Blogs
Feb 21, 2023
The pandemic brought every business that relied on in-person meetings, from multinational corporations to small local businesses, to a grinding halt—effectively emptying convention centers and shuttering hotels. Though many events were canceled, some organizers created virtual events to keep in touch with exhibitors and retailers, albeit digitally.
Today, life and business are slowly finding relative normalcy. Trade shows are back, and in-person events are on track to gain massive amounts of attendance. Although many people are excited to interact in public spaces with others again, it is… more
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Feb 15, 2023
QR codes are proving to be a winning solution for many companies around the world. British Airways uses them to cut down on queues. Italian fashion brand Diesel uses them to authenticate apparel. And video game developer Cygames used 1,500 drones in Shanghai to replicate a giant QR code in the sky that people could scan to access a game.
The point? With QR codes, you can eliminate friction points and show off your creativity. When it comes to trade shows and other business events, QR codes can give attendees a streamlined, engaging experience.
Part of the beauty of using QR codes for… more
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Feb 08, 2023
Everywhere we look, from every cybersecurity firm that is monitoring the situation, the data indicate an ever-increasing level of cybercrime activity. Cybercrime is the ultimate Energizer Bunny—it just keeps going and going with increasing volume. These are data-driving insights. It is not media hype created simply to drive the cybersecurity industry, but rather hard facts seen from all angles and through all lenses and corroborated by both corporate, nonprofit and government measurements.
Have you stopped to ask why this increase continues and maybe more importantly, why cybercriminals are… more
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Feb 01, 2023
Business leaders are increasingly asking their marketing teams to innovate upon key performance metrics—that’s how we create, assess and use measurements to drive superior outcomes. Consumer preferences and trends today are evolving at a rapid speed and frequency. To keep pace, the use of Artificial Intelligence (AI) is needed for organizations to collect data, analyze and extract actionable insights.
Event marketers have long been siloed, operating under the assumption that events were the sole critical touchpoint in a buyer’s journey. That’s no longer the case, as event leaders… more
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Jan 25, 2023
Event marketing looks different than it did three years ago. Virtual and hybrid events have proven their merit and reset attendee expectations. Yet, for all the changes, one fact has remained consistent: It doesn’t matter if an event is offline or online. What matters is the experience it provides.
Many event marketers forget this truth; they assume that events have to “wow” attendees in every way. Unsurprisingly, event marketers panic because they don’t have the resources to keep up with these imagined standards. But although audiences might be awed by expensive theatrics, technology and… more
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Jan 18, 2023
From Dec. 11-13, Expo! Expo!, the annual conference and exhibition of the International Association of Exhibitions and Events (IAEE), was held in Louisville, Ky. My co-founder, Oliver Rowe, and I made the decision to exhibit at the event, as we felt the association and show organizer audience was right for us. Here are four things we learned from our discussions at the event and its content:
In-Person Is Back—With a Vengeance
Not a single planner we talked to was planning virtual events. Everyone’s inquiries related to their in-person annual conference or education session. This is… more
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Jan 11, 2023
In-person events have returned in full force. From Q1 to Q3 of 2022 alone, in-person events held on Bizzabo’s Event Experience OS saw a 724% increase. More than 98% of event organizers intend to host at least one in-person event by year’s end, and most will have planned at least three events in 2022, according to Bizzabo’s recent survey. With this renewed focus on gathering in person, marketers are folding events of all kinds into their demand generation efforts to nurture audiences, grow revenue and drive business outcomes. Read on for three key ways to use events to improve your marketing… more
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Jan 04, 2023
The atmosphere and conversations at the 2022 TSNN Awards, held in November at Caesars Forum in Las Vegas, were a welcome transition from the recovery and survival mentality of 2021, as the focus was on the future. Hot topics among the group of hundreds of top trade show, conference and for-profit event organizers included DEI, returning to revenue best practices and tactics to overcome new challenges for enhancing the on-site experience while keeping expenses in check.
However, the most poignant question of the week, in my opinion, was asked by Rich Stone, CEO of EXPOCAD, who asked the… more
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Dec 28, 2022
As we at District Marketing (formerly Fixation Marketing) mark the end of our first year in business, review the performance of our clients’ events and look at changes and opportunities in this post-pandemic environment, we are thinking a lot about trends.
So, having dug through some campaigns and surveyed our staff, we thought we’d share a list of some trends we’re seeing in trade show and event marketing.
Navigating chaos
A topline consideration in discussing trends is the ongoing challenge of predictive analysis, goal setting and pacing and strategy development following the… more
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Dec 08, 2022
In an atmosphere when people are pressured by time and money to ensure they invest in being at an event that delivers the ROI they want to see – do you know what your event’s Unique Value Proposition is? Do you have it clearly defined?
Now more than ever, it’s critical that your teams, especially sales and marketing, are able to articulate exactly why someone needs to the spend dollars to be on your show’s exhibit floor or attend the event overall.
Inc. Magazine describes a UVP as: “A unique value proposition (UVP), or unique selling proposition (USP), is a concise, straight-to-the-point… more
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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.