Blogs

May 03, 2023
As an event marketer, you know that creating valuable and engaging content for your conference attendees is crucial to the success of your event. However, what happens to all that great content after the conference is over? If you’re not repurposing it, you’re missing out on a valuable opportunity to reach a wider audience, extend the life of your event, reinforce its value and leverage past event content to promote upcoming events. Repurposing conference content involves taking the information, insights and ideas presented during your event and transforming them into different formats that… more
Apr 26, 2023
Many live events and trade shows are back after a long absence and look very different than in the past. There have been changes in the length, structure, format, venue and content — all for the betterment of the event space. It also caused a change in marketing. Promoting a trade show or live event should be just as interactive as the experience, giving rise to short-form video content.  Unfortunately, not everyone in the event space has yet to master this medium. As organizers move into the next generation of trade shows and live events, it’s important to consider the following when using… more
Apr 19, 2023
As I see the deluge of posts about ChatGPT — mostly humorous queries and B+ grade AI blog posts — I can’t help but feel that most professionals, even those who are typically early adopters, are already being outpaced by the changes in GPT since December. Unlike other major software developments of the past that are updated incrementally and centrally (i.e. operating systems, video editing software, office software), ChatGPT is spawning — at a daily and even hourly rate — hundreds of new startups leveraging ChatGPT to transform entire disciplines. Take for example, a recent tweet by Jordan… more
Apr 12, 2023
According to the Cornell University SC Johnson College of Business, attendees and exhibitors have five reasons for coming to a trade show.  The five factors listed below are from the most important to the least for each segment.  Exhibitors: Promote their brand Enhance relationships with existing partners Develop new leads Network with industry peers Introduce new products and services Attendees: Attend educational sessions Learn about new products and services Network with industry peers Attend panel discussions and workshops Enhance relationships with existing partners As you… more
Apr 05, 2023
Onsite registration is often the first time attendees experience your brand. Long wait times and poor user experience can cause frustration and unwanted callouts on social media and discourage attendees from returning to future events. Here are some best practices to ensure a smooth and efficient onsite registration process so your attendees can quickly get their badges and take advantage of everything your event has to offer.  Pre-Registration: Encourage attendees to pre-register for the event. Offer incentives such as early bird discounts or freebies like swag, drink tickets and parking… more
Mar 30, 2023
Event professionals have lived through a roller coaster over the last three years, which has included the pivot to virtual, the return of in-person events, evolving safety precautions and tightening budgets. These professionals have delivered exemplary attendee experiences, fostering community even in uncertainty. They chased their revenue goals and embraced event data to demonstrate the business value of their hard work. But constant change can take a toll. More than a third of event planners now report anxiety and burnout. Advancements in event technology plus old-fashioned teamwork can… more
Mar 22, 2023
Our observations on the impact we made as humans became very clear when we were not traveling and consuming as much as we used to during the pandemic. Having witnessed the decrease in pollution resulting from lack of traffic during COVID-19, we have returned to events and conferences much more aware of our footprint.  After a long shutdown of events, 2022 saw the doors fully swing open, and we eagerly started to gather again en masse. Virtual events became fully hybrid as we found ourselves rubbing elbows and networking like it was 2019.  How can we make our expos, events and conferences… more
Mar 15, 2023
After my first week of being hired at a manufacturing company, I saw an opportunity for efficiency if workers simply altered the process in which they were fulfilling orders. I made my suggestions to the owner of the business, after which he shook his head and replied, "Thanks, but we've been doing it this way for years."   Thinking about something in a new way is often hard for people to grasp. Our minds are programmed to establish patterns of familiarity so that we can more easily predict approaches and outcomes. When a new idea is introduced in business, you can almost always expect… more
Mar 08, 2023
In a recent survey by vFairs, event industry experts were asked what they believed to be the dominant event format long-term: virtual, hybrid or in-person events. Thirty-nine percent of respondents replied that they will be hosting hybrid events going forward. This was the most popular answer, as compared to a 4.5% response of “in-person only” and a 7.5% response of “virtual only.” The remaining respondents plan to use a mix of all event formats.  This may seem unsurprising. Hybrid events have been the talk of the industry over the last two years. But for many event professionals, the word “… more
Feb 21, 2023
As soon as I heard about ChatGPT (Chat Generative Pre-trained Transformer) – an AI chatbot program from a company called OpenAI that gives detailed answers to questions in a matter of seconds – my interest was instantly piqued. I first heard about it when a professor was on the news talking about how students were using it to write assignments and how the professor thought it was easy to tell when the students did. I also heard a recent marketing podcast on which it was debated if and when the chatbot program could take over basic copywriting duties. The jury definitely still is out on… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact