Blogs

Jun 22, 2021
Exhibitors in a broad Ascend Media study shared some major pain points, recently published on LinkedIn. The feedback is worth digging into, and worth digging into EARLY in experience design, not late. It’s worth elevating these ideas to a strategic planning level and finding solutions for the stakeholders that financially support your events. We are addressing the Top 10 Concerns in a series of posts that outline solutions for supporting exhibitors in a virtual environment. We’ve distilled the Top 10 pain points into four big ideas to present solutions. The Four Big Ideas for Exhibitor… more
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Jun 21, 2021
With the advent of COVID-19, 2020 was definitely “the year of virtual events.” Not only did it evolve the event industry as a whole, but also opened up options of carrying out events in different ways. Now that people have gotten used to virtual events, 2021 should be spent on making them better. For event production companies, the transition from in-person to online requires them to understand how they can measure their success or ROI. It won’t be the exact same way that success was measured in 2020. Therefore, virtual event companies must ensure how they make virtual events a success.… more
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Jun 17, 2021
One interesting characteristic of virtual and hybrid events is that virtual (or digital) attendees can significantly outnumber those on-site. For example, February’s MWC Shanghai registered 25,000 attendees on-site and close to 125,000 virtually.  At large hybrid events, meetings and networking are key objectives for attendees whose business depends on making critical business relationships and decisions. Whether they’re participating in-person or remotely, attendees want to see the latest technologies and products and learn how they can apply them in their businesses. Similarly, exhibitors… more
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Jun 15, 2021
The vaccine is here, and we are close to moving past this pandemic nightmare. It’s clear that in-person events are on the horizon, and event planners, like myself, are looking forward to hosting them again. However, whether or not attendees are ready to attend again is another question.  In a recent survey conducted by Event Farm, we asked event professionals, “What is your primary concern when planning in-person events amid the COVID-19 pandemic?” 76% of respondents cited attendee safety as a concern. Let that sink in for a minute: Attendee safety.  Being in the events industry for more… more
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Jun 10, 2021
The concept of the traditional trade show is changing. Although the pandemic has accelerated the movement away from large in-person gatherings – or at least events that are restricted only to that format – companies continue to grow more creative in building their digital presence and enhancing their engagement with prospects at trade shows. Trade shows are a powerful place to show your company mission, messaging and branding to an oftentimes eager audience. According to CEIR: The Changing Environment of Exhibitions, 99% of marketers ѕаіd thеу found unique value from trаdе show еxhіbіtѕ that… more
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Jun 08, 2021
The pandemic has necessitated a number of fundamental lifestyle changes. For many, the last year has been an opportunity to take stock and re-evaluate how we spend our time. Reduced travel and virtual meetings have freed up hundreds of hours. The work/life balance has been recalibrated on a global scale, and as lockdown begins to ease, attitudes towards how we spend our time have undergone a paradigm shift.  In the events industry, it is key that event creators respond to the needs of their audience to stay ahead of the curve. A recognition of the behavioural shifts around how individuals… more
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Jun 03, 2021
As business event and trade show professionals grapple with the decisions surrounding virtual, in-person or hybrid, exhibitor dissatisfaction may tip the scales. That is problematic. Exhibitor dissatisfaction cannot be assumed to be a byproduct of virtual in and of itself. Exhibitor dissatisfaction may in fact be the direct result of organizers who have not aligned the event experience with exhibitor needs and with exhibitors who have not calibrated their measurement to this new environment. I’ve been an exhibitor and supported exhibitor service for 20 years. I know the push-pull inherent… more
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Jun 01, 2021
With things looking more optimistic for a return to in-person interactions in 2021, it’s natural to wonder what will happen with large gatherings and events. Companies were forced to move online in 2020, which disrupted their existing in-person event marketing strategies. It might be difficult to imagine “returning to normal” at this time, but plenty of people are ready to get out of their houses and do something different. This summer, you should think outside of the box when it comes to experiential marketing. Brands are already designing live experiences that preserve contactless… more
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May 27, 2021
With a return to normalcy in sight, event organizers can finally look forward to reopening venue doors and welcoming delegates in-person, but even as restrictions ease, venues are unlikely to be able to safely cater for an audience at full capacity. This is why when planning upcoming events, it is crucial to include both physical and virtual elements in the form of a hybrid event. Hybrid events — a mix of live and virtual — not only allow audiences to participate and engage no matter their geographical location, they also enable organizers to increase their reach, gain more attendees and… more
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May 25, 2021
The future of live events has been a hot topic throughout the past year. As we get closer to a return to live events, let’s explore how events are likely to evolve in the short term, but with potentially some long-lasting effects.  First of all, furniture is more important than ever in planning your return to in-person events, from both a seating and a safety standpoint. Discussions about furniture need to happen much earlier now as it factors into health, ensuring that participants can be appropriately distanced and that a planner and venue can accommodate participants while still adhering… more
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Partner Voices

An open-air design featuring the largest digital experience in the U.S. convention and exhibitions industry welcomes attendees to the brand-new West Hall of the Las Vegas Convention Center (LVCC), just as the city roars back to full capacity and takes major events and trade shows to the next level with impressive, new venues.