event organizer, retaining exhibitors is an important goal. What keeps exhibitors happy and keeps them coming back? Attendees.
Let’s consider how we can get attendees and exhibitors engaged with one another in a meaningful way. “Stamp my card” so I can qualify for a prize drawing is not a meaningful way. “Give me a pen” is not a meaningful way. “Hi, I see you are from Sheboygan”, is not a meaningful way.
When you are exhibiting at an event, it’s important to cut through the clutter and stand out. If you are going to exhibit at a… more
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