Clarion Events Makes Second Acquisition in Two Weeks

November 11, 2024

Despite months of rumors that its private equity owner Blackstone is exploring a sale of the $2.6 billion events groupClarion Events made its second acquisition in recent weeks. The world’s largest privately owned event and exhibition organizer, according to data from Stax, scooped up Eaton Hall, an event organizer specializing in targeted, pre-arranged face-to-face meetings-based events. 

Related: Clarion Events Expands Energy Portfolio with Acquisition of Infocast and Its 18 Events 

The acquisition also marks Clarion’s launch of a new division, Clarion Connect, positioning it as the largest organizer of 1-to-1 events globally that hosts more than 80 events, summits, online networks, and forums annually, facilitating more than 60,000 connections across multiple industries, according to Clarion officials. 

Clarion Events
A one-to-one event at an Eaton Hall Forum 

Based in Florham Park, New Jersey, Eaton Hall organizes forums and summits for various sectors, including Bank Facilities, CopTech, Cop Fleet, Work Fleet, 911 Directors, and Hospital Security. Eaton Hall will now operate under Clarion Connect and consolidate its strengths with Clarion’s existing 1-to-1 focused connection businesses, including Quartz Network and Consero Events.  

Eaton Hall Founder Scott Goldman will remain as chairman post-acquisition to ensure brand vision continuity and operational excellence.  

What they are saying: “Eaton Hall’s expertise in delivering exceptional experiences aligns perfectly with our mission to elevate the event experience globally,” said Lisa Hannant, Group CEO of Clarion Events. “With the creation of Clarion Connect, we now have the ability to offer an unrivaled portfolio of 1-to-1 events that foster deep strategic relationships across industries. We look forward to the future of Eaton Hall within our growing network and are committed to building on the legacy that Scott Goldman and his team have established.”  

Clarion Events
Kelly Comboni

New leadership: Clarion Connect will be led by Kelly Comboni, president of Quartz Network and Consero Events, LeftField Media, and now Eaton Hall. Comboni, who joined Clarion in 2016 with the acquisition of LeftField Media, will continue reporting directly to Hannant and Clarion Events North America Chairman Greg Topalian. She will work to guide the division’s mission to continue delivering tailored, high-impact meeting opportunities designed to facilitate strategic partnerships and business development. 

Deeper dive: Goldman expressed excitement about the acquisition, which marks a new chapter in the evolution of the company he founded in 1984. “Our goal has always been to create events that our customers love to be part of, because the events are targeted, productive, and truly welcoming for the unique niches of people we serve,” Goldman said. “Clarion, whose leaders I’ve known personally for over ten years, shares our commitment to ‘hugging our customers.’ Without changing that passion but adding new resources and knowledge, our client-focused team can do even more to serve our guests. We’ll make sure that our clients continue to call the Forums ‘their favorite event of them all!’” 

Looking ahead: Operating in the U.S. and UK/Europe, Clarion Connect offers bespoke high-impact events designed to foster meaningful business relationships and empower growth. 

 

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