Experts & Opinions
Jan 31, 2014
More than 108 million people tuned in to last year’s Super Bowl. With so many eyes on the big event, careful planning of each and every detail begins years in advance. This year’s game is going to be great.
The commercials will be extraordinary, the teams are talented, and for the first time ever, the Super Bowl is being played in an outdoor stadium. Sunday’s forecast calls for frigid temperatures and we all know with complicated weather comes every event planner’s nightmare… and the need for a good back up plan.
If plan B must be used, then so be it, the best… more
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Jan 28, 2014
Later this week, Super Bowl XLVIII will be played for the first time in a cold-weather outdoor location. There is a lot of speculation about the prep needed for the players, the stadium, and the half-time show given the chance for cold and snow.
Even if you aren’t a sports fan and just watch for the commercials or the halftime show, in reality the Super Bowl is just like any other corporate event we plan. And there are insights into event trends to be learned.
Reaching a Bigger Audience
The cheapest Super Bowl ticket has a face value of $500, reaching all the way up to over $1M for a… more
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Jan 25, 2014
I recently read some interesting data on Statistics Brain about New Year’s Resolutions. By one month, almost half have failed their resolution, and only 8 percent actually maintain and achieve their resolution.
I am going to give you a new one, whether or not you have made a resolution (and nearly 40 percent of us don’t even bother with one): align your promotional item with your event marketing strategy in 2014.
Now, you may wonder why I am asking you to do this. How about for these reasons:
Your promotional item is often the first thing, and always the… more
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Jan 25, 2014
Do you and your employees dread working at trade shows? You are not the only ones that feel this way, since there is no doubt that working a trade show event can be tiring and draining both physically and mentally.
Chances are your staff does not know what to expect and may feel out of their element. Tradeshows require long days mixed with lots of small talk with anyone and everyone. You want your team to stay upbeat, positive, and on their toes throughout the event to ensure you are getting the best ROI but just how will you or your team stay that way?
Consider the… more
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Jan 18, 2014
I’m not a fan of resolutions … Why? I never keep them! Each year, I type a list and hang it in places I’ll have to look at every day. It’s very motivating for the first few months until my resolutions become a daily reminder of how I can never keep them … And they get ripped down.
This year, I decided to forget accomplishing XYZ by the end of 2014; why not just set goals that I want to meet? Realistic goals satisfy my competitive nature and eliminate the hovering resolution cloud that haunts me and makes me feel defeated.
Personally, a few of my goals for the… more
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Jan 10, 2014
Every year, one of the industry meetings I really look forward to going to is the Professional Convention Management Association’s Convening Leaders annual event, which runs Jan. 11-14 this week in Boston.
There are several reasons why I am REALLY excited about this year’s event:
1. It’s in Boston. I absolutely LOVE Boston, and I haven’t been there in a few years. It’s a fantastic city in every way, but I especially love the people, history and Boston has some great convention center venues and hotels.
2. … more
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Jan 04, 2014
Let’s face it. In our personal lives our significant others appreciate the flowers or the small token we deliver because it signals we were thinking of them and took time to act on that thought in a kind, loving way. It’s the time and effort they usually appreciate most.
Ken Robinson wrote in his great book, “The Element,” “We need to challenge what we take for granted about our abilities and the abilities of other people. This isn’t as easy as one might imagine. Part of the problem with identifying the things we take for granted is that we don’t… more
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Jan 01, 2014
Michael Douglas, business development director, GenieConnect - an event participation solutions provider for the events industry - has released his top 10 predictions for the event technology industry in 2014.
1. Organizers will seek integrated solutions - As technology becomes more prominent within the event industry, customers will have higher expectations of the services that their suppliers provide, and seek integrated solutions for registration, online mapping, mobile apps and audience response.
2. Windows Phone will be the heir to BlackBerry - While many consumers… more
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Dec 27, 2013
You invest a lot in the trade shows that you exhibit at. How much? At 36% of the average trade show budget, booth space costs are your single largest expense. Plus, your choice of shows affects the rest of your entire trade show budget.
So which trade shows are worth your marketing investment?
Here are 13 signs it’s time to stop exhibiting at a trade show and ply your business down different carpeted aisles:
1. The Wrong Attendees: If your buyers are not walking a show, then why exhibit there? The top reason exhibitors back out of a show, or take a smaller booth size, is because they… more
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Dec 13, 2013
You’d like to do trade shows better. But you don’t have the time. But what if you could find more time? What if there were activities you could do that would either save you time at every show, or are worth spending extra time on to reap huge benefits later?
Here are some ideas in key trade show areas:
Promotions:
1. SAVE TIME: Can you find a promo that works across multiple shows, so you don’t have to create, source and buy a promo at every trade show?
2. INVEST TIME: Take time to define your buyers’ demographics – age, gender, mindset, occupation. Get… more
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Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.