TSNN Trade Show News https://tsnn.com/ en How to Build An Effective Production Team for Your Virtual Event https://tsnn.com/news/how-build-effective-production-team-your-virtual-event <div data-history-node-id="1064196" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> How to Build An Effective Production Team for Your Virtual Event </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">November 27, 2021</div> <div id="custom-sharethis"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img src="/sites/default/files/styles/large/public/Hublio%202%20-%20November%202021.jpg?itok=aXv2GjXx" width="480" height="251" alt="" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>When planning a virtual event, visualizing and setting up a virtual stage is quite a herculean task. The stage needs to be intuitive to interact with and needs to inspire engagement. You want to see your audience interact with your content, with other attendees, and build meaningful relationships.</span></span></span></span></span></span></p> <p><br /><span><span><span><span><span><span>You can’t do it alone. You need an all-star team with a range of skills to consider. How should you structure the team? Which are the key responsibilities to hire for? Let’s take a look!</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Producer</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>This is the person who manages the A to Z of your event production. They have a clearly outlined schedule with them and they make sure everyone is at the right place at the right time.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Technical Event Manager</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>A technical event manager is someone who is hands-on with the computer/laptop. They work with the broadcasting software that allows you to present live and switch between different streams and camera angles. </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Camera Operator</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>This is the person who will be at the camera and if anything changes will make adjustments in real-time ensuring you don’t lose the stream. They’re also the ones checking if the batteries are charged and if all related equipment is working properly. </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Audio Engineer</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>An audio engineer plays a critical role in relaying the audio from your studio to the live audience. This is a key role as poor quality sound makes audience engagement challenging. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Hubilo" data-entity-type="file" data-entity-uuid="5aceacb1-e080-4628-a304-a24aa2ba29bc" height="150" src="/sites/default/files/inline-images/Hunilo%20November%202021.jpg" width="286" loading="lazy" /></span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Teleprompter Operator</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>The teleprompter operator transcribes scripts or recordings onto special screens that are used to prompt presenters to remember what they are to say.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Grip </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>A grip is responsible for setting up all the lighting and camera equipment at the studio and is in charge of all the mechanical fittings involved.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Hair &amp; Makeup Artist</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Your event may be a pre-recorded or a live virtual event. Either way, you want to make sure that your presenters look and feel good. With a hair and makeup artist, you’ll have this covered. </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Live Support</span></span></strong></span></span></span></p> <p><span><span><span><span><span><span>Setting up a virtual stage is one thing but ensuring that it runs smoothly, and any issues are resolved, is quite another. You need someone to support you and fight fires in real-time!</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Did you like the team we tried to assemble? Do you want to explore a virtual event platform that your A-team will love working with? Hubilo’s full-time support team ensures every event executes perfectly every time. Experience a personalized demo <a class="0" href="https://hubs.ly/H0_zFGW0" rel="nofollow">here</a>. </span></span></span></span></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1064196&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="Zya8vJQVTgBcCxyHJDs8lLf3qF8dw5dEW4lctMqvHd0"></drupal-render-placeholder> </section> </div> </div> Sun, 28 Nov 2021 03:24:32 +0000 rwimberly@tsnn.com 1064196 at https://tsnn.com New Shepard Partnership With Soles4Souls Encourages Positive Change at Expo! Expo! and Beyond https://tsnn.com/news/new-shepard-partnership-soles4souls-encourages-positive-change-expo-expo-and-beyond <div data-history-node-id="1064091" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> New Shepard Partnership With Soles4Souls Encourages Positive Change at Expo! Expo! and Beyond </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">November 24, 2021</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lori-tenny" hreflang="en">Lori Tenny</a></div> <div id="custom-sharethis--2"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img src="/sites/default/files/styles/large/public/SES_S4S_LinkedIn%201_rsa_110221_300ppi%20%281%29.png?itok=CHD9ZICn" width="480" height="323" alt="" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span>As the excitement builds to be reunited once again for “The Show of Shows” in Philadelphia Dec. 7-9, full-service event production company <a href="https://www.shepardes.com/" rel="nofollow">Shepard</a> is making notable strides for the greater good, while inviting <a href="https://www.myexpoexpo.com/expoexpo2021/Public/MainHall.aspx" rel="nofollow">IAEE Expo! Expo!</a> attendees to do the same as well as share their next steps for the future during this pivotal time. </span></span></span></span></p> <p><span><span><span><span>As part of its Shepard GO (Go Outwardly) philanthropic initiative, the company believes Expo! Expo! is the ideal place to unveil its new alliance with <a href="https://soles4souls.org/" rel="nofollow">Soles4Souls</a>. The organization turns unwanted shoes<span><span> and clothing into opportunity by putting them to good use—providing relief, creating jobs and empowering people to break the cycle of poverty.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Kicking the Soles4Souls partnership off at Expo! Expo! was the perfect timeline and synergy for the initiative, according to Lauren Bauer, director of sales, West region for Shepard.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The purpose is to focus on, support and create a dialogue around everyone’s next steps in this new era of events and at the same time do something great by stepping into Shepard’s booth, according to Lauren Bauer, director of sales, West Coast region for Shepard. </span></span></span></span></span></span></p> <p><span><span><span><span>“Expo! Expo! is the place where people come to share ideas and learn about future opportunities, so what better place to start?” she said. </span></span></span></span></p> <p><span><span><span><span><span><span>Shepard </span></span></span><span><span>is inviting attendees to lend a hand by visiting its booth (#738) and sharing how they plan to move forward in the next generation of events in 2022 and beyond. By sharing their success tips and strategies with the community, they will be helping to make a contribution to Soles4Souls and be entered to win a pair of one-of-a-kind celebrity artist-designed shoes. </span></span></span></span></span></p> <p><span><span><span><span><span>“As a longstanding supporter of Shepard’s philanthropic efforts, I am so pleased to be able to provide a platform for our Expo! Expo! community to get involved with Soles4Souls,” said Steve Basch, CEO of Soles4Souls. “As event industry professionals, we know the incredible power of lifting people up, and providing them with resources can be the key to taking that step towards a better life.”</span></span></span></span></span></p> <p><span><span><span><span><span><span>Attendees will also learn how Shepard can support their mission and needs and the ways they may work together for the future. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“We want to be able to guide that conversation about how attendees are approaching the future, and as they step into our booth, just continue that discovery with current clients, prospective clients and partners in the industry,” Bauer said. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Meanwhile, the Shepard booth will feature fun new activations by <a href="https://popshap.com/" rel="nofollow"><span>PopShap</span></a>, a digital partner that creates compelling experiences with interactive technology. At the Shepard booth, PopShap will offer pre-loaded, engaging content for attendees to explore Shepard’s offerings, and they can even spin a wheel to win a prize.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“The goal with Shepard is to help trade shows move into the digital age by becoming more interactive with their presentations,” said Eitan Magid, CEO of Popshap.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“We also want to bridge the digital gap for exhibitors, especially for Shepard’s clients.” </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Located just across the aisle from Shepard in booth #743, <a href="http://www.tsnn.com/" rel="nofollow"><span>TSNN</span></a> is also looking forward to helping support Shepard’s Soles4Souls initiative in creative ways as their show neighbor and partner. TSNN’s very own Rachel Wimberly and Arlene Shows, for example, will donate their own shoes at the Shepard booth.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“This will be two amazing women giving up their shoes so that somebody else can now take the next steps in life—but it’s more than just the shoes,” Bauer said. “It’s what they represent—an industry that is fortunate to have survived and able to come back together to make a big impact.” </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The TSNN booth will be packed with free resources to help attendees connect and perform their jobs with the highest level of excellence. The company will also feature a social media wall and snapshots of attendees to Tweet out their brand and message to TSNN’s industry audience of more than 300,000 event professionals. In addition, TSNN is hosting an Ugly Sweater Contest during the IAEE chapter receptions and offering a $100 Amazon gift card for the winner. The winner will be announced during the general session on Dec. 8 and can come to the TSNN booth to take a picture with their prize to be Tweeted out. </span></span></span></span></span></span></p> <p><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter</strong> <a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a> <strong>and engage with us on</strong> <a href="https://twitter.com/TSNN_com_US" rel="nofollow"><strong>Twitter</strong></a><strong>,</strong> <a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><strong>Facebook</strong></a><strong> </strong><strong>and</strong> <a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></p> <p><span><span><span><span><span><span>The Shepard booth at Expo! Expo! is #738, and the TSNN booth is #743.</span></span></span></span></span></span></p> <p> </p> <p> </p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1064091&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="1OaOQ2NyRuxSFVQf8COJcoiFFCa1xej-R_-KW90zsRY"></drupal-render-placeholder> </section> </div> </div> Thu, 25 Nov 2021 00:46:25 +0000 ltenny@tsnn.com 1064091 at https://tsnn.com SEMA Show Comes Roaring Back to Las Vegas https://tsnn.com/news/sema-show-comes-roaring-back-las-vegas <div data-history-node-id="1064086" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> SEMA Show Comes Roaring Back to Las Vegas </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">November 29, 2021</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/tsnn-news" hreflang="en">TSNN News</a></div> <div id="custom-sharethis--3"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img src="/sites/default/files/styles/large/public/SEMA.jpg?itok=YHQWGG7J" width="480" height="292" alt="" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>After an almost two-year hiatus, the <a href="https://www.sema.org/" rel="nofollow"><u>Specialty Equipment Market Association</u></a> (SEMA), the trade association representing the $47.8 billion automotive specialty equipment industry, recently wrapped up a successful 2021 edition of the <a href="https://www.semashow.com/" rel="nofollow"><u>SEMA Show</u></a>, the largest North American automotive trade show to take place since the pandemic shut the world down in 2020.</p> <p>Held Nov. 2-5 in all four halls of the <a href="https://www.lvcva.com/" rel="nofollow"><u>Las Vegas Convention Center</u></a> (LVCC), the sprawling event attracted more than 100,000 attendees, exhibitors and media spanning 4.6 million square feet of convention space and an additional 2.2 million sq. ft. of outdoor space on the LVCC campus.</p> <p>As it does every year, SEMA once again collocated with the <a href="https://www.aapexshow.com/" rel="nofollow"><u>Automotive Aftermarket Products Expo</u></a> (AAPEX), held Nov. 2-4 at <a href="https://www.venetianlasvegas.com/meetings/" rel="nofollow"><u>The Venetian Expo</u></a> (formerly Sands Expo), as part of the city’s annual Automotive Aftermarket Week.</p> <p>“The industry was clearly excited to be back in-person at the SEMA Show, both to capture business opportunities and to network and celebrate the world’s greatest collection of innovation on wheels,” said Chris Kersting, president and CEO of SEMA. “Our industry was waiting to reconnect, and the SEMA Show was a welcome homecoming after nearly two years apart.”</p> <p>Out on an energetic showfloor, more than 51,000 buyers were eager to conduct business with more than 1,300 exhibitors showcasing their latest automotive innovations and automotive manufacturers launching new vehicles, while celebrities unveiled high-profile restyles to a captivated crowd of car lovers. </p> <p>“We were excited to see our old friends and colleagues after being apart for so long,” said Exhibitor Kathryn Reinhardt, director of retail marketing at 4 Wheel Parts. “We did a lot of business at this year’s SEMA Show. It was clear that our industry was ready to meet and had two years of innovations to show off.”</p> <p>One of the hottest trends at this year’s SEMA Show was electrification and electrified vehicles. From modifications for new electric vehicles (EV) to how to modify an internal combustion engine vehicle with a new electric motor, exhibitors and builders demonstrated that the EV market is a growing segment for the automotive aftermarket industry. A new show area, SEMA Electrified, included electric vehicles and products designed for modifying electric vehicles or converting vehicles to electric power.</p> <p>“Our industry has embraced electrification,” said Tom Gattuso, vice president of events at SEMA. “We saw electric vehicles and electrified vehicles in every hall at the SEMA Show. Our industry is on the cutting edge of technology. Products you see at the SEMA Show often become standard and mainstream five to 10 years after [debuting] at the Show.”</p> <p>Along with special show presentations and activations, including interactive driving demos and a display of more than 50 off-road racing vehicles ranging from motorcycles to trophy trucks, automotive professionals took full advantage of skill-enhancing education and opportunities to connect and network with industry peers.</p> <p>On the final evening of the show, SEMA opened its doors to the general public via the annual <a href="https://www.semaignited.com/" rel="nofollow"><u>SEMA Ignited</u></a> afterparty, a special event for car enthusiasts held in the LVCC’s West Hall parking area. Car enthusiasts had a chance to get a glimpse of the latest vehicles, automotive products and experiences while enjoying a parade of hundreds of vehicles, drifting demonstrations, outdoor booth displays, music, live entertainment, food trucks and refreshments.</p> <p>While attendees were required to wear face masks to attend the SEMA Show, proof of vaccination was not mandated at this year’s event.</p> <p>Since debuting in 1967, the SEMA Show has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Held the first week of November in Las Vegas since 1977, the event showcases products that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. </p> <p>The SEMA Show will return to Las Vegas Nov. 1-4, 2022 and is booked at the LVCC through 2028.</p> <p> </p> <p><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong> </strong><strong>and engage with us on</strong><strong> </strong><a href="https://twitter.com/TSNN_com_US" rel="nofollow"><strong>Twitter</strong></a><strong>,</strong><strong> </strong><a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><strong>Facebook</strong></a><strong>,</strong><strong> </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong> </strong><strong>and</strong><strong> </strong><a href="https://www.instagram.com/tradeshownewsnetwork/" rel="nofollow"><strong>Instagram</strong></a><strong>!</strong></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1064086&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="K5YbpuneyZxuHf2jN8oORJwYz2ckfvpUcS2dT8bw3M4"></drupal-render-placeholder> </section> </div> </div> Wed, 24 Nov 2021 19:55:10 +0000 lpsavas@tsnn.com 1064086 at https://tsnn.com MMBC Co-Chairs Provide GMID 2022 Update, Announce ‘Meet Safe’ Theme https://tsnn.com/news/mmbc-cochairs-provide-gmid-2022-update-announce-%E2%80%98meet-safe%E2%80%99-theme <div data-history-node-id="1064081" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> MMBC Co-Chairs Provide GMID 2022 Update, Announce ‘Meet Safe’ Theme </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">November 24, 2021</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/tsnn-news" hreflang="en">TSNN News</a></div> <div id="custom-sharethis--4"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img src="/sites/default/files/styles/large/public/MMB-GMID_logo_horizontal_2021-01-01.jpg?itok=zODPsxry" width="480" height="375" alt="" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>The co-chairs of the </span></span></span></span></span></span><a href="https://www.meetingsmeanbusiness.com/" rel="nofollow"><span><span><span><span><span><u><span>Meetings Mean Business Coalition</span></u></span></span></span></span></span></a><span><span><span><span><span><span> (MMBC), an industry-wide coalition created to showcase the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities, recently provided an update about next year’s </span></span></span></span></span></span><a href="https://www.meetingsmeanbusiness.com/gmid-2021" rel="nofollow"><span><span><span><span><span><u><span>Global Meetings Industry Day</span></u></span></span></span></span></span></a><span><span><span><span><span><span>. Set for April 7, 2022, GMID is the meeting and event industry’s annual day of advocacy that shines a light on the positive impact that conferences, conventions and trade shows have on people, businesses and the economy.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“For the seventh consecutive year, we invite meetings industry professionals to come together with leaders from across business and government to advocate for the value of in-person business meetings and events,” said Fred Dixon and Michael Massari, MMBC co-chairs who also serve as president and CEO of NYC &amp; Company and chief sales officer of Caesars Entertainment, respectively. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>They continued, “Countries, including the United States, are taking steps this month to lift travel restrictions for vaccinated foreign travelers. We applaud these actions and understand that GMID may be one of the first moments we have to unite at scale and champion the industry’s value globally, together with MMBC members and partners all over the world.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Dixon and Massari added that while the services provided by the meetings industry often go unnoticed, the economic impact is unmistakable. Hosting a conference, convention or trade show enables cities to spur economic growth by bringing in new visitors who stay in area hotels, eat in local restaurants, shop in neighborhood stores and bring in new revenue, they explained.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Prior to the pandemic, in-person meetings supported 5.9 million American jobs and spurred hundreds of billions of dollars in annual revenue, with professional meetings and events sustaining more jobs than the telecommunications and oil and gas extraction industries, they added. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Right now, our cities are suffering and it’s difficult to overstate the value of in-person meetings, business travel and hospitality services to their return, resilience and recovery,” Dixon and Massari continued. “The demand to meet in person has only heightened during the past two years and for businesses large and small, meetings remain essential to employee education, training, collaboration and retention.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The pair announced that like 2021, the theme for GMID 2022 will be “Meet Safe,” in support of the fact that successful in-person meetings are possible and taking place around the world in accordance with local protocols and government regulations.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“GMID will show</span></span></span></span></span></span><span><span><span><span><span><span>—</span></span></span></span></span></span><span><span><span><span><span><span>not just tell</span></span></span></span></span></span><span><span><span><span><span><span>—</span></span></span></span></span></span><span><span><span><span><span><span>the enduring value of participating and investing in such events for years to come,” they added.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Leading up to GMID next year, Dixon and Massari encourage all past and future GMID participants to look to MMBC for news and resources in the coming months as well as contribute to the multiple examples of replicable events being held on MMBC’s </span></span></span></span></span></span><a href="https://www.meetsafe.travel/" rel="nofollow"><span><span><span><span><span><u><span>Meet Safe</span></u></span></span></span></span></span></a><span><span><span><span><span><span> platform, which showcases how in-person and hybrid meetings and events can take place now and into the future by adhering to local gathering limits and health and safety best practices. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“As an industry, we have led the charge as early adopters of the measures required to carry forward safe in-person business meetings,” Dixon and Massari continued. “Raising the bar to meet health and safety standards was a necessity, not an option. Proudly, we have been uncompromising in our effort to ensure the well-being of every meeting attendee. That will never change.” </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>With more than 60 members, the MMBC works to unite the events industry, rally industry advocates, work with stakeholders, conduct original research, engage with outside voices and bring the industry together to emphasize its importance through one powerful voice. To learn more about MMBC and GMID 2022, go </span></span></span></span></span></span><a href="https://www.meetingsmeanbusiness.com/" rel="nofollow"><span><span><span><span><span><u><span>here</span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><br /><span><span><strong><span>Don’t miss any event-related news: Sign up for our weekly e-newsletter</span></strong><strong> </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong><span><span><span>HERE</span></span></span></strong></a><strong> </strong><strong><span>and engage with us on</span></strong><strong> </strong><a href="https://twitter.com/TSNN_com_US" rel="nofollow"><strong><span><span><span>Twitter</span></span></span></strong></a><strong><span>,</span></strong><strong> </strong><a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><strong><span><span><span>Facebook</span></span></span></strong></a><strong><span>,</span></strong><strong> </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong><span><span><span>LinkedIn</span></span></span></strong></a><strong> </strong><strong><span>and</span></strong><strong> </strong><a href="https://www.instagram.com/tradeshownewsnetwork/" rel="nofollow"><strong><span><span><span>Instagram</span></span></span></strong></a><strong><span>!</span></strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1064081&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="Rw3L8TXvBcmPWwMWN0Lq8LLxGPqGytmwkIXvX5lvNfY"></drupal-render-placeholder> </section> </div> </div> Wed, 24 Nov 2021 14:46:05 +0000 lpsavas@tsnn.com 1064081 at https://tsnn.com Using Event Technology to Enforce Proof of Vaccination At Live Events https://tsnn.com/blog/using-event-technology-enforce-proof-vaccination-live-events <div data-history-node-id="1064076" class="node node--type-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Using Event Technology to Enforce Proof of Vaccination At Live Events </h2> </div> <div id="custom-sharethis--2"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">November 24, 2021</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><article data-history-node-id="1057286" role="article" about="/index.php/blog-author-node/john-d%E2%80%99adamo-0" class="blog-author is-promoted teaser clearfix"> <h2> <a href="/index.php/blog-author-node/john-d%E2%80%99adamo-0" rel="bookmark"><span>John D’Adamo</span> </a> </h2> <div class="content"> <div class="field field--name-field-photo field--type-image field--label-hidden field--item"> <img src="/sites/default/files/styles/blogs_page/public/John%20D%27Adamo.jpg?h=4579c0cd&amp;itok=st6MJ-Xp" width="250" height="210" alt="" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-biography field--type-text-long field--label-hidden field--item"><p><span><span><span><span><span><span><span><span><span>John D’Adamo is head of U.S. sales at </span><span><a href="http://venu-iq.com/" rel="nofollow">VenuIQ</a>. </span></span></span></span></span></span></span></span></span><span><span><span><span><span><span><span><span>Based in Florida, he boasts more than 10 years of experience within the events industry and has built long-standing relationships with some of the world’s most respected brands.</span></span></span></span></span></span></span></span></p></div> </div> </article> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>As vaccination rates continue to rise and people return to their “normal” lives, many event organizers and venues are thinking about how they can continue to protect the health and safety of attendees. Some organizers and venues have also expressed a desire to help promote the vaccination effort, as the more people who get vaccinated, the safer events will be. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>A number of events, such as the HIMSS21 Health and Safety Hub that took place in Las Vegas in August, have required in-person attendees to be fully vaccinated. Similarly, some concert and sporting venues like Madison Square Garden in New York are reserving entire seating sections for vaccinated guests. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>While the practice has sparked many debates in the industry and beyond, it is legal for events to ask for proof of vaccination or a negative test if they so wish. However, questions remain around how it can be enforced to keep attendees safe. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Here we explore the role event technology can play in helping event organizers enforce proof of vaccination to keep events safe. </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Clear communication channels </span></span></strong></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Whether you require proof of vaccination, COVID tests, health questionnaires and/or temperature checks, it is vital you inform your attendees as early as possible. Your attendees need to know that their safety is being taken seriously, so ensure the safety precautions you are taking are clearly stated on the event invite, web page and marketing materials. You should also make it clear through digital marketing whether vaccination is compulsory to attend, or if attendees will be segregated depending on their vaccine status. </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Ways of enforcing </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>When enforcing proof of vaccination, health screening and/or negative test results, you should plan exactly how you will conduct this and how you are going to keep each attendee’s personal data secure. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>To decide the best approach for your event, you should take into consideration the level of staffing required, the budget, technology and the time needed to enforce it. If you are registering each person’s vaccination status on the door, you are likely to need handheld devices to do so. Similarly, if you want attendees to submit this information ahead of the event, you will require an online form or process. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>You should also look at how you plan to store each attendee’s data securely to ensure their medical information is not leaked. A secure, electronic database to store personal information must be used and all attendees need to be made aware of this and consent ahead of the event. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>For example, </span></span></span></span></span></span><a href="https://www.imexamerica.com/" rel="nofollow"><span><span><span><span><span><u><span>IMEX America</span></u></span></span></span></span></span></a><span><span><span><span><span><span>, which took place in Las Vegas in November, worked with </span></span></span></span></span></span><a href="https://www.imexamerica.com/providing-vaccination-proof" rel="nofollow"><span><span><span><span><span><u><span>CLEAR Health Pass</span></u></span></span></span></span></span></a><span><span><span><span><span><span> to offer its attendees multiple different methods of verification via its mobile app. Working with a technology provider like this can significantly improve the running of your event, allowing attendees to prepare ahead of time whilst offering a secure way to access medical data.</span></span></span></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span></p> <h4><span><span><span><strong><span><span>Attendee tracking </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>If you plan to separate vaccinated and unvaccinated attendees at your event, a form of attendee tracking can be beneficial as a way of enforcement. Asking attendees to download a tracking app or use a wearable device when at the event can help you monitor this segregation and ensure vaccinated and unvaccinated attendees do not mix. This can also be beneficial should there be a guest that tests positive, as you will have the data available to see who they came into contact with. </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Providing alternative options </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>If you choose to only welcome vaccinated attendees at your event, implementing a hybrid event structure can ensure you still have something to offer to those who are unable to attend in person. A hybrid event structure allows both in person and virtual audiences to engage and participate in the same experience and content. Choosing a well-integrated, user-friendly hybrid event platform is vital, and is something you should consider carefully to ensure your event is a success. An effective hybrid platform should allow virtual attendees access to the same or similar content as live attendees and offer an interactive experience that allows for engagement and networking. </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Post-event surveying </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Post-event surveying is a great way to find out people’s opinions on how your event went, as well as their thoughts on only allowing fully vaccinated delegates. This information will prove invaluable for upcoming events, as it offers greater insight into ways you can improve the process of providing proof of vaccination, testing and/or health screenings. It is recommended to send surveys out to delegates via email as soon as possible post-event to get a good response rate. </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Conclusion</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>If you choose to implement proof of vaccination at your upcoming events, it is well worth considering the role technology can play in ensuring things run smoothly. Think about how you want to enforce it, if you want to offer unvaccinated attendees the option to engage with the event in another capacity, and ways to guarantee this sensitive data is kept securely. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><strong><span>Don’t miss any event-related news: Sign up for our weekly e-newsletter</span></strong><strong> </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong><span><span><span>HERE</span></span></span></strong></a><strong> </strong><strong><span>and engage with us on</span></strong><strong> </strong><a href="https://twitter.com/TSNN_com_US" rel="nofollow"><strong><span><span><span>Twitter</span></span></span></strong></a><strong><span>,</span></strong><strong> </strong><a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><strong><span><span><span>Facebook</span></span></span></strong></a><strong><span>,</span></strong><strong> </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong><span><span><span>LinkedIn</span></span></span></strong></a><strong> </strong><strong><span>and</span></strong><strong> </strong><a href="https://www.instagram.com/tradeshownewsnetwork/" rel="nofollow"><strong><span><span><span>Instagram</span></span></span></strong></a><strong><span>!</span></strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1064076&amp;2=comment_node_blogs&amp;3=comment_node_blogs" token="tL6GSJfrsEKe-enF7Infy8xbaBOg57Sp36nfF-OcGD8"></drupal-render-placeholder> </section> </div> </div> Wed, 24 Nov 2021 14:22:58 +0000 lpsavas@tsnn.com 1064076 at https://tsnn.com Visit California Launches First-Ever Campaign to Lure Professional Meetings and Events https://tsnn.com/news/visit-california-launches-firstever-campaign-lure-professional-meetings-and-events <div data-history-node-id="1064051" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Visit California Launches First-Ever Campaign to Lure Professional Meetings and Events </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">November 23, 2021</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lori-tenny" hreflang="en">Lori Tenny</a></div> <div id="custom-sharethis--6"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img src="/sites/default/files/styles/large/public/Long%20Beach%20California.jpg?itok=htgm4pk3" width="480" height="256" alt="" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>The Golden State’s official marketing organization was popping plenty of Mumm Napa cuvee at IMEX America 2021 in Las Vegas earlier in November, as it officially unveiled a $4.5 million initiative to invest and market in the professional meetings and events space for the first time in its history.</p> <p>“We're here today to celebrate that California has reopened and is ready for business, and we really feel like 2022 is going to be a monumental year for the state, said Caroline Beteta, president and CEO of <a href="https://www.visitcalifornia.com/" rel="nofollow">Visit California</a>, before revealing the state’s new “<a href="https://www.visitcalifornia.com/meetings/" rel="nofollow">Meet What’s Possible</a>” campaign, which includes an online platform as well as sales and marketing initiatives.</p> <p>The campaign, which is part of a $95 million stimulus championed by Gov. Gavin Newsom to help the state’s tourism industry recover following the shutdowns and losses of the pandemic, aims to deliver the message that California is ready to host safe, distinctive and memorable meetings and events, according to Beteta.</p> <p>“Meet What’s Possible is an open invitation to [event professionals] and attendees across the world to consider California's dynamic blend of destination attributes, from state-of-the-art facilities and well-appointed venues to the iconic attractions and trademark experiences that are uniquely California,” she said.</p> <p>The messaging zeroes in on the state’s kaleidoscopic appeal, according to Beteta, from its culture of inclusivity, collaboration and innovation that has led to some of the most successful and creative businesses in the world, to its geographic beauty, culturally rich destinations, plethora of event venue options and only-in-California experiences.</p> <p>“We're all about celebrating abundance and diversity, and we found from our research that our brand purpose is also all the culture around the Golden State’s accepting, open, inclusive attitude,” she said. “It’s the culture that connects us all around the diversity in this embarrassment of riches, and it's really what got us to our key positioning as we launched into this era of meetings and professional events—the power of possibility and the breadth of experiences available in California.”</p> <p>When event professionals do consider California, they’ll have a wealth of new offerings to tap into.</p> <p>“California has been very busy since the beginning of the pandemic,” Beteta said. “We've experienced, essentially, a new renaissance, such as reinvented urban areas, 7,000 new hotel rooms and new experiences in the attractions landscape.”</p> <p>As a meeting and event destination, California has more convention centers than any other state, according to Beteta, 10.5 million square feet of function space, 6,500 hotels and resorts and an abundance of commercial airports and flights.</p> <p>Meanwhile, health and safety are of utmost importance for residents and visitors alike, according to Beteta.</p> <p>“We know from research that travelers value safe destinations, and I think you all know that California really put their best foot forward to look at safety first of not only the residents and workforce but our prospective visitors,” she said. “We continue to do so with the many announcements going forward about continuing with safety first.”</p> <p>To jumpstart the landmark Meet What’s Possible initiative for professional meetings and events, Visit California assembled a task force of destinations to advise on the state’s initiative to promote it as premier events destination. Task force organizations include Long Beach Convention and Visitors Bureau, Los Angeles Tourism and Convention Board, Monterey Convention and Visitors Bureau, San Diego Tourism Authority, San Francisco Travel, Santa Monica Travel and Tourism, Visit Anaheim, Visit Greater Palm Springs, Visit Napa Valley and Visit Santa Barbara. </p> <p>“Meetings and events play an integral role in California’s economy, and in close concert with these campaign partners, we look forward to charting a path towards a powerful recovery,” Beteta said.</p> <p><em>Photo: Aerial view Long Beach, Calif.</em></p> <p><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter</strong> <a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a> <strong>and engage with us on</strong> <a href="https://twitter.com/TSNN_com_US" rel="nofollow"><strong>Twitter</strong></a><strong>,</strong> <a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><strong>Facebook</strong></a><strong> </strong><strong>and</strong> <a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1064051&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="e5xgx0njXePQh6CL6qV_90rgf3BPsY3pzd176zXsKW8"></drupal-render-placeholder> </section> </div> </div> Tue, 23 Nov 2021 18:50:30 +0000 ltenny@tsnn.com 1064051 at https://tsnn.com Power in Numbers: Lending Support and Leaning on Others https://tsnn.com/blog/power-numbers-lending-support-and-leaning-others <div data-history-node-id="1064046" class="node node--type-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Power in Numbers: Lending Support and Leaning on Others </h2> </div> <div id="custom-sharethis--3"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">November 23, 2021</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><article data-history-node-id="1064041" role="article" about="/blog-author-node/angela-zilm" class="blog-author is-promoted teaser clearfix"> <h2> <a href="/blog-author-node/angela-zilm" rel="bookmark"><span>Angela Zilm</span> </a> </h2> <div class="content"> <div class="field field--name-field-photo field--type-image field--label-hidden field--item"> <img src="/sites/default/files/styles/blogs_page/public/Angela%20Zilm.jpg?h=66983a83&amp;itok=5wEYKoEe" width="250" height="210" alt="" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-biography field--type-text-long field--label-hidden field--item"><p><span><span><span><span><span><span>As an Account Director at <a class="0" href="https://impact-xm.com" rel="nofollow">Impact XM</a>, Angela Zilm has led new business in the aviation and aerospace industry and had a strong foothold working with clients in luxury retail with one of the top consumer brands. She brings more than 12 years of experience collaborating with clients and managing their experiential marketing and event programs.</span></span></span></span></span></span><br />  </p></div> </div> </article> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>We all love when a project is successfully completed on time, on budget, as envisioned and of course, with a huge return on investment. It’s even better if we can take all the credit for it, but let’s be honest, it takes a strong team of skilled individuals to pull this off. There are hundreds of moving parts, each with its unique intricacies, that make it impossible for one person to do it all. Some of the best projects that I’ve worked on are a result of the team in place and talents that everyone can bring to the table.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Lending Support</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>I’m not an estimator, or a project manager, or a designer, but I’m a good listener. This is a valuable trait that is often overlooked although critical for sales success. Once a project launches, it’s all-hands-on-deck. The clock begins to tick at a pace that seems to speed up as we near completion, and even with the best planning efforts in place, something inevitably needs to happen at the eleventh hour. How can I help in situations like this or offer support? I ask my team questions, I do a daily check-in, and not over email, over the phone. I want to hear their voices, their tone, get a sense of how they are feeling and listen to how they are handling the project. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Oftentimes, that one phone call will open up a conversation for ways we can work together to create greater efficiencies. I discover that I can take on more tasks or go back to the client for more information to support the team, even if it’s simply which rental piece of furniture they prefer or if they’re on target to meet a graphic deadline. By listening and offering help, everyone involved feels better about the impending deadline, and there is a greater confidence in one another no matter the circumstance or situation.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Leaning on Others</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>In the world of experiential marketing, trade shows and live events, one can get buried in the layers and levels involved. We think we need to just keep our head down, get the work done and only take a breath once it’s all over. Nothing could be further from the truth. I’ve been able to help clients hit their budgets by reviewing pricing with my account and project management team, discussing areas we can improve on. The key is to have varying perspectives and use the knowledge of others to be more resourceful. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Asking questions collectively has brought about significant cost savings for clients which creates greater client loyalty and stronger client relationships. This trust and strengthened connection allow my clients to also lean on me for guidance on how best to invest their marketing spend for the year as well as inquire about strategic ways they can leverage their brand. By being open and sharing with your team, greater ideas are shared, and everyone feels more inspired and excited about the project. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Overall, I’ve learned through my years in sales and marketing that communication is essential, and finding allies in those around you, along with cross-functional teams, equates to overall success. Working in silos is always the most comfortable place to be. It’s just you, everything is controlled, and you are the main person managing a project, but the opportunity to grow and network does not happen in that setting. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>It is critical for career growth and development to move out of your comfort zone and see the power in numbers and to choose to work in larger groups. Sometimes the last person you would think of is the one person who offers up the greatest insight. We’re all working together to get the job done, and the more we collaborate, brainstorm and discuss, the greater the evolution from inception to execution.  </span></span></span></span></span></span></p> <p><span><span><span><span><em><span>“Alone, we can do so little; together, we can do so much” – Helen Keller.</span></em></span></span></span></span></p> <p><br /><span><span><strong><span>Don’t miss any event-related news: Sign up for our weekly e-newsletter</span></strong><strong> </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong><span><span><span>HERE</span></span></span></strong></a><strong> </strong><strong><span>and engage with us on</span></strong><strong> </strong><a href="https://twitter.com/TSNN_com_US" rel="nofollow"><strong><span><span><span>Twitter</span></span></span></strong></a><strong><span>,</span></strong><strong> </strong><a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><strong><span><span><span>Facebook</span></span></span></strong></a><strong><span>,</span></strong><strong> </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong><span><span><span>LinkedIn</span></span></span></strong></a><strong> </strong><strong><span>and</span></strong><strong> </strong><a href="https://www.instagram.com/tradeshownewsnetwork/" rel="nofollow"><strong><span><span><span>Instagram</span></span></span></strong></a><strong><span>!</span></strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1064046&amp;2=comment_node_blogs&amp;3=comment_node_blogs" token="vUmsvMPeFivtMOdjQzSWu0f99F-97wDUEzFnKCsudoo"></drupal-render-placeholder> </section> </div> </div> Tue, 23 Nov 2021 17:14:41 +0000 lpsavas@tsnn.com 1064046 at https://tsnn.com How to Create a COVID-Safe Trade Show Exhibit  https://tsnn.com/news/how-create-covidsafe-trade-show-exhibit%C2%A0 <div data-history-node-id="1064036" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> How to Create a COVID-Safe Trade Show Exhibit  </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">November 23, 2021</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lisa-plummer-savas" hreflang="en">Lisa Plummer Savas</a></div> <div id="custom-sharethis--4"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img src="/sites/default/files/styles/large/public/COVID-Safe%20booth.jpg?itok=Mml-94BU" width="480" height="405" alt="" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span><span>As the trade show industry continues its return to in-person and exhibiting companies look forward to re-emerging at live events next year, some organizations may be taking a hard look at their exhibit properties and how they can make sure that all visitors remain safe and socially distanced. To understand how companies can design eye-catching exhibits that also adhere to the latest health and safety guidelines, TSNN consulted with the experts—in this case, Adam Deming, creative director of exhibit design at </span><a href="https://www.skyline.com/" rel="nofollow"><span><span><span><span><span><span>Skyline</span></span></span></span></span></span></a><span><span><span><span>, to find out what exhibitors should be keeping in mind as they prepare to return to trade show floors in 2022. Hint: It all comes down to a well-thought-out strategy.</span></span></span></span></span></span></span></span></span></span></p> <h4><span><span><span><span><span><span><strong><span>How would you define a “COVID-compliant” exhibit booth?</span></strong></span></span></span></span></span></span></h4> <p><span><span><span><span><span><span><span>As a well-designed space that considers the requirements related to safety protocols of the COVID pandemic. Three main considerations should be addressed when developing a new exhibit within these parameters, or when making any necessary adjustments to your existing layout. In order of priority, they are:</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><strong><span>Booth staff. </span></strong></span></span></span></span><span><span><span><span><span>Your first concern should be to ensure you are developing a well-defined operation in your booth space that will make your staff feel comfortable and safe as they interact with attendees. Having a clear understanding of what your interactions will be and the best way to accomplish them is key. Then plan around your staff needs in these instances. Does something need to be cleaned regularly because an attendee is able to get hands-on with the product or digital interaction? Should you strategically place a hand sanitizer station close by for after each interaction?</span></span></span></span></span></span></span><span><span> </span></span></p> <p><span><span><span><span><span><span><span>The important thing to remember is that your staffers may have different comfort levels, and you need to account for everyone because they are an incredibly important piece of not only your trade show running smoothly, but also your company as a whole. If COVID is contracted or spread, you are compromising that daily operation. So first and foremost, consider the safety of your own internal team.</span></span></span></span></span></span></span><span><span> </span></span></p> <p><span><span><span><span><span><span><strong><span>Attendees.</span></strong></span></span></span></span><span><span><span><span><span> Ask yourself: How are they interacting with your experience? Are you giving them enough space to move around and providing touchless solutions for them if needed or able? How are your staff greeting them? For a long time, you would walk up, smile and introduce yourself with an outstretched hand. These days it’s important to let the attendee lead that initial introduction so they don’t feel forced into contact they are not comfortable with. Your staff interaction is key to making your guests feel comfortable. Assume all COVID safety measures and social behaviors until the attendee presents different behaviors. Then consider the first point again. If an attendee is interacting in ways that may make your team feel uncomfortable, practice prepared statements to redirect or alleviate those situations while gently setting expectations.</span></span></span></span></span></span></span><span><span> </span></span></p> <p><span><span><span><span><span><span><span>Finally, abide by the <strong>show rules and guidelines</strong> specified by the show and local government, as they will vary.</span></span></span></span></span></span></span></p> <h4><span><span><span><span><span><span><strong><span>What are some key design elements to keep in mind?</span></strong></span></span></span></span></span></span></h4> <p><span><span><span><span><span><span><span>An easy place to start is allowing space for people to move. Most people are comfortable with around two feet of space between them and another person. Now that natural bubble needs to be six feet. Space allocation is important for the safety of guests and staff and could even be a requirement per guidelines provided by the show. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Masks are currently being required at the majority of shows taking place, and this is an important step to follow through on. Though your staff will need to project louder for conversations and get more creative than just smiling at attendees to greet them, see it as an additional opportunity to communicate your brand by providing your staffers with branded masks that are cohesive with your overall brand/booth/message.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>Sanitizer stations are another piece that should be planned into the space. This is not only a benefit to the attendee, but also your staff.</span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Digital interactions where attendees can connect their own devices, dive into an online environment or interact with an app that is a walkthrough of your story and/or products are all ways to extend the interaction and connect beyond the show. These types of touchless solutions are becoming more and more popular. Screen sharing and hybrid online interactions are great options for those who cannot physically attend and can also be utilized as a post-show interaction piece. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>There is also no better time than now to move away from printed brochure handouts. Start thinking from a digital perspective for the bulk of your information delivery and be intentional about anything you physically produce for people to take away at the show.</span></span></span></span></span></span></span></p> <h4><span><span><span><span><span><span><strong><span>What about maintaining that wow factor? How do you design an eye-popping booth that also prioritizes health and safety?</span></strong></span></span></span></span></span></span></h4> <p><span><span><span><span><span><span><strong><span><img alt="Skyline COVID-safe exhibit" data-entity-type="file" data-entity-uuid="bf09c167-fbcb-49f0-bb34-aa86e4e4ed3d" height="401" src="/sites/default/files/inline-images/COVID-Safe%20exhibit_2_0.jpg" width="652" class="align-left" loading="lazy" /></span></strong></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Regardless of the safety standards put in the booth, the goal is to make it about your brand and the interactions within. Tell your story. This is not a limitation—it is just another way to plan around your show presence and how you interact and deliver information. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>One quick and easy way to account for the additional space necessary is by extending your booth’s footprint. This may not be a possibility for every case, but it is the obvious solution to allow for more space around your interaction points. If you’ve been on the fence about scaling up in footprint, now may be the time. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Structure and design are what allow you to stand out at trade shows, and this can be done in any instance. Design is about solving problems, and the guidelines around COVID could actually prove to be a benefit to your operation after exploring your goals for the show and what strategy can be used to show successfully. Large branding, simple and clean messages and good interaction go a long way with the small amount of time you have to capture your guests’ attention.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>One more component to consider, which is a difficult one for many to attack, is how much product to bring into the exhibit. Focused product interactions around the most important and desired items should be at the forefront. If there are products that are not as heavily requested, leave them at home and work the information into a digital piece the client can access during and after the show. This doesn’t have to be more complex than sending a PDF brochure that you would have normally printed and handed to them, but it frees up space and continues the interaction post-show. </span></span></span></span></span></span></span></p> <h4><span><span><span><span><span><span><strong><span>What additional health and safety considerations should be taken into account?</span></strong></span></span></span></span></span></span></h4> <p><span><span><span><span><span><span><span>Food giveaways should be prepackaged if you are including them in your concept, and beverages should be sealed as well. Choose furniture that can be wiped down or easily cleaned, if that is a need.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Open or semi-private conference room solutions can be used, if possible, to keep from being a completely enclosed area for multiple people. If there is a need for a private room, having an open top will certainly help. [You could also] use air filter units in a conference room to cycle air. In this situation, you would most likely still be wearing masks if it were a show guideline, which would make the situation acceptable without taking extended measures such as adding air purifiers.</span></span></span></span></span></span></span></p> <h4><span><span><span><span><span><span><strong><span>What are your top tips to help exhibitors maintain social distancing and avoid crowding in their trade show booths?</span></strong></span></span></span></span></span></span></h4> <p><span><span><span><span><span><span><span>Design it into your floor plan. People naturally congregate. If you design gather areas that staff can funnel standing conversations to, you can help leave your floor plan open and accessible. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Booth staff training is a big piece. Plan how to best handle situations of how to move people through the space appropriately to your interactions. If groups from within your company are crowding the space, discuss early how you want the floor to operate, what is acceptable or not and how staff can speak to it. Your interactions and clear communication of your plan will help keep the floor smooth and open for guests to safely travel per social distancing recommendations. </span></span></span></span></span></span></span></p> <h4><span><span><span><span><span><span><strong><span>What are some other ways that exhibitors can demonstrate their dedication to maintaining the health and safety of attendees?</span></strong></span></span></span></span></span></span></h4> <p><span><span><span><span><span><span><span>Post clear signage of expectations (i.e., masks required in booth space), floor stickers for easy visual recognition of travel paths and make sure you spend time pre-show to train your staff to manage it. Your booth staffers have always been your brand ambassadors at trade shows, representing your company and message. They now have an additional important role in maintaining the cleanliness and safety within your exhibit space.</span></span></span></span></span></span></span><span><span> </span></span></p> <p><span><span><span><span><span><span><span>You can also add this expectation into pre-show marketing with photos of a staffer in their planned booth staffing attire, wearing a branded mask, ready to meet with you at the show. This is a subtle way to communicate the show’s safety guidelines and prep attendees on what to expect in your exhibit.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>In the end, you cannot control anyone but your team and how you plan to interact with guests at the show. Having your booth staff experts trained and ready to speak to the guidelines and expectations gently while continuing the interaction in the space will give you the best chance of a successful show utilizing the stated guidelines. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>To learn more about this important topic, sign up for Skyline's webinar, <em>"Exhibit Practices for Social Distancing &amp; Sanitation"</em> <a class="0" href="https://event.on24.com/wcc/r/2600860/2E6EC1BD42C24CB0464C453F7DB03487" rel="nofollow">here</a>.</span></span></span></span></span></span></span></p> <p><span><span><strong><em><span>Photo credit: Skyline Exhibits</span></em></strong></span></span></p> <p><span><span> </span></span><span><span> </span></span></p> <p><span><span><strong><span><span><span><span><span>Don’t miss any event-related news: Sign up for our weekly e-newsletter </span></span></span></span></span></strong><span><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong><span><span><span><span><span><span><span>HERE</span></span></span></span></span></span></span></strong></a></span><strong><span> <span><span><span><span>and engage with us on</span></span></span></span></span> </strong><a href="https://twitter.com/TSNN_com_US" rel="nofollow"><strong><span><span><span><span><span><span><span>Twitter</span></span></span></span></span></span></span></strong></a><strong><span><span><span><span>,</span></span></span></span></strong><strong> </strong><a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><strong><span><span><span><span><span><span><span>Facebook</span></span></span></span></span></span></span></strong></a><strong><span><span><span><span>,</span></span></span></span></strong><strong> </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong><span><span><span><span><span><span><span>LinkedIn</span></span></span></span></span></span></span></strong></a><strong><span> <span><span><span><span>and</span></span></span></span></span> </strong><a href="https://www.instagram.com/tradeshownewsnetwork/" rel="nofollow"><strong><span><span><span><span><span><span><span>Instagram</span></span></span></span></span></span></span></strong></a></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1064036&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="p7oEiFoXWrueUbJ0Lu-rD-D_4rB6WcFH5u6tsJAbssY"></drupal-render-placeholder> </section> </div> </div> Tue, 23 Nov 2021 14:38:41 +0000 lpsavas@tsnn.com 1064036 at https://tsnn.com InfoComm 2021 Served As a Homecoming for the Professional AV Industry https://tsnn.com/news/infocomm-2021-served-homecoming-professional-av-industry <div data-history-node-id="1063946" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> InfoComm 2021 Served As a Homecoming for the Professional AV Industry </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">November 22, 2021</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/tsnn-news" hreflang="en">TSNN News</a></div> <div id="custom-sharethis--5"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img src="/sites/default/files/styles/large/public/Infocomm%202021.jpg?itok=HJK5zEaH" width="480" height="473" alt="" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span>After more than two years without an in-person show in North America, </span><a href="https://www.infocommshow.org/" rel="nofollow"><span>InfoComm</span></a><span> brought the pro audiovisual industry together once again to connect, learn and celebrate the industry’s resilience in the face of adversity.</span></span></span></span></span></p> <p><span><span><span><span><span>Held Oct. 22-29 at the Orange County Convention Center in Orlando, Fla., the annual technology trade show and conference welcomed 7,335 in-person attendees, who gathered face-to-face to interact with technology, meet and conduct business, learn about the latest trends and celebrate industry leaders. </span></span></span></span></span></p> <p><span><span><span><span><span>“InfoComm is the home for commerce, networking and learning in the AV industry,” said David Labuskes, CEO of the Audiovisual and Integrated Experience Association (AVIXA), which produces the show. “It was incredible to be back in person and play host for AV professionals to help them grow their businesses, careers and knowledge base.”</span></span></span></span></span></p> <p><span><span><span><span><span>Out on showfloor populated by serious buyers seeking to do deals with 254 exhibitors spanning 124,100 square feet of expo space, many exhibiting companies enthusiastically reported that their return to the show had been worth the investment.</span></span></span></span></span></p> <p><span><span><span><span><span>“This InfoComm went well…much better than we expected,” said James Liu, president of Absen Inc. “Our booth was so crowded and had so much traffic, and more importantly, we had a lot of quality customers who came here to bring a project or talk about partnerships with Absen.”</span></span></span></span></span></p> <p><span><span><span><span><span>David Pedigo, CEO of Auralex Acoustics, was excited to share that his company’s booth had paid for itself within three or four hours of the show’s opening.</span></span></span></span></span></p> <p><span><span><span><span><span>“Everything after that was just gravy,” Pedigo said. “We had end-users from sports, education and corporate markets placing orders, plus many integrators coming to us who previously weren’t aware that they could act as dealers.”</span></span></span></span></span></p> <p><span><span><span><span><span>As in past years, InfoComm’s conference was also at the forefront of the event, with more than 90 sessions taking place in meeting rooms or on the showfloor. Approximately 811 attendees participated in a wide range of educational opportunities, including three-day classes held prior to show’s opening; dedicated conference tracks covering top-of-mind industry topics; and 25 open sessions at the Technology Innovation Stage covering pro AV solutions trends, a state of the industry presentation from AVIXA’s market intelligence team and product announcements and demonstrations.</span></span></span></span></span></p> <p><span><span><span><span><span><img alt="Infocomm Technology Innovation Stage" data-entity-type="file" data-entity-uuid="eb225660-fc5c-43c6-8ffd-dec83ba00e61" height="310" src="/sites/default/files/inline-images/technology-innovation-stage.jpg" width="465" class="align-left" loading="lazy" /></span></span></span></span></span></p> <p><span><span><span><span><span>Networking opportunities also abounded at the show, including AVIXA council events, award recognitions and after-hours celebrations combining business and community engagement. </span></span></span></span></span></p> <p><span><span><span><span><span>“This InfoComm was all about connecting with people in person,” said Cory Schaeffer, director of Alliances &amp; Ecosystem, QSC. “It’s amazing how good it felt seeing industry friends and getting reconnected.” </span></span></span></span></span></p> <p><span><span><span><span><span>The AV industry’s commitment to diversity, equity and inclusion was also noticeable throughout the course of the show via the annual AVIXA Women’s Council breakfast and Diversity Council event featuring empowering keynote speakers and productive discussions; the Higher Education Technology Managers Alliance’s (HETMA) launch of the AVIXA-supported Prism Scholarship designed to support the growth of underrepresented communities within the U.S. higher education technology workforce; and the availability of g<span>ender neutral bathrooms throughout the convention center.</span></span></span></span></span></span></p> <p><span><span>To make sure InfoComm was a safe and healthy experience for everyone attending,<span> AVIXA put in place a comprehensive plan created through guidance from local and national health authorities including Orlando Health, the Florida Department of Health and the CDC. Protocols included: </span></span></span><span><span> </span></span></p> <ul><li><span><span><span><span><span>Required mask-wearing</span></span></span></span></span></li> <li><span><span><span><span><span>Proof of a negative COVID-19 test result or proof of full vaccination</span></span></span></span></span></li> <li><span><span><span><span><span>Use of the </span><span><a href="https://www.infocommshow.org/clear-app" rel="nofollow"><span>CLEAR Health Pass app</span></a></span> <span>for negative COVID-19 test verification or proof of vaccination for U.S. residents. Otherwise, attendees could bring documentation of either a negative COVID-19 test result or vaccination information</span></span></span></span></span></li> <li><span><span><span><span><span>Availability of complimentary rapid COVID-19 testing at the OCCC for attendees and exhibitors</span></span></span></span></span></li> </ul><p><span><span><span><span><span>For those unable to attend the show in person, InfoComm also presented a </span><a href="https://www.infocommshow.org/virtual" rel="nofollow"><span>virtual experience</span></a><span> Oct. 27-29, which included a Virtual Post-Show Event on Nov. 9-10 featuring interactive sessions and one-on-one appointment scheduling with exhibitors. </span></span></span></span></span></p> <p><span><span><span><span><span>Available on demand through Nov. 30, the digital content is complementary for those who attended in person, while digital audiences must register for a virtual-only pass.</span></span></span></span></span></p> <p><span><span><span><span><span>Programming includes an InfoComm Morning Show from each day featuring interviews with key speakers and industry experts; the recorded livestream of the Technology Innovation Stage; and the AVIXA Women’s Council keynote presentation </span><span><span><span>by Sara Potecha, author of <em>West Point Woman: How Character is Created and Leadership is Learned</em>.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span>“The AVIXA team sends our heartfelt appreciation to everyone that made the InfoComm 2021 show possible, including our members, attendees, exhibitors, sponsors, media partners, vendors and so many others,” said Rochelle Richardson, AVIXA senior vice president of expositions and events. “We could not have produced a show in 2021 without the commitment, loyalty, dedication and support from so many in the pro AV industry.”</span></span></span></span></span></p> <p><span><span><span><span><span>InfoComm 2022 is set for June 4-10 at the Las Vegas Convention Center.</span></span></span></span></span></p> <p> </p> <p><span><span><strong><span>Don’t miss any event-related news: Sign up for our weekly e-newsletter</span></strong> <a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong><span><span><span>HERE</span></span></span></strong></a> <strong><span>and engage with us on</span></strong> <a href="https://twitter.com/TSNN_com_US" rel="nofollow"><strong><span><span><span>Twitter</span></span></span></strong></a><strong><span>,</span></strong> <a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><strong><span><span><span>Facebook</span></span></span></strong></a><strong><span>,</span></strong> <a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong><span><span><span>LinkedIn</span></span></span></strong></a> <strong><span>and</span></strong> <a href="https://www.instagram.com/tradeshownewsnetwork/" rel="nofollow"><strong><span><span><span>Instagram</span></span></span></strong></a><strong><span>!</span></strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1063946&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="btgGprd-HcZMraR5gQNeoPV3OY6zYZQxaL04PD9IDF4"></drupal-render-placeholder> </section> </div> </div> Mon, 22 Nov 2021 17:57:23 +0000 lpsavas@tsnn.com 1063946 at https://tsnn.com Tech Giants: Banzai’s Joe Davy on Event Marketers as Heroes, the Future of Events and How to Prepare https://tsnn.com/news/tech-giants-banzais-joe-davy-event-marketers-heroes-future-events-and-how-prepare <div data-history-node-id="1063926" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Tech Giants: Banzai’s Joe Davy on Event Marketers as Heroes, the Future of Events and How to Prepare </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">November 19, 2021</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lori-tenny" hreflang="en">Lori Tenny</a></div> <div id="custom-sharethis--10"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img src="/sites/default/files/styles/large/public/JoeDavy-headshot3.jpeg?itok=dmISjvmO" width="461" height="480" alt="" loading="lazy" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Raised in a small university town in North Carolina, where both of his parents were English professors, Joe Davy was self-taught when it came to tech smarts, which have been top of mind for him since childhood. </p> <p>“I learned to program on our 386 PC desktop at home using a manual for a Tandy 2000 computer that I found in a box of free books at my parents’ office,” he said. </p> <p>Davy’s early interest in technology and programming eventually turned into an interest in business and entrepreneurship.</p> <p>“I was lucky to meet a few life-changing mentors and friends who shaped me into who I am today,” he said.</p> <p>Nowadays, he is one of the most prolific people in tech, and he’s already received one major business accolade. In 2019, he was named to the Forbes 30 Under 30 list, three years after co-founding <a href="https://www.banzai.io/" rel="nofollow"><u>Banzai</u></a>, a leading event marketing automation platform. Under his helm as CEO, the company had grown during those three years from 2 to 50 people with no outside capital. Today, Banzai has more than doubled in size.</p> <p>Davy’s journey into entrepreneurship started at the University of North Carolina at Chapel Hill, where he studied economics and worked for IBM as a software engineer. During that time, he founded a company called EvoApp, which became so successful, he dropped out of school to run it. The company eventually failed to generate enough profit, and they had to sell it. </p> <p>Yet Davy knew that business comes with successes and failures, and his lessons learned along the way have informed his strategic decisions since.</p> <p>“I learned so much from my experience with EvoApp,” Davy said. “My time there was core to how I founded and continue to run Banzai.”</p> <p>After losing all of its revenue stream at the start of the pandemic, Banzai, whose name is an ode to both pipeline marketing and the namesake surf  in Hawaii, is now riding some major waves.</p> <p>We caught up with Davy to discuss some of the key strategies, pain points and solutions for event marketers in today’s environment, get his insights on trends and future predictions for the industry and find out what inspired him to start Banzai.</p> <p><strong>What led to the creation of Banzai?</strong></p> <p>Prior to Banzai, I spent time as a general manager at Avalara, where I was able to be a part of a fast growing, successful (eventually public) company. I met my wife at Avalara, and she ultimately inspired Banzai. As an event marketer, she struggled with generating quality registrations and attendees for her events. It was clear that this was a problem for the majority of event and field marketers. I knew Banzai could be the solution they needed, I just had to build it.</p> <p><strong>Like so many companies, you had to make a major pivot when the pandemic hit. What were the key decisions you made at that time, and how has Banzai has grown and evolved since?</strong></p> <p>Our business was built around in-person events, so when the pandemic hit in 2020, our sales pipeline went to zero in a week. We made some quick decisions, took some risks and worked really hard. Banzai became 100% about virtual events and webinars. In the last 18 months, we doubled in size, acquired two companies and landed $15 million in new funding.</p> <p><strong>What sets Banzai apart as a global leader in professional event marketing?</strong></p> <p>Banzai is committed to making marketing more human, and events are core to making that happen. We believe that events should empower two-way conversations between the hosts and the attendees, so we have built solutions with engagement at the forefront of all we do.</p> <p>Banzai's solutions support the full event lifecycle from planning and outreach to follow-up and post-event engagement. We believe that event marketers can significantly impact pipeline and ROI and it's our goal to make them the marketing heroes we know they can be.</p> <p><strong>How do your virtual and hybrid offerings uniquely address client pain points, provide solutions and help event professionals produce standout experiences?</strong></p> <p>Banzai's solutions support the full event lifecycle. We believe event marketers can truly be the heroes of their business, so we empower them with tools they need to convert their event registrations into customers.</p> <p>We believe in building with simplicity. Our customers are busy. They need solutions that work for them and are not something they have to work at. With Reach, this is reflected in the fact that a customer simply adds their event details and outreach can begin with a click of a button. With Demio, the interface is clean and uncomplicated while making it easy to engage with the audience. With High Attendance, we want event marketers to use a virtual event platform that meets their specific needs, so we make it easy to customize each experience, and we provide the support they need to run a successful event.</p> <p><strong>How are you helping your clients boost engagement?</strong></p> <p>The secret to engagement is leveraging the two-way communication channel that events are at their core to invite participation and build relationships among attendees. With expert content, training and a suite of products that cover all event types (virtual, hybrid and live events), we work with marketers to build events that their audience actually wants to attend. When COVID hit, and marketers were forced to throw out the playbook, many of them didn't have the strategies they needed to turn live events into virtual events. These types aren't the same and need to be strategized differently. </p> <p><strong>Can you give me an example of one of your most successful and engaging virtual or hybrid events since the pandemic began?</strong></p> <p>It's no secret that webinars and virtual events exploded in popularity during the pandemic. But by mid-May we were sensing some webinar fatigue. So our vice president of marketing, Ashley Levesque, flipped the traditional webinar format by running an AMA (Ask-Me-Anything). In order to register for the event, you had to ask a question you wanted answered, and those questions became the webinar content. We saw an incredible amount of live engagement during the event because the content was literally sourced from the audience. We then used those questions to come up with a collection of guides we shared as a toolkit for anyone who signed up for a trial after the event. Within minutes of the event ending, we had people signing up for a trial—even our existing customers were emailing us about it because, again, the content was informed by their questions. It goes to show the power of giving your audience a voice.</p> <p><strong>What are the biggest trends defining event tech this year?</strong></p> <p>I think event tech will see an increased need for engagement tools, a focus on creating experiences vs. producing events, and the need for event tech to prove business ROI.</p> <p><strong>What are your predictions for the evolution of events as we move out of the pandemic?</strong></p> <p>We anticipate that in-person events will come back with a focus on smaller, field marketing events. While we know the larger conferences will not go away, we think marketers will be focusing on more intimate opportunities to engage with their customers and prospects. Hybrid events will exist as a two-track pathway. Instead of the same content being streamed virtually as is in person, hybrid events will need to provide different tracks of content for virtual attendees than they do for in person attendees. Virtual events aren't going away. Marketers will double down on leveraging engagement as their competitive advantage in virtual events and will be rewarded with attentive and loyal participants.</p> <p><strong>How can event professionals prepare themselves for the future?</strong></p> <p>Event professionals need to get clear on two items prior to setting their event strategy. Number one: What are their event goals? What does success look like? Engagement marketing is about identifying how marketers can build relationships that impact the bottom line. For your event, that might mean lead generation, if you have a strong process for identifying the most engaged leads at your event and are clear on how you can continue to provide value for them after the event. Which brings us to number two: Event professionals have to get clearer on their audience's desired outcome. Emotions are the drivers to purchase. How does your audience feel? What are their frustrations? What are the impacts and consequences of their frustrations? What is their desired state and feeling, and how is your event going to get them closer to it?</p> <p><strong>What are Banzai’s next steps—big or small?</strong></p> <p>We're starting a revolution on engagement marketing and will soon be the premier resource for marketers to educate themselves on how to build meaningful relationships with their audience, without sacrificing ROI on their marketing efforts. We have a number of incredible things up our sleeve and are really excited to turn the tables on marketing—making it more human in 2021 and beyond.</p> <p><strong>What are some of the biggest lessons you’ve learned in your career that you could impart to our readers?</strong></p> <p>No matter what, you survive. You will end up with scars, and it will be hard. It is about growing and adapting for the next time, whatever that next time may be.</p> <p><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.corporateeventnews.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong><em> </em></strong><strong>and engage with us on </strong><a href="https://twitter.com/CorpEventNews" rel="nofollow"><strong>Twitter</strong></a><strong>, </strong><a href="https://www.facebook.com/CorporateEventNews" rel="nofollow"><strong>Facebook</strong></a> <strong>and </strong><a href="https://www.linkedin.com/groups/8615742/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></p> <p> </p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1063926&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="9SAGAQfIuzY3dehahDehCjLDfRw06JqMGXMsKDdrZzc"></drupal-render-placeholder> </section> </div> </div> Fri, 19 Nov 2021 19:46:16 +0000 ltenny@tsnn.com 1063926 at https://tsnn.com