Experts & Opinions
Oct 15, 2011
We are living in a "relationship economy”, where you need to have more than just skills to find success. This especially is true in the meetings industry, where people are the power. There are many who have talent, as we are expected to be good just to have a seat at the table.Talent and education are important, but they are not enough.
Hard work is good, but again, in the current global financial climate, everyone is working hard. There still are only 24 hours in the day. Time is the great equalizer. No matter how hard you are working, others can match your… more
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Oct 05, 2011
You’ve heard about unconferences - those buck the system, user-powered, experiment until the cows come home face-to-face gatherings cropping up across the country. They can be a bit unpredictable (what with the content decided by the attendees and all) and even a little chaotic at times. However, it is a trend that is NOT going away.
In fact, the self-organized, crowd-controlled, bottom-up model for events and event organizations is only growing. The Senior Planner Industry Network (SPIN) is a prime example. What started out as a group on LinkedIn less than three years ago has 1,900… more
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Oct 01, 2011
To master the deadline-driven world of trade shows depends on great planning.
Yet, all too often, important marketing planning gets overshadowed by urgent logistic splanning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it.
But, it’s just as essential to plan marketing things. Things such as your goals for the show, your marketing messages for your graphics and staffers and creating a promotional campaign that will get more of the right people to your booth.
Here are some ideas… more
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When done properly, trade shows usually justify the cost and help to generate qualified leads that turn into new sales. However, as with any marketing activities, you don’t want to pay more than you should. These strategies can help save significant amounts of money every time you exhibit.
Rent your exhibit. In addition to providing more flexibility at every show, renting lowers upfront costs versus owning your exhibit. You don’t pay for storage, maintenance, pull and prep or refurbishment when you rent.
Hire an onsite supervisor from your exhibit house. … more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.