Three Ways to Supercharge Your Sponsorships
I’ve been in the brand experience business for more than 20 years. During that time, I’ve learned a thing or two about what makes a sponsorship work and why.
I’ve been in the brand experience business for more than 20 years. During that time, I’ve learned a thing or two about what makes a sponsorship work and why.
The Audiovisual and Integrated Experience Association lowered the curtain on its first InfoComm show in North America as AVIXA, while the annual trade show and conference for audiovisual professionals set new records for size and attendance.
This year’s #ExhibitionsDay, held June 5-6 in Washington, D.C., drew a record-breaking 125 trade show professionals to Capitol Hill to meet with congressional representatives in more than 100 meetings.
Marketing and promotion music solutions company, TVM.Bio, has released the TVM.Bio Smart Badge, wearable technology that uses advanced Near Field Communication (NFC) designed to make trade show registration quicker, easier and more profitable.
The Massachusetts Convention Center Authority has hired Joyce Leveston as General Manager to oversee Boston’s Hynes Convention Center and Boston Convention & Exhibitions Center.
She begins her new role July 16.
Clarion UX has implemented two new key buyer programs across its restaurant and foodservice event portfolio designed to quantifiably enhance exhibitor ROI.
While trade shows are predominantly still in-person affairs, there is an increasingly important digital component that goes into making an event a success. Your business’s participation in a trade show should involve your entire network – and your social channels are critical in engaging with and building your audience.
Exhibition professionals around the world came out in record numbers for the third Global Exhibitions Day (GED) June 6.
Not only did this highlight the industry’s role as a driver of economic growth, but also established GED 2018 as the biggest day of advocacy for the exhibition world so far, with 85 countries taking part, according to data from UFI, the Global Association of the Exhibition Industry.
Last month, Tourism Vancouver signed a pioneering technology deal with China industry giant Tencent in an effort to attract more Chinese tourism, now known as the world’s fastest-growing travel market.
Marketplace Events has purchased two shows from O’Loughlin Trade Shows, the largest producer of consumer shows in the Pacific Northwest.