TSNN Trade Show News https://tsnn.com/ en Las Vegas Apparel Shows Sparkle With Engagement https://tsnn.com/news/las-vegas-apparel-shows-sparkle-engagement <div data-history-node-id="1115586" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Las Vegas Apparel Shows Sparkle With Engagement </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">February 26, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/anna-huddleston" hreflang="und">Anna Huddleston</a></div> <div id="custom-sharethis"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/MAGIC%202024_2.jpg.webp?itok=wIjXqZap 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/MAGIC%202024_2.jpg.webp?itok=wIjXqZap 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/MAGIC%202024_2.jpg.webp?itok=wIjXqZap 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/MAGIC%202024_2.jpg?itok=dxXnco_F" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>Pink is out, red is in. If that’s too bold, neutral “quiet luxury colors” are still going strong. Those were just some of the fashion trends featured at the apparel-focused trade shows </span></span></span></span></span></span><a href="https://www.magicfashionevents.com/en/index.html" rel="nofollow"><span><span><span><span><span><u><span><span>MAGIC</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://www.projectfashionevents.com/en/index.html" rel="nofollow"><span><span><span><span><span><u><span><span>Project</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.sourcingatmagic.com/en/index.html" rel="nofollow"><span><span><span><span><span><u><span><span>Sourcing at MAGIC</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> that took place Feb. 13-15 at the </span></span></span></span></span></span><a href="https://www.vegasmeansbusiness.com/listing/las-vegas-convention-center/31137/" rel="nofollow"><span><span><span><span><span><u><span><span>Las Vegas Convention Center</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Days before the shows opened, </span></span></span></span></span></span><a href="https://www.informamarkets.com/en/markets.html" rel="nofollow"><span><span><span><span><span><u><span><span>Informa Markets Fashion</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, which owns and operates the events, announced the group’s brand transition to MMGNET Group and the launch of MMGNET (pronounced “magnet”), the new insights and resources-powered parent brand designed to support the wider fashion industry and connect the group’s portfolio of brands and their diverse communities, products and resources and the wider fashion ecosystem in new, impactful ways. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“This is more than a rebranding or launch of a new parent brand; this is about addressing how we serve our audience and the industry moving forward, as an evolution of our business,” said Kelly Helfman, president, MMGNET Group. “It will allow us to launch innovative products and bring new ideas to move the fashion industry forward.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>MAGIC celebrated its 90th anniversary this year, and the move to MMGNET comes as part of the strategy to respond to the changing needs of the industry and keep it young and vibrant, which was the vibe on the showfloor.  </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="MAGIC" data-entity-type="file" data-entity-uuid="582693d0-a4d9-4a3e-a8c7-7a0db6ad4197" height="300" src="/sites/default/files/inline-images/MAGIC%202024_main_0.jpg" width="435" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Helfman noted the team’s concerted effort to bring in emerging product categories and track the larger consumer trends influencing fashion. Combined, the shows featured about 2,650 exhibitors spanning 547,197 net square feet. Attendance numbers were pending as of press time. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“The number of brands and the growth we’re seeing year-over-year has been incredible,” Helfman said. “It’s the testament to the importance of the wholesale industry.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>It is also a testament to the value of a face-to-face marketplace that is agile in response to the shifts in the industry and that provides a vibrant and welcoming environment for its community. In serving the apparel ecosystem, MAGIC, Project and Sourcing at MAGIC share the convention center, and in some cases, hall space, but their personalities and their vibe are distinctly different. Maintaining and nurturing those distinctions is one of the top priorities for show management, Helfman said.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>7 Engagement and Community-Building Ideas That Worked</span></span></strong></span></span></span></h4> <ol><li><span><span><span><strong><span><span>Curated spaces.</span></span></strong></span></span></span><span><span><span><span><span><span> Sourcing at MAGIC featured a Sustainability Gallery with a fashion installation of sustainably sourced products and a presentation theater with topic-specific programming, making it easy to bring together the exhibitors and buyers in this space. At Project, attendees could learn about the show’s commitment to positive and sustainable change in Ad Infinitum, a curated space that featured environmentally responsible brands and also offered attendees a cozy space to take a break from the floor. Other curated spaces highlighted trending colors and other hot topics.</span></span></span></span></span></span></li> <li><span><span><span><strong><span><span>Instagrammable moments.</span></span></strong></span></span></span><span><span><span><span><span><span> Granted, it’s the nature of the fashion industry to be on camera and influencers need perfect sets for content. The show turned them into splashes of color on the showfloor and sponsorship opportunities while promoting engagement. </span></span></span></span></span></span></li> <li><span><span><span><strong><span><span>Authentic activations. “</span></span></strong></span></span></span><span><span><span><span><span><span>You can’t do epic shit with basic people”</span></span></span></span></span></span><span><span><span><span><em><span> </span></em></span></span></span></span><span><span><span><span><span><span>was a tagline across the skateboard ramp by Cult of Individuality in the center of Project. The space brought the brand community together around the activity that’s central to their ethos and made for a perfect place to debut products, shoot content for socials and build all the right engagement. </span></span></span></span></span></span></li> <li><span><span><span><strong><span><span>The r +r suites on the floor.</span></span></strong></span></span></span><span><span><span><span><span><span> Each show had a Rest and Relax experience that offered a comfortable space for “those 5 minutes you’ve promised to yourself,” as well as thoughtful features such as massages, makeup touch-ups, nail art and other touchpoints. </span></span></span></span></span></span></li> <li><span><span><span><strong><span><span>Personalized and limited-edition merch.</span></span></strong></span></span></span><span><span><span><span><span><span> To celebrate MAGIC’s 90th anniversary, the show partnered with an apparel brand Inimigo to offer attendees customized t-shirts. They could also grab limited-edition show bags and exclusive water bottles, both sponsored items. Feeling truly hands-on? DIY buffs could bejewel hair bows into perfectly personal fashion statements. </span></span></span></span></span></span></li> <li><span><span><span><strong><span><span>People first. </span></span></strong></span></span></span><span><span><span><span><span><span>Informa Markets took a strong stance to promote its ETHOS Initiative, which represents the concepts key to the organization, defined as </span></span></span></span></span></span><span><span><span><span><em><span>equality, trustworthy, humanity, open-hearted, safety,</span></em></span></span></span></span><span><span><span><span><span><span> and focuses on promoting “an environment of mutual respect, free of harassment and unprofessional behavior.” The signs about the initiative and a number to report for support were positioned at the entrance to every hall. </span></span></span></span></span></span></li> </ol><p><span><span><span><strong><span><span>Bonus points: </span></span></strong></span></span></span><span><span><span><span><span><span>Free rides on the Las Vegas Loop. </span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1115586&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="ZgAbwa-J7X5nKTNoN88yNB6fd_M6dVzfOoJFVJ4HqVg"></drupal-render-placeholder> </section> </div> </div> Mon, 26 Feb 2024 14:02:55 +0000 lpsavas@tsnn.com 1115586 at https://tsnn.com Informa Expands Its Engineering Portfolio With the Launch of Sustainable Manufacturing Expo Next Year https://tsnn.com/news/informa-expands-its-engineering-portfolio-launch-sustainable-manufacturing-expo-next-year <div data-history-node-id="1115531" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Informa Expands Its Engineering Portfolio With the Launch of Sustainable Manufacturing Expo Next Year </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">February 23, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lisa-plummer-savas" hreflang="en">Lisa Plummer Savas</a></div> <div id="custom-sharethis--2"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/sustainable%20manufacturing.jpg.webp?itok=tSpessxo 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/sustainable%20manufacturing.jpg.webp?itok=tSpessxo 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/sustainable%20manufacturing.jpg.webp?itok=tSpessxo 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/sustainable%20manufacturing.jpg?itok=Fg6kalo9" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>B2B event producer, publisher and digital media business for the advanced manufacturing industry,</span></span></span></span></span></span><a href="http://www.informamarkets.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Informa Markets Engineering</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, is launching a new event dedicated to showcasing the latest technologies, innovations and thought leadership for moving sustainable manufacturing processes forward.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Set for Feb. 4-5, 2025, at the</span></span></span></span></span></span><a href="https://www.visitanaheim.org/meetings/anaheim-convention-center/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Anaheim Convention Center</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> in Anaheim, Calif.,</span></span></span></span></span></span><a href="https://utm.io/SME" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Sustainable Manufacturing Expo</span></span></u></span></span></span></span></span></a><span><span><span><span><span><u><span><span> </span></span></u></span></span></span></span></span><span><span><span><span><span><span>will focus on the technologies and innovations that are mitigating carbon footprint, increasing energy conservation and driving operational efficiencies and productivity in manufacturing, from product design to waste reduction.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The show’s expo is expected to draw more than 150 exhibitors offering the latest solutions, including digital twin technology, biomaterials, IOT sensors, automation, cobots (collaborative robots), edge AI and cloud computing technology, prototyping and lifecycle packaging. Thought leadership and educational content will focus on regulatory reporting guidance, case studies examining success in implementation, product demos and expert insights from leading industry authorities in renewable and sustainable manufacturing.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Melissa Magestro, Informa Markets Engineering and Founder of Sustainable Manufacturing Expo" data-entity-type="file" data-entity-uuid="fb76b9ed-0ee8-433b-acfa-4ae0a7595e0b" height="231" src="/sites/default/files/inline-images/Melissa%20Magestro.jpeg" width="231" loading="lazy" /><figcaption><em><strong>Melissa Magestro, Informa Markets Engineering, Founder of Sustainable Manufacturing Expo</strong></em></figcaption></figure><p><span><span><span><span><span><span>“Manufacturers seek guidance and expertise now more than ever to incorporate sustainable processes into all areas of their operations and may lack awareness of the tools and resources available to them,”</span></span></span></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span><span><span><span><span><span><span>explained Melissa Magestro, vice president at Informa Markets Engineering and founder of Sustainable Manufacturing Expo.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>She continued, “Our goal launching this dedicated event addressing sustainable manufacturing is to provide leaders and companies with the platform to successfully discover, adopt and responsibly integrate initiatives for both long- and short-term needs that ultimately drive bottom line revenue with efficiencies.”</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Capturing a Rapidly Growing Market</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></h4> <p><span><span><span><span><span><span>With sustainable manufacturing steadily becoming one of the top emerging technologies shaping the industry, spurred on by government regulations and reporting directives, investors are demanding Environmental, Social and Governance (ESG) information to make decisions, along with consumers who are prioritizing environmental considerations that are thus influencing their brand decisions and purchasing behaviors.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Additionally, with the European Union’s (EU) Corporate Sustainability Reporting Directive in effect and the U.S. Securities and Exchange Commission (SEC) Climate Disclosure Rules expected to move forward in 2025, now is the time for manufacturers to act on planned sustainability initiatives, according to Informa Markets Engineering officials.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Companies need data to effectively implement changes,” said Alex West, senior principal analyst, government and manufacturing,</span></span></span></span></span></span><a href="https://omdia.tech.informa.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Omdia Group</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, the global analyst and advisory division of</span></span></span></span></span></span><a href="https://www.informatech.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Informa Tech</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span><span><span><span><span><span><span>“Not only are they going to have to publicly report their performance, but a data-led approach will be the foundation for any sustainable transition.”</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>He continued, “Being able to monitor and even simulate the impact of changes to the business, across different business functions, and to the bottom line will only be achievable when you have data to help understand the short- and long-term implications.”</span></span></span></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span></p> <p><span><span><span><span><span><span>He added that as businesses move deeper into efforts to meet ESG goals, support in navigating the future of manufacturing is necessary. As the pressures to introduce or meet ESG targets grow, the price point of sustainable operations will continue to become increasingly advantageous.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Aligning With Manufacturer Needs</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>“Sustainability has become an industry imperative as companies seek to not only meet ESG compliance standards but also to create and increase operational efficiencies across their business units,” explained Tom O’Reilly, vice president of sustainability, Rockwell Automation and advisory board member for Sustainable Manufacturing Expo.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>He continued, “Data is a fundamental element of embracing sustainable manufacturing, as it allows the leaders across these companies to better champion environmental initiatives by taking a holistic view of operations while also understanding executional considerations. We look forward to partnering with Informa Markets to bring the goals of the Sustainable Manufacturing Expo to fruition.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>We caught up with Magestro to get an exclusive inside look at Sustainable Manufacturing Expo. Here’s our Q&amp;A with Magestro.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Who will be running the show? </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Informa Market’s Engineering, the leading B2B event producer, publisher and digital media business for the world’s $3-trillion advanced, technology-based manufacturing industry is the show’s organizer. The event will be led by myself as the founder, backed by a dedicated board of advisors and informants to help shape and evolve the future of the sustainable manufacturing industry.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Why produce a show for this market and why now? </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>We reviewed the current landscape across the U.S. and EU and recognized that North American manufacturers needed guidance for developing and implementing sustainability processes within their own facilities. The launch comes at a time when companies are reassessing business models to improve efficiencies ultimately in bottom line revenue, reduce waste of costly energy, in addition to evolving legislation from global regulators to report ESG compliance and consumers who are increasingly prioritizing sustainability in purchasing decisions and brand sentiment. </span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Anaheim Convention Center" data-entity-type="file" data-entity-uuid="397a2171-3ec1-4aa3-baf2-ac1f65e86ce3" height="291" src="/sites/default/files/inline-images/anaheim%20convention%20center.jpg" width="435" loading="lazy" /><figcaption><em><strong>Anaheim Convention Center</strong></em></figcaption></figure><h4><span><span><span><strong><span><span>Why choose Anaheim for the launch? </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>California is the leading hub for manufacturing across the U.S. and is pioneering national standards for climate regulation. Manufacturers in California understand how to accelerate sustainability actions and can pave the way for others across North America to realize the cost benefits and learnings in their process.  </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>We also host our leading manufacturing event, </span></span></span></span></span></span><a href="https://www.imengineeringwest.com/en/home.html" rel="nofollow"><span><span><span><span><span><u><span><span>IME West</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, in Anaheim annually in February, which has provided insight from our attendees into how the market will benefit from this additional specialized forum as a resource. Through extensive feedback and research, Anaheim was the clear home to launch the Sustainable Manufacturing Expo. </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Who will be the show’s partners? </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>We are currently working closely with Omdia Group and our board of advisors that include senior executives from Rockwell Automation and other leading manufacturing suppliers to ensure that the show’s agenda is aligned with the most pressing sustainability issues and topics. We are also working with several leading trade associations and media partners and will announce them at a later date.   </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>What other shows are in Informa Markets’ Engineering portfolio? </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Informa Market’s Engineering portfolio is continuously growing and expanding as we see amplified success in events like IME West, </span></span></span></span></span></span><a href="https://www.imengineeringsouth.com/en/home.html" rel="nofollow"><span><span><span><span><span><u><span><span>IME South</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://www.thebatteryshow.com/en/home.html" rel="nofollow"><span><span><span><span><span><u><span><span>The Battery Show</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> with iterations in Europe, North America and India, </span></span></span></span></span></span><a href="https://www.designcon.com/en/home.html" rel="nofollow"><span><span><span><span><span><u><span><span>DesignCon</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://www.biomedboston.com/en/home.html" rel="nofollow"><span><span><span><span><span><u><span><span>BioMEDevice</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> across both coasts in Boston and Silicon Valley, </span></span></span></span></span></span><a href="https://www.powderbulksolids.com" rel="nofollow"><span><span><span><span><span><u><span><span>Powder &amp; Bulk Solids </span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>(PBS) in Rosemont, Ill. with a new conference launching this year in Houston, as well as </span></span></span></span></span></span><a href="https://www.advancedmanufacturingminneapolis.com/en/home.html" rel="nofollow"><span><span><span><span><span><u><span><span>Advanced Manufacturing</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (ADM) in Minneapolis, Montréal and Toronto.</span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1115531&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="inyy7o2Y0JsJPWDARsAoE1zqqFhbZ4LDYKRQt9Ngxh4"></drupal-render-placeholder> </section> </div> </div> Fri, 23 Feb 2024 14:34:30 +0000 lpsavas@tsnn.com 1115531 at https://tsnn.com Celebrating Black History Month 2024 With RX’s Milton Montaque and AVIXA’s Rochelle Richardson https://tsnn.com/news/celebrating-black-history-month-2024-rxs-milton-montaque-and-avixas-rochelle-richardson <div data-history-node-id="1115521" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Celebrating Black History Month 2024 With RX’s Milton Montaque and AVIXA’s Rochelle Richardson </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">February 22, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lisa-savas-and-danica-tormohlen" hreflang="en">Lisa Savas and Danica Tormohlen</a></div> <div id="custom-sharethis--3"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/Black%20History%20Month.jpg.webp?itok=RXasisBq 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/Black%20History%20Month.jpg.webp?itok=RXasisBq 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/Black%20History%20Month.jpg.webp?itok=RXasisBq 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/Black%20History%20Month.jpg?itok=w3Obaw0H" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span>Taking place each February, Black History Month is an ideal time to honor and celebrate the achievements of Black people in the trade show industry and events and renew our commitment to continue fostering diversity, equity and inclusion (DEI).</span></span></span></span></span></p> <p><span><span><span><span>We want to recognize and highlight Black industry leaders and share their experiences. This week, we are featuring Milton Montague, senior director, Americas innovation and development for RX, and Rochelle Richardson, senior vice president, expositions and events for AVIXA. Here, we discover what they’re most proud of when it comes to how their organizations support the Black community and what tips they can offer to the next generation of Black leaders in the events industry. </span></span></span></span></p> <h4><span><span><span><strong><span><span>Milton Montaque, Senior Director, Americas Innovation &amp; Development for <a href="https://rxglobal.com/" rel="nofollow">RX</a></span></span></strong></span></span></span></h4> <p><img alt="Milton Montaque, RX" data-entity-type="file" data-entity-uuid="edfd3b1a-758c-4b0d-9047-d9420c2e1b07" height="303" src="/sites/default/files/inline-images/Milton%20RX.jpg" width="208" class="align-left" loading="lazy" /></p> <p><span><span><strong><span><span>His role: </span></span></strong><span><span>RX Senior Director of Innovation &amp; Development for the Americas Milton Montaque<strong> </strong>leads a team of web designers, developers and other innovators across Brazil, Mexico and the U.S. He is focused on driving innovation in ways that exponentially enhance the experience of customers who attend and exhibit at RX’s business-to-business and business-to-consumer conferences and exhibitions. </span></span></span></span></p> <p><span><span><strong><span><span>His leadership:</span></span></strong><span><span> Montaque<strong> </strong>is the Chapter Chair of the RX African Ancestry (AAN) employee resource group. RX AAN focuses on creating and fostering an environment for employees of African Ancestry to be included, challenged and supported in developing and maximizing their potential, building and educating a strong network of allies, and finally strengthening RX’s connection with the Black community.</span></span></span></span></p> <h4><span><span><strong><span><span>What are you most proud of in terms of the ways your organization has been supporting the Black community?</span></span></strong>  </span></span></h4> <p><span><span><span><span>I’m incredibly proud of the way </span></span><span><a href="https://protect-us.mimecast.com/s/QnrEC73nA5IE5y7GLc86l5Q?domain=rxglobal.com/" rel="nofollow"><span>RX</span></a><span> has supported my community, I’m even prouder to have had a hand in it, and that’s the best place to start explaining what brings me a sense of pride.  </span></span></span></span></p> <p><span><span><span><span>I’m happy that RX has asked employees like me for our input on what should be done and how we can make a difference. RX has pledged $1 million to combat racism and promote diversity. So far, we’ve formed a Global Race &amp; Ethnicity Forum to not only allocate funds to nonprofits that can help this goal but also to educate our employees around the world.   </span></span></span></span><span><span>  </span></span></p> <p><span><span><span><span>We’ve got task forces in place dedicated to improving attraction, retention and career growth of BIPOCs (Black, Indigenous and People of Color). To help with that mission, we’ve formed a partnership with the </span></span><span><a href="https://protect-us.mimecast.com/s/Ebh1C82o95fOVQ4N9I1cueL?domain=byp.network/" rel="nofollow"><span>BYP Network</span></a><span>, and at a local level, we’ve partnered with </span><a href="https://protect-us.mimecast.com/s/XhZlC9rp25HRyx748S3PyS4?domain=watersideschool.org/" rel="nofollow"><span>Waterside School</span></a><span>, a school serving children and families regardless of limitations in income or circumstance. Waterside coaches them through college, and we have included their alumni in our internship program.   </span></span></span></span><span><span> </span></span></p> <p><span><span><span><span>We’ve started a chapter of RELX’s African Ancestry Network employee resource group (ERG), which distributes amazing content to educate, and sometimes entertain, our employees. What I’m most proud of is that despite all that has been done, no one thinks we are finished. It’s acknowledged that there is more to do, and RX keeps pushing forward.  </span></span></span></span><span><span>   </span></span></p> <h4><span><span><strong><span><span>What is your advice for the next generation of Black leaders in the events industry?</span></span></strong>  </span></span></h4> <p><span><span><span><span>Remember that you have a unique and valuable perspective that many of your colleagues do not. We work in an industry that boils down to bringing buyers and sellers together. It’s our job to help them connect and capitalize on those connections. Just as our customers are not homogeneous, neither are their customers. You are in a unique position to shine light on cultural holes that your colleagues may have when attempting to facilitate those connections. You are also in a unique spot to shine that light on the cultural holes of the exhibitors and visitors at your events.   </span></span></span></span><span><span> </span></span></p> <h4><span><span><strong><span><span>Rochelle Richardson, Senior Vice President, Exhibition and Event Services, </span></span></strong><strong><span>Audiovisual and Integrated Experience Association</span></strong><strong><span><span> (<a href="https://www.avixa.org/" rel="nofollow">AVIXA</a>)</span></span></strong></span></span></h4> <p><img alt="Rochelle Richardson, AVIXA" data-entity-type="file" data-entity-uuid="b7c1a205-7efb-49d2-8e11-b732d1c62164" height="219" src="/sites/default/files/inline-images/Rochelle%20Richardson_AVIXA.jpg" width="219" class="align-left" loading="lazy" /></p> <p><span><span><strong><span><span>Her role: </span></span></strong><span><span>As Senior Vice President, Exposition and Events, </span></span><span>Richardson leads the growth strategy and operations for the association’s largest annual North American exhibition and conference for the pro-AV industry, <a href="https://www.infocommshow.org/" rel="nofollow">InfoComm</a>, in addition to all of AVIXA’s conferences and events in North America.</span></span></span></p> <p><span><span><strong><span><span>Her leadership:</span></span></strong> <span>A strategic leader in exhibition and events management, with more than three decades of experience, Richardson’s career spans the gaming, hospitality and for-profit trade show industries, both domestically and internationally. She obtained her CEM Certification in 2011 and is a member of International Association of Exhibitions and Events (IAEE) and Meeting Professionals International (MPI), and is a past IAEE Diversity, Equity and Inclusion Chair (2019–2021).</span></span></span></p> <h4><span><span><strong><span><span>What are you most proud of in terms of the ways your organization has been supporting the Black community?</span></span></strong></span></span></h4> <p><span><span><span><span>AVIXA is intentional about building a culture of inclusion and focuses on diversity, equity, inclusion and belonging. We’ve made significant strides in supporting and ensuring there is representation for all, including the Black community. I am particularly proud of AVIXA’s commitment to DEI training, education and increasing diversity, equity and inclusion across our stages, with the selection of speakers and panelists, and with the “pass the mic” program encouraging speakers to invite professionals from the pro AV community that are of diverse backgrounds. </span></span></span></span></p> <p><span><span><span><span>AVIXA is an ambassador and is leading the way working together with the pro audiovisual industry to create a world in which we embrace individuals from all backgrounds, including Blacks, women, LGBTQ+, Latino, Asian, Indigenous, veterans and disabled persons for an equitable future. AVIXA also champions the AV Industry Pledge for an Equitable Future where anyone can make a personal pledge by signing up and committing to drive inclusive behavior within their company and the industry. While we recognize there is much work to be done, AVIXA and the pro audiovisual industry continues to expand its knowledge, experience workplace success, improve business performance and represent a better future for the audiovisual community.   </span></span></span></span><span><span> </span></span></p> <p><span><span><span><span>Additionally, we have established partnerships with Black-owned businesses and organizations actively seeking opportunities to amplify all voices and support economic empowerment within the community. AVIXA’s ongoing efforts to create a more inclusive and equitable workplace environment demonstrates our dedication to supporting all communities, including the Black community. </span></span></span></span><span><span><span><span> <strong> </strong></span></span></span></span></p> <h4><span><span><strong><span><span>What is your advice for the next generation of Black leaders in the events industry? </span></span></strong></span></span></h4> <p><span><span><span><span>I encourage the next generation of Black leaders in the events industry to embrace their unique perspectives, talents and experiences and leverage them to chart their own paths. It is essential to recognize the value that diversity brings to the industry and to leverage it as a strength. </span></span></span></span><span><span> </span></span></p> <p><span><span><span><span>Additionally, I encourage aspiring Black leaders to seek mentorship, sponsorship and support from seasoned professionals who can provide guidance, wisdom and opportunities for growth.</span></span></span></span><span><span> </span></span></p> <p><span><span><span><span>They should also remember to advocate for themselves and others, challenge the status quo and strive to create spaces that are inclusive and welcoming to all. Finally, never underestimate the power of your voice and the impact you can have in shaping the future of the events industry and remember to always pay it forward for the next generation.</span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1115521&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="iOm3kiEpxXK8NnHvtOyJm2t-H3yUHVAmiP6jB427vuI"></drupal-render-placeholder> </section> </div> </div> Thu, 22 Feb 2024 15:22:55 +0000 lpsavas@tsnn.com 1115521 at https://tsnn.com How to Maximize Your Signage at Trade Shows https://tsnn.com/blog/how-maximize-your-signage-trade-shows <div data-history-node-id="1115516" class="node node--type-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> How to Maximize Your Signage at Trade Shows </h2> </div> <div id="custom-sharethis--4"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">February 21, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"> <article data-history-node-id="1115511" role="article" about="/blog-author-node/aj-titus" class="blog-author is-promoted teaser clearfix"> <h2> <a href="/blog-author-node/aj-titus" rel="bookmark"> <span>A.J. Titus</span> </a> </h2> <div class="content"> <div class="field field--name-field-photo field--type-image field--label-hidden field--item"> <img loading="lazy" src="/sites/default/files/styles/blogs_page/public/AJ%20Titus.jpg.webp?itok=mNjeWraP" width="250" height="210" alt="" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-biography field--type-text-long field--label-hidden field--item"><p><span><span><span><span><span><span>A.J. Titus is president of</span></span></span></span></span></span><span><span><span><span><em><span> </span></em></span></span></span></span><a href="https://signarama.com/" rel="nofollow"><span><span><span><span><span><u><span><span>Signarama</span></span></u></span></span></span></span></span></a><span><span><span><span><em><span>,</span></em></span></span></span></span><span><span><span><span><span><span> a sign and graphics franchise and the largest brand</span></span></span></span></span></span><span><span><span><span><em><span> </span></em></span></span></span></span><span><span><span><span><span><span>at </span></span></span></span></span></span><a href="https://unitedfranchisegroup.com/" rel="nofollow"><span><span><span><span><span><u><span><span>United Franchise Group</span></span></u></span></span></span></span></span></a><span><span><span><span><em><span>. </span></em></span></span></span></span><span><span><span><span><span><span>In his role, Titus leads the brand’s growth efforts worldwide while also helping current franchise owners expand their businesses and maximize profitability. He is also president of Starpoint Brands, a family of award-winning brands that provide products and services known for quality, reliability and value.</span></span></span></span></span></span></p></div> </div> </article> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>Think of a trade show as a miniature city and each booth as a business meeting location. Like a city, it can be a confusing place for a visitor, who may end up aimlessly wandering the aisles leading past blocks of booths and tables while trying to find their destination. So many exhibits look the same, or their displays overload the viewer with such clutter that nothing can stand out. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The right signage smooths the flow of traffic to the booths and helps attendees engage more fully with the entire show. Here is a helpful guide for trade show organizers on how to maximize signage and some tips to offer exhibitors:</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Integrate event signage with the host company’s brand.</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Work with the organizer to create a look and feel that strengthens the overall aesthetic and enhances the attendees’ experience. It’s like hosting a themed party or event; everything, down to the smallest detail, must resonate with the theme.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><img alt="Signarama" data-entity-type="file" data-entity-uuid="66d8bb43-9164-4c52-9209-4f2972ec565c" height="291" src="/sites/default/files/inline-images/Signarama%209.jpg" width="389" class="align-left" loading="lazy" /></span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Help attendees navigate effortlessly.</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>You want attendees to easily find their way from one spot to another, not just from the parking lot to the event floor or from booth to booth. Along with directional signs for parking, check-ins and booths, don’t forget charging stations, restrooms and food courts, which are often overlooked. The more easily your attendees can get around, the more they’ll engage with the event.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Look for opportunities to get creative.</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Directional signs should be simple and clear, but they don’t have to be boring. Besides using them for the show as a whole, think about offering these in premium packages for your exhibitors:</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>·      </span></span></span></span></span></span><span><span><span><strong><span><span>Retractable banners: </span></span></strong></span></span></span><span><span><span><span><span><span>Versatile and easy to transport, with floor and tabletop sizes that quickly close like a rollup window shade. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>·      </span></span></span></span></span></span><span><span><span><strong><span><span>Tents: </span></span></strong></span></span></span><span><span><span><span><span><span>Ideal for creating hospitality areas where your exhibitors can meet with clients.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>·      </span></span></span></span></span></span><span><span><span><strong><span><span>Step-and-repeats: </span></span></strong></span></span></span><span><span><span><span><span><span>A branded photo background with a high engagement level, giving attendees a red-carpet experience and creating instant social media marketing.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>·      </span></span></span></span></span></span><span><span><span><strong><span><span>Stretch table covers: </span></span></strong></span></span></span><span><span><span><span><span><span>Neat and clean, they’re a subtle branding device but make the table pop.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>·      </span></span></span></span></span></span><span><span><span><strong><span><span>Digital, video and other technology: </span></span></strong></span></span></span><span><span><span><span><span><span>Lots of choices here, from promotional videos to digital signs that can be updated on the fly with artificial intelligence applications so you can devote full attention to your visitors. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>·      </span></span></span></span></span></span><span><span><span><strong><span><span>Floor decals: </span></span></strong></span></span></span><span><span><span><span><span><span>An underrated tool, perfect for guiding foot traffic.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Help exhibitors stand out and fit in.</span></span></strong></span></span></span></h4> <p><span><span><span><strong><span><span><img alt="Signarama" data-entity-type="file" data-entity-uuid="c17c46d5-2ca4-4201-a3c2-ea12bf28b622" height="362" src="/sites/default/files/inline-images/Signarama%205.jpg" width="267" class="align-left" loading="lazy" /></span></span></strong></span></span></span></p> <p><span><span><span><span><span><span>All your painstaking attention to detail will be meaningless if exhibitors don’t make the same effort. While many exhibitors do recognize the value of well-executed signage, some miss the mark with pitfalls like cluttered designs, unclear messaging or tiny, indistinct fonts. Offer some guidance to your participants with these simple rules for effective signage (and be sure to apply them yourself):</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>·      </span></span></span></span></span></span><span><span><span><strong><span><span>Keep it short and simple: Follow the “5-second rule.”</span></span></strong></span></span></span></p> <p><span><span><span><span><span><span>In our fast-paced world, clarity and brevity reign supreme. If an attendee can’t grasp your message within five seconds, you might lose them.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>·      </span></span></span></span></span></span><span><span><span><strong><span><span>Use high-contrast colors and fonts.</span></span></strong></span></span></span></p> <p><span><span><span><span><span><span>While black and white is timeless, playing with contrasting colors that align with your brand can be just as striking. If using a white background, the text should be dark for readability.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>·      </span></span></span></span></span></span><span><span><span><strong><span><span>Give a strong call to action.  </span></span></strong></span></span></span></p> <p><span><span><span><span><span><span>Guide your audience clearly with a single specific action you want them to take. Whether you’re asking them to learn more, visit a website or step into your booth, accuracy is key.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>·      </span></span></span></span></span></span><span><span><span><strong><span><span>Less is more.</span></span></strong></span></span></span></p> <p><span><span><span><span><span><span>Overwhelming attendees with too many signs can be counterproductive. Find a balance, focusing on one primary message and two or three secondary ones.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>·      </span></span></span></span></span></span><span><span><span><strong><span><span>Placement matters. </span></span></strong></span></span></span></p> <p><span><span><span><span><span><span>Your signage isn’t just about being seen; it’s about resonating with attendees at the right time and place. Put your primary message at eye level and in high foot traffic areas. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Signage isn’t just a decorative element, it’s a communication tool. As the world becomes more digital, the tangible touchpoint that signs offer at trade shows becomes even more valuable. The right signage will help attendees and exhibitors engage to the fullest and experience everything you want them to discover at your show. So, invest wisely, design thoughtfully and let your signs do the talking.</span></span></span></span></span></span></p> <img alt="Signarama" data-entity-type="file" data-entity-uuid="33b6b3e5-41b4-440f-b2c6-cfa5c719a46f" height="250" src="/sites/default/files/inline-images/Signarama%207.jpg" width="410" class="align-center" loading="lazy" /><p> </p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1115516&amp;2=comment_node_blogs&amp;3=comment_node_blogs" token="l4mkXwxpVwyd9fzXxmX5ceaYpFEbE_tkhE-zblFsqEg"></drupal-render-placeholder> </section> </div> </div> Wed, 21 Feb 2024 14:48:59 +0000 lpsavas@tsnn.com 1115516 at https://tsnn.com Association Spotlight: UFI Execs Share 11 Takeaways From Its Global CEO Summit and Global Exhibition Outlook Report https://tsnn.com/news/association-spotlight-ufi-execs-share-11-takeaways-its-global-ceo-summit-and-global-exhibition <div data-history-node-id="1115506" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Association Spotlight: UFI Execs Share 11 Takeaways From Its Global CEO Summit and Global Exhibition Outlook Report </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">February 21, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/danica-tormohlen" hreflang="en">Danica Tormohlen</a></div> <div id="custom-sharethis--5"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/UFI%20association%20spotlight.jpg.webp?itok=33tQ3Uwv 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/UFI%20association%20spotlight.jpg.webp?itok=33tQ3Uwv 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/UFI%20association%20spotlight.jpg.webp?itok=33tQ3Uwv 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/UFI%20association%20spotlight.jpg?itok=o0D6lyLi" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>What’s the latest at <a href="https://www.ufi.org" rel="nofollow"><u>UFI, the Global Association of the Exhibition Industry</u></a>? On Feb. 14, we checked in with UFI CEO Kai Hattendorf and UFI North America Regional Director Martha Donato to get the inside scoop on UFI’s <a href="https://www.ufi.org/ufievent/ufi-global-ceo-summit-2024-amsterdam/" rel="nofollow"><u>Global CEO Summit</u></a>, held Jan. 31–Feb. 2 in Amsterdam, the Netherlands, and the UFI Global Barometer, a biannual report that was released in January (our take on the data and a link to the full report is <a href="https://tsnn.com/news/ufi-global-exhibition-barometer-reveals-industry-poised-robust-growth-2024" rel="nofollow"><u>here</u></a>). </p> <p>Here are 11 takeaways from our conversation. Listen or watch the full interview <a href="https://youtu.be/oHrqvyfZC7E" rel="nofollow"><u>here</u></a>.</p> <h4><strong>Recap of the UFI Global CEO Summit</strong></h4> <ol><li><strong>The vibe: “</strong>I think it's fair to say that there was a lot of energy in the room, and a lot of optimism as we head into 2024,” Hattendorf said.</li> <li><strong>About the program: </strong>“Thanks to Herve Sedky, who was our chair for the event this year, and to our president, Geoff Dickinson, because they basically asked us to turn the program around and move the conversation from within our industry about trends to talking and learning from other industries about similar issues,” Hattendorf said.</li> <li><strong>Big takeaway:</strong> “I think the big takeaway for everyone in the room was that while these sectors are different, they're also similar,” Hattendorf said. “There are more similarities than we were aware of, and we have more common challenges. So the feedback afterwards was that we left [attendees] motivated to explore this further and seek more dialogue and more exchange with colleagues from other industries. Frankly, the out-of-industry speakers are rated higher than the industry speakers. So here's a challenge to all our peers from within the industry … We gotta up our game on stage at our industry events.”</li> <li><strong>About the networking:</strong> “At the CEO summit, which, by the way, was my first time attending, I found it magical. The amount of time that's built into the program for networking is unlike most other industry meetings — or meetings in general,” Donato said.</li> </ol><figure role="group" class="align-left"><img alt="Emerald President, CEO and Director Herve Sedky was the chair of the UFI Global CEO Summit 2024." data-entity-type="file" data-entity-uuid="b9492b71-2b4c-4a9f-9203-f205f2f08a66" height="252" src="/sites/default/files/inline-images/herve%20sedky%20on%20stage%20at%20ufi%20ceo%202024.jpeg" width="414" loading="lazy" /><figcaption><strong><em>Emerald President, CEO and Director Herve Sedky was the chair of the UFI Global CEO Summit 2024.</em></strong></figcaption></figure><h4><strong>Deeper dive into UFI Global Exhibition Barometer</strong></h4> <ol start="5"><li><strong>Topline takeaway: </strong>“This year will be the best year ever for our industry, period,” Hattendorf said. “We're expecting a global average growth on revenue of 15%. Right now, the global trajectory is up and up.”</li> <li><strong>Hiring: “</strong>We create jobs, and 52% of all industry businesses around the world are expanding their staff base, adding new positions and bringing in additional talent…not just filling positions that we had to refill after the pandemic, but adding new jobs for the industry — an amazing number,” Hattendorf said. “We are really right now, probably the biggest comeback story of all industry sectors.” </li> <li><strong>AI: “</strong>We started tracking that for the first time last summer. How many businesses consider this relevant? It was 80+%. By now, it's common sense. 90+% of all businesses around the world say generative AI is here to stay. They're expecting it to be adapted in our bloodstream and our workflows. More than one-third of businesses all around the world are already using generative AI, especially around marketing and sales, customer relations and research.” </li> <li><strong>Key takeaway for U.S. market:</strong> “One of the critical figures that jumped out to me on the U.S. report was that 57% of companies are planning to hire. That is going to create a really good opportunity for a lot of people to jump back in. A lot of people left [during the pandemic] for other opportunities because we were closed down. They'll be able to come back in,” Donato said.</li> <li><strong>On recruiting talent:</strong> “Ultimately, all this work always has to be national, regional or local level,” Hattendorf said. “What we can do, as UFI, and what we have done for the last two years is work on a new narrative, to turn this perceived weakness that you fall into this industry into the superpower that it really is. We built a narrative together with major organizers and the next generation leaders that we shared with the industry. That's our global share of the work, but the activation indeed has to happen on the local level.”</li> <li><strong>Attracting college students in the U.S.: </strong>“I do know that there are some show organizers who are actively involved in setting up programs at their local universities, trying to attract that college level student who's not quite sure what he or she wants to do when they graduate. They're going in and providing guest lecturing services and things of that nature so that people will realize this is an industry. I think that the grassroots movement that's happening all across the country is really important. I think we'll see that increase,” Donato said. </li> <li><strong>Talent development:</strong> “The <a href="https://www.ufi.org/awards/ufi-next-generation-leadership-grant/" rel="nofollow"><u>Next Generation Leader</u></a> program is an important way to bring visibility to the [industry]. You have to be less than 10 years in the industry to be eligible for the UFI program. We're accepting nominations now, so please spread the word if there's somebody in your organization that you think would benefit from the visibility and the participation with this program. I think that's a model to be copied around the world,” Donato said. Applications are due April 7. As of Feb. 19, 92 people have applied for grants. Apply <a href="https://ufi-org.typeform.com/ngl2024?utm_source=website&amp;typeform-source=www.ufi.org" rel="nofollow"><u>here</u></a>. </li> </ol><figure role="group" class="align-left"><img alt="Workforce development: 52% of all exhibition companies around the world are planning to add additional staff in the next six months, according to the latest UFI Global Exhibition Industry Barometer." data-entity-type="file" data-entity-uuid="06d70dfd-7c32-4c33-99d0-c9d60bff2bc1" height="288" src="/sites/default/files/inline-images/UFI%20barometer%20hiring%20graphic.jpeg" width="412" loading="lazy" /><figcaption><strong><em>Workforce development: 52% of all exhibition companies around the world are planning to add additional staff in the next six months, according to the latest UFI Global Exhibition Industry Barometer.</em></strong></figcaption></figure><h4><strong>What’s next</strong></h4> <ul><li>The <a href="https://www.ufi.org/ufievent/ufi-asia-pacific-conference-macau-china-2024/" rel="nofollow"><u>UFI Asia-Pacific Conference</u></a> 2024 will be held March 7–8 in Macau, China. Next month, we will chat with UFI Regional Director Mark Cochrane to get a recap on the event and what’s happening in exhibitions in the region.</li> <li>The<a href="https://www.ufi.org/ufievent/ufi-mea-conference-2024/" rel="nofollow"><u> UFI Middle East &amp; Africa (MEA) Conference</u></a> 2024 will be hosted by the Rwanda Convention Bureau and held April 15-17 at the Kigali Convention Centre in Kigali, Rwanda.</li> <li><a href="https://www.ufi.org/ufievent/ufi-european-conference-2024/" rel="nofollow"><u>UFI European Conference</u></a> 2024 will be held June 11-13 in Zurich, Switzerland. Connected to the main event, Zurich will also host the 2nd edition of the Event Directors Summit – a “by invitation only event” for 50 exhibition and portfolio directors, launched at the 2023 European Conference. “We're going to throw in a trip to Art Basel for those who are there to give people an opportunity to see this really world-class art show,” Hattendorf said.</li> <li><a href="https://www.exhibitionsconferencesalliance.org/legislative-action-day" rel="nofollow"><u>Legislative Action Day</u></a> will be held on May 30 in Washington, DC. UFI supports the <a href="https://www.exhibitionsconferencesalliance.org" rel="nofollow"><u>Exhibitions &amp; Conferences Alliance</u></a>, which is producing the day of advocacy on Capitol Hill. </li> <li>The <a href="https://www.ufi.org/ufievent/ufi-americas-conference-2024/" rel="nofollow"><u>UFI Americas Conference 2024</u></a> will be held Sept. 10-12, 2024 in Monterrey, Mexico. Formerly known as the UFI LATAM Conference, this year’s conference is set to unite the newly formed North America Chapter with the Central and South America Chapter. “We've been working very closely on getting that together and are very proud to say that Fernando Fisher, president of RX North America, will be our chair for that meeting,” Donato said.</li> <li>UFI Global Barometer will be updated mid-year.</li> </ul><p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1115506&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="1xDi9HbZ4fX_aNQm6IxoMNXe3TryrFMfKh1t9F2au-k"></drupal-render-placeholder> </section> </div> </div> Wed, 21 Feb 2024 14:18:54 +0000 lpsavas@tsnn.com 1115506 at https://tsnn.com EXHIBITORLIVE Preview: What You Need to Know Before You Go To Nashville https://tsnn.com/news/exhibitorlive-preview-what-you-need-know-you-go-nashville <div data-history-node-id="1115501" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> EXHIBITORLIVE Preview: What You Need to Know Before You Go To Nashville </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">February 20, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/danica-tormohlen" hreflang="en">Danica Tormohlen</a></div> <div id="custom-sharethis--6"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/main%20image%20nashville%20skyline%20with-general-jackson-20743-18809-Classic-Hor.jpeg.webp?itok=Y_f2D7y0 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/main%20image%20nashville%20skyline%20with-general-jackson-20743-18809-Classic-Hor.jpeg.webp?itok=Y_f2D7y0 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/main%20image%20nashville%20skyline%20with-general-jackson-20743-18809-Classic-Hor.jpeg.webp?itok=Y_f2D7y0 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/main%20image%20nashville%20skyline%20with-general-jackson-20743-18809-Classic-Hor.jpeg?itok=skCCqvpc" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>For the second time in its history, </span></span></span></span></span></span><a href="https://www.exhibitoronline.com/live/2023/index.asp" rel="nofollow"><span><span><span><span><span><u><span><span>EXHIBITOR</span></span></u></span></span></span></span></span><span><span><span><span><em><u><span><span>LIVE</span></span></u></em></span></span></span></span></a><span><span><span><span><span><span> will be held in a city other than Las Vegas. Last year’s event was held in April in Louisville, Ky. while this year’s event is set for Feb. 25-28 at the </span></span></span></span></span></span><a href="https://www.marriott.com/en-us/hotels/bnago-gaylord-opryland-resort-and-convention-center/overview/" rel="nofollow"><span><span><span><span><span><u><span><span>Gaylord Opryland Resort &amp; Convention Center</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> in Nashville. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>It’s the first show under the leadership of David DuBois, CEO, president and publisher of Exhibitor Group, </span></span></span></span></span></span><a href="https://www.exhibitoronline.com/news/article.asp?ID=23405" rel="nofollow"><span><span><span><span><span><u><span><span>who took over the reigns on Oct. 1, 2023</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, after serving as president and CEO of the </span></span></span></span></span></span><a href="https://www.iaee.com/" rel="nofollow"><span><span><span><span><span><u><span><span>International Association of Exhibitions and Events (IAEE)</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> for 11 years. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“I am pleased to report that our attendance will surpass the 2023 version in Louisville,” said DuBois. “Similar to our industry’s trends, close to 50% of our attendees tell us this will be their first time participating in EXHIBITOR</span></span></span></span></span></span><span><span><span><span><em><span>LIVE</span></em></span></span></span></span><span><span><span><span><span><span>.” </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>He continued, “The exhibition will be very vibrant as we host tech tours, a career center with coaching sessions, flash education sessions in the Square (in the center of the hall) and an opening networking reception. The closing reception will feature the CTSM Graduate Recognition and our Exhibitor Awards.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>To help you prepare for the event, here are 10 things to know before you go.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <ol><li><span><span><span><strong><span><span>Get out and about.</span></span></strong></span></span></span><span><span><span><span><span><span> If you haven’t been to Nashville lately and you are looking for things to do, check out the </span></span></span></span></span></span><a href="https://www.visitmusiccity.com/?gad_source=1&amp;gclid=Cj0KCQiAwvKtBhDrARIsAJj-kTi55l_7sGtapPUZGXm2gtvwecUgcKbpf2z90G2982-wLpoafZmDLxYaAiK-EALw_wcB&amp;gclsrc=aw.ds" rel="nofollow"><span><span><span><span><span><u><span><span>Visit Music City website</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. Boasting 180 music venues, Nashville will offer a wide variety of concerts while EXHIBITOR</span></span></span></span></span></span><span><span><span><span><em><span>LIVE</span></em></span></span></span></span><span><span><span><span><span><span> is town. Attendees can choose from Asleep at the Wheel, Jamey Johnson and Lainey Wilson at the Grand Ole Opry; John Batiste or Godsmack at Ryman Auditorium; or </span></span></span></span></span></span><a href="https://www.bridgestonearena.com/events/detail/enrique-iglesias-pitbull-ricky-martin-the-trilogy-tour" rel="nofollow"><span><span><span><span><span><span>Enrique Iglesias, Pitbull, Ricky Martin: The Trilogy Tour</span></span></span></span></span></span></a><span><span><span><span><span><span> at the Bridgestone Arena. For sports fans, take in an NHL game on Tues., Feb. 27, when the </span></span></span></span></span></span><a href="https://www.bridgestonearena.com/events/detail/ottawa-senators-vs-nashville-predators-1" rel="nofollow"><span><span><span><span><span><span>Ottawa Senators play the Nashville Predators</span></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></li> <li><span><span><span><strong><span><span>Fitness + Wellness.</span></span></strong></span></span></span><span><span><span><span><span><span> In addition to </span></span></span></span></span></span><span><span><span><span><span><span><span>the world-class Relâche Spa and a state-of-the-art fitness center, </span></span></span></span></span></span></span><span><span><span><span><span><span><span>the Gaylord Opryland Resort offers a 1.8-mile fitness trail outside of the hotel. The </span></span></span></span></span></span></span><span><span><span><span><span><span><span>Gaylord Springs Golf Links features a Scottish links-style, par-72 layout, which offers an 18-hole golf course bordered by limestone bluffs and enhanced by federally protected wetlands in Nashville. </span></span></span></span></span></span></span><span><span><span><span><span><span><span>Nearby, the Cumberland River Greenway</span></span></span></span></span></span></span><span><span><span><span><strong><span><span> </span></span></strong></span></span></span></span><span><span><span><span><span><span>features 6.5 miles of trails that runs from Downtown Nashville to North Nashville. </span></span></span></span></span></span></li> <li><a href="https://www.edpa.com/engage-program" rel="nofollow"><span><span><span><strong><span><u><span><span>EDPA ENGAGE 20</span></span></u></span></strong></span></span></span></a><span><span><span><strong><span><span>24.</span></span></strong></span></span></span><span><span><span><span><span><span> Produced by the </span></span></span></span></span></span><a href="https://www.edpa.com/" rel="nofollow"><span><span><span><span><span><u><span><span>Experiential Designers and Producers Association</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (EDPA), the annual mid-year event will be held 6:30-9:30 p.m. ET on Sun., Feb. 25 on the </span></span></span></span></span></span><a href="https://generaljackson.com" rel="nofollow"><span><span><span><span><span><u><span><span>General Jackson Showboat</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. This event is all about networking, connecting and having fun with other EDPA members. Join EDPA </span></span></span></span></span></span><span><span><span><span><span><span>for a dinner cruise and entertainment.</span></span></span></span></span></span></li> <li><span><span><span><span><strong><span><span>Education. </span></span></strong></span></span></span></span><span><span><span><span><span><span><span>The four-day conference features more than 90 sessions and workshops. Speakers we are looking forward to seeing include: Glenda Brungardt, consultant with GBrungardt Events; Dax Callner, strategy director, Smyle; Andrea Christopherson, vice president, SearchWide Global; Robyn Davis, trade show strategy specialist, Exhibitors WINH LLC; Nancy Drapeau, vice president of research, Center for Exhibition Industry Research (CEIR); and Jillian Fafard, director of marketing, Aluvision — to name a few.</span></span></span></span></span></span></span></li> <li><span><span><span><strong><span><span>Peer-2-Peer Lunch. </span></span></strong></span></span></span><span><span><span><span><span><span>All-Access badge holders can register for a Peer-2-Peer Lunch, which takes place on Mon., Feb. 26. Submit discussion topics during registration, and then discuss your challenges with your peers over lunch. Space is limited.</span></span></span></span></span></span></li> <li><span><span><span><strong><span><span>Exhibit hall.</span></span></strong></span></span></span><span><span><span><span><span><span> New in 2024: The exhibit hall will be open for two days instead of three. Featuring 108 exhibitors, the show floor will be open 10 a.m.-3 p.m. on Tues., Feb. 27, and 11:30 a.m.-4 p.m. on Wed., Feb. 28. Last year’s memorable exhibitors who are returning in 2024 include: Aluvision, Hamilton, Spiro, Exhibitus, BlueHive Exhibits, Fern and Highway 85 Creative. View the most current exhibitor list </span></span></span></span></span></span><a href="https://www.exhibitoronline.com/live/2024/exhibitorlist.asp" rel="nofollow"><span><span><span><span><span><u><span><span>here</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></li> <li><a href="https://wien.memberclicks.net" rel="nofollow"><span><span><span><span><strong><span><u><span><span>Women in Exhibitions Network (WIEN)</span></span></u></span></strong></span></span></span></span></a><span><span><span><span><strong><span><span> Meetup. </span></span></strong></span></span></span></span><span><span><span><span><span><span><span>On Tues., Feb. 27, the North American Chapter of WIEN is hosting an in-person meetup 6-8 p.m. at </span></span></span></span></span></span></span><a href="https://www.listeningroomcafe.com" rel="nofollow"><span><span><span><span><span><span><u><span><span>The Listening Room Cafe</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> in downtown Nashville. The networking event will feature cocktails, conversations, connections and a one-of-a-kind concert experience only available in Music City. Seating is limited. RSVP to </span></span></span></span></span></span></span><a href="mailto:hello@womeninexhibitions.com" rel="nofollow"><span><span><span><span><span><span><u><span><span>hello@womeninexhibitions.com</span></span></u></span></span></span></span></span></span></a></li> <li><span><span><span><strong><span><span>Networking. </span></span></strong></span></span></span><span><span><span><span><span><span>EXHIBITOR</span></span></span></span></span></span><span><span><span><span><em><span>LIVE </span></em></span></span></span></span><span><span><span><span><span><span>is hosting an opening party and for the first time, an awards ceremony and closing party. On Mon., Feb. 26, the opening reception will be held 6-8 p.m., with opening remarks planned for 6:45 p.m. A first-timers reception will be held 5-6 p.m. before the opening reception. On Wed., Feb. 28, EXHIBITOR will announce the Best of Show winners, the 2024 Find-It Top 40 recipients and recognize the most recent CTSM graduates. Dance the night away to the sounds of a local Nashville band.</span></span></span></span></span></span></li> <li><a href="https://form.jotform.com/edpalv.chapter/2023-WIE-ExhibitorLIVE-Breakfast" rel="nofollow"><span><span><span><strong><span><u><span><span>Women in Exhibitions Breakfast</span></span></u></span></strong></span></span></span></a><span><span><span><strong><span><span>.</span></span></strong></span></span></span><span><span><span><span><span><span> The 6th annual Breakfast will be held 8-9:30 a.m. ET on Wed., Feb. 28 in the Connection Zone located in the Exhibit Hall. This breakfast networking event is designed to promote education, information and networking opportunities among women in the industry.</span></span></span></span></span></span><span><span><span><span><span><span><span> Hamilton Director of Human Resources Sarah Sparks will facilitate an exercise on how to harness the power of personality to transform relationships, improve communication and reduce stress. Register </span></span></span></span></span></span></span><a href="https://form.jotform.com/edpalv.chapter/2024-WIE-ExhibitorLIVE-Breakfast" rel="nofollow"><span><span><span><span><span><span><u><span><span>here</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span>.</span></span></span></span></span></span></span></li> <li><a href="http://edpanortheast.com/events" rel="nofollow"><span><span><span><strong><span><u><span><span>EDPA Chapters Collide</span></span></u></span></strong></span></span></span></a><span><span><span><strong><span><span>.</span></span></strong></span></span></span><span><span><span><span><span><span> The 4</span></span></span></span></span></span><span><span><span><span><span><span><sup>rd</sup></span></span></span></span></span></span><span><span><span><span><span><span> annual reception will take place 8-10 p.m. ET on Tues., Feb. 27, at </span></span></span></span></span></span><a href="https://olered.com/nashville/" rel="nofollow"><span><span><span><span><span><span><u><span><span>The Lookout at Ole Red</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span>, a venue by Blake Shelton, in downtown Nashville. </span></span></span></span></span></span><span><span><span><span><span><span><span>This multi-level, 26,000-square-foot entertainment space features a two-story bar and restaurant, retail area, performance space and dance floor. On the roof, find 6,000 sq. ft. of private event space featuring an indoor-outdoor bar and restaurant with dramatic views of Lower Broadway.</span></span></span></span></span></span></span></li> </ol><p><span><span><span><span><span><span><span><img alt="Gaylord Opryland Resort &amp; Convention Center" data-entity-type="file" data-entity-uuid="5a02ab0e-4150-4e87-b038-bf01e9b7270c" height="265" src="/sites/default/files/inline-images/gaylord%20outdoor%20shot.jpeg" width="436" class="align-left" loading="lazy" /></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>What are you looking forward to at EXHIBITOR</span></span></span></span></span></span><span><span><span><span><em><span>LIVE</span></em></span></span></span></span><span><span><span><span><span><span>? Please share in the comments. </span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1115501&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="6JxnYFjmUPBUeL7QYyjRd-lxCUxUqdknofT6pxJ8FIw"></drupal-render-placeholder> </section> </div> </div> Tue, 20 Feb 2024 14:26:54 +0000 lpsavas@tsnn.com 1115501 at https://tsnn.com Two Executive Promotions: Greg Topalian Elevated to Chairman of Clarion Events North America, Randy Pekowski Named CEO of The Expo Group https://tsnn.com/news/two-executive-promotions-greg-topalian-elevated-chairman-clarion-events-north-america-randy <div data-history-node-id="1115496" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Two Executive Promotions: Greg Topalian Elevated to Chairman of Clarion Events North America, Randy Pekowski Named CEO of The Expo Group </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">February 20, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lisa-plummer-savas" hreflang="en">Lisa Plummer Savas</a></div> <div id="custom-sharethis--7"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/Pekowski%20%26%20Topalian.jpeg.webp?itok=vHSmuz0c 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/Pekowski%20%26%20Topalian.jpeg.webp?itok=vHSmuz0c 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/Pekowski%20%26%20Topalian.jpeg.webp?itok=vHSmuz0c 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/Pekowski%20%26%20Topalian.jpeg?itok=u4jp-J6-" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>An event design and management company and a major trade show producer recently announced two executive promotions.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Clarion Events North America</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Greg Topalian is being elevated from CEO to chairman of</span></span></span></span></span></span><a href="https://us.clarionevents.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>Clarion Events North America</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In his new role, Topalian will focus on acquisitions and business development and provide high-level strategic planning for Clarion globally while actively supporting North America presidents Liz Irving, president of Clarion Events North America, and Kelly Comboni, president of Quartz Network, Consero and LeftField Media, who will run the day-to-day strategy and operations across the business.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“[Greg’s] visionary leadership has been instrumental in guiding Clarion’s remarkable growth and has helped establish Clarion as a major player in the U.S. market,” said Clarion Group CEO Lisa Hannant. “His focus on organic growth, significant acquisitions, a commitment to a customer-first mentality and a strong focus on our people has allowed us to build a world-class business in North America.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>She continued, “This new role not only renews Greg’s commitment to driving the future of Clarion but also grants him the freedom to personally explore additional non-competitive business ventures. We believe his duality will further enhance Greg’s contributions to Clarion.” </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Topalian joined Clarion (then Urban Expositions) in 2016 through the company’s acquisition of LeftField Media, a boutique event company he founded in 2014. The industry veteran’s almost 30-year career has included launching New York Comic Con in 2006 and serving as senior vice president at Reed Exhibitions, where he was responsible for a portfolio of 38 events.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“I am so proud of what we have accomplished as a team since 2017 and I’m excited to be able to continue to help shape the growth and evolution of Clarion in my new role,” Topalian said. “I look forward to supporting Liz and Kelly in their growth as leaders which will undoubtedly drive our company to new heights.”</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>The Expo Group</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>After serving as president and COO since 2016, Randy Pekowski has been tapped as CEO for</span></span></span></span></span></span><a href="https://theexpogroup.com/" rel="nofollow"><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><u><span><span>The Expo Group</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. He precedes his father, Ray Pekowski, who has served in that leadership role since founding the company in 1991.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>During his time as president and COO of The Expo Group, Randy led significant geographic and business expansion, positioning the company for even stronger growth, according to company officials. A member of The Expo Group team since 1995, he is passionate about contributing to the industry’s success, regularly participating in industry events and serving in an executive board role with ESCA.  </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“As we have expanded our business, it has been an amazing team effort to find new avenues for revenue growth and opportunities,” Pekowski said. “I am honored to continue a leadership role at The Expo Group to further the life-long vision of my father, Ray, who has built this business into a strong position in the industry. We will continue to stay focused on elevating our customers’ brands to enable the delivery of content, commerce and community connections.” </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Ray Pekowski will transition from CEO to executive chairman of the board of directors, remaining active in a strategic capacity. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Randy has essentially been serving in the capacity of CEO for some time,” the senior Pekowski said. “I have unwavering trust in him and his leadership team to lead the charge to new levels of success for our business and our customers.”  </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As far as his plans for the company in 2024, the junior Pekowski said, “To continue our market position and growth strategy of ‘Architects Connecting Communities.’ When we talk about being architects, we are referencing the fact that we don’t just ‘build’ a show, we work with our clients to fully understand their community of exhibitors and what they care about.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>He continued, “We ask questions to help us design a show that is personalized to the audience, much like an architect designs a house based on the personal wants of the homeowner. After all the show information is collected, we then start the process to build the show based on a plan that is designed to create a unique, custom experience that will connect the show’s community.”</span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1115496&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="wMO1MH5piV1rUbP1h1GhYFJra7enBwSIa9YIsu6KJHg"></drupal-render-placeholder> </section> </div> </div> Tue, 20 Feb 2024 14:10:58 +0000 lpsavas@tsnn.com 1115496 at https://tsnn.com Earnings: GES and Spiro Parent Company Viad Positive on 2024 After Double-Digit Revenue Growth in Q4 2023 https://tsnn.com/news/earnings-ges-and-spiro-parent-company-viad-positive-2024-after-doubledigit-revenue-growth-q4 <div data-history-node-id="1115476" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Earnings: GES and Spiro Parent Company Viad Positive on 2024 After Double-Digit Revenue Growth in Q4 2023 </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">February 15, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/danica-tormohlen" hreflang="en">Danica Tormohlen</a></div> <div id="custom-sharethis--8"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/financials.jpg.webp?itok=u1iPaEEA 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/financials.jpg.webp?itok=u1iPaEEA 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/financials.jpg.webp?itok=u1iPaEEA 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/financials.jpg?itok=17dF9Fvi" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><a href="https://www.viad.com/home/default.aspx" rel="nofollow"><span><span><span><span><span><u><span><span>Viad Corp</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>., parent of </span></span></span></span></span></span><span><span><span><span><span><span><span>Global Experience Specialists (</span></span></span></span></span></span></span><a href="http://ges.com/" rel="nofollow"><span><span><span><span><span><span><u><span><span>GES</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span>)</span></span></span></span></span></span></span><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.thisisspiro.com/our-work/" rel="nofollow"><span><span><span><span><span><u><span><span>Spiro</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>, said it is moving into 2024 with momentum after revenues for the company’s experiential marketing and exhibition management services surged in the fourth quarter (Q4) of 2023, helped by increasing demand for in-person events by corporate clients and exhibiting companies. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>On Feb. 8, the company posted revenue of $291.7 million for the last three months of 2023, up 17.6% from the prior-year period. Viad’s full-year 2023 revenues increased 9.9% YOY, from $1.1 billion in 2022 to $1.2 billion in 2023, according to the company’s </span></span></span></span></span></span><a href="https://www.viad.com/newsroom/news-releases/press-release-details/2024/Viad-Corp-Reports-2023-Fourth-Quarter-and-Full-Year-Results/default.aspx" rel="nofollow"><span><span><span><span><span><u><span><span>results for the Q4 and the full year 2023</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>GES, which includes Spiro, outperformed expectations with 7% full-year revenue growth and healthy margins, and growth and margin improvement is expected again in 2024.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Viad President and CEO Steve Moster said, “We delivered strong fourth quarter and full year results, with consolidated revenue and adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) exceeding the high-end of our guidance. GES’ results significantly surpassed our expectations due to increased corporate client spending on high-margin experiential marketing services.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>What’s behind the numbers? We take a deeper dive into the data and the shows that are driving the results.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>2023 Results</span></span></strong></span></span></span></h4> <figure role="group" class="align-left"><img alt="Steve Moster, GES" data-entity-type="file" data-entity-uuid="1dc2b989-dce2-431e-bd19-1c3e6da9abce" height="233" src="/sites/default/files/inline-images/steve%20moster_0.jpeg" width="233" loading="lazy" /><figcaption><em><strong>Steve Moster, GES</strong></em></figcaption></figure><p><span><span><span><span><span><span>Revenue in 2023 increased $111.4 million from the 2022 full year. GES revenue of $888.4 million increased $60.4 million (7.3%) YOY, primarily due to improved demand for exhibition management and experiential marketing services, which more than offset a $74 million year-over-year revenue impact from the sale of a non-core audio-visual services business in 2022 and the timing of major non-annual shows.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>GES adjusted EBITDA of $68.2 million increased $6.9 million (11.3%) YOY, primarily driven by higher revenue and improved margin.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Related: </span></span></span></span></span></span><a href="https://exhibitnewsnow.com/news/q3-earnings-viad-reports-revenue-down-yoy-while-emerald-records-double-digit-revenue-growth" rel="nofollow"><span><span><span><span><span><u><span><span>Q3 EARNINGS: VIAD REPORTS REVENUE DOWN YOY WHILE EMERALD RECORDS DOUBLE-DIGIT REVENUE GROWTH</span></span></u></span></span></span></span></span></a></p> <h4><span><span><span><strong><span><span>Q4 Results</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Revenue of $291.7 million increased $43.7 million (17.6%) from Q4 2022. GES revenue of $249.5 million increased $35.6 million (16.6%) YOY, primarily due to continued underlying growth and about $9 million of incremental revenue from non-annual shows, partially offset by the loss of $13 million in revenue from a non-core audio visual services business that was sold in 2022.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>GES adjusted EBITDA of $26.6 million increased $13.9 million YOY, primarily due to higher revenue and improved margin.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In Q4, GES produced a number of major trade shows, including:</span></span></span></span></span></span></p> <ul><li><a href="https://www.linkedin.com/company/icsc/" rel="nofollow"><span><span><span><span><span><span><u><span><span>ICSC</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> NEW YORK at the</span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/jacob-k-javits-convention-center-of-new-york/" rel="nofollow"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><u><span><span>Javits Center</span></span></u></span></span></span></span></span></span></a></li> <li><span><span><span><span><span><span><span>LDI at the </span></span></span></span></span></span></span><a href="https://www.vegasmeansbusiness.com/listing/las-vegas-convention-center/31137/" rel="nofollow"><span><span><span><span><span><span><u><span><span>Las Vegas Convention Center</span></span></u></span></span></span></span></span></span></a></li> <li><span><span><span><span><span><span><span>National Safety Council Congress &amp; Expo at the</span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/new-orleans-ernest-n-morial-convention-center/" rel="nofollow"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><u><span><span>New Orleans Ernest N. Morial Convention Center</span></span></u></span></span></span></span></span></span></a></li> <li><a href="https://www.linkedin.com/company/issa-show-north-america/" rel="nofollow"><span><span><span><span><span><span><u><span><span>ISSA Show North America</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> 2023 at the</span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/mandalay-bay/" rel="nofollow"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><u><span><span>Mandalay Bay Resort and Casino</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span>.</span></span></span></span></span></span></span></li> <li><a href="https://www.linkedin.com/company/dseshow/" rel="nofollow"><span><span><span><span><span><span><u><span><span>Digital Signage Experience (DSE)</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> at the Las Vegas Convention Center </span></span></span></span></span></span></span></li> <li><a href="https://www.linkedin.com/company/supplysidenetwork/" rel="nofollow"><span><span><span><span><span><span><u><span><span>SupplySide Network</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> West and Food Ingredients North America at</span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/mandalay-bay/" rel="nofollow"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><u><span><span>Mandalay Bay Resort and Casino</span></span></u></span></span></span></span></span></span></a></li> </ul><p><span><span><span><strong><span><span>Related: </span></span></strong></span></span></span><a href="https://exhibitnewsnow.com/news/outlook-c-suite-experiential-marketing-agency-leaders-share-their-biggest-business-concerns" rel="nofollow"><span><span><span><span><span><u><span><span>OUTLOOK FROM THE C-SUITE: EXPERIENTIAL MARKETING AGENCY LEADERS FROM SPIRO AND SPARKS SHARE THEIR BIGGEST BUSINESS CONCERNS</span></span></u></span></span></span></span></span></a></p> <h4><span><span><span><strong><span><span>2024 Outlook</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>GES is expecting revenues of $225 to $245 million in Q1 and an increase of low-double digits for the full year 2024. The guidance is based on three key assumptions:</span></span></span></span></span></span></p> <ul><li><span><span><span><span><span><span>Major non-annual show with about $65 million of incremental revenue, compared with 2023, primarily in Q3</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Strong demand for GES’ experiential marketing and exhibition management services</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Increased exhibition and event show sizes</span></span></span></span></span></span></li> </ul><figure role="group" class="align-left"><img alt="GES Show" data-entity-type="file" data-entity-uuid="bd619531-56c9-465c-a06f-6456d2a44268" height="214" src="/sites/default/files/inline-images/GES%20show%20Q1%202024%20at%20OCCC.jpg" width="408" loading="lazy" /><figcaption><strong><em>GES produced the<a href="https://www.linkedin.com/company/american-epilepsy-society/"> American Epilepsy Society</a> Annual Meeting at the<a href="https://www.linkedin.com/company/orangecountyconventioncenter/"> Orange County Convention Center</a> in Q1 2024</em></strong></figcaption></figure><p><span><span><span><span><span><span>In January, the company announced leadership changes, with </span></span></span></span></span></span><span><span><span><span><span><span><span>two major executive promotions: Jeff Quade to president of</span></span></span></span></span></span></span><a href="https://www.ges.com/trade-shows/us/" rel="nofollow"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><u><span><span>GES Exhibitions – North America</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> and Jason Stead to</span></span></span></span></span></span></span><a href="https://www.ges.com/trade-shows/emea/" rel="nofollow"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><u><span><span>GES Exhibitions – EMEA</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span>. Read our full story </span></span></span></span></span></span></span><a href="https://exhibitnewsnow.com/news/ges-elevates-jeff-quade-president-ges-exhibitions-north-america-jason-stead-president-ges" rel="nofollow"><span><span><span><span><span><span><u><span><span>here</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span>.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Moster said,“We are entering 2024 with great momentum as we see robust demand for our extraordinary experiences at both Pursuit and GES. We expect to deliver full year consolidated adjusted EBITDA year-over-year growth of approximately 16% to 30% in 2024 with strong free cash flow.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In Q1 2024, GES has already produced a number of trade shows, including: </span></span></span></span></span></span></p> <ul><li><span><span><span><span><span><span>The </span></span></span></span></span></span><a href="https://www.ippexpo.org/" rel="nofollow"><span><span><span><span><span><span><u><span><span>International Production &amp; Processing Expo</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> (IPPE) at </span></span></span></span></span></span></span><a href="https://www.gwcca.org/georgia-world-congress-center" rel="nofollow"><span><span><span><span><span><span><u><span><span>Georgia World Congress Center</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> in Atlanta. The show floor was the largest ever with more than 1,400 exhibitors covering more than 621,000 net square feet of exhibit space.</span></span></span></span></span></span></span></li> <li><span><span><span><span><span><span><span>The launch of MAGIC at the </span></span></span></span></span></span></span><a href="https://www.miamiandbeaches.com/miami-meetings" rel="nofollow"><span><span><span><span><span><span><u><span><span>Miami Beach Convention Center</span></span></u></span></span></span></span></span></span></a></li> <li><a href="https://www.linkedin.com/company/sci-first-for-hunters/" rel="nofollow"><span><span><span><span><span><span><u><span><span>Safari Club International</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> at</span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/music-city-center/" rel="nofollow"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><u><span><span>Nashville Music City Center</span></span></u></span></span></span></span></span></span></a></li> <li><span><span><span><span><span><span><span>Seattle Boat Show at Lumen Field with more than 300 exhibitors</span></span></span></span></span></span></span></li> <li><a href="https://www.linkedin.com/company/society-of-critical-care-medicine/" rel="nofollow"><span><span><span><span><span><span><u><span><span>Society of Critical Care Medicine</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> Congress at the</span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/phoenixconventioncenter/" rel="nofollow"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><u><span><span>Phoenix Convention Center &amp; Venues</span></span></u></span></span></span></span></span></span></a></li> <li><a href="https://www.linkedin.com/company/american-library-association/" rel="nofollow"><span><span><span><span><span><span><u><span><span>American Library Association</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span>’s LibLearnX at the</span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/baltimore-convention-center/" rel="nofollow"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><u><span><span>Baltimore Convention Center</span></span></u></span></span></span></span></span></span></a></li> <li><span><span><span><span><span><span><span>Plant &amp; Animal Genome Conference (PAG) at the</span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/town-and-country-resort-hotel-and-convention-center/" rel="nofollow"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><u><span><span>Town and Country San Diego</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> with 3000 attendees and 130 exhibitors </span></span></span></span></span></span></span></li> <li><span><span><span><span><span><span><span>The</span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/american-epilepsy-society/" rel="nofollow"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><u><span><span>American Epilepsy Society</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> Annual Meeting at the</span></span></span></span></span></span></span><a href="https://www.linkedin.com/company/orangecountyconventioncenter/" rel="nofollow"><span><span><span><span><span><span><span> </span></span></span></span></span></span></span><span><span><span><span><span><span><u><span><span>Orange County Convention Center</span></span></u></span></span></span></span></span></span></a><span><span><span><span><span><span><span> with more than 160 exhibitors</span></span></span></span></span></span></span></li> </ul><p><span><span><span><span><span><span><span>Related: </span></span></span></span></span></span></span><a href="https://exhibitnewsnow.com/news/outlook-c-suite-freeman-and-ges-leaders-share-their-biggest-business-concerns" rel="nofollow"><span><span><span><span><span><span><u><span><span>OUTLOOK FROM THE C-SUITE: FREEMAN AND GES LEADERS SHARE THEIR BIGGEST BUSINESS CONCERNS</span></span></u></span></span></span></span></span></span></a></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1115476&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="-gMDKOP6J3k3iraUDej9GO2T9IAo8TV47nz9uBqqobM"></drupal-render-placeholder> </section> </div> </div> Thu, 15 Feb 2024 14:15:06 +0000 lpsavas@tsnn.com 1115476 at https://tsnn.com 5 Strategies for Reimagining Your Trade Show  https://tsnn.com/blog/5-strategies-reimagining-your-trade-show%C2%A0 <div data-history-node-id="1115471" class="node node--type-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> 5 Strategies for Reimagining Your Trade Show  </h2> </div> <div id="custom-sharethis--9"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">February 14, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"> <article data-history-node-id="1115466" role="article" about="/blog-author-node/dan-sundt" class="blog-author is-promoted teaser clearfix"> <h2> <a href="/blog-author-node/dan-sundt" rel="bookmark"> <span>Dan Sundt</span> </a> </h2> <div class="content"> <div class="field field--name-field-photo field--type-image field--label-hidden field--item"> <img loading="lazy" src="/sites/default/files/styles/blogs_page/public/Dan%20Sundt.jpeg.webp?itok=iXhfz1mA" width="250" height="210" alt="" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-field-biography field--type-text-long field--label-hidden field--item"><p><span><span><span><span><span><span>Dan Sundt is an adjunct Brand Strategist and Master Designer for Design Studio by </span></span></span></span></span></span><a href="https://www.maritzglobalevents.com/" rel="nofollow"><span><span><span><span><span><u><span><span>Maritz</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>. By applying advanced experience design tools to events, he helps organizers deliver much better satisfaction and business results to all stakeholders.</span></span></span></span></span></span></p></div> </div> </article> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>How do you completely reimagine a trade show after a global pandemic and a three-year hiatus? Helping trade show organizers rebrand to boost attendance, increase engagement and deliver greater ROI/ROO for stakeholders is never easy. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>But with a proven process, a committed organization and cross-functional teamwork, it can be done – and done successfully. Here are five strategies from our work with the </span></span></span></span></span></span><a href="https://www.wswa.org" rel="nofollow"><span><span><span><span><span><u><span><span>Wine &amp; Spirits Wholesalers of America</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (WSWA), as we helped them transform their event from “Convention” to “Access Live.”</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>1.</span></span></strong></span></span></span><span><span><span><span><span><span>     </span></span></span></span></span></span><span><span><span><strong><span><span>Dive Deep</span></span></strong></span></span></span><br /><span><span><span><span><span><span>Any event reinvention requires empathy and a thorough understanding of the needs and wants of the host organization, sponsors, exhibitors and attendees. Be sure to unearth all existing research and knowledge while identifying and pursuing any gaps in intelligence. There is no such thing as too much information, so long as it’s sound research that is well-organized and easily understood by all parties. If needed, deploy additional research so you are working with the latest data.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>2.</span></span></strong></span></span></span><span><span><span><span><span><span>     </span></span></span></span></span></span><span><span><span><strong><span><span>Identify Meaningful Personas</span></span></strong></span></span></span><br /><span><span><span><span><span><span>Without a personalization process in place, it’s tough to address the needs of diverse sellers and buyers, which is critical to crafting meaningful and rewarding trade show experiences. Take the time to identify the most meaningful personas at your show to fully optimize experiences that resonate with the audience and create the right atmosphere for the buy-sell dynamics critical to success.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>3.</span></span></strong></span></span></span><span><span><span><span><span><span>     </span></span></span></span></span></span><span><span><span><strong><span><span>Create the Journey Those Personas Crave</span></span></strong></span></span></span><br /><span><span><span><span><span><span>It’s not enough to understand the primary personas at your event, you must then activate around their needs and wants, while connecting sellers and buyers before, during and after the trade show. Guide stakeholders to discover what they need to know, see, feel and do to accomplish their objectives and ultimately create a more rewarding experience. Matchmaking is an excellent, complementary strategy to help create those journeys.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>4.</span></span></strong></span></span></span><span><span><span><span><span><span>     </span></span></span></span></span></span><span><span><span><strong><span><span>Design Compelling Experiences Everywhere</span></span></strong></span></span></span><br /><span><span><span><span><span><span>Too often, we rely on history to inform our event design, when audiences crave novelty and discovery. Designing compelling experiences that speak to the needs and sensibilities of both buyers and sellers can buoy emotional resonance, drive interest, and foster inquisitiveness. </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>5.</span></span></strong></span></span></span><span><span><span><span><span><span>     </span></span></span></span></span></span><span><span><span><strong><span><span>Help Close the Loop</span></span></strong></span></span></span><br /><span><span><span><span><span><span>It’s never over. But sometimes we, as busy professionals, tend to move on to the next thing too quickly. Consider what you can do to help drive relationships before, during and after the event days. How can you extend the experience by fostering deeper relationships that create continued ROI/ROO/ROE?</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The result? WSWA found great success with a refreshed event for 2023. Find more details in our case study </span></span></span></span></span></span><a href="https://info.maritz.com/wswa" rel="nofollow"><span><span><span><span><span><u><span><span>here</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Are you exploring the idea of redesigning your trade show? We encourage you to ponder these tips as you begin to reimagine your event as more immersive, more personalized and more effective at pairing like-minded buyers and sellers.</span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1115471&amp;2=comment_node_blogs&amp;3=comment_node_blogs" token="xbCFgGF8h4zS0bjDowNhjPoqmQubezQb9BLTjtqRAXo"></drupal-render-placeholder> </section> </div> </div> Wed, 14 Feb 2024 15:02:33 +0000 lpsavas@tsnn.com 1115471 at https://tsnn.com Freeman and Industry Associations Find Common Ground on Rigging Safety Regulations https://tsnn.com/news/freeman-and-industry-associations-find-common-ground-rigging-safety-regulations <div data-history-node-id="1115461" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Freeman and Industry Associations Find Common Ground on Rigging Safety Regulations </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">February 14, 2024</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/danica-tormohlen" hreflang="en">Danica Tormohlen</a></div> <div id="custom-sharethis--10"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <picture> <source srcset="/sites/default/files/styles/large/public/main%20image%20rigging%20story%20at%20namm.jpeg.webp?itok=OMQcLCjF 1x" type="image/webp"/> <source srcset="/sites/default/files/styles/large/public/main%20image%20rigging%20story%20at%20namm.jpeg.webp?itok=OMQcLCjF 1x" type="image/webp"/> <img srcset="/sites/default/files/styles/large/public/main%20image%20rigging%20story%20at%20namm.jpeg.webp?itok=OMQcLCjF 1x" src="/sites/default/files/styles/large_480x480_without_webp/public/main%20image%20rigging%20story%20at%20namm.jpeg?itok=J45xmZhQ" alt="" typeof="foaf:Image" class="img-responsive" /> </picture> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>Last August,</span></span></span></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span><a href="https://www.freeman.com" rel="nofollow"><span><span><span><span><span><u><span><span>Freeman</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> announced a rigging safety initiative that impacted exhibitors and event organizers with hanging signs, video walls that have overhead support and all other tie-offs. The rigging rule could have potentially affected thousands of exhibiting companies and events across the U.S. with higher costs and longer timelines. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In response, </span></span></span></span></span></span><a href="https://www.esca.org" rel="nofollow"><span><span><span><span><span><u><span><span>Exhibition Services &amp; Contractors Association</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (ESCA), </span></span></span></span></span></span><a href="https://exhibitoradvocacy.com" rel="nofollow"><span><span><span><span><span><u><span><span>The Exhibitor Advocate</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.edpa.com" rel="nofollow"><span><span><span><span><span><u><span><span>Experiential Designers &amp; Producers Association</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (EDPA) collaborated with Freeman to roll back some of the requirements, making it faster, easier and cheaper for exhibiting companies and event organizers to reuse hanging signs, video walls and other tie-offs that have been previously certified by a professional engineer.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Context: </span></span></strong></span></span></span><span><span><span><span><span><span>Citing an </span></span></span></span></span></span><a href="https://www.ansi.org" rel="nofollow"><span><span><span><span><span><u><span><span>American National Standards Institute</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (ANSI) Safety Recommendation from 2017, Freeman’s rigging policy issued in August 2023 implemented the following requirements, according to the </span></span></span></span></span></span><a href="https://eaca.com/2023/11/showfloor-buzz-november-1-2023/" rel="nofollow"><span><span><span><span><span><u><span><span>Exhibitor Appointed Contractors Association</span></span></u></span></span></span></span></span></a><span><span><span><span><span><span> (EACA):</span></span></span></span></span></span></p> <ul><li><span><span><span><span><span><span>All fully suspended structures and/or tie offs will likely require a Professional Engineering (PE) Stamp from the state where the event is being held. Exhibitors should check with Freeman prior to the show to determine if the display needs a stamp.</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>All Engineered Drawings must have a new PE Stamp each year.</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>All Engineered Drawings must have the following: a depiction of the tie off; how the tie off will attach to the structure; the hardware that must be used on the structure itself (</span></span></span></span></span></span><span><span><span><span><em><span>all load-bearing hardware must be domestically manufactured, forged and stamped</span></em></span></span></span></span><span><span><span><span><span><span>); and building material used to construct the structure.</span></span></span></span></span></span></li> </ul><figure role="group" class="align-left"><img alt="Trade show rigging" data-entity-type="file" data-entity-uuid="8e430818-03fa-44c1-a784-ba0236e8e7fe" height="276" src="/sites/default/files/inline-images/rigging%20at%20namm%20booth%202024.jpeg" width="453" loading="lazy" /><figcaption><em><strong>Rigging at NAMM 2024 booth</strong></em></figcaption></figure><p><span><span><span><strong><span><span>What The Exhibitor Advocate is saying: </span></span></strong></span></span></span><span><span><span><span><span><span>“The Exhibitor Advocate, along with our partners at EDPA and ESCA, approached Freeman with concerns from exhibitors on a rigging regulation that began rolling out in August of 2023,” explained Jessica Sibila, executive director of The Exhibitor Advocate. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“We’re pleased that Freeman heard the concerns of exhibitors and agreed to revise the regulation to allow engineering stamps to be accepted regardless of what state and what year in which the stamp was acquired, as long as there had been no structural changes. The revised regulation maintains the safety of our show floors without adding unnecessary cost and burden to exhibitors. The resolution of this issue reaffirms the power of partnerships and the solutions that can be realized when we collaborate as an industry.”</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>What Freeman is saying: </span></span></strong></span></span></span><span><span><span><span><span><span> “At Freeman, we are focused on creating meaningful moments, delivered safely,” said Freeman’s Chief Operating Officer, Event &amp; Exhibit Services, Chris Schimek. “Our commitment to maintaining safe and secure events for our customers, attendees and employees is paramount to our business and the industry at large. This past fall, we updated our policies surrounding overhead structures to be fully compliant with the latest ANSI standards. After further conversations with our partners and customers, we have since revised our standards. The new standards are available today in show-specific exhibitor kits.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“In the revised standards, Freeman will continue to require engineering stamps for overhead structures and tie-offs. We will accept engineering stamps issued by structural or civil engineering firms in the United States. The engineering stamps are valid if the structure has not been modified from the time of the original design stamp and as long as the venue, municipality or state codes do not supersede Freeman guidelines. This means, if an exhibitor’s structure has previously been approved, and nothing changes, the original engineering stamp is still valid at any other Freeman event within the United States—as long as venue, municipality, or state codes match or do not exceed Freeman’s guidelines. These specific codes will always take precedence over Freeman standards.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“With regard to hanging signs and graphics, any sign or hung structure over 250 lbs. will require a secondary lifting device. Freeman will always adhere to the strictest guidelines for each event. This means when facilities have more stringent weight guidelines, Freeman will adhere to the facilities requirements. Detailed guidelines are available to exhibitors online within their show’s exhibitor kit.”</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Trade show rigging" data-entity-type="file" data-entity-uuid="f2b054be-3210-4088-b447-427fdd97e1f8" height="273" src="/sites/default/files/inline-images/hanging%20sign%20at%20namm.jpeg" width="449" loading="lazy" /><figcaption><strong><em>The rigging rule impacts hanging signs like this one at the 2024 NAMM Show.</em></strong></figcaption></figure><p><span><span><span><strong><span><span>What ESCA is saying:</span></span></strong></span></span></span><span><span><span><strong><em><span> </span></em></strong></span></span></span><span><span><span><span><span><span>“In the revised standards, Freeman will continue to require engineering stamps for overhead structures and tie-offs. The Engineering Stamp Requirements dictate that the stamp must be issued by a U.S.-based structural or civil engineering firm (without regard to acquisition by specific state and/or year), ensuring the original design remains unaltered, with local codes taking precedence. As for hanging signs and graphics, structures over 250 lbs. necessitate a secondary lifting device. Where applicable, all parties involved will adhere to guidelines set forth by facilities, ensuring safety and compliance with local facility and municipality codes.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>ESCA Executive Director Julie Kagy added,</span></span></span></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span><span><span><span><span><span><span>“Coming together with ESCA, EDPA, The Exhibitor Advocate and Freeman to address safety concerns in the exhibitor industry has been an incredible collaborative effort. Hearing diverse perspectives and engaging in transparent communication has underscored the importance of prioritizing safety while maintaining clarity and consistency for exhibitors. This joint initiative reflects our collective commitment to excellence and industry-wide standards. We're excited about the positive impact these revised regulations will have on trade show safety and look forward to continuing our collaborative efforts in the future."</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>What EDPA is saying:</span></span></strong></span></span></span><span><span><span><strong><em><span> </span></em></strong></span></span></span><span><span><span><span><span><span>“EDPA has been a leader in advancing the trade show and event industry with a number of initiatives focused on workforce development and sustainability. We are excited to further partner with our sister associations to continue to build upon these efforts,” said Dasher Lowe, EDPA Executive Director.</span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>What’s next: </span></span></strong></span></span></span><span><span><span><span><span><span>"As part of our ongoing commitment to promoting safety and excellence in the exhibitor industry, ESCA will soon be rolling out an official set of suggested guidelines for our membership and the industry at large to utilize,” Kagy said. “These guidelines, developed in collaboration with industry partners and informed by best practices, will provide valuable insights and recommendations to ensure the highest standards of safety and compliance at trade shows and events. We're excited to share these guidelines with our members and the industry in the weeks to come, further reinforcing our dedication to advancing safety standards and fostering excellence.”</span></span></span></span></span></span></p> <p> </p> <p><span><span><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>, listen to our latest podcast </strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> and engage with us on </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong>!</strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1115461&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="gnhmwciFA94vvSMuUpf8KAFpvuma8Dy_1i9Tv_cmDkE"></drupal-render-placeholder> </section> </div> </div> Wed, 14 Feb 2024 14:29:21 +0000 lpsavas@tsnn.com 1115461 at https://tsnn.com