Experts & Opinions
Sep 21, 2013
Sales are the lifeblood of our industry. Whether it’s selling booths and sponsorships, or selling the value of the show to attendees, we are always selling or being sold to. I started my career in sales, have hired and managed many salespeople and, always with deep regret, have had to let a few go on to other opportunities. Today, I am still selling -- and loving it. Most of you are doing the same in some form or another.
I have a dear friend in the business who I realized is simply the best salesperson I know. Here's why...
She… more
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Sep 14, 2013
To be honest, Content Marketing World didn’t simply impress me; it knocked my socks off. It was an event to which every trade show and conference organizer should aspire to produce.
From the moment I walked into the Rock and Roll Hall of Fame to attend the opening night festivities, I knew I had stumbled on an experience like no other.
The venue was humming with excitement, and everywhere you turned there were people wearing orange, the signature color of Joe Pulizzi, founder of Content Marketing Institute and Content Marketing World.
Participants of Content Marketing World aren… more
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Sep 14, 2013
If you’re an invested business owner, then you are constantly looking for every edge possible to help differentiate your products and services from the competition.
Well, trade show management companies are no different. With you folks in mind, we’ve developed some creative ideas for helping exhibitors to enhance their bottom line and show some personality – and some SWAG, too.
Ready for that? Good. The first idea is to develop unique, never-been-seen-before event materials and the second is giveaways, for both the show and its exhibitors.
The benefits of this… more
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Sep 06, 2013
As an event organizer, retaining exhibitors is an important goal. What keeps exhibitors happy and keeps them coming back? Attendees.
Let’s consider how we can get attendees and exhibitors engaged with one another in a meaningful way. “Stamp my card” so I can qualify for a prize drawing is not a meaningful way. “Give me a pen” is not a meaningful way. “Hi, I see you are from Sheboygan”, is not a meaningful way.
When you are exhibiting at an event, it’s important to cut through the clutter and stand out. If you are going to exhibit at a… more
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Sep 06, 2013
I was fortunate enough to lecture at MPI SEC a few weeks ago in Florida. My allergies did not like the weather and started acting up. On my way to Seattle right after the lecture the unthinkable happened: I lost my voice. I have not had laryngitis since college, so you can imagine my dismay.
Now anyone who has attended my lectures or knows me understands two things. First, my voice is loud, and I have no problem using it. Second, my company is based on using words (both oral and written). What I did not realize is how powerful my voice actually is.… more
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Aug 31, 2013
At some point during the career of fortunate exhibit marketers, they have a startling revelation: They don’t have to remain “the victim” who manages an out-of-control trade show program. They can push back against all the forces of chaos, make good, informed decisions, and significantly improve their company’s trade shows performance. They can “be the change.”
Before the awakening, the reactive trade show manager focused just getting through the day-to-day hustle of managing the logistics of their trade show booths. It was all about… more
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Aug 31, 2013
Let me start by saying personal wireless mobile hotspots from the major cellular carriers like Verizon, AT&T and Sprint are an incredible resource. Whether as a stand-alone product like a MiFi or as a feature of a smartphone, setting up a mobile hotspot can be an easy, convenient, and cost-effective way of creating your own WiFi network to get all of your devices online just about anywhere. That said, be forewarned if you plan to use this strategy at a trade show.
To understand why personal hotspots are often unreliable at trade shows, it is important to know a little bit about how WiFi… more
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Aug 23, 2013
I had the chance to sit down with Bob Noble, president of Noble Environmental Technologies. As a licensed architect, he knows a thing or two about materials and design. And I was intrigued at the introduction of his new product. What if, instead of having materials decide your trade show booth design, it was the other way around? And, what if you could impact the environment while doing so?
The product, called ECOR®, uses paper, agricultural and forest product waste and develops a ‘recycled stew’ to produce fiber building blocks that can then be used… more
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Aug 18, 2013
Ah yes, an exciting career in tradeshow sales. Selling the power of your attendees, the excitement and buzz of the show and the opportunity to participate in THE marketplace for the industry … you can smell the jet fuel already.
… And then you get the client on the phone.
Sometimes the clients are sophisticated marketers that know exactly what they want. Sometimes they need a little guidance and hand-holding – perhaps a reminder that your show is the one in March in Orlando. And then there are those that can’t tell a 10 x 10 from a roll of… more
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Aug 17, 2013
TSNN decided to start off 2014 with one of the most popular blog posts from last year. Enjoy! We love Mike's work!
Looking for statistical justification that trade shows are a great marketing medium? Or numerical inspiration to guide your trade show program? You’ve come to the right place.
At EXHIBITOR 2013 this year, Skyline hosted a game show called “Staggering Trade Show Stats” in our trade show booth. These stats were shared with show attendees to help them justify and maximize their trade show marketing. You can use these 16 stats to help guide… more
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Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
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Sustainable Spectacles
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The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.