Tech News: Freeman, ASP, and XL8 Roll Out Next-Gen Solutions for Trade Shows
March 27, 2025
A contractor, an AI tech company, and an event website creation platform recently launched new solutions and upgrades to elevate the event planning and onsite experience for show organizers and attendees, respectively.
Freeman Launches Generative AI Tool to Elevate Attendee Education
Global events company Freeman launched Key Takeaways, powered by Snapsight (a Freeman technology partner), a new web-based tool designed to help event organizers increase session impact and enhance attendee learning. Leveraging generative AI, Key Takeaways connects to event audio feeds to transcribe a speaker’s words into text, processing it in real time to deliver summaries on key insights.
The tool provides not only improved attendee engagement and retention of session content but also comprehensive post-event reports for show organizers offering valuable insights into attendee engagement and session effectiveness. Meanwhile, attendees can view word clouds summarizing session topics and categories, receive key insights from sessions they missed, and share meaningful takeaways on social media.
“Key Takeaways represents our commitment to helping event organizers deliver content experiences that truly resonate with their audiences,” said Paul Fletcher, COO, audio visual and event technology, Freeman. “Supported by Freeman’s world-class service, this tool ensures attendees stay engaged, retain valuable insights, and provide measurable post-event value, carrying the event’s impact forward long after it’s over.”
The tool can function as a standalone experience, accessible via direct links or QR codes, or integrate seamlessly into existing event apps with minimal setup, he added.
Snapsight by Gevme is an AI-powered real-time content summarization and insight platform designed for events that enables organizations to transform ideas and event content into strategic and actionable intelligence through cutting-edge data analysis and generative machine learning technology.
ASP Rolls Out New Website-Building Platform for Events
Exhibition and conference website specialists ASP launched Composer II, a new and improved version of Composer, its original event website creation platform builder that allows organizers to create their own site from scratch or choose from multiple pre-set builds.
“We set ourselves the goal of creating a cost-effective event website builder, where if a client can imagine it on their website they can build it with Composer II,” said Jon Benjamin, CEO of ASP. “The team has worked tirelessly to ensure that we have created a product that completely matches the wants and needs of event organizers of all sizes.”
With Composer II, event organizers can:
- Design and launch an event website with the same flexibility as a custom-built site in minutes
- Test drive event tools without affecting the live website
- Use a customizable on-brand maintenance mode
- Enjoy a faster and more responsive event website with inbuilt lazy loading and dynamic functioning for increased performance
- Easily change the set-up of their event website
- Benefit from industry-leading UX, CX, and SEO
- Ensure their event website is accessible to everyone with the platform’s ingrained accessibility features
- Fully integrate with leading tech and still use all of ASP’s event growing tools
More than 30 event organizers are already on the first phase of Composer II, including DWTC, Clarion Events, Montgomery Group, William Reed, and Bauer Media Group, according to ASP.
“Client feedback and continuous product evolution have been invaluable in creating Composer II,” Benjamin added. “Built with cutting edge UX, CX, and SEO, Composer II is full of the event marketing tools our clients requested and is at the forefront of online event technology.”
XL8 Debuts Updated Conference Technology for Events
XL8, a tech startup specializing in AI-powered, real-time machine translation technology for media content, has released the latest version of EventCAT, providing live and accurate translations, subtitles, and transcripts for in-person conferences, virtual meetings, and live streaming events. Designed to break down language barriers during live and online events, the technology supports 42 languages, improving the accessibility and value of content for all participants.
“We see our suite of services as a long-term investment in the future of communication,” said Tim Jung, CEO of XL8. “As more organizations and institutions rely on virtual or hybrid meeting and conference models, EventCAT offers a solution to transcend language barriers and enable true global collaboration.”
The EventCAT packages and services include:
- OnlineMeeting: Integrates with platforms such as Zoom, Microsoft Teams, and Google Meet to deliver real-time speech translations and captions of all virtual event participants in their preferred language.
- Conference: Tailored for in-person events, it generates live translated subtitles that are displayed on a screen or mobile device.
- LiveSubs: Provides subtitles for live streams and broadcasts for multilingual viewing.
Have some event technology news to share? Reach out to lisa.savas@informa.com and danica.tormohlen@informa.com.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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