As technology continues to become an essential part of the trade show ecosystem, some show organizers are creating dedicated showfloor spaces for tech innovations that make sense for the industries their shows represent.
International trade shows offer a unique opportunity for brands to expand their market share and reach out to an audience they might otherwise have difficulty connecting with. However, actually achieving success at an international exhibition requires careful planning, especially given the costs involved.
Messe Frankfurt — known as the world’s largest trade show, congress and event organizer — has deployed electric StreetScooters transport vehicles for deliveries on its exhibition campus. As part of a two-year trial, the zero-emission vehicles are being used for Messe Frankfurt exhibitors and visitors.
AEG Facilities, the venue management subsidiary of AEG, and SMG, an Onex portfolio company and venue management company, have signed a definitive agreement to merge.
This combination will create a new, standalone global facility management and venue services company that will operate as ASM Global (“ASM”).
Onex and AEG’s subsidiary will each own 50 percent of the company following the completion of the transaction.
TicketSocket, a white-label ticketing, registration and data marketing company, has released Ice Cream Social (ICS), a social commerce platform that harnesses affiliate marketing concepts to help turn customers into promoters.
As the proud marketing director of TSNN and the celebrated TSNN Awards, I know real connections are the lifeline of our industry. But how acquainted are we, really?
The biannual MAGIC fashion trade show is reinventing itself by offering a new one-stop shopping experience at a single venue, following feedback from MAGIC buyers.
This year has already been a busy one for trade shows, with five major events wrapping up in January. Take a look at some of the highlights, each indicators that the industry looks strong for 2019 and beyond.
Diversified Communications’ President and CEO Theodore Wirth promoted Mary Larkin to President of Diversified Communications’ U.S. operating division.
“In 2014, we took the unusual step and established a three-person EVP team. Bill Springer, Mike Lodato and Mary Larkin were able to grow the business, but three-person leadership teams are challenging at best and we felt it was the right time to appoint one leader,” Wirth said.
