TSNN Trade Show News https://tsnn.com/ en Advancing Opportunities for People of Color: In Conversation With National Coalition of Black Meeting Professionals CEO Jason Dunn https://tsnn.com/news/advancing-opportunities-people-color-conversation-national-coalition-black-meeting <div data-history-node-id="1123546" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Advancing Opportunities for People of Color: In Conversation With National Coalition of Black Meeting Professionals CEO Jason Dunn </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 21, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/danica-tormohlen" hreflang="en">Danica Tormohlen</a></div> <div id="custom-sharethis"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/jason%20dunn.jpeg.webp?itok=JfU37Mxp 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/jason%20dunn.jpeg.webp?itok=JfU37Mxp 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/jason%20dunn.jpeg.webp?itok=JfU37Mxp 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/jason%20dunn.jpeg?itok=vY-Qno1V" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span><span>In honor of Juneteenth, we want to celebrate and highlight the efforts of African American leaders and organizations in the business events industry. Designated a U.S. federal holiday in 2021, Juneteenth </span></span></span></span></span></span></span><span><span><span><span><span><span><span>commemorates the day on June 19, 1865 when a Union general read orders in Galveston, Texas, stating all enslaved people in the state were free according to federal law.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Back in 1983, the </span></span></span></span></span></span></span><a href="https://ncbmp.com/" rel="nofollow"><span><span><span><span><span><span><u><span><span>National Coalition of Black Meeting Professionals</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> (NCBMP) was officially established by six founding members. Forty-one years later, the non-profit boasts 1,500 members and is led by CEO </span></span></span></span></span></span></span><a href="https://www.linkedin.com/in/jason-dunn-sr-3b843a13/" rel="nofollow"><span><span><span><span><span><span><u><span><span>Jason Dunn</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span>, who credits the coalition with helping him to become the first black individual to serve as VP of </span></span></span></span></span></span></span><a href="https://www.visitcincy.com/" rel="nofollow"><span><span><span><span><span><span><u><span><span>VisitCincy</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span>, the destination marketing organization (DMO) that promotes Cincinnati.  </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>The NCBMP’s mission then and now: “Develop opportunities for persons of color in the meetings and events industry,” said Dunn.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>After speaking on the stage at</span></span></span></span></span></span></span><a href="https://www.connectmeetings.com/events/connect-spring-marketplace-2024" rel="nofollow"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><u><span><span>Connect Spring Marketplace 2024</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> in Las Vegas, Dunn joined us in our podcast booth on the show floor at the</span></span></span></span></span></span></span><a href="https://www.venetianlasvegas.com/meetings/planning/spaces/expo-halls.html" rel="nofollow"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><u><span><span>Venetian Convention &amp; Expo Center</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> to share his experience promoting diversity and helping other colleagues learn and grow in the business events industry.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Read highlights from our conversation or listen to the full interview </span></span></span></span></span></span></span><a href="https://youtu.be/Ek8-k8q7O24" rel="nofollow"><span><span><span><span><span><span><u><span><span>here</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span>.</span></span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Where based: </span></span></strong></span></span></span><span><span><span><span><span><span>Cincinnati. The NCBMP offices are in Alexandria, Va. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Backstory: </span></span></strong></span></span></span><span><span><span><span><span><span>I started my career in 2004 at the CVB in Cincinnati and moved my way up for 18 years there. I came over to the coalition as the executive director in 2022, and I was promoted to the CEO last year. I've been with NCBMP since 2004 in different roles. I was the board chairman in 2020. I credit this organization with the success I have been afforded in my career. One is being the first black vice president of the VisitCINCY in history. </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Top issues facing people of color in 2024: </span></span></strong></span></span></span><span><span><span><span><span><span>Opportunities for advancement, comparable wages and work-life balance. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>C-suite representation:</span></span></strong></span></span></span><span><span><span><span><span><span> I don't have a stats on the percentage of people of color within the industry because it's our industry is so vast. But I can say there are less than 2% in the C-suites. I can also say that less than 5.5% of those are women of color. We know there are more opportunities to grow the pathway to the executive level, but sometimes we're not given an opportunity to do that. Our organization has been focused on empowering those individuals who have the talent, making sure there are connections with those who are hiring and also being in the boardroom to ensure policies are welcome and open to allow people to really compete.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Wage gap: </span></span></strong></span></span></span><span><span><span><span><span><span>There are several wage discussions, particularly around black women and the difference between CEOs who are not of color and those who are of color. There is a dramatic difference. Frankly, some would say it’s disgusting. So that's why we advocate to expand the boards, change the policy of how people are being selected and how they're being hired, making sure there's advocacy in the room and holding people accountable for diversity.</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Jason Dunn" data-entity-type="file" data-entity-uuid="7ce59d51-74bf-4a61-86e2-8e708a771662" height="296" src="/sites/default/files/inline-images/Danica%20%2B%20Jason%20Dunn%20at%20Connect%202.jpeg" width="487" loading="lazy" /><figcaption><em><strong>Dunn and Danica Tormoholen at the TSNN podcast booth at Connect Spring Marketplace 2024.</strong></em></figcaption></figure><p><span><span><span><strong><span><span>Looking back:</span></span></strong></span></span></span><span><span><span><span><span><span> In 1982, the organization’s founders were traveling together on a fam’ trip in Atlanta and noticed there wasn't a lot of diversity when it came to hotels. At that time, the DMOs didn't [employ] a lot of people of color. They decided to have a conversation. They all flew to New York, and in 1983, they came back and established the coalition.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Mission:</span></span></strong></span></span></span><span><span><span><span><span><span> Developing opportunities for persons of color, specifically those within the African diaspora, for education and professional development, as well as to establish pathways to do business and support those who support equity.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Membership:</span></span></strong></span></span></span><span><span><span><span><span><span> We have about 1,500 members. We have been growing our numbers back since COVID. Not all members came back to the industry for various reasons, but we're growing. Our base includes faith organizations, corporate planners, association planners, sports, and many other historical organizations. On the other side, suppliers range from airlines and DMOs to hotels and cruise lines, as well. As our base expands, our numbers expands and our influence expands.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Events: </span></span></strong></span></span></span><span><span><span><span><span><span>We partner with </span></span></span></span></span></span><a href="https://www.pcma.org/" rel="nofollow"><span><span><span><span><span><u><span><span>PCMA</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://destinationsinternational.org/" rel="nofollow"><span><span><span><span><span><u><span><span>Destinations International</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (DI). We do an activation during Business Industry Week in Washington, DC. We have an event called the </span></span></span></span></span></span><a href="https://ncbmp.com/events/EventDetails.aspx?id=1860610&amp;group=" rel="nofollow"><span><span><span><span><span><u><span><span>State of Black Tourism</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> during the Congressional Black Caucus in Washington, DC on Sept. 12. Our </span></span></span></span></span></span><a href="https://ncbmp.com/page/2024-annual-conference" rel="nofollow"><span><span><span><span><span><u><span><span>annual conference</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> is Nov. 13-16 in Birmingham, Ala. Throughout the year, we also have activations and webinars with Connect, MPI and EIC. </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Collaboration: </span></span></strong></span></span></span><span><span><span><span><span><span>What we learned during COVID when I was chairman is that no association is bigger than the other. We all have to come together to create an atmosphere where our industry is protected. And so those collaborations came out of that time of dire need for us to kind of come together to make sure that we support those who represent our associations.  </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Association leadership:</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><a href="https://ncbmp.com/page/board-of-directors" rel="nofollow"><span><span><span><span><span><u><span><span>Link to this year’s board of directors</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Need to know: </span></span></strong></span></span></span><span><span><span><span><span><span>I would invite people to join NCBMP. If you can't, join a member organization that is a partner of ours. </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>More CMPs:</span></span></strong></span></span></span><span><span><span><span><span><span> We are dead set on increasing the amount of people of color who have CMPs to ensure they are able to compete on an equal playing field. </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Last words:</span></span></strong></span></span></span><span><span><span><span><span><span> I would encourage folks … if you're in the room, and you don't see diversity around you, speak up. If you need tools or people to help you with doing that, we're here to support that. Get involved. Stay involved. Stay engaged. Speak up. Speak out. Don't be afraid to walk in your power. That's what we do, and that's how we roll. </span></span></span></span></span></span></p> <p><span><span><span><span><strong><span><span>What’s next: </span></span></strong></span></span></span></span><span><span><span><span><span><span><span>See Dunn on the stage at </span></span></span></span></span></span></span><a href="https://www.connectmeetings.com/" rel="nofollow"><span><span><span><span><span><span><u><span><span>Connect Marketplace</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span>, Aug. 27-29 in Milwaukee.</span></span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1123546&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="JcgTFURLuqSn5L3ucWLQ5yS_azAXyqPAsRyuzQvwerw"></drupal-render-placeholder> </section> </div> </div> Fri, 21 Jun 2024 13:18:00 +0000 lpsavas@tsnn.com 1123546 at https://tsnn.com Event Recap: 3 Standout Moments from Google's Annual Developer Conference https://tsnn.com/news/event-recap-3-standout-moments-googles-annual-developer-conference <div data-history-node-id="1123476" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Event Recap: 3 Standout Moments from Google&#039;s Annual Developer Conference </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 20, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/shannon-thaler" hreflang="en">Shannon Thaler</a></div> <div id="custom-sharethis--2"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/Google%20IO_main.JPG.webp?itok=UYIXC4Px 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/Google%20IO_main.JPG.webp?itok=UYIXC4Px 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/Google%20IO_main.JPG.webp?itok=UYIXC4Px 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/Google%20IO_main.JPG?itok=tGOSmEbD" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><a href="https://www.google.com/" rel="nofollow"><span><span><span><span><span><u><span><span>Google</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>’s annual developer conference, dubbed </span></span></span></span></span></span><a href="https://io.google/2024/" rel="nofollow"><span><span><span><span><span><u><span><span>Google I/O</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (or just “I/O”), took place for two days beginning on May 14. The first day, its long-awaited, buzzed-about “keynote day,” is touted as being one of the tech industry’s biggest events of the year. It’s when Google unveils what it’s working on, plus new products and features, as well as what it’s focusing on in the future. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Similar to years past, I/O 2024 took place for a small live audience from the </span></span></span></span></span></span><a href="https://www.mountainviewamphitheater.com/" rel="nofollow"><span><span><span><span><span><u><span><span>Shoreline Amphitheater</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> just down the road from its Mountain View, Calif., headquarters, with the lion’s share of attendees tuning in via livestream.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Though technically designed to appeal to developers, I/O has also become about enticing Google’s more than 1 billion active users. Take it from CEO Sundar Pichai, who introduced “Ask Photos” at last month’s event, telling viewers about the experimental feature that allows users to utilize artificial intelligence (AI) to search through their photo and video library using natural language.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Here are three other notable moments from Google’s flagship event.</span></span></span></span></span></span></p> <ol><li> <h4><span><span><span><strong><span><span>Exciting Onsite Experiences</span></span></strong></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span>Improv musician and viral beat-maker Marc "Loop Daddy" Rebillet kicked off I/O by popping out of a giant coffee mug wearing a rainbow bathrobe—a nod to many of his songs, which tell listeners to get out of bed in the morning. He went on to perform a musical set that infused a demo of Google’s DJ mode, which includes text-to-music features. The kickoff was untraditional for a tech conference, to say the least.</span></span></span></span></span></span></p> <p><img alt="Google IO" data-entity-type="file" data-entity-uuid="26ce2162-83bb-4643-a125-90e0ed824439" height="303" src="/sites/default/files/inline-images/Google%20IO_2.jpg" width="498" class="align-left" loading="lazy" /></p> <p><span><span><span><span><span><span>Throughout the rest of the event, the more than 4,000 developers, members of the media, and Google staffers who attended I/O IRL were encouraged to attend an immersive event produced by </span></span></span></span></span></span><a href="https://www.wearesparks.com/" rel="nofollow"><span><span><span><span><span><u><span><span>Sparks</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>—a Philadelphia-based brand experience agency recently acquired by </span></span></span></span></span></span><a href="https://www.freeman.com/" rel="nofollow"><span><span><span><span><span><u><span><span>Freeman</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The to-do consisted of informational breakout sessions, interactive product demos and workshops, as well as the “Developer Block Party,” which took over more than 10.5 acres within the Shoreline Amphitheater property.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Though tech is typically the primary focus of I/O, experiential moments have abounded over the years, including in 2019, when the conference hosted festival-style evening events featuring Wayne Coyne from the Flaming Lips performing a song accompanied by AI-enabled inflatable fruit.</span></span></span></span></span></span></p> <ol start="2"><li> <h4><span><span><span><strong><span><span>An Abundance of AI</span></span></strong></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span>Google made more than 100 announcements at its I/O—most of which had to do with the latest updates to its AI tool, the Gemini app. For reference, there were also more than 100 mentions of the word “AI” throughout the two-hour keynote at the I/O, according to UK-based Internet expert DigiAlps.</span></span></span></span></span></span></p> <p><img alt="Google IO" data-entity-type="file" data-entity-uuid="ee1ab8e0-e00b-4a1e-9410-67c4be3af76e" height="302" src="/sites/default/files/inline-images/Google%20IO_3.jpg" width="496" class="align-left" loading="lazy" /></p> <p><span><span><span><span><span><span>Google said it worked its Gemini tech into its Google TV operating system to create more personalized descriptions for movies and television shows that cater to viewers’ genre, actor, and language preferences. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Also new, Google Search will now incorporate more of Gemini’s tech with the company’s new “Grounding” feature, which links the generative AI to the internet for more factual responses. For reference, without this feature, AI models spit out responses based on learned patterns from a data set gathered over a specific period of time, meaning it can’t tell you what the weather forecast is for today. “Grounding” changes that.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In addition, new to Google-owned YouTube are AI-generated quizzes, allowing users watching educational videos to “raise their hand” and ask questions about the video they’re viewing. Check out this </span></span></span></span></span></span><a href="https://blog.google/technology/ai/google-io-2024-100-announcements/" rel="nofollow"><span><span><span><span><span><u><span><span>Google blog post</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> for more information about the 100-plus announcements it made at its I/O.</span></span></span></span></span></span></p> <ol start="3"><li> <h4><span><span><span><strong><span><span>A Focus on Digital Storytelling</span></span></strong></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span>Content marketers rejoice: Google made some announcements just for you that showcases its big bet on digital storytelling, including Veo, which Google calls its “most capable video generation model yet.” Veo has the ability to generate videos with 1080p resolution that are more than one minute long, including with its next-gen text-to-video AI tech. </span></span></span></span></span></span></p> <p><img alt="Google IO" data-entity-type="file" data-entity-uuid="1a195b1a-805b-4ba7-873d-4c58f30c45f6" height="300" src="/sites/default/files/inline-images/Google%20IO_4.jpg" width="492" class="align-left" loading="lazy" /></p> <p><span><span><span><span><span><span>At I/O, developers were shown a case study of Veo courtesy of filmmaker and actor Donald Glover—best known under his stage name, “Childish Gambino”—where he said that the tech allows everybody to become a director. “At the heart of this is just storytelling,” Glover said, adding: “That’s what’s cool about [Veo], is you can make a mistake faster. That’s all you really want at the end of the day, at least in art.” View that video for yourself </span></span></span></span></span></span><a href="https://www.youtube.com/watch?v=dKAVFLB75xs" rel="nofollow"><span><span><span><span><span><u><span><span>here</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Google also debuted high-quality image generator Imagen 3—and boasted about its capabilities at I/O with </span></span></span></span></span></span><span><span><span><span><em><span>Infinite Wonderland</span></em></span></span></span></span><span><span><span><span><span><span>, an “Alice’s Adventures in Wonderland”-inspired digital art experience curated by four artists. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Without that human touch, I wouldn’t have been able to create this fantastical world. The role artists play in crafting these AI models is vital and impacts the whole creative process,” one of the artists, Haruko Hayakawa, told Google, according to the company’s </span></span></span></span></span></span><a href="https://blog.google/technology/ai/google-ai-imagen-2-alices-adventures-in-wonderland/" rel="nofollow"><span><span><span><span><span><u><span><span>blog post on </span></span></u></span></span></span></span></span><span><span><span><span><em><u><span><span>Infinite Wonderland</span></span></u></em></span></span></span></span></a><span><span><span><span><em><span>.</span></em></span></span></span></span></p> <p><span><span><span><span><span><span>Alongside Hayakawa, Eric Hu, Shawna X, and Erik Carter, also created their respective artworks using Imagen 3 for the first-of-its-kind exhibit. As they went down the rabbit hole of creativity, the artists also provided feedback to Google about the tech to help fine tune the model.</span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1123476&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="WiH8G1KK08ZjYwxYjTYw_BKq5mC5Z4iqZA5m2P0OfeU"></drupal-render-placeholder> </section> </div> </div> Thu, 20 Jun 2024 14:10:50 +0000 lpsavas@tsnn.com 1123476 at https://tsnn.com Post-show Recap: After 6-Year Hiatus, The Plastics Show Draws 51,000+ Attendees https://tsnn.com/news/postshow-recap-after-6year-hiatus-plastics-show-draws-51000-attendees <div data-history-node-id="1123336" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Post-show Recap: After 6-Year Hiatus, The Plastics Show Draws 51,000+ Attendees </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 19, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lisa-plummer-savas" hreflang="en">Lisa Plummer Savas</a></div> <div id="custom-sharethis--3"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/NPE2024_PLASTICS%20Team.jpg.webp?itok=aN93NwKy 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/NPE2024_PLASTICS%20Team.jpg.webp?itok=aN93NwKy 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/NPE2024_PLASTICS%20Team.jpg.webp?itok=aN93NwKy 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/NPE2024_PLASTICS%20Team.jpg?itok=iKNn_8Gm" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>After not gathering together for six years, </span></span></span></span></span></span><a href="https://url.us.m.mimecastprotect.com/s/jfPDCADQm5U1EZVnjFBcVs1?domain=u7061146.ct.sendgrid.net" rel="nofollow"><span><span><span><span><span><u><span><span>NPE2024: The Plastics Show</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> returned with more than 51,000 leaders from more than 130 countries representing every industry—from automotive and healthcare to consumer products to construction. Produced by the</span></span></span></span></span></span><a href="https://www.plasticsindustry.org/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Plastics Industry Association (PLASTICS)</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>,</span></span></span></span></span></span><a href="https://url.us.m.mimecastprotect.com/s/jfPDCADQm5U1EZVnjFBcVs1?domain=u7061146.ct.sendgrid.net" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span></a><span><span><span><span><span><span>the triennial trade show showcased the newest and most innovative plastics products and solutions across more than 1 million net square feet of exhibit space, including six technology zones, keynotes, workshops, and opportunities to network and build partnerships. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Related: </span></span></span></span></span></span><a href="https://tsnn.com/news/10-things-do-npe2024-when-plastics-show-returns-after-6-years" rel="nofollow"><span><span><span><span><span><span><u><span><span>10 Things To Do at NPE2024 When The Plastics Show Returns After 6 Years</span></span></u></span></span></span></span></span></span></a></p> <p><img alt="NPE 2024" data-entity-type="file" data-entity-uuid="810f4c78-dd5e-4bf1-b600-e5c2f4d1f82e" height="278" src="/sites/default/files/inline-images/NPE2024_Show%20Floor.JPG" width="457" class="align-left" loading="lazy" /></p> <p><span><span><span><strong><span><span>Who, When &amp; Where:</span></span></strong></span></span></span><span><span><span><span><span><span>  NPE2024: The Plastics Show, May 6-10, 2024,</span></span></span></span></span></span><a href="https://occc.net/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Orange County Convention Center</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (OCCC), Orlando, Fla.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Show Size:</span></span></strong></span></span></span><span><span><span><span><span><span> 50,000+ attendees—63% of which were newcomers—and 2,100+ exhibitors spanning 1.1 million net square feet. This year, the show made history with one of the youngest audiences ever recorded – 30% of attendees were under the age of 40. More than 15,000 international registrants also marked the most international show in NPE’s history, with representatives from 133 countries registered – a 9.9% increase compared to NPE2018.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Best new features:</span></span></strong></span></span></span><span><span><span><span><span><span> The all-new</span></span></span></span></span></span><a href="https://npe.org/attendee-sustainability-hub/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Sustainability Hub</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> served as an interactive showcase that highlighted leaders in sustainability and demonstrated the environmental journey of plastic. Also new this year were the Sparks Stages on the expo floor that presented more than 75 educational sessions, and a host of plastics industry products and innovations making their NPE debut. Check them out</span></span></span></span></span></span><a href="https://npe.org/new-at-npe2024/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>here</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span> <img alt="NPE 2024" data-entity-type="file" data-entity-uuid="89a7c19f-5f5d-4a82-8926-aaaa8b212152" height="278" src="/sites/default/files/inline-images/NPE2024_Sustainability%20Stage.JPG" width="456" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Beyond the show floor:</span></span></strong></span></span></span><span><span><span><span><span><span> Along with an Opening Night Party on May 6 to kick off and celebrate the return of the show, NPE presented sold-out events like the </span></span></span></span></span></span><a href="https://url.us.m.mimecastprotect.com/s/YMX8CBB8n5tl8DAMvCQeIJd?domain=u7061146.ct.sendgrid.net" rel="nofollow"><span><span><span><span><span><u><span><span>FLiP &amp; Sip Reception,</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> which drew more than 1,000 attendees, and the first-ever </span></span></span></span></span></span><a href="https://url.us.m.mimecastprotect.com/s/9L5lCDkY05iO3oMnXuv7hzA?domain=u7061146.ct.sendgrid.net" rel="nofollow"><span><span><span><span><span><u><span><span>Women in Plastics Breakfast</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> that attracted nearly 600 attendees. On May 8, NPE held its Circular Plastics Challenge, which showcases solutions to help the plastics value chain to become more circular, after which five finalists presented their concepts during a virtual final showcase that was broadcast at the show.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>What they’re saying:</span></span></strong></span></span></span><span><span><span><span><span><span> “Witnessing the entire plastics industry reunite at NPE2024 was truly inspiring,” said PLASTICS President and CEO Matt Seaholm. “We were thrilled to welcome familiar attendees, visitors from all over the globe and the next generation of plastics professionals. We cannot wait to see the incredible innovations and collaborations that will emerge from everyone who attended and are proud to say that we produced a historic, can’t-miss event in the plastics industry.” </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Looking ahead:</span></span></strong></span></span></span><span><span><span><span><span><span> NPE will return May 3-7, 2027 to the OCCC.</span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1123336&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="XGOtRSYJi5RGno4XBN20m-XTimxs0O77-Iq_xB6XXVM"></drupal-render-placeholder> </section> </div> </div> Tue, 18 Jun 2024 18:28:54 +0000 lpsavas@tsnn.com 1123336 at https://tsnn.com Behind the Scenes at the Inaugural Global Wellness Summit for Event Organizers https://tsnn.com/news/behind-scenes-inaugural-global-wellness-summit-event-organizers <div data-history-node-id="1123326" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Behind the Scenes at the Inaugural Global Wellness Summit for Event Organizers </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 18, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/danica-tormohlen" hreflang="en">Danica Tormohlen</a></div> <div id="custom-sharethis--4"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/CET%20Global%20Wellness%20Summit%20Sound%20Bath%20Garden%20of%20the%20Gods%20Pool%2001.jpg.webp?itok=OZy07xMh 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/CET%20Global%20Wellness%20Summit%20Sound%20Bath%20Garden%20of%20the%20Gods%20Pool%2001.jpg.webp?itok=OZy07xMh 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/CET%20Global%20Wellness%20Summit%20Sound%20Bath%20Garden%20of%20the%20Gods%20Pool%2001.jpg.webp?itok=OZy07xMh 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/CET%20Global%20Wellness%20Summit%20Sound%20Bath%20Garden%20of%20the%20Gods%20Pool%2001.jpg?itok=vsu3sNIx" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span><span>Reaching $480 billion, the U.S. wellness market is growing at 5 to 10% per year, according to </span></span></span></span></span></span></span><a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-trends-defining-the-1-point-8-trillion-dollar-global-wellness-market-in-2024" rel="nofollow"><span><span><span><span><span><span>research</span></span></span></span></span></span></a><span><span><span><span><span><span><span> by global management consulting firm </span></span></span></span></span></span></span><a href="https://www.mckinsey.com/" rel="nofollow"><span><span><span><span><span><span>McKinsey &amp; Company</span></span></span></span></span></span></a><span><span><span><span><span><span><span>. In fact, 82% of U.S. consumers consider wellness a priority in their everyday lives.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As wellness trends up on the consumer side, how can business events incorporate healthy activities and food and beverage into their packed conference, networking and trade show schedules?</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>To find out, more than 120 industry professionals — including meeting planners, press and </span></span></span></span></span></span><a href="https://www.caesars.com/" rel="nofollow"><span><span><span><span><span><u><span><span>Caesars Entertainment</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> staff — gathered at the inaugural Global Wellness Summit, held June 4-7 in Las Vegas. The event featured wellness experts on a variety of topics — from mindful meditation and somatic breathing to </span></span></span></span></span></span><a href="https://www.healthline.com/health/eft-tapping#What-is-EFT-tapping?" rel="nofollow"><span><span><span><span><span><u><span><span>Emotional Freedom Technique (EFT) Tapping</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.youtube.com/watch?v=B3VM71fHh8w" rel="nofollow"><span><span><span><span><span><u><span><span>Water Up, Fire Down exercises</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. (Stay tuned for our story next week on five wellness speakers to consider for your next event.)</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“The overarching purpose of this event was to showcase the new wellness elements of our meeting planner menu,” said Caesars Entertainment</span></span></span></span></span></span><span><span><span><span><span><span> Director of Marketing </span></span></span></span></span></span><span><span><span><span><span><span>Reina Herschdorfer</span></span></span></span></span></span><span><span><span><span><span><span>. “</span></span></span></span></span></span><span><span><span><span><span><span>This integration of wellness into our menu aims to provide our clients more options to delight and engage their attendees by implementing on-trend wellness activations at their events.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Related: </span></span></span></span></span></span><a href="https://corporateeventnews.com/news/caesars-entertainment-introduces-wellness-menu-meetings" rel="nofollow"><span><span><span><span><span><span><span>CAESARS ENTERTAINMENT INTRODUCES WELLNESS MENU FOR MEETINGS</span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Want to know what to plan for wellness? We’ve got 20 ideas for you.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Caesars Wellness" data-entity-type="file" data-entity-uuid="af14a0b9-c148-4a5f-ad85-cafdfe182b87" height="285" src="/sites/default/files/inline-images/CET%20Global%20Wellness%20Summit%20MR%20CHOW%20Sessions%2006_1.jpg" width="469" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Warm welcome. </span></span></strong></span></span></span><span><span><span><span><span><span>Transportation was provided from the airport to the hotel, with a driver waiting at baggage claim to whisk attendees off to the </span></span></span></span></span></span><a href="https://www.caesars.com/nobu-caesars-palace" rel="nofollow"><span><span><span><span><span><u><span><span>Nobu Hotel Las Vegas</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. Pick up at the airport is a nice gesture — if you have the budget or can get it sponsored. If you don’t have the budget for transportation for all attendees, consider offering transportation for VIPs.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Swag</span></span></strong></span></span></span><span><span><span><span><span><span>. Before the event, attendees were sent a link and invited to select styles and sizes for t-shirts or tank tops and sweatshirts for wellness activities. I selected a </span></span></span></span></span></span><a href="https://shop.lululemon.com/p/womens-t-shirts/Swiftly-Tech-SS-2/_/prod9750519?color=35645&amp;locale=en_US&amp;sl=US&amp;sz=8&amp;cid=Google_DSA_US_NAT_EN_W_Hybrid_Womens_ONLINE_GEN_Y22_ag-DSA_G_US_EN_DM_W_GEN_NO_Tops-Shirts-TShirts&amp;gad_source=1&amp;gclid=CjwKCAjwjqWzBhAqEiwAQmtgT5a2Sud-uYM7IbnSvLOH-Y8m1p-Z9Zkj4EQki69Uow1GRwm-ocfdLxoC5IEQAvD_BwE&amp;gclsrc=aw.ds" rel="nofollow"><span><span><span><span><span><u><span><span>Lululemon Swiftly Tech Short-sleeve shirt </span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>(nice breathable, quick-dry fabric) and Ogio hoodie sweatshirt (super soft).</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Lunch for early arrivals.</span></span></strong></span></span></span><span><span><span><span><span><span> Caesars provided light bites (think charcuterie, finger sandwiches and fruit) for those who arrived before hotel check-in. Lunch and badge pick-up were available in the </span></span></span></span></span></span><a href="https://www.caesars.com/las-vegas/suites/villas/overview/caesars-palace/nobu" rel="nofollow"><span><span><span><span><span><u><span><span>Nobu Villa</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, a penthouse suite that features 10,300 square feet, rooftop patio and impressive Las Vegas Strip views.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Spa treatments.</span></span></strong></span></span></span><span><span><span><span><span><span> Massages and facials were available for attendees at the </span></span></span></span></span></span><a href="https://www.caesars.com/caesars-palace/things-to-do/qua" rel="nofollow"><span><span><span><span><span><u><span><span>Qua Baths &amp; Spa</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> at Caesars Palace Las Vegas. With 56 treatment rooms, Qua provides a luxury spa experience for the right incentive group or meeting. I opted for the facial, and my esthetician said he had been with the company for more than 10 years because they are so good to him.</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Caesars Wellness" data-entity-type="file" data-entity-uuid="5974fb89-6216-4af7-bca6-18b2518ba25c" height="283" src="/sites/default/files/inline-images/CET%20Global%20Wellness%20Summit%20Milano%20III%20Ballroom%20Somatic%20Breathwork%20Sessions%20with%20Sepideh%20Eivazi_0.jpg" width="464" loading="lazy" /><figcaption><em><strong>Somatic Breathwork Session</strong></em></figcaption></figure><p><span><span><span><strong><span><span>Rooftop reception.</span></span></strong></span></span></span><span><span><span><span><span><span> The opening reception and dinner was held at Nobu Villa. Sushi chefs made fresh sushi for guests who could dine in the villa’s ample indoor and outdoor spaces. Some fun wellness activations during the opening reception: </span></span></span></span></span></span><a href="https://scentex.square.site/product/design-your-diffuser-kit/6?cp=true&amp;sa=false&amp;sbp=false&amp;q=true" rel="nofollow"><span><span><span><span><span><u><span><span>Design Your Diffuser Station by Scentex</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, aura readings and crystal selection. These activities provided nice icebreakers with other attendees while waiting in line.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Morning meetup.</span></span></strong></span></span></span><span><span><span><span><span><span> Attendees met at 6:45 a.m. to fill up refillable cups with coffee and water before the 7 a.m. departure on motor coaches to Mount Charleston, about one hour away from the Strip. Some attendees got to know the person sitting next to them on the shuttle while others caught up on email or news before losing cell service in the mountains.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Yoga in the Spring Mountains.</span></span></strong></span></span></span><span><span><span><span><span><span> Managed by the U.S. Forest Service, the Springs Mountains National Recreation Area provided a beautiful backdrop for yin yoga, led by Zeeta Body Founder Christine Frazzitta. Yoga mats with fresh flowers, eye masks and wraps were set up in a parking lot, featuring views of snow on the mountaintops and towering pine trees nearby. Despite record-breaking heat in Las Vegas, temperatures were about 20 degrees cooler in the mountains. </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Breakfast in nature. </span></span></strong></span></span></span><span><span><span><span><span><span>After yoga, attendees chatted during breakfast at one of two picnic areas. Caesars provided reusable lunch totes with a Naked Smoothie, breakfast burrito, handmade granola bars and cashew yogurt with fresh fruit. </span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Caesars Wellness" data-entity-type="file" data-entity-uuid="cdb94adb-6be6-463d-8f77-636088bb0c2d" height="282" src="/sites/default/files/inline-images/CET%20Global%20Wellness%20Summit%20Mt%20Charlestion%20Yin%20Yoga%20Sessions%20Breakfast%2001.jpg" width="463" loading="lazy" /><figcaption><em><strong>Yin Yoga Session Breakfast in Mount Charleston</strong></em></figcaption></figure><p><span><span><span><strong><span><span>Hiking. </span></span></strong></span></span></span><span><span><span><span><span><span>Before the event, attendees were asked if they wanted to participate in an</span></span></span></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span><span><span><span><span><span><span>easy, moderate or challenging hike, and colored stickers on badges indicated which group attendees should join on designated buses. </span></span></span></span></span></span><span><span><span><span><span><span><span>With more than 50 miles of maintained trails winding through the Spring Mountains National Recreation Area, </span></span></span></span></span></span></span><span><span><span><span><span><span>each group was guided by a knowledgeable park ranger. Some listened to the guide talk about local history, plants and wildlife while others made connections with other planners who share the same interests. Our challenging hike was indeed challenging at 2 miles — a descent and then up. </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Healthy lunch menu.</span></span></strong></span></span></span><span><span><span><span><span><span> One of the highlighted items on Caesar’s wellness menu was the Mediterranean Chopped Salad with romaine lettuce, feta, red onion, cucumber, Castelvetrano olives, pepperoncini, parsley and heirloom tomatoes. For dessert, Caesars </span></span></span></span></span></span><span><span><span><span><span><span><span>Executive Pastry Chef </span></span></span></span></span></span></span><span><span><span><span><span><span>Dorothy Pace</span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>whipped up crispy clouds with fresh berries, meringues made with half the sugar. She shared the recipe with attendees.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Breaks with healthy snacks. </span></span></strong></span></span></span><span><span><span><span><span><span>During one break, Caesars served up immunity shots made with lemon-cayenne, honey-orange, turmeric, black pepper, pomegranate and vinegar-ginger. Attendees could also build their own trail mix with a selection of dried fruit, nuts, seeds and granola. </span></span></span></span></span></span></p> <p><img alt="Caesars Wellness" data-entity-type="file" data-entity-uuid="5f907459-7e10-463b-9cdb-aeb22a97c82b" height="283" src="/sites/default/files/inline-images/CET%20Global%20Wellness%20Summit%20F%26B%20Display%2003.jpg" width="466" class="align-left" loading="lazy" /></p> <p><span><span><span><strong><span><span>Unique meeting spaces and seating.</span></span></strong></span></span></span><span><span><span><span><span><span> One afternoon, sessions were held at </span></span></span></span></span></span><a href="https://www.caesars.com/caesars-palace/restaurants/mr-chow" rel="nofollow"><span><span><span><span><span><u><span><span>MR CHOW</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, a restaurant that features an elegant white, modern décor with one-of-a-kind design elements, including a kinetic moon sculpture that hangs over the main dining room. After all of the seating was removed in the main dining room, the plush blue carpet provided ample seating for meditation chairs. </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Water drop bar.</span></span></strong></span></span></span><span><span><span><span><span><span> Caesars provided attendees with refillable insulated water bottles, and a movable water drop bar, sponsored by </span></span></span></span></span></span><a href="https://tableaufilteredwater.com" rel="nofollow"><span><span><span><span><span><span><u><span><span>tabl’eau</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span>, offered still and sparkling water on tap throughout the event.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Dinner not in a ballroom.</span></span></strong></span></span></span><span><span><span><span><span><span> Following the afternoon sessions at MR CHOW, the space was cleared for dinner. The sculpture at MR CHOW is suspended from a domed ceiling in the center of the room, and it comes to life every 20 minutes, slowly morphing into different shapes. Attendees noshed on some of the restaurant’s signature dishes, including chicken satay, green prawns, noodles and Beijing Duck.</span></span></span></span></span></span></p> <p><img alt="Caesars Wellness" data-entity-type="file" data-entity-uuid="a45fc2e0-e89e-4b13-b74e-8a861cf3ec8e" height="284" src="/sites/default/files/inline-images/CET%20Global%20Wellness%20Summit%20Mt%20Charlestion%20Yin%20Yoga%20Sessions%2006.jpg" width="468" class="align-left" loading="lazy" /></p> <p><span><span><span><strong><span><span>Helicopter ride.</span></span></strong></span></span></span><span><span><span><span><span><span> Where’s the ultimate view of the Las Vegas Strip? From the sky, of course. Maverick Helicopters hosted attendees at its headquarters, adjacent to Harry Reid International Airport. During the 15-minute ride above the Strip, our group of five took in views of the Sphere and the Stratosphere. Maverick provided a framed and mounted photograph of our group as we exited.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Rafting.</span></span></strong></span></span></span><span><span><span><span><span><span> On Day 2, attendees arrived at 6:45 a.m. to grab a to-go breakfast for a 7 a.m. departure with </span></span></span></span></span></span><a href="https://hooverdamraftingadventures.com" rel="nofollow"><span><span><span><span><span><u><span><span>Hoover Dam Rafting</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. Waivers were sent via email before the event for a fast and smooth process on site. </span></span></span></span></span></span><span><span><span><span><span><span><span>Attendees enjoyed a unique and awe-inspiring half-day trip aboard a motor-assisted inflatable raft through the spectacular Black Canyon – the natural gorge of the Colorado River immediately below Hoover Dam.</span></span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Lunch not in a ballroom.</span></span></strong></span></span></span><span><span><span><span><span><span> Following the rafting adventures, attendees gathered for lunch at </span></span></span></span></span></span><a href="https://www.caesars.com/caesars-palace/restaurants/brasserie-b" rel="nofollow"><span><span><span><span><span><u><span><span>Brasserie B</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> by celebrity chef Bobby Flay. Across from Nobu Hotel, the restaurant, which can be bought out for groups up to 300, offers delicious and distinct French-inspired brunch and dinner dishes at Caesars Palace. The family-style lunch menu featured a Nice chopped salad, Salad Verte, slow roasted salmon, Chicken Paillard, sauteed spinach, pomme puree and roasted asparagus with profiteroles, creme brulee and a thin apple tart for dessert.</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Caesars Wellness" data-entity-type="file" data-entity-uuid="cdaf0cff-9f4b-473c-9e7b-4fa4ea418711" height="283" src="/sites/default/files/inline-images/CET%20Global%20Wellness%20Summit%20Sound%20Bath%20Garden%20of%20the%20Gods%20Pool%2005.jpg" width="465" loading="lazy" /><figcaption><em><strong>Sound Bath at the Garden of the Gods Pool Oasis</strong></em></figcaption></figure><p><span><span><span><strong><span><span>Comfortable seating for sessions.</span></span></strong></span></span></span><span><span><span><span><span><span> The second day’s afternoon sessions were held in the Milano I ballroom. With furniture provided by </span></span></span></span></span></span><a href="https://www.rentfurniture.com" rel="nofollow"><span><span><span><span><span><u><span><span>AFR</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, the ballroom was set with a variety of seating options — from comfortable couches to plush chairs.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Wellness dinner menu.</span></span></strong></span></span></span><span><span><span><span><span><span> Some of the highlighted items on Caesar’s wellness menu served included gazpacho with diced tomatoes, peppers, red onion, hard boiled egg, avocado and lobster chunks; a marinated tomato and mozzarella salad; and a micro fruit plate with pineapple, cantaloupe, berries, pomegranate and Madagascan vanilla bean syrup.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Sound bath. </span></span></strong></span></span></span><span><span><span><span><span><span><span>Under the new moon in Gemini, attendees practiced breathing and sound healing with a guided meditation by Dani Kilpatrick in the Garden of the Gods Pool Oasis. With music and mood lighting, some attendees floated in the pool on oversized mattresses while others stretched out on yoga mats on the pool deck.</span></span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1123326&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="N74MmXq5UFiWotqTyCEnGRa6AVepb0ylzK6D22Q5VxE"></drupal-render-placeholder> </section> </div> </div> Tue, 18 Jun 2024 13:18:28 +0000 lpsavas@tsnn.com 1123326 at https://tsnn.com Diversified to Launch Spring Standalone Event for the Outdoor Industry https://tsnn.com/news/diversified-launch-spring-standalone-event-outdoor-industry <div data-history-node-id="1123221" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Diversified to Launch Spring Standalone Event for the Outdoor Industry </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 17, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lisa-plummer-savas" hreflang="en">Lisa Plummer Savas</a></div> <div id="custom-sharethis--5"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/TREDayTwo-103%20%286%29.jpg.webp?itok=kxwvEGm6 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/TREDayTwo-103%20%286%29.jpg.webp?itok=kxwvEGm6 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/TREDayTwo-103%20%286%29.jpg.webp?itok=kxwvEGm6 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/TREDayTwo-103%20%286%29.jpg?itok=a3ju_OyW" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>A new spring edition of a burgeoning trade show and conference for the outdoor industry is making its debut in Nashville next year. Set for June 16-18, 2025, at the</span></span></span></span></span></span><a href="https://www.marriott.com/en-us/hotels/bnago-gaylord-opryland-resort-and-convention-center/overview/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Gaylord Opryland Resort &amp; Convention Center</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, Switchback Spring is the new sister show of</span></span></span></span></span></span><a href="http://www.switchbackevent.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Switchback</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, a business and education gathering owned and operated by international media company</span></span></span></span></span></span><a href="http://www.divcom.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Diversified Communications</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Launched in 2022 as a specialty outdoor showcase and held each fall in conjunction with run and outdoor specialty retail conference and trade show</span></span></span></span></span></span><a href="https://www.therunningevent.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>The Running Event</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (TRE), Switchback offers forward-looking education, myriad networking opportunities and a bustling expo. The next Switchback at TRE is taking place Nov. 19-21 at the</span></span></span></span></span></span><a href="https://www.austinconventioncenter.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Austin Convention Center</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> in Texas.</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Switchback" data-entity-type="file" data-entity-uuid="6b3a9275-3450-49e6-8e03-12f496b3d5f7" height="272" src="/sites/default/files/inline-images/TRE23DayThree-154_1.jpg" width="448" loading="lazy" /><figcaption><em><strong>Switchback at TRE 2023</strong></em></figcaption></figure><p><span><span><span><span><span><span>Building on the momentum of the original event and designed to be a standalone show, Switchback Spring will provide a gathering place for a growing core community of specialty retailers, media, and brand leaders in backpacking, apparel, and footwear. According to show officials, the event is welcoming a sizable population of outdoor industry members who have lapsed from regular attendance at other national trade events.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“A key driver of Switchback’s growth has been from the encouragement of our cornerstone exhibitors, retailers, and industry partners, as they’re eager to see the energy and engagement around this style of event continue,” said Switchback Event Director Christina Henderson. “We’re also inspired by the opportunity to build a bridge between the known need for discovery – of new brands, new relationships, and new ways to grow — and the large number of outdoor industry members who are openly searching for an event that delivers on it all.”</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>She added that the June show will be centered around key industry priorities, placing an intentional focus on core outdoor activities, hosted in a central location that’s welcoming to all parts of the U.S., and scheduled in the optimal timeframe for valuable buying conversations.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Switchback" data-entity-type="file" data-entity-uuid="6ccb20a0-38c0-48ec-ab2d-ff5135ed79b1" height="275" src="/sites/default/files/inline-images/TREDayTwo-189.jpg" width="452" class="align-left" loading="lazy" /> </span></span></span></span></span></span><span><span><span><span><span><span>Like its sister show, Switchback Spring’s format will support the needs of its audience through four pillars of learning, discovery, connection, and celebration. The event will provide a robust schedule of premium conference sessions and peer-learning opportunities, all designed to be relevant and valuable for outdoor professionals at every business level, according to show officials.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The new event will also provide retailer scholarships, build meaningful industry partnerships and welcome an advisory panel to support the event’s future evolution.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Many core Switchback exhibitors and attendees expressed enthusiasm about the new event, citing exciting new business opportunities, a positive and supportive industry-only environment, a great format for retailers and a focused and efficient environment at the Gaylord Opryland.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“I’m excited to see a show in the East that’s closer and more economical to attend,” said Ed McAlister, owner of River Sports Outfitters in Knoxville, Tenn. “Also, it’s great to be able to see all the new and great trail-running brands at one time. This is a growing market we all need to stay on top of.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Switchback" data-entity-type="file" data-entity-uuid="9a55c8a1-fabc-46c6-8373-e5849888658e" height="273" src="/sites/default/files/inline-images/TRE23DayTwo-191_0.jpg" width="450" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>At the Gaylord, Switchback participants will also have access to a bounty of Music City and outdoor attractions. Not only is the venue within walking distance of the historic country music venue Grand Ole Opry, but it is also a neighbor to the Cumberland River, the 935-acre Shelby Bottoms nature preserve, and a Nashville greenway trailhead that is part of the city’s network of 180 miles of non-motorized pathways. Five Tennessee State Parks and three lakes can also be accessed within a short drive from the venue.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>We had a chance to sit down with Henderson to take a deeper dive into Switchback and what her team is doing to attract strong participation at the inaugural Spring event.</span></span></span></span></span></span></p> <h4> </h4> <h4><span><span><span><strong><span><span>Why are you launching this event and why now?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>We are launching Switchback Spring in June 2025 as the standalone, outdoor-focused counterbalance to the fall event. Simultaneously, we have done a brand refresh and a new logo that we introduced as part of the Spring Switchback announcement.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Switchback" data-entity-type="file" data-entity-uuid="157abf18-00f7-4ff6-8572-2aaade3c9e67" height="346" src="/sites/default/files/inline-images/Christina%20Henderson.jpeg" width="259" loading="lazy" /><figcaption><em><strong>Christina Henderson, Switchback</strong></em></figcaption></figure><p><span><span><span><span><span><span>Over the last two years, Switchback at TRE has experienced a lot of growth in attendance from outdoor retailers, media, and brand leaders in the outdoor space. Based on conversations with our community, partners, brands and retailers, plus the data compiled, it is clear there is a need for a dedicated event that unites the outdoor industry. Ultimately, the goal of Switchback is to support the outdoor industry and the people who comprise it.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Is this meant to be a competitor to big annual shows like Outdoor Retailer, and if so, why should buyers and sellers choose Switchback?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Our aim is to drive value for the outdoor community. We have developed an event based on feedback and needs of the industry. There are other events with the same goal, but we each have a different approach. Switchback will include a very intentional mix of education, business, and networking, making it a can’t-miss, one-stop opportunity. We will continue to listen, and we will evolve our approach based on the industry’s needs and objectives. We believe in the power of gathering a community, and Switchback will be a catalyst for business growth and thought leadership.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>What are your strategies for attracting exhibitors and attendees to the Spring event, and what does Switchback offer that distinguishes it from the competition?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>One of the largest differentiators between Switchback and other industry events will be the learning opportunities available. Switchback will offer dozens of educational sessions for outdoor specialty executives, business owners, managers, buyers, associates, and more. Switchback’s central location in Nashville will also be conducive to networking events and an intimate, community feel. And of course, we’ll hold year-round conversations with industry members and actively listen to the community’s needs.</span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1123221&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="wk691y64Z380BpkAjqOTwrXl2HauM8J2ynwJKEqaNGU"></drupal-render-placeholder> </section> </div> </div> Mon, 17 Jun 2024 13:11:33 +0000 lpsavas@tsnn.com 1123221 at https://tsnn.com Destination Spotlight: Seattle Hosts 15 Citywide Events at SCC and Counting https://tsnn.com/news/destination-spotlight-seattle-hosts-15-citywide-events-scc-and-counting <div data-history-node-id="1123066" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Destination Spotlight: Seattle Hosts 15 Citywide Events at SCC and Counting </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 14, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/shannon-thaler" hreflang="en">Shannon Thaler</a></div> <div id="custom-sharethis--6"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/Seattle_3.jpg.webp?itok=rsF2TcX1 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/Seattle_3.jpg.webp?itok=rsF2TcX1 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/Seattle_3.jpg.webp?itok=rsF2TcX1 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/Seattle_3.jpg?itok=W_Tlo-Lp" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>At the crux of a vibrant, inclusive culture, an iconic skyline, and a booming tech culture is Seattle. The nearly 84-square-mile northwestern city — though best known for its coffee scene (it’s the hometown of Starbucks) — has a flourishing meetings and events landscape marked by LEED-certified hotels teeming with eco-friendly initiatives, local produce-forward culinary experiences, and more than a million square feet worth of gathering space to take advantage of. Here’s what’s new, noteworthy, nearly open, and more for meeting and event groups in Seattle.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Plentiful Spaces to Meet:</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><a href="https://seattleconventioncenter.com/" rel="nofollow"><span><span><span><strong><span><u><span><span>Seattle Convention Center</span></span></u></span></strong></span></span></span></a></h4> <figure role="group" class="align-left"><img alt="Seattle Convention Center" data-entity-type="file" data-entity-uuid="3019c2d2-7f1e-4a97-8d67-d6994ce747bb" height="259" src="/sites/default/files/inline-images/SCC%20Exterior_0.jpg" width="426" loading="lazy" /><figcaption><em><strong>Seattle Convention Center</strong></em></figcaption></figure><p><span><span><span><span><span><span>The Emerald City’s prized Seattle Convention Center (SCC) comprises two buildings: Arch and Summit, which span a collective 988,422 square feet. The new $2 billion Summit only opened to the public last year, and since the beginning of 2024, the SCC has already hosted 15 citywide conventions — and confirmed another 42 for the remainder of the year</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Related: </span></span></span></span></span></span><a href="https://www.corporateeventnews.com/news/summit-debut-seattle-north-americas-first-high-rise-convention-center" rel="nofollow"><span><span><span><span><span><u><span><span>Summit to Debut in Seattle as North America’s First High-Rise Convention Center</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Some of the largest events that have been held at the SCC this year include the Northwest Flower &amp; Garden Show; Emerald City Comic Con (ECCC); Sakura-Con; and Anime Impulse 2024. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Upcoming events at the venue include the Seattle Interactive Conference, slated for late July 31-Aug. 1; the American Psychological Association's annual conference (APA 2024), expecting 10,000 attendees when it converges Aug. 8-10; the ultra-popular annual gaming festival PAX West 2024, set for Aug. 30-Sept. 2; and The Oddities and Curiosities Expo, which will celebrate the strange and unusual Oct. 19-20.</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Seattle Convention Center" data-entity-type="file" data-entity-uuid="f37d585f-45a2-42f4-83ca-ae36d1bc1978" height="259" src="/sites/default/files/inline-images/SCC%20Ballroom.jpg" width="426" loading="lazy" /><figcaption><em><strong>Seattle Convention Center Summit Ballroom</strong></em></figcaption></figure><p><span><span><span><span><span><span>According to estimates from </span></span></span></span></span></span><a href="https://visitseattle.org/" rel="nofollow"><span><span><span><span><span><u><span><span>Visit Seattle</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, the 15 conventions that have already taken place at the SCC have generated upwards of $135 million in economic impact, while additional impact from the forthcoming 42 events is expected to generate a staggering $324 million.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>New: Mutual Arts Collective’s Gallery &amp; Event Space</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>As of mid-March, nestled on the top floor of </span></span></span></span></span></span><a href="https://www.pikeplacemarket.org/" rel="nofollow"><span><span><span><span><span><u><span><span>Pike Place Market</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> — the oldest continuously operating farmers market in the U.S. — is the </span></span></span></span></span></span><a href="https://www.mutualartscollective.com/" rel="nofollow"><span><span><span><span><span><u><span><span>Mutual Arts Collective</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (MAC), which boasts a multi-use event space and gallery promoting and selling the work of artists who are impacted by structural inequities and systemic barriers. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Fun fact: MAC is the brainchild of lead Pearl Jam guitarist Mike McCready, his wife, Ashley McCready, and her business partner Chris Adams.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Hotels &amp; Hot Spots:</span></span></strong></span></span></span></h4> <figure role="group" class="align-left"><img alt="Four Seasons Hotel Seattle" data-entity-type="file" data-entity-uuid="4ef03b30-28ce-43b9-9df5-795327f52567" height="262" src="/sites/default/files/inline-images/FourSeasons_Ballroom_Social_Set_up_SEW_996.652fdfe95f0c1.jpg" width="429" loading="lazy" /><figcaption><em><strong>Four Seasons Hotel Seattle Ballroom</strong></em></figcaption></figure><ul><li><span><span><span><span><span><span>The </span></span></span></span></span></span><a href="https://www.fourseasons.com/seattle/" rel="nofollow"><span><span><span><strong><span><u><span><span>Four Seasons Hotel Seattle</span></span></u></span></strong></span></span></span></a><span><span><span><span><span><span> renovated its 10,500 square feet of meeting and event space, plus redesigned its luxe Presidential and Governor’s Suites last May. The revamp included new carpeting with blue and gold — drawing on tones from the Puget Sound. Other venue space includes a 4,940-square-foot ballroom, boasting waterfront views, and the 1,092-square-foot Cypress and 1,400-square-foot Sycamore rooms, which both face Pike Place Market.</span></span></span></span></span></span></li> </ul><ul><li><span><span><span><span><span><span>InterContinental Hotels &amp; Resorts debuted in the Pacific Northwest with the June opening of the 208-key</span></span></span></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span><a href="https://www.ihg.com/intercontinental/hotels/us/en/bellevue/seaha/hoteldetail" rel="nofollow"><span><span><span><strong><span><u><span><span>InterContinental Bellevue at the Avenue</span></span></u></span></strong></span></span></span></a><span><span><span><span><span><span>, which occupies a 26-story tower just outside of Seattle. The hotel offers more than 12,000 square feet of venue space across nine designated meeting rooms. The largest: the third-floor, divisible 4,272-square-foot Avenue Grand Ballroom, which boasts 20-foot ceilings and enough space for as many as 420 guests. Also consider the 925-square-foot Avenue Outdoor Terrace, whose space overlooks Bellevue Square (and offers front-row seats to New Year’s Eve fireworks). Smaller rooms, like the Champs-Élysées and Bond Street Boardrooms, can accommodate 18 and 14 for meetings, respectively.</span></span></span></span></span></span></li> </ul><p><span><span><span><span><span><span>Good to know: Seattle’s Link Light Rail expansion project will connect Seattle to Bellevue and Redmond in 2025.</span></span></span></span></span></span></p> <ul><li><a href="https://www.goldcoastghal.com/" rel="nofollow"><span><span><span><strong><span><u><span><span>Gold Coast Ghal Kitchen</span></span></u></span></strong></span></span></span></a><span><span><span><strong><span><span>:</span></span></strong></span></span></span><span><span><span><span><span><span> This recently opened Black- and woman-owned business began as a pop-up and transitioned to a brick-and-mortar full-service restaurant in November 2023. It’s one of the only spots in Seattle serving traditional fare from Ghana and Liberia, and is available for full buyouts for receptions with up to 99 guests.</span></span></span></span></span></span></li> </ul><figure role="group" class="align-left"><img alt="Darby Winery Woodinville" data-entity-type="file" data-entity-uuid="fcb1e0a4-bc73-478f-9f7a-9d9d38029538" height="266" src="/sites/default/files/inline-images/Darby%20Winery%20Woodinville.jpeg" width="437" loading="lazy" /><figcaption><em><strong>Darby Winery Woodinville</strong></em></figcaption></figure><ul><li><a href="https://darbywinery.com/" rel="nofollow"><span><span><span><strong><span><u><span><span>Darby Winery Woodinville</span></span></u></span></strong></span></span></span></a><span><span><span><strong><span><span>: </span></span></strong></span></span></span><span><span><span><span><span><span>Only a quick trip outside of Seattle, this old-world winery in Woodinville recently debuted two separate event spaces within its 3,700-square-foot tasting room. The larger of the two spaces can seat 40, while the smaller speakeasy room is perfect for intimate affairs of 20.</span></span></span></span></span></span></li> </ul><h4><span><span><span><strong><span><span>Inclusivity Initiatives</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>When it comes to inclusivity, Seattle walks the walk. Take it from the very top – in the state’s legislation, more than 40% of roles are held by women, including two state senators. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Fun fact: Seattle was named the </span></span></span></span></span></span><a href="https://www.geekwire.com/2013/girl-power-seattle-ranked-women-entrepreneurs/#:~:text=Via%20Nerd%20Wallet.,best%20place%20for%20women%20entrepreneurs." rel="nofollow"><span><span><span><span><span><u><span><span>second best city for female entrepreneurs by NerdWallet</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The city’s museums also cater to guests with vision limitations with braille and large-print guides, closed captioning, magnifiers, and ASL interpretation upon request. Neurodivergent individuals can also enjoy sensory-friendly programs and performances at the </span></span></span></span></span></span><a href="https://mopop.org/" rel="nofollow"><span><span><span><span><span><u><span><span>Museum of Pop Culture</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, locally known as MoPop, and the </span></span></span></span></span></span><a href="https://www.stgpresents.org/" rel="nofollow"><span><span><span><span><span><u><span><span>Seattle Theatre Group</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, to name a few.</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Seattle" data-entity-type="file" data-entity-uuid="193f8a63-7373-4cb2-b75c-d6a147dbc65b" height="268" src="/sites/default/files/inline-images/Seattle-Art-Museum_Frisson_02_Photo-L.jpeg" width="440" loading="lazy" /><figcaption><em><strong>Seattle Art Museum</strong></em></figcaption></figure><h4><span><span><span><strong><span><span>Nearly Open:</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><strong><span><span>Music Venues</span></span></strong></span></span></span></h4> <p><a href="https://www.livenation.com/" rel="nofollow"><span><span><span><strong><span><u><span><span>Live Nation</span></span></u></span></strong></span></span></span></a><span><span><span><strong><span><span> </span></span></strong></span></span></span><span><span><span><span><span><span>will open a new music venue in Seattle’s Denny Triangle later this year that will occupy an entire city block a stone’s throw away from Amazon’s headquarters. The mixed-use project will span 40,000 square feet and will include a VIP lounge, a shopping hub, and a galleria.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In the spring of 2025, the former home of Bed Bath &amp; Beyond at 1930 3rd Ave. in downtown Seattle is set to debut as the </span></span></span></span></span></span><span><span><span><strong><span><span>Cannonball Arts &amp; Entertainment Venue</span></span></strong></span></span></span><span><span><span><span><span><span>. The 66,000-square-foot building’s transformation is the vision of non-profit production company New Rising Sun, in partnership with Muckleshoot Indian Tribe, a federally recognized tribe that has made a home in Washington since at least 1857. Though the square footage on designated, rentable event space remains unclear, creative programming is sure to appeal to corporate groups looking for team-building activities.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Waterfront Developments </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Seattle’s ongoing waterfront revitalization will continue into 2025, though the new Washington State Ferry terminal building and Pier 62, a revamped historic community space, are already open for business. Here’s what to expect when the project’s done:</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Seattle" data-entity-type="file" data-entity-uuid="2eeb2b50-c017-4316-ae07-7c0e55afb7f9" height="267" src="/sites/default/files/inline-images/PIKE_03_0.jpg" width="438" loading="lazy" /><figcaption><em><strong>Seattle's famous Pike Place Market</strong></em></figcaption></figure><ul><li><span><span><span><span><span><span>Less viaduct, more bike lanes and shops</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Direct pathways from downtown and Pike Place Market to the Waterfront promenade</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>The </span></span></span></span></span></span><a href="https://www.seattleaquarium.org/" rel="nofollow"><span><span><span><span><span><u><span><span>Seattle Aquarium</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>’s Ocean Pavilion, which will connect Pike Place Market with the Waterfront promenade via public observation decks, stairways, and an oculus window that allows pedestrians to observe sea life from below</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Public restrooms</span></span></span></span></span></span></li> </ul><p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p><span><span><span><strong><em><span>Photos courtesy of Visit Seattle and Rachael Jones Media</span></em></strong></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1123066&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="YRyRFFj10_RxmWNmEhbrLfUG5ewwprAclp8vpCKDn5M"></drupal-render-placeholder> </section> </div> </div> Fri, 14 Jun 2024 13:21:56 +0000 lpsavas@tsnn.com 1123066 at https://tsnn.com TSNN Exclusive: Bruno Giaccio Joins Prestigious List of King’s Glove Award Winners https://tsnn.com/news/tsnn-exclusive-bruno-giaccio-joins-prestigious-list-kings-glove-award-winners <div data-history-node-id="1122986" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> TSNN Exclusive: Bruno Giaccio Joins Prestigious List of King’s Glove Award Winners </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 13, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/danica-tormohlen" hreflang="en">Danica Tormohlen</a></div> <div id="custom-sharethis--7"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/bruno%20revised.jpeg.webp?itok=tR-jNRBJ 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/bruno%20revised.jpeg.webp?itok=tR-jNRBJ 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/bruno%20revised.jpeg.webp?itok=tR-jNRBJ 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/bruno%20revised.jpeg?itok=gbqg3jF4" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><a href="https://www.metrommedia.com/" rel="nofollow"><span><span><span><span><span><u><span><span>MetroMultimedia</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> CEO Bruno Giaccio has joined New York trade show royalty as the recipient of the 2024 King’s Glove Award by the New York Area Chapter of the International Association of Exhibitions and Events (</span></span></span></span></span></span><a href="https://nyiaee.com/" rel="nofollow"><span><span><span><span><span><u><span><span>NYIAEE</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>). </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>A list mostly filled with trade show organizers vs. suppliers, a few of the notable names that many will recognize — William Little, Sr., 1987; Saul Poliak, 1989; Ralph Ianuzzi, Sr., 1992; Alan Larkin, 1993; Peter Nathan, 1999; Michael Bloomberg, 2005; Vincent Polito, 2006,  Jack Buttine, 2007; and Alan Steel, 2014 – comprise the long list of past winners. The most recent recipient was Michael Ruberry, who served as vice president at </span></span></span></span></span></span><a href="https://javitscenter.com" rel="nofollow"><span><span><span><span><span><u><span><span>Javits Center</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, in 2022. See complete list of previous winners list below.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In a TSNN exclusive, we’ve got the scoop on how and why Giaccio earned the award this year. </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Origin story: </span></span></strong></span></span></span><span><span><span><span><span><span>The King’s Glove Award stems from England, where the largest and most elaborate of the early modern-day expositions were held, the most famous one being the Stourbridge Fair. The Fair was conducted by the Abbey of Stourbridge in conjunction with Cambridge University, and it featured trade and commercial exhibits and activities, as well as a special court to try business-related crimes. A message from the King was read at the opening of the Fair, which outlined the event’s rules, including rules about honest weights and measures and proper business conduct. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The King’s Glove was displayed to demonstrate the King’s authority over the Fair. The large glove, being a true replica of the “Royal Gauntlet,” was raised on a pole to mark the location of the abbot’s quarters during the exposition. It was elaborately carved from wood and painted in great detail. Housed at the Javits Center, the NYIAEE King’s Glove Award is cast in bronze and mounted on a stone pedestal with the pediment encased in glass.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Kings Glove Award" data-entity-type="file" data-entity-uuid="19a5a16e-dfa9-42a1-b24d-39e0d0f45647" height="472" src="/sites/default/files/inline-images/kings%20glove%20award.jpg" width="313" class="align-left" loading="lazy" /></span></span></span></span></span></span><span><span><span><strong><span><span>How the selection process works: </span></span></strong></span></span></span><span><span><span><span><span><span>Every year, all NYIAEE members, who are individuals involved in the planning, management, and production of exhibitions and events in the NY area, are invited to nominate any individual NYIAEE member who they believe is deserving of the King’s Glove Award. The NYIAEE Board reviews all nominations and conducts a vote for a single individual award winner. If no individual receives a unanimous vote, no award is given that year.  </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Why he was selected:</span></span></strong></span></span></span><span><span><span><strong><em><span> </span></em></strong></span></span></span><span><span><span><span><span><span>At the height of the COVID-19 pandemic, Giaccio worked closely with event organizers and venue managers to create a state-of-the-art broadcasting studio, allowing participants to share content and exchange ideas during one of the most challenging periods in our history. A strong believer in the power of mentoring, Giaccio also has helped to fund scholarships to facilitate college education for New York City students, as well as careers in the event industry, reinforcing the positive impact of the industry’s community partnerships.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Related:</span></span></span></span></span></span><a href="https://tsnn.com/experts-opinions/legacy-mentorship-propelling-next-gen-event-professionals" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><strong><span><u><span><span>Legacy of Mentorship: Propelling the Next Gen of Event Professionals</span></span></u></span></strong></span></span></span></a></p> <p><span><span><span><strong><span><span>What they’re saying: </span></span></strong></span></span></span><span><span><span><span><span><span>“Bruno represents the best of the best in our industry, combining technical expertise with boundless enthusiasm, and his passion for mentoring the next generation of leaders serves as a model for all of us,” said NYIAEE Chair Jacqueline Retzer, who serves as director of event management at The Toy Association. “On behalf of all of our chapter members, I would like to congratulate Bruno on this outstanding achievement and commend him for his relentless drive to innovate and inspire.”</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>When will he be recognized:</span></span></strong></span></span></span><span><span><span><span><span><span> The King’s Glove Award will be presented to Giaccio at a luncheon ceremony on Nov. 7 at the Javits Center. Tickets for the ceremony will be available for purchase over the next few weeks at</span></span></span></span></span></span><a href="http://www.nyiaee.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span></a><a href="http://www.nyiaee.com" rel="nofollow"><span><span><span><span><span><u><span><span>www.nyiaee.com</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Accolades from previous leaders: </span></span></strong></span></span></span><span><span><span><span><span><span>“From show floor carpenter to CEO, Bruno has risen through the ranks to become one of our industry’s most important visionaries, and his commitment to his craft has enabled us to create a better client experience than ever before,” said NYIAEE Past-Chair Thomas Malek,  who is executive vice president of Client Experience at T3 Expo.</span></span></span></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span><span><span><span><span><span><span>"As a longstanding friend and industry partner for over two decades, I have witnessed firsthand Bruno’s remarkable achievements and unwavering dedication to excellence, and I am proud to celebrate him as this year’s recipient of the King’s Glove Award.”</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Praise from previous winner: </span></span></strong></span></span></span><span><span><span><span><span><span>“We are delighted to host this award which acknowledges the contribution of leaders who transform our industry,” said Alan Steel, CEO of the Javits Center and former King’s Glove Award winner. “Bruno’s amazing career, which already spans more than three decades, has done just that. From building a broadcast studio at the height of the pandemic, to bringing the latest technology to our events, his focus on the customer has changed perceptions and elevated the work of our clients, business partners, and employees. Thanks to Bruno, and no doubt thanks to the training he received from his father and mentor, Bruno Sr., our industry is in a stronger position to meet the needs of a rapidly evolving clientele.”</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>In his own words: </span></span></strong></span></span></span><span><span><span><span><span><span>“Following in my late father’s footsteps, I have dedicated my entire career to this amazing industry, and I am deeply humbled and honored to accept such a prestigious award from my colleagues and business partners in the New York chapter,” said Giaccio. “Our industry brings people together to share ideas that can move our world forward, and I am proud to play a small role in that important process. Our collective work spurs economic activity and job creation nationwide, and the memorable experiences we create lead to new innovations that improve our economy and society. Since working as a carpenter more than 30 years ago, I have been passionate about our work, and none of my success would be possible without the support of my family members, friends, clients and the entire MetroMultimedia team.”</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Javits" data-entity-type="file" data-entity-uuid="7c8233d2-c62d-4261-a596-d1157ae5134d" height="249" src="/sites/default/files/inline-images/javits-center-new-york-city.jpg" width="454" loading="lazy" /><figcaption><em><strong>The King’s Glove Award will be presented to Giaccio Nov. 7 at the Javits Center in New York City.</strong></em></figcaption></figure><p><span><span><span><strong><span><span>Backstory: </span></span></strong></span></span></span><span><span><span><span><span><span>As a young professional, Giaccio was mentored by his late father, Bruno, Sr., who emigrated from Italy to The Bronx when he was 17 years old and served as a long-time industry leader — first as a union decorator, then as vice president of sales for one of the country’s largest general services contractors. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Today at MetroMultimedia, based in Paramus, NJ, Giaccio leads more than 250 technical professionals as they produce hundreds of events nationwide. Giaccio and his team customize state-of-the-art audio-visual operations for a variety of events — large and small. With an inventory of advanced equipment in major cities nationwide, MetroMultimedia plays a role in producing some of the nation’s largest, most complex live events and has supported a variety of industry-focused efforts, including NYC Tourism and Conventions’ 2024 Annual Meeting in New York City. (Pic requested)</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Nominations: </span></span></strong></span></span></span><span><span><span><span><span><span>The nomination process requires a written statement about the nominated individual that addresses how they exemplify the following criteria:</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Played a leadership role in the development of the exposition industry in the New York area</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Played an educational role in the development of people in the exposition industry in the New York area</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Instituted new programs in their company or organization that improved the effectiveness and professionalism of their event or business practices and the trade show industry</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Established ideas and values in their company or organization that are the highest standard and compatible with those of the New York Area Chapter.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Past NYIAEE King’s Glove Award Winners (including year of award):</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>William E. Little, Sr., 1987</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>James C. Torres, 1987</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Charles Gillett, 1988</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Saul Poliak, 1989</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Beth Thalheim, 1989</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Jay R. Thalheim, 1989</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Charles Snitow, 1990</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Ralph J. Ianuzzi, Sr., 1992</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Alan B. Larkin, 1993</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Jerry C. Schaefer, 1995</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Robert E. Boyle, 1997</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Jeff Little, 1999</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Peter W. Nathan, CEM, 1999</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Richard K. Swandby, 2003</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Elyse N. Kroll, 2004</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Cristyne L. Nicholas, 2004</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Michael R. Bloomberg, 2005</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Vincent Polito, 2006</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Jack Withiam, Jr., 2006</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Jack M. Buttine, 2007</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Alan E. Steel, 2014</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Barbara Lampen, 2016</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>●  </span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span>Michael Ruberry, 2022</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>About IAEE:</span></span></strong></span></span></span><span><span><span><span><span><span> Organized in 1928 as the National Association of Exposition Managers to represent the interests of trade show and exposition managers,</span></span></span></span></span></span><a href="http://www.iaee.com" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>IAEE</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> represents more than 9,000 individuals in more than 50 countries who conduct and support exhibitions around the world. More than 50 percent of IAEE's members are directly involved in the planning, management, and production of exhibitions and buyer-seller events. The remainder of our membership consists of those who provide products and services to the industry.</span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1122986&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="QoSXH2cLqJ-_49X2Uoztj1tmiVnN0JoQbj9QGQhJYDM"></drupal-render-placeholder> </section> </div> </div> Thu, 13 Jun 2024 13:28:53 +0000 lpsavas@tsnn.com 1122986 at https://tsnn.com Post-Show Recap: AXPONA 2024 Immerses Audiophiles in Largest Show Yet https://tsnn.com/news/postshow-recap-axpona-2024-immerses-audiophiles-largest-show-yet <div data-history-node-id="1122926" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Post-Show Recap: AXPONA 2024 Immerses Audiophiles in Largest Show Yet </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 12, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lisa-plummer-savas" hreflang="en">Lisa Plummer Savas</a></div> <div id="custom-sharethis--8"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/AXPONA%202024.jpg.webp?itok=OQgenCXr 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/AXPONA%202024.jpg.webp?itok=OQgenCXr 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/AXPONA%202024.jpg.webp?itok=OQgenCXr 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/AXPONA%202024.jpg?itok=NoLNRfRZ" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>Touted as the largest annual gathering for high-performance audio enthusiasts, music lovers, audio dealers, manufacturers and distributors in North America, AXPONA offers three jam-packed days of immersive, high-fidelity listening experiences, high-end audio equipment and technology, seminars, live music, and the very latest consumer audio products in the industry.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Who, When &amp; Where:</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><a href="http://www.axpona.com/" rel="nofollow"><span><span><span><span><span><u><span><span>AXPONA</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (Audio Expo North America), April 12-14, 2024,</span></span></span></span></span></span><a href="https://www.marriott.com/en-us/hotels/chirs-renaissance-schaumburg-convention-center-hotel/overview/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Renaissance Schaumburg Hotel</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.schaumburgconventioncenter.com/" rel="nofollow"><span><span><span><span><span><u><span><span>Convention Center</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> in Schaumburg, Ill.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Show Size:</span></span></strong></span></span></span><span><span><span><span><span><span> 10,391 attendees from 42 states and 31 countries, 600 exhibitors (global manufacturers, retailers, distributors, and brands) from more than 50 countries across 11,360 square feet – a 14% increase compared to 2023 and its biggest show yet.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="AXPONA 2024" data-entity-type="file" data-entity-uuid="e3560473-968d-4127-a285-a1e6c654eda7" height="293" src="/sites/default/files/inline-images/Axpona%202024_3_0.jpg" width="482" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Looking Back:</span></span></strong></span></span></span><span><span><span><span><span><span> In 2023, the show drew 9,115 attendees and 525 exhibitors spanning 9,750 square feet — a 20% increase compared to 2022. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Best features:</span></span></strong></span></span></span><span><span><span><span><span><span> Along with myriad exhibits, educational seminars with industry experts and demonstrations, the event is known for its dedicated high-fidelity listening rooms (located in ballrooms and converted hotel guest rooms on 12 floors) that allow attendees to experience the latest and greatest in high-end consumer audio products. This year, the event featured 202 rooms, up from 200 in 2023. Additionally, the bustling Ear Gear Experience encompassed everything needed for personal audio, from headphones and electronics to accessories and cables, which the Record Fair showcased a vast array of turntables, cables, accessories, racks, stands, tonearms, cartridges, and new and vintage Vinyl.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Beyond the show floor:</span></span></strong></span></span></span><span><span><span><span><span><span> Nightly live concerts at AXPONA are always a big hit with attendees. On Friday night, AXPONA welcomed Bobby Broom to a packed and energetic crowd, and Saturday night’s concert featured singing and songwriting duo The Secret Sisters performing for a full house.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="AXPONA 2024" data-entity-type="file" data-entity-uuid="19e0641d-ce1f-433f-ae4b-7fb25014daf2" height="292" src="/sites/default/files/inline-images/Axpona2024_Day1_Concert--69.jpg" width="480" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>What they are saying:</span></span></strong></span></span></span><span><span><span><span><span><span> “The audience growth we experienced at AXPONA 2024 was driven by thousands of first-time visitors to the show, many traveling great distances to attend. We recognize the importance of building awareness of this hobby and industry to music lovers of all ages and backgrounds, so this year we worked on multiple programs to support this mission,” said Liz Smith, event director of AXPONA, which is owned by</span></span></span></span></span></span><a href="https://www.jdevents.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>JD Events</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. “This year our Gen Z pass doubled. It was exciting to see so many attendees ages 15-26 discovering the world of high-performance audio.”</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Looking ahead:</span></span></strong></span></span></span><span><span><span><span><span><span> AXPONA will return to the Renaissance Schaumburg April 11-13, 2025.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In an exclusive interview, we had a chance to sit down with Smith to get an inside look into the history and growth of AXPONA as it evolves into a hybrid B2C/B2B event.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>When and why did JD Events launch AXPONA, and what’s its mission?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>AXPONA was launched in 2010 in Jacksonville, Fla. At that time, the U.S. high-end audio market was served by several small local shows throughout the U.S. The original owner moved the show to the Chicago area in 2013, and JD Events acquired AXPONA following that 2013 event and produced its first edition in April 2014, driven by JD Events’ vision to build the premier large-scale audio show in North America.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="AXPONA 2024" data-entity-type="file" data-entity-uuid="1f25415f-9ff2-4244-aa90-4e5ff4b3c88f" height="294" src="/sites/default/files/inline-images/Axpona%202024_2.jpg" width="482" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>AXPONA brings together audio enthusiasts, music lovers, manufacturers, dealers, distributors, and audio industry press from over 50 countries who share a passion for high-performance audio products, equipment and gear.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Since you’ve been running the event, how has it grown and developed, and what separates it from the competition?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>AXPONA has experienced exponential growth since 2014. Attendance, exhibitors, and revenues have more than quadrupled over these ten years despite not holding shows in 2020 and 2021 due to the pandemic. In 2014, there were three or four larger and longer-running shows in the U.S. Fast forward to 2024, AXPONA is now the undisputed largest and most attended audio show in North America, having become the critical event for the audio industry to launch products, interact with consumers and media, and engage in B2B networking. We have worked hard to grow and diversify the audience, attract more women and a much younger demographic, as well as to make AXPONA the global meeting place for industry trade professionals.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>What kinds of strategies has your team used to cultivate AXPONA’s attendance and exhibitor participation?</span></span></strong></span></span></span></h4> <p><img alt="AXPONA 2024" data-entity-type="file" data-entity-uuid="ffbea100-ba1d-48fb-8cf2-2192095109ee" height="296" src="/sites/default/files/inline-images/Axpona%202024_panel.jpg" width="486" class="align-left" loading="lazy" /></p> <p><span><span><span><span><span><span>Since we started producing this event, one of the main goals was to attract new people to this hobby and raise awareness of high-performance audio among the general public. We allocate most of our marketing budget towards reaching out to music lovers and bringing new customers to our exhibitors. As a small and nimble team, we can test and adjust marketing programs every year, such as our university outreach, poster campaigns, and partnering with influencers. Each year, exhibitors and the media observe a more diverse audience, with an increased number of women, families, and music fans in their 20s and 30s attending the event. In addition, we facilitate networking events and create areas for trade professionals to do business and meet new partners. AXPONA has evolved from what was once a pure enthusiast consumer event into what is now a unique and thriving consumer/trade hybrid event model.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Can you elaborate on what you mean by a hybrid event model?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>At the show, dealers, distributors, and manufacturers take advantage of AXPONA as an opportunity to meet with partners, make new business connections, launch products, and meet with the press. We offer a trade pass so members of the industry can be identified by a trade badge with their name and company, and the pass grants access to our “Audio Industry Welcome Mixer.” We also give an allotment of free trade passes to our exhibitors so they can invite their partners to come to the show for free.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="AXPONA 2024" data-entity-type="file" data-entity-uuid="4a62dfbf-1f7a-47a5-8495-964d58b1d88a" height="293" src="/sites/default/files/inline-images/AXPONA_4.jpg" width="481" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>How do you keep the event fresh and engaging for buyers and sellers?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>We organize two live evening concerts every year and invite special industry expert guests for our seminar programming. In 2024, we had custom “audio enthusiast” badge ribbons that were loved by our attendees and exhibitors, such as “analog lover,” “I heart hi-fi,” and “crate digger.” We are fortunate that the show focuses on experiencing high-fidelity systems in our exhibitor's listening rooms, so we always aim to highlight product debuts and the exciting sound experiences that our exhibitors create in their rooms.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Do you have any new and exciting plans for next year’s AXPONA that you can share?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>We’re still in the early stages of planning for 2025, however, plans include expanding our Ear Gear Experience (headphone exhibits) to be bigger than ever, a larger Record Fair, and a feature area for DIY Audio.</span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1122926&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="91uOE9c9FMaFTkqqN5ktqi33A1WnjhfhgsAhs54s6g8"></drupal-render-placeholder> </section> </div> </div> Wed, 12 Jun 2024 14:06:55 +0000 lpsavas@tsnn.com 1122926 at https://tsnn.com 5 Post-Show Strategies for Event Marketers https://tsnn.com/experts-opinions/5-postshow-strategies-event-marketers <div data-history-node-id="1122921" class="node node--type-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> 5 Post-Show Strategies for Event Marketers </h2> </div> <div id="custom-sharethis--9"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 12, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"> <article data-history-node-id="971521" role="article" about="/blog-author-node/tamar-beck" class="blog-author is-promoted teaser clearfix"> <h2> <a href="/blog-author-node/tamar-beck" rel="bookmark"> <span>Tamar Beck</span> </a> </h2> <div class="content"> <div class="field field--name-field-photo field--type-image field--label-hidden field--item"> <img loading="lazy" src="/sites/default/files/styles/blogs_page/public/Tamar%2BPhoto%2Boffice.jpg.webp?itok=5ipq0P9N" width="250" height="210" alt="" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-biography field--type-text-long field--label-hidden field--item"><p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>Tamar Beck is a 15-year veteran of Reed Exhibitions. She is currently CEO of <a href="https://gleanin.com/" rel="nofollow">Gleanin</a>, an attendee acquisition software platform. </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p></div> </div> </article> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span><span>Do you have a post-event strategy?</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>While we pour our time, energy, creativity and strategic thinking into maximizing pre-registrations, there's so much untapped value post-event.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Here are my top five ideas to include in your post-event plan:</span></span></span></span></span></span></span></p> <ol><li> <h4><span><span><span><span><strong><span><span>Build deeper connections and reward loyalty</span></span></strong></span></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span><span>Send personalized thank you notes to your event stakeholders, share event highlights and keep them informed about future events. Enroll attendees in a loyalty club and acknowledge their importance to the brand. Appreciate them, and you’ll increase advocacy and future commitment.</span></span></span></span></span></span></span></p> <ol start="2"><li> <h4><span><span><span><span><strong><span><span>Gather valuable feedback</span></span></strong></span></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span><span>Your attendees are your most important critics. Use post-event surveys and polls to collect feedback that will help you improve future events. Attendees will appreciate having their voices heard and seeing improvements based on their input.</span></span></span></span></span></span></span></p> <ol start="3"><li> <h4><span><span><span><span><strong><span><span>Extend the life of your event content</span></span></strong></span></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span><span>Repurpose presentations, panel discussions and Q&amp;As into blog posts, webinars and social media snippets. Share event highlights and recaps, including those created by attendees. Distributing high-value content after the event will keep your audience engaged, attract new prospects and provide lasting value to attendees.</span></span></span></span></span></span></span></p> <ol start="4"><li> <h4><span><span><span><span><strong><span><span>Organize micro-events and webinars</span></span></strong></span></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span><span>Keep the momentum going by hosting smaller, targeted events that dive deeper into specific topics or present exclusive content from your main event. As a result, attendees will benefit from additional learning opportunities and networking.</span></span></span></span></span></span></span></p> <ol start="5"><li> <h4><span><span><span><span><strong><span><span>Foster brand advocacy and build a sense of belonging</span></span></strong></span></span></span></span></h4> </li> </ol><p><span><span><span><span><span><span><span>Engage with your audience long-term by providing opportunities to become brand ambassadors or participate in user groups; reward engagement with exclusive perks or recognition. Empower attendees to actively shape your events and make it easy for them to bring in their peers through word-of-mouth marketing.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>By weaving these activities into your post-event plan, you can extend the event's value, create brand advocates, monetize attendees and sponsors, and build a pipeline for the next event.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Don't let the conversation end when the curtains close.</span></span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1122921&amp;2=comment_node_blogs&amp;3=comment_node_blogs" token="FNB7XXVyySEVN-2lY-vErd1aKjKh4bAywIkrfi8JPlQ"></drupal-render-placeholder> </section> </div> </div> Wed, 12 Jun 2024 13:28:18 +0000 lpsavas@tsnn.com 1122921 at https://tsnn.com Tech News: Interprefy, Shepard, StreamAlive and More Launch New Solutions, Merge Digital Capabilities https://tsnn.com/news/tech-news-interprefy-shepard-streamalive-and-more-launch-new-solutions-merge-digital <div data-history-node-id="1122856" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Tech News: Interprefy, Shepard, StreamAlive and More Launch New Solutions, Merge Digital Capabilities </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">June 11, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lisa-plummer-savas" hreflang="en">Lisa Plummer Savas</a></div> <div id="custom-sharethis--10"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/%20technology_3.jpg.webp?itok=iP8qHvl6 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/%20technology_3.jpg.webp?itok=iP8qHvl6 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/%20technology_3.jpg.webp?itok=iP8qHvl6 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/%20technology_3.jpg?itok=87mLVasS" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>With summer right around the corner, event technology companies in the U.S. and abroad are forming partnerships and releasing new and updated solutions ­– some with the help of AI – to enhance event experiences for attendees, exhibitors and show organizers alike.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Inteprefy Launches AI-Powered Live Translation Solution</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></h4> <p><span><span><span><span><span><span>In its quest to break down language barriers between international meetings attendees, multilingual meeting technology and services provider </span></span></span></span></span></span><a href="https://url.us.m.mimecastprotect.com/s/vxo4CzpBnGHmmEVJPtMJYMR?domain=interprefy.com/" rel="nofollow"><span><span><span><span><span><u><span><span>Interprefy</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> unveiled</span></span></span></span></span></span><a href="https://www.interprefy.com/solutions/access-modes/interprefy-now" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Interprefy Now</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, a new mobile application that harnesses the power of AI to provide instant live translation in audio and text captions for small-to medium-sized face-to-face meetings.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Using just a smartphone without any pre-planning or technical setup of specialist equipment, meeting attendees can join multilingual conversations and listen and speak in their preferred language, by simply using their mobile microphone, earpiece or headset while real-time captions are displayed on their phone screens.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Interprefy" data-entity-type="file" data-entity-uuid="3313bec7-10eb-4490-b51e-e8264aeb5056" height="343" src="/sites/default/files/inline-images/Interprefy%20Now_0.png" width="508" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Interprefy Now is powered by</span></span></span></span></span></span><a href="https://www.interprefy.com/solutions/event-ai-speech-translator" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Interprefy AI</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, a first-of-its-kind advanced automated live speech translation solution for meetings and events that Interprefy launched in April 2023, according to Interprefy officials.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Interprefy AI can provide language access where the support from professional interpreters is considered impractical or unaffordable,” explained Oddmund Braaten, CEO of Interprefy. “Simultaneous interpretation is still a premium service, but Interprefy AI can help make language access available for a wide range of organizations and events with smaller budgets.”  </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Braaten added that since its initial launch, Interprefy AI has been used in thousands of meetings and events by global organizations of all shapes, sizes and sectors, including finance, legal, pharma and NGOs, to cost-effectively bridge language gaps in a range of events. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The solution is now available in 80 language combinations and can be used for in-person audiences and on major online meeting platforms such as Microsoft Teams, Zoom and ON24. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Watch a demonstration video of Interprefy Now</span></span></span></span></span></span><a href="https://6564114.fs1.hubspotusercontent-na1.net/hubfs/6564114/Interprefy%20Now/Interprefy%20Now-1.mp4" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>here</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Shepard Enhances Its Solutions Network with Snöball</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Nationwide event production company</span></span></span></span></span></span><a href="https://shepardes.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Shepard</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> announced a collaboration with event marketing and audience growth solution</span></span></span></span></span></span><a href="https://snoball.events/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Snöball</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> to amplify the reach of its event marketing clients. By integrating Snöball into its Solutions Network, Shepard’s extensive suite of event services, the company aims to help its clients grow their event audiences.</span></span></span></span></span></span></p> <p><img alt="Snoball" data-entity-type="file" data-entity-uuid="b5203fcb-5f3d-40f3-8708-fa39fd86a101" height="503" src="/sites/default/files/inline-images/snobaord.png" width="507" class="align-left" loading="lazy" /></p> <p><span><span><span><span><span><span>Using social media to extend event reach engagement and attendance growth, Snöball enables event organizers to create customized content for social media platforms, such as graphics, videos and messages. Event participants — including attendees, speakers, exhibitors and sponsors — are then encouraged to share this content with their social networks to generate excitement, increase awareness and attract more attendees.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The platform also provides analytics to track social media campaign performance, allowing organizers to assess the effectiveness of their marketing efforts, as well as refine and optimize their strategies for future events.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“We are very excited about our new relationship with Snöball,” said Cory Smith, Shepard vice president of strategic services. “By integrating Snöball into our Solutions Network, we aim to bolster attendance growth — a crucial need for many of our clients and one of the key capabilities Snöball brings to the table.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>He added, “This integration will not only facilitate the creation of user-generated content but also extend impact beyond the event, enhance attendee engagement and elevate brand awareness.”</span></span></span></span></span></span></p> <h4> </h4> <h4><span><span><span><strong><span><span>StreamAlive Unveils GenAI Capabilities</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></h4> <p><span><span><span><span><span><span>Live audience engagement platform</span></span></span></span></span></span><a href="https://www.streamalive.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>StreamAlive</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> has added GenAI capabilities to its platform to help live streamers and presenters enrich their sessions by better understanding and connecting with their audiences. Focused on better listening and audience engagement, the AI-based audience engagement platform provides users with creative, thought-provoking and relevant questions to boost active participation for online, in-person and hybrid events across a variety of audiences.</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="StreamAlive" data-entity-type="file" data-entity-uuid="9ed916e9-30d7-4297-9b2f-35b95b9c5ca1" height="252" src="/sites/default/files/inline-images/StreamAlive%20-%20Interactive%20Presentation%20Generator%20-%202_0.png" width="513" loading="lazy" /><figcaption><em><strong>After entering the topic of a live session, StreamAlive's AI generates questions to ask your audience and pairs them with relevant audience interactions (polls, word clouds, spinner wheels, etc.).</strong></em></figcaption></figure><p><span><span><span><span><span><span>Presenters and creators simply input their presentation topic and audience type into the platform, and the AI generates and recommends a list of polls and open-ended questions that can be used as prompts and conversation-starters to elicit audience responses and participation. Audience interactions are then captured and visualized in StreamAlive’s existing suite of visual interactions, such as Wonder Words and Talking Tiles.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While GenAI can help presenters and live streamers generate slide decks and content for their presentations, what’s been missing is GenAI content that helps presenters better understand and connect with their audiences on a personal level, according to Lux Narayan, CEO of StreamAlive.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Today, there are all kinds of GenAI-powered presentation makers that people can use to instantly build or enhance decks, including the images and text needed to speak to their audience,” Narayan said. “While these tools are great, we decided to flip the script and enable presenters to use GenAI to listen to others by tackling one of the most challenging parts of creating a presentation – ideating relevant and interesting questions to ask your audience, and then visually acknowledging their responses.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>StreamAlive works seamlessly with popular presentation and streaming platforms, including YouTube Live, Twitch, Zoom, Google Meet and Microsoft Teams.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>eShow and Popshap Forge Partnership to Optimize Event Management</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Interactive touchscreen solutions provider</span></span></span></span></span></span><a href="https://popshap.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Popshap</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> teamed up with event management software leader</span></span></span></span></span></span><a href="https://goeshow.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>eShow</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> to enhance event experiences by seamlessly integrating eShow’s event management solutions with Popshap’s onsite interfaces.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span> <img alt="Popshap" data-entity-type="file" data-entity-uuid="e02242fe-af8c-4837-a360-b75d1ebfa506" height="317" src="/sites/default/files/inline-images/registration%20kiosks%20popshap%20x%20eshow.png" width="520" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Through this merge, show organizers now have access to premium digital hardware, such as express registration kiosks, comprehensive wayfinding systems, dynamic session schedules, speaker information displays, digital sponsorships and immersive video wall integrations alongside a robust suite of event management solutions to help deliver more engaging event experiences that maximize ROI for all participants, according to eShow and Popshap officials.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“This partnership with Popshap marks a significant step towards the future of event technology, enabling seamless integration of our products into onsite interfaces,” said Raju Patel, CEO and founder of eShow. “It reflects our commitment to advancing solutions that enhance registrant engagement without adding any extra workload for our clients.”</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Popshap CEO Eitan Magid also expressed excitement about the partnership and its potential to transform event experiences for all participants.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Through this partnership with eShow we’re excited to embark on a journey dedicated to enhancing the event experience for both exhibitors and attendees alike,” Magid said. “By amplifying technology resources and options, we aim to elevate ROI for all involved, fostering enhanced engagement and lead generation opportunities. Together, we’re revolutionizing the show experience, empowering participants with the tools they need to succeed.”</span></span></span></span></span></span></p> <p><em><strong>Have some event technology news to share? Reach out to lisa.savas@informa.com and danica.tormohlen@informa.com.</strong></em></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1122856&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="1pLFFHaGX5aeCEJGBHFxVZrCOVbvLcyT_K8X8gaeFUI"></drupal-render-placeholder> </section> </div> </div> Tue, 11 Jun 2024 13:04:43 +0000 lpsavas@tsnn.com 1122856 at https://tsnn.com