| TSNN Trade Show News

5 Types of Trade Show Attendees (And How Exhibitors Can Attract Each Kind)

As any experienced trade show practitioner can tell you, not all trade show attendees are the same. Attendees amble about and visit exhibits for a variety of reasons. So understanding the behaviors and motivations of different types of trade show attendees – and knowing which kinds you want to attract to your exhibit – is vital to maximizing the effectiveness of your trade show marketing efforts.

Mind, Body and Events

Health and wellness is a $4 trillion industry and growing. The “healthy eating and nutrition” and “fitness and mind-body” segments alone accounted for $1.19 trillion in 2015, with “workplace wellness” adding another $43 billion, which is why it’s no surprise that events are including the latest health and wellness trends in their planning.

LIGHTFAIR International 2018 Breaks Records in Size and Participation

LIGHTFAIR International (LFI) set a new record at its 29^thannual edition, held May 6-10 at McCormick Place in Chicago, with increased registration and a larger expo footprint compared to the year before.

Destinations International Unveils Keynote Speakers for the 2018 Annual Convention

Destinations International Chair Tammy Blount-Canavan, FCDME and President and CEO of the Monterey County Convention and Visitors Bureau and President and CEO Don Welsh present the keynote speakers for the 2018 Annual Convention, which takes place July 10-13 in Anaheim.

ASAE Selects 2018 ‘Power of A’ Award Winners

ASAE will recognize six associations with the 2018 Summit Award, the highest recognition under The Power of A Awards. The six organizations will receive their awards Oct. 3 during the 19th Annual Power of A — Summit Awards Dinner at the National Building Museum in Washington, D.C.

Audit Confirms CES 2018 as the Global Stage for Innovation with Record Numbers

CES2018 set a record with 63,784 international attendees - more than a third of the entire show attendance - according to a final audit report that will be released by the Consumer Technology Association (CTA), owner and producer of CES.

2018 TSNN Awards Attendees Will Discover How to Truly ‘Transform’ Their Events

Just like the city of Louisville, Ky., is undergoing a massive transformation with new and renovated hotels, an expanded and spiffed up Kentucky International Convention Center and a bevy of new distilleries, restaurants and other entertainment attractions, the 2018 TSNN Awards, on tap Aug. 10-12, is mirroring the transformation theme in all facets of its event.

Bizzabo’s Event Success Platform Surpasses $100 Million in Paid Registrations

Holistic events cloud, Bizzabo, which enables B2B events throughout the globe, has processed more than $100 million in gross paid registrations for its customers, with $47 million of the total ticket sales taking place in the past six months alone.

CEIR Releases Third of Four-Part Report Series for Exhibition Marketers

The Center for Exhibition Industry Research (CEIR) has released the third installment of its 2018How to Grow Attendance report series.

4 Ways to Engage Audiences Through Tribal Marketing

If you combine the concepts of a “tribe” – a group of like-minded individuals who make up a community – and marketing, you create a powerful tool that deeply connects with your customer base and transcends your brand.

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Partner Voices

HERE, EVENTS HELP YOUR COMPANY AND THE COMMUNITY

MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy. Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative. Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates. The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities. MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025. MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.

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