Mar 27, 2018
The Center for Exhibition Industry Research (CEIR) has released the first study in its newest research report series for event attendee marketers, “How to Grow Attendance.” Focused on planning and goal setting to help position an attendee marketing campaign for success, Report One: Planning and Goal Setting that Positions Efforts for Success provides benchmarks for all phases of a marketing campaign, documents the most popular attendee marketing approaches used by show organizers and pinpoints characteristics where attendee growth is achieved. According to Cathy Breden, CEO of CEIR, the “… more
Mar 23, 2018
Cincinnati Magazine has purchased Cincinnati Baby & Beyond Expo from Hart Productions. Set for Sept. 15-16 at the Sharonville Convention Center in Cincinnati, Ohio, the annual consumer show for moms, moms-to-be, parents and extended family attracts more than 10,000 attendees and more than 150 exhibiting companies featuring the latest in baby gear, clothing and accessories, along with onsite child and health care experts and interactive activities to keep kids entertained. According to Ivy Bayer, publisher of Cincinnati Magazine, which has produced the expo’s program since its inception… more
Mar 21, 2018
The Expo Group, an exhibitions and events partner that invests in growth, is now accepting nominations from across the industry for The Expo Group Show Manager of the Year (SMOTY) Awards. The awards program annually recognizes great leaders in events and trade shows. “Honorees of the SMOTY Awards wow everyone with their commitment, innovation and excellence,” said President and COO of The Expo Group Randy Pekowski. He added, “This awards program is a way for us all to recognize people who don’t always receive accolades in the press or within our industry associations. By presenting these… more
Mar 21, 2018
Reflecting the dynamic growth of the manufacturing industry in Latin America, EXPO MANUFACTURA, the annual trade show and conference for the manufacturing and processing industry in Mexico, recently pulled off its largest show to date at CINTERMEX in Monterrey, Nuevo Leon, Mexico. Held Feb.6-8 under the theme “Manufacturing 4.0: Maximum Productivity and Competitiveness,” the 22nd edition of the three-day trade show and conference boasted a five percent increase in attendance with more than 12,944 industry professionals and 336 exhibiting companies showcasing 600 brands and technology… more
Mar 20, 2018
Fairmont Austin, the brand’s second largest property worldwide, opened its doors on Mar. 5 – just in time for the 2018 South by Southwest conference and festival. The long-anticipated property, initially scheduled to open in June of last year, supersedes the J.W. Marriott Austin as the largest hotel in Central Texas. It is also now the largest Fairmont hotel in the U.S. With 1,045 guest rooms, nearly 140,000 square feet of meeting space and direct access to the Austin Convention Center via an elevated walkway branded as “Red River Canopy Walk,” the hotel will appeal to many organizations… more
Mar 19, 2018
Trade Show News Network (TSNN) is pleased to announce the release of the 2017 TSNN Top Trade Shows list in the United States. Culled from show management and data supplied to TSNN, the list represents the top trade shows held last year in the U.S. ranked by net square footage. The full, searchable list, sponsored exclusively by Expocad and the Orlando/Orange County Convention Center, can be found HERE. The Association of Equipment Manufacturers’ CONEXPO-CON/AGG 2017 show snagged the No. 1 spot and spanned more than 2.67 million net square feet at the Las Vegas Convention Center. In… more
Mar 15, 2018
While satisfying the needs of clients can provide a company with a genuine sense of accomplishment and purpose, there’s nothing like the heartfelt satisfaction that comes from helping to further an important cause – in this case, honoring the more than three million Americans who served in the U.S. Armed forces in the Vietnam War. Exhibit design, fabrication and trade show management provider, Creatacor, had a chance to experience just that when it teamed up with the Vietnam Veterans Memorial Fund (VVMF) to create a new mobile replica of the Vietnam Veterans Memorial, “The Wall That Heals… more
Mar 14, 2018
South By Southwest (#SXSW) with its thousands of attendees in the interactive, tech, film and music industries is THE place for brands to roll out the red carpet and show off their latest launches. This year’s event, held annually in Austin, Texas, did not disappoint, with several companies spending some serious cash to ensure they left an impression. The ones that hit it out of the park took the time to figure out an actual ‘experience’ that attendees would have, something that trade show and event organizers, as well as exhibitors, could take a page from. Here are the brand activations… more
Mar 13, 2018
NXT Events Media Group and Meister Media Worldwide have formed Meister | NXT LLC, a new joint venture dedicated to launching events in agricultural markets. NXT Events Media Group is the events company led by industry veterans Britton Jones and Sharon Enright. In their extensive experience in the events industry, Jones and Enright combined have produced more than 100 award-winning, world-class events.  They also have a strong track record of creating new events, having launched 15 successful new shows in their 18 years of working together. In more than 150 countries, Meister Media… more
Mar 13, 2018
A marketing firm for trade associations and a special event rental company have made some strategic business moves this month. Fixation Marketing has expanded its services, staff and resources through a merger with FORT Group, a full-service marketing agency based in Ridgefield Park, N.J. Earlier this year, FORT acquired the company from Fixation President and CEO Jean Whiddon, who has worked at Fixation since 1993, acquired the company in 2000 and will stay on as brand communications strategist, which will allow her to focus on client relationships and business development. “We are… more