Blogs

Feb 08, 2023
Everywhere we look, from every cybersecurity firm that is monitoring the situation, the data indicate an ever-increasing level of cybercrime activity. Cybercrime is the ultimate Energizer Bunny—it just keeps going and going with increasing volume. These are data-driving insights. It is not media hype created simply to drive the cybersecurity industry, but rather hard facts seen from all angles and through all lenses and corroborated by both corporate, nonprofit and government measurements.  Have you stopped to ask why this increase continues and maybe more importantly, why cybercriminals are… more
Feb 01, 2023
Business leaders are increasingly asking their marketing teams to innovate upon key performance metrics—that’s how we create, assess and use measurements to drive superior outcomes. Consumer preferences and trends today are evolving at a rapid speed and frequency. To keep pace, the use of Artificial Intelligence (AI) is needed for organizations to collect data, analyze and extract actionable insights.  Event marketers have long been siloed, operating under the assumption that events were the sole critical touchpoint in a buyer’s journey. That’s no longer the case, as event leaders… more
Jan 25, 2023
Event marketing looks different than it did three years ago. Virtual and hybrid events have proven their merit and reset attendee expectations. Yet, for all the changes, one fact has remained consistent: It doesn’t matter if an event is offline or online. What matters is the experience it provides. Many event marketers forget this truth; they assume that events have to “wow” attendees in every way. Unsurprisingly, event marketers panic because they don’t have the resources to keep up with these imagined standards. But although audiences might be awed by expensive theatrics, technology and… more
Jan 18, 2023
From Dec. 11-13, Expo! Expo!, the annual conference and exhibition of the International Association of Exhibitions and Events (IAEE), was held in Louisville, Ky. My co-founder, Oliver Rowe, and I made the decision to exhibit at the event, as we felt the association and show organizer audience was right for us. Here are four things we learned from our discussions at the event and its content: In-Person Is Back—With a Vengeance Not a single planner we talked to was planning virtual events. Everyone’s inquiries related to their in-person annual conference or education session. This is… more
Jan 11, 2023
In-person events have returned in full force. From Q1 to Q3 of 2022 alone, in-person events held on Bizzabo’s Event Experience OS saw a 724% increase. More than 98% of event organizers intend to host at least one in-person event by year’s end, and most will have planned at least three events in 2022, according to Bizzabo’s recent survey. With this renewed focus on gathering in person, marketers are folding events of all kinds into their demand generation efforts to nurture audiences, grow revenue and drive business outcomes. Read on for three key ways to use events to improve your marketing… more
Jan 04, 2023
The atmosphere and conversations at the 2022 TSNN Awards, held in November at Caesars Forum in Las Vegas, were a welcome transition from the recovery and survival mentality of 2021, as the focus was on the future. Hot topics among the group of hundreds of top trade show, conference and for-profit event organizers included DEI, returning to revenue best practices and tactics to overcome new challenges for enhancing the on-site experience while keeping expenses in check. However, the most poignant question of the week, in my opinion, was asked by Rich Stone, CEO of EXPOCAD, who asked the… more
Dec 28, 2022
As we at District Marketing (formerly Fixation Marketing) mark the end of our first year in business, review the performance of our clients’ events and look at changes and opportunities in this post-pandemic environment, we are thinking a lot about trends.  So, having dug through some campaigns and surveyed our staff, we thought we’d share a list of some trends we’re seeing in trade show and event marketing.  Navigating chaos A topline consideration in discussing trends is the ongoing challenge of predictive analysis, goal setting and pacing and strategy development following the… more
Dec 08, 2022
In an atmosphere when people are pressured by time and money to ensure they invest in being at an event that delivers the ROI they want to see – do you know what your event’s Unique Value Proposition is? Do you have it clearly defined? Now more than ever, it’s critical that your teams, especially sales and marketing, are able to articulate exactly why someone needs to the spend dollars to be on your show’s exhibit floor or attend the event overall. Inc. Magazine describes a UVP as: “A unique value proposition (UVP), or unique selling proposition (USP), is a concise, straight-to-the-point… more
Dec 07, 2022
A lingering pandemic in China and elsewhere. War in Europe. Inflation rates not seen in a generation in major markets. Droughts, hurricanes and record temperatures. It’s certainly not “business as usual” as we write the closing chapter for 2022. And 2023? Not all will be black and white, and economists are using endless types of grey in their outlooks for the next year. What will this mean for our industry? As with every year, the Global Association of the Exhibition Industry (UFI) team has been listening and chatting with our members and industry leaders from all around the world to get… more
Nov 30, 2022
After two and a half years of constant adaptation for ever-changing needs in the world of events, it seems we are settling into the “new normal.” We’re thrilled to be working with clients to create meaningful events that celebrate being together again, and it’s inspiring to see the dedication to excellence within our industry.  This new normal also brings changes to contract negotiations for meeting and event professionals on both sides of the table. Where planners used to be most concerned about food and beverage minimums and room rates, now risk, impossibility and cancellation clauses… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact