Experts & Opinions
Jul 30, 2014
The Electronic Entertainment Expo (E3) is the world’s premier exhibition for the gaming industry. The show is sponsored by Entertainment Software Association (ESA), which is the U.S. association dedicated to serving business and public affairs needs of companies, publishing interactive games for video game consoles, handheld devices, PCs and the Internet; and is managed by IDG World Expo.Each year, without fail, E3 draws tens of thousands of professionals (47,000+) to experience the future of interactive entertainment. Some of the most influential people who lead the most… more
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Jul 30, 2014
Content, as we know, is not only king, but also the cornerstone to any marketing strategy. But creating a large amount of dedicated content for each and every event can be time-consuming, strenuous, and ultimately costly.What’s needed is a way to leverage content that already exists, and what better way to do that than crowdsourcing? Crowdsourcing content means taking content being written about your event, from your event or related to a participant in your event. It’s created by your event audience and is therefore the best way to get their attention.Like many brands today who let their… more
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Jul 27, 2014
I write many articles on social media, content marketing and how to engage with your customers, which are all great strategies for shows, exhibitors, and attendees to educate and generate new leads. All of these initiatives are viable and aimed to deliver quicker results. Now, I would like to focus on a more “under-the-hood” or long-term internal workings strategy to keep people coming back well after the show has ended using SEO. Most people are under the impression that search engines deliver answers, when in fact, they deliver search results that you can control, allowing you to come up… more
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Jul 22, 2014
A powerful message I received early on in life about time management is that it doesn't matter if you wear a $10,000 Rolex or a $29 Mickey Mouse watch - we all have 24 hours in a day. And, for the new Smart Phone generation, who no longer wear timepieces, the point is the same - we all have the same 24 hours - no more, no less and you can't buy time, sorry Rolex!So why do we feel less productive at times and more productive at other times? A lot of this has to do with priority alignment. The key being that we align our priorities (the most important task) to our desired outcomes (… more
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Jul 21, 2014
You probably have heard the question many times: “Why exhibit at trade shows?” And you’ve likely answered the question from the standpoint of how trade shows help your company in the marketplace. Yet there’s a lot more to it than that.Here are 4 sets of benefits trade shows offer, at all levels of your professional life:How Trade Show Helps You: Whether you are working your trade show booth, attending keynote sessions, or just meeting people in the aisles, trade shows provide a fertile ground for advancing your career. You learn more about your clients, prospects… more
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Jul 21, 2014
It's easy to get caught up in the latest and "greatest" in technological gimmickry. However, the tried-and-true methods still work, and you shouldn't overlook them when it's time to promote your trade show displays.After all, direct mail is still one of the most-used methods for trade show outreach, accounting for an average of 30 percent of trade show attendees' ad spend.Further, direct mail offers several distinct advantages over electronic communications. Even in this age of always-online customers and consistent beeping distractions, plain ole' "snail mail" is still a highly… more
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Jul 14, 2014
As the event industry continues to adopt and grow its digital presence through various social networks, we always need to zero-base and remember why we are doing it. First off, it allows organizers and everyone at the show to interact with everyone else on multiple levels for lots of different reasons in basically real-time like never before. Below are a few reason why your show needs to go digital:
1. Customer service and feedback
Shows are busy, people are running around and things tend to go wrong sometimes – this is where twitter can be amazing! If you have an active account,… more
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Jul 14, 2014
Woody Allen gave a very memorable quote to the New York Times in 1977, saying “showing up is 80 percent of life.” This seems to be still true today, where many times the key to a great attendee engagement is the act of being present. So, how can you ‘show up’ at your next trade show?
No distractions: First and foremost is to eliminate distractions when you are working your booth. This includes, but is not limited to, cell phones, drinks/food, laptops and side conversations. Why is this important? It is very difficult to split your focus and have a genuine engagement… more
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Jul 07, 2014
In the past (almost) nine years of covering the trade show industry for first Tradeshow Week magazine and now Trade Show News Network, I have lost count the number of times I have read short-sighted, ill-informed and one-sided articles, op-eds, etc., about a city’s choice to build or expand a subsidized convention center or an adjacent hotel.
Most recently, I read an op-ed written by Steven Pearlstein for The Washington Post that lambasted the opening of a new headquarter hotel – Marriott Marquis – next to the Walter E. Washington (D.C.) Convention Center.
His op-ed hit all… more
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Jul 04, 2014
Trade shows are opportunities, as we all know, and it's critical to know how to make the most of them for success.
Spend time researching the event ahead of time to find out what your competitors are doing is essential and how you’re going to drive traffic to your tradeshow booth is a requirement.
Head into the event with clearly stated goals and a well-designed booth and presentation. Once you're there, use these tips to leverage the event for your business' success.
1. Stay Upbeat
It's easy to get discouraged when person after person walks by your trade… more
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.