Blogs

Nov 25, 2020
Imagine an events ecoysystem where speakers can present remotely via engaging holograms. Where online events can have unlimited attendees and virtual reality can transport those attendees to unexpected and immersive environments. Where brands can geolocate customers at an event, make relevant recommendations based on their past buying behaviors, and distribute hyper-personalized content every step of the way. 5G technology will soon make it all possible. With ultra-low latency, massive network capacity, and superior reliability, 5G — the fifth generation mobile network — is poised to… more
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Nov 18, 2020
When COVID-19 hit and dashed all travel plans, the scholarly community saw a wave of conference cancellations and a rapid scramble to virtual formats. Nine months down the line (and with another wave of the virus bearing down in many countries) it has become increasingly clear that conferences will not be returning to their pre-COVID formats any time soon. This is the new normal, one that offers a rare opportunity to reframe the traditional conference format and create better, more inclusive ways to bring the scholarly community together.Looking ahead, we strongly believe that a hybrid… more
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Nov 16, 2020
Now that the novelty of online and virtual events has worn off a bit, organizations are looking for new ways to keep their audiences engaged. Many are turning to a perhaps unexpected source for inspiration: Hollywood. It makes sense when you think about it — Hollywood knows how to tell a good story, and their stars are engaging. Plus, they know how to keep their audiences coming back for more, and that is pretty much what every company wants, no matter the specifics of their business objectives  Engaging with virtual audiences is easier than it might seem — and the approach works for both… more
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Nov 12, 2020
Any respected and well-run venue will be ready and waiting for bookings, with the doors wide open and COVID-friendly measures in place to ensure all attendees are safe and distanced. However, venues are likely to operate at reduced capacity, meaning the event cannot reach its full potential. Many people across North America and in the U.K. are still reluctant to attend events, and organizers also run the risk of closing their doors to those from outside of those countries. Despite the issues, there is still much that can be done. After all, the events industry has always been an adaptable… more
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Nov 10, 2020
As you consider shifting your next trade show online, make sure to focus on your exhibitors. While virtual events are a new format for almost all the stakeholders involved, exhibitors in particular may be apprehensive about this change. It is important you convey to them, that regardless of where you host the event, they will get the same return on investment.   Here’s how you can live up to that promise: Customizable Exhibitor Booths  Enable your exhibitors to create highly personalized professional profiles on your virtual event platform. In the absence of physical stalls, they need a… more
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Nov 05, 2020
Even before borders closed across the globe, event attendees’ time was hard-won — travel, meetings and digital content pulled their attention (and calendars) in many directions. In short, the demands for our collective attention have only increased. Virtual schooling for children, endless free digital events and hours of conference calls have become the new normal. For those fortunate enough to work from home, the shelter-in-place order has only amplified our chaotic world — and event organizers are now challenged to create novel ways to entertain and engage audiences virtually. To succeed… more
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Nov 02, 2020
COVID-19 has created an environment for many online opportunities to learn and network. However, after six months of Zooming and listening to the thirty-seventh webinar, are attendees at a breaking point? Yes, some will say. So what can you do about it? If your recent virtual events are real snoozers, you have an excellent opportunity to hit the pause button to make significant changes to your approach and appeal. Here are six concrete ideas that, if you put into practice, will genuinely work. Make Your Meeting Their Meeting. Rather than having a committee do all the work coming up… more
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Oct 30, 2020
The 2020 global pandemic has caused brands to rethink their approach to event marketing. Due to health guidelines, most in-person events have been canceled for the foreseeable future; yet, the event channel is still required to fill the sales funnel. As such, we have seen the “Big Pivot” to virtual to help reach the marketplace. As brands and organizations wade into this new virtual event environment, it is important to examine how established learning theories and an emerging framework for addressing virtual audiences can inform the creative design and experiences delivered through virtual… more
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Oct 27, 2020
It’s Q4 2020, and B2B managers of events, demand generation and field-marketing activities are planning next year’s campaigns and customer-engagement activities. The question on their minds: when will events be back to “normal?” I think it’s safe to say that large gatherings of people involving flights and hotels will not be happening anytime soon. However, 2021 events and customer meetings, virtual or otherwise, must be planned and budgeted. What should you do? While B2B marketers depend heavily on event marketing, most B2B enterprises have turned from in-person to virtual events.… more
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Oct 21, 2020
From the clearing of skies in polluted areas of the world as we moved into COVID-19 lockdown, to some of the worst wildfires in the West and tropical storms in the southern and eastern United States, to societal unrest, it has become painfully clear how our actions (and inaction) are affecting our climate and humanity. While it’s all a bit overwhelming, there are actions that we in the events industry can take to contribute to meaningful change for the environment and communities. Developed in 2015 by the United Nations, the Sustainable Development Goals (SDGs) are a universal call to… more
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Partner Voices

As event professionals and destinations adjust,  adapt and evolve in these uncharted waters,  it is imperative that substantial resources be put in place for all of the people responsible for planning and executing tradeshows and expositions.   At Mohegan Sun we have built an industry-leading COVID-19 Resource Center,  with a combination of pictures from recent successful events held since our reopening on June 1st,  along with several easy to share,  downloadable documents such as our Operati