Brands sponsor face-to-face events because they want to connect with key audiences. They want to increase brand awareness and improve brand perception. They want to generate leads and drive sales. And every single one of these goals remains relevant and achievable, even now that coronavirus has driven face-to-face events into the virtual sphere.
While it’s important for all of us to stay informed about the current health crisis and its impact on our industry, TSNN believes it’s important to balance out the negative with positive and inspiring news. That’s why we’ve launched this weekly Good News column to shine a well-deserved spotlight on all the amazing events and event-related companies making a positive difference during this challenging time. Here, five reasons to smile today:
The phrase “all hands on deck” has never been more appropriate for this unprecedented time in history, and general service contractors and exhibit companies are stepping up to the plate.
Like all in-person events right now, the Society of Independent Show Organizers had to cancel its’ annual SISO CEO Summit, which gathers executives from the for-profit global trade show industry annually and was meant to run this week in Dallas at the Four Seasons.
The coronavirus pandemic has shifted the nation, disrupting work and home life on an unprecedented scale. Among the dramatic changes has been the cancellation of nearly all types of events and business conferences that were scheduled to take place over the next several months.
The coronavirus pandemic may be keeping exhibition professionals away from one another, but the desire to connect, discuss and learn has only accelerated.
Tuesday, Apr. 14 was meant to be a day for event professionals around the globe to meet in person and celebrate our industry. Last year, 275 Global Meetings Industry Day events spanning six continents and more than 50 countries were held on this international day of advocacy.
After closing their doors to trade shows and events due to the coronavirus pandemic, many convention centers across the U.S. are taking on an entirely different role. This week, many are being converted into makeshift medical facilities to help relieve beleaguered hospitals and staff so they can provide better care for more serious and critical patients. Take a look.
With travel slowed nearly to a halt around the world, this isn’t an easy time for anyone, let alone destination management organizations.