Experts & Opinions
Oct 22, 2011
For most exhibitors, lead generation is their No. 1 reason for exhibiting at trade shows. Exhibit marketers want leads to replenish their sales pipeline, bring in new and repeat customers and generate sales revenue.
So, to help stoke the lead generation fires, here are 100 ideas to get you more leads at your upcoming trade shows, divvied up among five main areas:
Get more trade show leads by how you select shows
Go to more trade shows outside your local region
Go to more trade shows, in your best vertical markets
Go to more trade shows, in foreign countries
Go to… more
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Oct 15, 2011
We are living in a "relationship economy”, where you need to have more than just skills to find success. This especially is true in the meetings industry, where people are the power. There are many who have talent, as we are expected to be good just to have a seat at the table.Talent and education are important, but they are not enough.
Hard work is good, but again, in the current global financial climate, everyone is working hard. There still are only 24 hours in the day. Time is the great equalizer. No matter how hard you are working, others can match your… more
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Oct 05, 2011
You’ve heard about unconferences - those buck the system, user-powered, experiment until the cows come home face-to-face gatherings cropping up across the country. They can be a bit unpredictable (what with the content decided by the attendees and all) and even a little chaotic at times. However, it is a trend that is NOT going away.
In fact, the self-organized, crowd-controlled, bottom-up model for events and event organizations is only growing. The Senior Planner Industry Network (SPIN) is a prime example. What started out as a group on LinkedIn less than three years ago has 1,900… more
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Oct 01, 2011
To master the deadline-driven world of trade shows depends on great planning.
Yet, all too often, important marketing planning gets overshadowed by urgent logistic splanning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it.
But, it’s just as essential to plan marketing things. Things such as your goals for the show, your marketing messages for your graphics and staffers and creating a promotional campaign that will get more of the right people to your booth.
Here are some ideas… more
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When done properly, trade shows usually justify the cost and help to generate qualified leads that turn into new sales. However, as with any marketing activities, you don’t want to pay more than you should. These strategies can help save significant amounts of money every time you exhibit.
Rent your exhibit. In addition to providing more flexibility at every show, renting lowers upfront costs versus owning your exhibit. You don’t pay for storage, maintenance, pull and prep or refurbishment when you rent.
Hire an onsite supervisor from your exhibit house. … more
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Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
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Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.