What's the Fate of the Trade Show Exhibitors Association?

February 26, 2012

Rachel Wimberly

Rachel Wimberly is Executive Vice President of Business Development at Tarsus Group, US. Follow her on Twitter @TSNN_Rachel.

UPDATE - Tues. Feb. 28 - Breaking News - TSEA transfers members, assets to EACA --- more on TSNN HERE.

I started hearing rumors a while ago about the possible fate of the Trade Show Exhibitors Association, most suggesting the organization was going to close its doors.

I’ve been a journalist for a long time, and I firmly believe in two things about rumors: 1.) I would never, ever print one unless it was confirmed and 2.) Usually rumors don’t start in a vacuum – there tends to be something to them, although they might be a different version of what’s being spread around.

The TSEA rumors started picking up steam last week, and then on Friday, Exhibit City News sent out news saying “Over the last few days, Exhibit City News has heard circling comments from several industry sources regarding the welfare of the Trade Show Exhibitors Association (TSEA). Although ECN has tried to verify this information with TSEA’s president as well as the marketing director, there was no response from either.”

The article continued to say that “the TSEA has steadily been losing income and incurring debts,” as well as losing membership, while continuing with daily operations.

I immediately reached out to TSEA President and CEO Margit B. Weisgal asking if the organization was indeed going to close down, and she wrote an e-mail saying: “Board discussions are underway as to the future of TSEA. We are considering a change in management and membership structure to provide long term viability to the Association. We are sure rumors may abound, but there are no truths to what you are hearing, and until the Board issues its official statement, we have nothing more to add.”

TSEA was started in 1966 and currently has 5,000 members. It manages the all-important Certified Manager of Exhibits program, along with HCEA, and offers networking and education for a segment of the industry – exhibitors and suppliers – who often feel overlooked.

With the economic downturn putting pressure on all organizations to prove their value more than ever before to not only maintain, but also try and grow their membership, TSEA faced some big challenges, including the loss of the trade show, TS2, that had anchored the organization’s annual meeting.

Last year, National Trade Productions, which bought TS2 from TSEA, canceled the event, and according to a message on the TSEA Web site, dates for the 2012 show were meant to be announced early this year.

Without the trade show, Weisgal and her team put a lot of time and resources into making the 2011 annual meeting, the Red Diamond Congress, an event that still would pull in attendees without the lure of the exhibit floor. See TSNN article HERE on TSEA’s efforts.

Around the same time the ‘closing down’ rumors started heating up David Mihalik, CEO of ELITeXPO Tradeshow Services and board director at TSEA, posted a question in the organization’s LinkedIn group – “What do you expect from your TSEA?” saying he thinks the organization has value, but wanted to hear from members (or even potential members). LinkedIn discussion is HERE.

Several members commented, and most said they absolutely saw the value in being a member of TSEA, especially praising the association’s advocacy efforts, education and networking opportunities.

But, there also there were others who said TSEA needed to have a more global focus, as well as a reorganization and new strategy moving into the future.

The bottom line is without TSEA, exhibitors would lose an organization that is dedicated to representing their voice in the industry.

Trade show managers, convention and meeting planners and even specific niches of suppliers all have cohesive organizations that are constantly tasked with creating value for their members, but those groups aren’t as far-flung as the huge universe of exhibitors.

In the LinkedIn thread, Weisgal commented: “Associations are made up of people with common interests, common concerns, common needs and wants and, most important, the willingness to share knowledge and expertise with their cohorts. Maybe TSEA's reorganization will be a wake-up call to the 5,000 members of this group that the association, its mission and membership are worthwhile and a worthy investment. I believe in TSEA as, hopefully, do you.”

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.