Know When to “Dump” Your Show…and How To Find a Better One

Submitted by lpsavas@tsnn.com on Fri, 05/15/2020 - 09:26

With the majority of live trade shows put on ice until later this year or 2021, now is the time for many exhibiting companies to re-evaluate their show calendars and weed out those events that are no longer working for their sales and marketing goals. But how do you know whether to stay or go? Read on to learn the telltale signs of when it’s time to move on to new opportunities.

SISO Joins Go LIVE Together Coalition, Invests $250K for Legislative Efforts

The Society of Independent Show Organizers (SISO) announced support for Go LIVE Together, a coalition dedicated to enabling essential safety guideline and protecting the trade show and live events industry in the wake of COVID-19.

In addition to joining the coalition, SISO announced it is investing $250,000 to aid with legislative advocacy efforts to support industry recovery and to help government officials understand the true impact events have on economies and job creation.

Reimagining Trade Shows: Business is a Year-Round Conversation Punctuated by Events

Submitted by kogletree@tsnn.com on Tue, 05/12/2020 - 14:41

Anyone who was invested in the trade show business BC (before COVID-19) is naturally trying to predict the PC marketplace and what safe will look and feel like. From organizers and exhibitors to attendees and the local communities that host them, everyone wants a date on the calendar for when we can walk the aisles again without feeling careless or dangerous.

Chris Meyer

Chris Meyer is a marketing and communications consultant and writer with more than 30 years of experience building brands and businesses that make a difference. Most recently, he was head of marketing and communications for Kallman Worldwide, organizer of the U.S. presence at international events including the Paris Air Show, Arab Health and ADIPEC.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.