Events are one of the best ways for businesses to showcase products, promote services and increase brand awareness, and one of the key advantages of event marketing is the ability to provide attendees with something memorable to link back to you. However, organizing events can be extremely complicated and time-consuming.
Last month, the Detroit Regional Convention Facility Authority awarded Chemical Bank the exclusive naming rights for Cobo Center via a 22-year, $1.5 million-per-year agreement.
Tourism Australia’s Business Events Bid Fund Programme (BFP) has reportedly doubled the value of business events secured in Australia in the past three months reaching A$187 million (US$134 million).
Child Edu & Care Japan, the first and only trade fair for products and services related to childcare and education in Japan, will be launched for the first time June 7-8 at the Shinjuku NS Building in Tokyo.
Comexposium has added Indonesia Motorcycle Show (IMOS) to its already successful joint venture partnership with Amara Pameran International (API). IMOS, the biggest motorcycle show in Indonesia will pave a new positive energy under the direction of Seven Event, Indonesia’s renowned professional exhibition organizer (PEO), the joint venture platform of Comexposium and API.
In a development for China’s textile care market, it’s been announced that the upcoming edition of the new TXCA & CLE show, an international trade fair for textile laundry, leather care, cleaning technology and equipment, will be held Sept. 25-27 at the Shanghai New International Expo Centre, China.
Connect (formerly known as Collinson Media & Events) will partner with International Association of Exhibitions and Events to host a Women’s Leadership Forum for the first time this year, to continue in 2020 and 2021.
Known as a leader in the meetings, events, travel and tourism industry, Connect will co-locate the forum with its largest reverse-style trade show event, also named Connect. This year’s event will take place Aug. 26-28 in Louisville, Ky.
The Center for Exhibition Industry Research has released the seventh and final report in its Attendee ROI Playbook series, a multiple fact sheet series that identifies general attendee practices while delivering insights on differences by specific attendee categories.
Trade show organizers have a new problem. Rogue list brokers are targeting their exhibitors, claiming to have access to the official attendee list. We began seeing this more widely in 2017 and by the end of 2018, exhibitors at every show we work were receiving daily emails from these solicitors.
In a move demonstrating its increasing interest in business travel, Airbnb has acquired Gaest.com—proving the duo is a match made in heaven just in time for Valentine’s Day.
