As a leader in the custom e-commerce space, Sukanta Pal is shaping the future of Group Bayport’s flagship brand Banner Buzz—a global e-commerce company specializing in customized promotional materials, packaging, displays, and banners—and its sister companies across markets worldwide.
With trade shows significantly regaining attendance each year since the pandemic, the competition for attention on the show floor has been bigger than ever. Showing up is simply not enough. Exhibitors are shifting their focus to what truly interests attendees. From prioritizing immersive experiences and adding interactive elements, marketers are finding new ways to attract, connect, and convert. To stand out and make the most of your trade show presence, booth designs will continue to play an important role. Here are the top trends in booth design that you can expect to see this year.
Static booth designs are likely to be replaced by structures that physically transform throughout the event. Exhibitors will opt for customized booths made with advanced materials and engineering that are capable of shape-shifting and completely transforming the space based on the need. By creating walls that can fold to create private meeting spaces, ceilings that can adjust lighting based on indoor or outdoor conditions, or entire sections that can be reconfigured for different types of presentations or networking events, booths will deliver a greatly elevated and engaging experience.
Businesses are going to focus on sustainability when it comes to booth construction and operation. The focus will shift from simply using eco-friendly materials to ensuring every element of the booth is either reusable or biodegradable. Exhibitors will invest in modular booth systems that are weather-resistant and can be easily reconfigured and reused across multiple events.
Living walls and natural elements will continue to be incorporated in increasingly sophisticated ways. Rather than simple plant rentals, integrating biophilic design principles throughout the booth space adds to the overall booth design aesthetically and practically. Preserved moss walls double as sound absorption, while structured gardens create natural pathways through exhibits. Lightweight materials such as recycled aluminum, reclaimed wood, and biodegradable fabrics are also being used.
Filled booths with extensive branding and slogans are becoming less attractive. Events and trade shows can often be a sensory overload. This year, we may see a comeback of clean, bold, and intentional designs that offer a break from the loud displays. We will see the use of big text with some empty space to highlight important details as well as backlit displays that create a subtle illuminating effect. The balance between visual simplicity and striking focal points ensures that branding remains at the forefront without unnecessary clutter.
Data analytics and artificial intelligence are largely integrated into most aspects of businesses today and trade show booths will be no exception. AI integration will go beyond simple data collection. Booth analytics will take center stage, with exhibitors using real-time data to personalize the experience and adjust engagement strategies on the fly. The use of AI is still in its nascent stage in our industry but we expect its integration to grow this year.
While these trends reflect the evolving trade show landscape, the most important priority for exhibitors will continue to be the return on investment. The challenge will lie in choosing the designs and technology that will create experiences that are both memorable and measurable. As we move further into 2025, the most effective booth designs will be those that strategically combine different elements that come together to support business objectives while pushing the boundaries of what’s possible in booth design.
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