Mar 09, 2018
It’s a problem that has plagued the marketing industry for decades: how to holistically and accurately assess the impact of live, face-to-face events. To solve this nagging issue, GES has launched GES Measurement & Insight, a new service that provides the key information marketers need to understand and demonstrate the business value of their events, activations and exhibits. A proprietary, standardized methodology that analyzes four key metrics to tie event performance to business outcomes, GES Measurement & Insight provides valuable insights based on event data, a scoring system… more
Mar 09, 2018
From Warhol-themed terrariums to frequent flyer cocktails, the EXHIBITORLive 2018 conference and trade show inspired event and trade show marketing professionals to think about their companies’ engagement strategies in new and unexpected ways. Held Feb. 28-March 1 at the Mandalay Bay Convention Center in Las Vegas, the 30th annual conference and expo drew about 6,000 attendees and 234 exhibitors spanning 54,992 square feet of exhibition space. The event got the creative juices flowing in the middle of the new Connection Zone, where attendees could “connect with their species” and think… more
Mar 08, 2018
The city of Louisville, Ky., has added another high-end brand to its growing portfolio of hotel properties, in this case, a $300 million development designed to attract larger conventions and more leisure travelers to the Derby City. Featuring 612 guest rooms, 226 apartments and 70,000 square feet of flexible meeting space, the Omni Louisville Hotel opened its doors ahead of schedule on March 6 with a ribbon cutting and grand opening celebration headlined by Louisville Mayor Greg Fischer, Gov. Matt Bevin, Omni Hotels & Resorts owner Bob Rowling and Omni Louisville General Manager Scott… more
Mar 07, 2018
Transform USA, the conference for data, analytics and digital in events, is gearing up take place July 18 at the Newseum, a unique and interactive museum that celebrates the history of news journalism in Washington D.C. Held annually in the U.S. and London, the one-day, invitation-only conference will focus on technology’s impact on live events and how forward-thinking show organizers can benefit from digital, data and analytics. “After last year’s successful launch, we are thrilled to gather the brightest and most innovative minds in the industry together at Transform USA for a second year… more
Mar 06, 2018
February wasn’t just a month to celebrate Valentine’s Day and slog through the dog days of winter in some areas of the U.S., it also was a busy time for companies to hire new employees and promote from within. PMMI, The Association for Packaging and Processing Technologies, promoted Dave Newcorn to senior vice president, Digital & Data. The newly created position allows PMMI to centralize its digital and audience resources under Newcorn with data, new product development, web site development and information technology all now falling under his purview. The Cobb Galleria Centre and… more
Mar 06, 2018
Elevation3D has signed a binding agreement to purchase Exhibit Fair International, Inc. (EFI), a Las Vegas-based design, production, and face-to-face marketing and trade show exhibit company. The full-service sales, design, production offices and warehouses will be maintained in both Boston and Las Vegas and operate under the Elevation3D brand. “The acquisition of EFI will enable Elevation3D to better service its clients from coast-to-coast, and expand EFI’s business on the East Coast,” explained Ken Karns, president of Elevation 3D, an EDPA-certified company located in Shrewsbury, MA. He… more
Mar 02, 2018
If the positive 2017 full-year earnings reports for three large for-profit exhibition companies are any indication, then the industry is performing well, despite uncertain geo-political times in different regions around the world. U.K.-based Tarsus Group had record revenues last year, scoring £117 million ($161 million), compared with £86.9 million ($120 million) in the comparable year 2015, a 35-percent increase. In addition, like-for-like revenues saw an increase of 7 percent and adjusted profit before tax of £40.2 million ($55 million) was up 53 percent against 2015. "2017 was a… more
Mar 01, 2018
Hotel room poachers may think again before ruffling the feathers of the U.S. Poultry & Egg Association (USPOULTRY) and its annual trade show and conference, the International Production & Processing Expo (IPPE). On Jan. 22, the U.S. District Court for the Northern District of Georgia ordered Tarzango, an unaffiliated travel agency, to pay USPOULTRY $749,797.50 in damages and attorney’s fees for infringing upon the association’s valid and subsisting IPPE U.S. trademark registrations in the agency’s “deceptive advertising practices,” according to USPOULTRY. In 2017, Tarzango sent… more
Feb 28, 2018
After a temporary setback in the third quarter of 2017, the growth of the exhibition industry resumed during the fourth quarter, according to Fourth Quarter Index Results conducted by the Center for Exhibition Industry Research (CEIR). The performance of the industry, as measured by the CEIR Total Index, posted a strong year-on-year gain of 3.1 percent (see below). Figure 1: Quarterly CEIR Total Index for the Overall Exhibition Industry, Year-on-Year Growth, 2011Q1-2017Q4     Despite displaying somewhat greater volatility, exhibitions are keeping pace with the macroeconomy (see Figure 2… more
Feb 27, 2018
In its 47th year and held recently at the Sands Expo and Convention Center in Las Vegas, OFFPRICE drew in positive attendance who connected with 475 vendors, 49 of which were new to the show. There also was a strong international presence on the showfloor. “I had new business with a department chain based in Mexico, with almost 200 storefronts,” said Harry Nassib, OFFPRICE exhibitor. He added, “This show, in particular, helped build awareness for my company and put my merchandise in front of buyers who I may not have reached elsewhere.” Even with the hurricane hitting Puerto Rico late… more