Blogs

Jan 06, 2021
It's an understatement to say that by many measures, this was an unusual and challenging year for us all. However, to be fair, I watched some TV series that I would never have considered and hope to never see again. Especially if they involve "big cats."  How many live events were canceled in 2020 and will not be held even through the first part of 2021? On a personal level, we all know people, friends and colleagues who lost jobs. Even worse, there is a high likelihood that a great many of us have personally suffered financial loss, even if we were fortunate to maintain employment. Our… more
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Jan 04, 2021
The year that was 2020, a cataclysmic and unprecedented year for the global trade show industry, is almost behind us. But as the inaugural virtual Expo! Expo! gets underway and its attendees look to the New Year with trepidation, we must also look at positive reasons the events of the past year have forever altered the trade show industry’s landscape. With the global suspension of large crowds, efforts to find remote solutions for business events were doubled in 2020. Practices previously marginalized by conventional face-to-face event organizers, such as online live streaming, social media… more
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Dec 22, 2020
Experiential marketing events are slowly making their way back into our lives. This is a good thing, provided that the events are well-planned and adhere to local health and safety guidelines. The best experiential marketing activations are the safest ones. Although it might seem difficult, there are ways to ensure your COVID-19 brand activations and experiential marketing provide a healthy balance of safe and fun.  When Good Activations Go Bad Of course, not all events can balance safety with celebration. Over the summer, when people were tired of staying at home and missing out, the… more
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Dec 17, 2020
It has been a challenging year for everyone but your team needs their morale boosted now, more than ever. If you’ve bravely taken on the responsibility of planning the office holiday party this year but are struggling to come up with last-minute ideas, look no further! Read on to find out some out-of-the-box ideas to host the best-ever party for your team. Move your celebration to the virtual space Vet for a virtual event platform that has a user-friendly interface and scope for in-depth customizations. Also consult with your event-tech partner whether they have features such as a… more
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Dec 15, 2020
You’ve undoubtedly been hearing a lot lately – and not just in this space – about the COVID-19 pandemic giving rise to something often described as the Zoom Era. Virtual events, you see, have been a necessary function of maintaining public health, social distancing and general decorum. Whether it’s a work meeting, symposium, classroom or concert, we’ve all been dutifully doing our part to suck it up, hunker down and log on. For now. But there’s an implication weaved into that outlook – an assumption that we’ll soon go back to the way things were. We’re here to tell you: Don’t hold your… more
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Dec 09, 2020
Being part of an event, whether virtual or in-person, takes energy, time, money and resources, and some businesses struggle with deciding if a show is a good fit or even the right decision at all.  Use these tips to figure out what kind of industry event is right for you, how and where to look for them and why they are crucial. Do You Share The Same Target Audience? When you hear about an upcoming function, you can browse through their marketing materials and website to find out further details. Of course, you’ll want to consider facts like when it is taking place, but your main concern… more
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Dec 08, 2020
We are in unchartered territory with a global pandemic disrupting lives and livelihoods. But, with successful trials paving the way for mass vaccinations, with better knowledge around COVID-19 and faster and more efficient testing schemes available, we are finding ways to live with and ultimately manage this virus. The tide is turning. As we head towards 2021, the UFI team has – as we have every year – put together five trends that we believe will drive our industry’s development over the next 12–18 months. As always, these are based on conversations with and insights from our global UFI… more
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Dec 03, 2020
As 2020 draws to close, COVID-19-weary event planners are looking towards a fresh start, a reboot for 2021. Whether planning for a conference, meeting or trade show, there are plenty of things to do beforehand to let your guests know they are walking into a clean and healthy environment. While there is no silver bullet, keeping proper cleaning protocols in place will help keep your event safe and secure. Clean is not only the new cool, it is critical for success. Reducing the risk of exposure to COVID-19 by cleaning and disinfecting is an important part of reopening that will require careful… more
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Dec 01, 2020
Unless you’ve spent the last eight or nine months under a rock, you probably know that the trade show industry has had its worst year on record. I’m hard-pressed to think of anything in recent history, including 9/11 and the 2008 economic meltdown, that has had such a devastating effect on corporate events. Just about every conference that was scheduled for April 2020 or later has either been canceled, postponed or moved to online-only. In the midst of such misfortune and devastation, how is it possible to be even remotely optimistic?  The answer is simple: we have no other choice. Billions… more
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Nov 25, 2020
Imagine an events ecoysystem where speakers can present remotely via engaging holograms. Where online events can have unlimited attendees and virtual reality can transport those attendees to unexpected and immersive environments. Where brands can geolocate customers at an event, make relevant recommendations based on their past buying behaviors, and distribute hyper-personalized content every step of the way. 5G technology will soon make it all possible. With ultra-low latency, massive network capacity, and superior reliability, 5G — the fifth generation mobile network — is poised to… more
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Partner Voices

An open-air design featuring the largest digital experience in the U.S. convention and exhibitions industry welcomes attendees to the brand-new West Hall of the Las Vegas Convention Center (LVCC), just as the city roars back to full capacity and takes major events and trade shows to the next level with impressive, new venues.