Blogs

Mar 02, 2022
Event organizers are taking the sustainability movement more seriously than ever before. That decision is good business. So is engaging with stakeholders. In mid-April, the Events Industry Council is expected to release a refresh of its Sustainable Event Standards for the industry. Event organizers should take up the EIC SES, make meaningful changes now and be on the side of right. As reported in the Wall Street Journal on January 18: “In his annual letter to CEOs, BlackRock CEO Larry Fink said executives need to express their values. ‘They don’t want to hear us, as CEOs, opine on every… more
Feb 23, 2022
After nearly two years of COVID-19, and with the Omicron variant still spreading, there is a clear shared desire to move on. While there is currently no “going back” to the way things were in 2019 and before, as our habits, technologies and approaches have evolved across the industry, there is still an optimism that in-person events will come back on some level.  When looking at just three of the many live events that took place in January, there are a lot of takeaways to be found. For example, CES 2022 still occurred, despite a reduction in total attendees. We saw new innovations in booth… more
Feb 16, 2022
An event organizer’s priority is everyone’s health and safety. The Delta and Omicron variants certainly raised concerns as they seemed to pop up overnight. The good news is that events, even large-scale trade shows, have been staging for well over a year now—successfully and safely.    Our good friends at Freeman and Epistemix commissioned a study last year and found that “risks of COVID-19 infection at events were as much as eight times less than the metro area where they were being held.” The study went further in stating, “In-person business event participants are more likely to be… more
Feb 10, 2022
As we enter year three of a global pandemic that upends plans from one minute to the next, marketing events remain a highly challenging endeavor. We thought vaccines would bring us back to normal by 2022, but once again, we find ourselves resetting our expectations about event outcomes at this moment. Maybe we won’t see the pre-2020 crowds just yet, but they’re coming, and maybe we do need virtual aspects of our events as much as we value the in-person connections. So now, we ask ourselves as marketers in these constantly uncertain circumstances, how do we convince our audiences to move… more
Feb 03, 2022
Long, long ago (2006) in an industry far, far away, Clive Humby, a British mathematician and data science entrepreneur, stated “Data is the new oil. It’s valuable, but if unrefined, it cannot really be used. It has to be changed into gas, plastic, chemicals, etc., to create a valuable entity that drives profitable activity; so data must be broken down, analyzed for it to have value.” In today’s event-tech-centric world, it’s relatively easy to generate new data, but in my opinion, much harder to refine it into profitable assets that fuel your business. This is not dissimilar to oil itself.… more
Feb 01, 2022
Throughout the COVID-19 pandemic, the event industry has seen a complete 180 in operations, with in-person events being forced to move to virtual in response to safety protocols. And now, hybrid events are catching on as a way to provide the best of both worlds. With these changes, event managers are turning to new tools and event software to ease the often quick transition and offer the best overall experience for their audiences.  New practices and technologies can introduce trial-and-error challenges that get in the way of creating the ultimate experience for audiences. Here are three… more
Jan 27, 2022
What’s in a brand? Well, a lot of things! More than just a logo, a brand encompasses your message and your reputation. It’s both tangible and intangible. It’s not meant to be finite, but rather to grow as your company grows. To stand the test of time, your brand should be able to evolve, responding to your customers’ needs and thinking ahead to “what’s next?” The pandemic has pushed a lot of companies to adapt to new circumstances. No doubt it also made some of those companies rethink their brand.  So, how do you know when it’s time to reevaluate and refresh some or all of your company’s… more
Jan 25, 2022
Have you ever tried getting rid of things in your closet? “Editing” is big right now, and Instagram and Netflix make it look easy and productive. Revisiting clothes you haven’t worn in a while is an overwhelming task (“But what if I need this yellow sweater I haven’t worn in eight years for a potential theme party that I have not been invited to?"). It’s easier to move something to the back of the closet and shut the door, especially when many of us have been living in sweatpants this past year. Looking at your non-engaged email audience is very similar. You may be marketing your event or… more
Jan 20, 2022
We are seeing the “Great Resignation” take hold, as employees are suddenly realizing they have more options and are demanding better lives for themselves and their families.  Commutes are out the window in favor of remote work arrangements, as many employees can now conduct their jobs from anywhere, and cities are being forsaken for suburban and even rural areas, with key buying priorities changing from the transport links to the Wi-Fi strength.  I kept this in mind when a remote working opportunity presented itself, and I moved from the hustle and bustle of Washington, D.C. to relatively… more
Jan 18, 2022
With the continually rising impacts of climate change, the demand for sustainable energy alternatives is more pressing than ever. Every industry faces a range of challenges when going green. Without a thoughtful strategy, even staging an event can contribute excessively to emissions. Event preparation is complex to begin with, especially with the new imperative of powering events in a greener way. Thanks to new technologies, there are several ways that events can achieve this goal. Whether it be a concert, a sporting event, a trade show or a conference, events can rely on new sustainable… more

Partner Voices

Caesars Entertainment strode into 2022 with its sights set on making the year one of innovation and renovation for the Empire as the company announced a $400 million, Las Vegas-style makeover for its Atlantic City properties. The master plan for the company’s three East Coast properties -- Caesars, Harrah’s, and Tropicana -- involves interior renovations, new celebrity dining concepts, and more to create the ultimate seaside conference destination.