In a world where engagement is king, static labels at events are quickly becoming relics of the past. QR codes are stepping in, bridging the gap between physical presence and digital interaction, thereby transforming event experiences and marketing strategies. Let’s dive into how you can leverage QR codes to elevate your event, making it not just memorable but also a treasure trove of data and insights.
In a groundbreaking move set to elevate the exhibitions and events industry,
Following its initial announcement on November 7 of last year, premium live experiences company Legends
After 25 years of operating as a non-union hotel-resort and convention center, The Venetian Resort Las Vegas, which encompasses The Venetian and The Palazzo on the Las Vegas Strip, have established a tentative agreement with
In the wake of the pandemic, the trade show industry has entered a phase of accelerated consolidation, marked by significant acquisitions of companies by the large corporates. The large corporates have so far been the key players in this consolidation, and private equity firms are increasingly investing in the sector, driven by confidence in a return to pre-pandemic performance and a notable uptick in acquisition activity compared to the subdued levels of two years ago.
With 100,000 potential customers walking through the doors, how do you stand out from the c
Exclusively sponsored by Honeycomb Strategies.
In an indication that business events have solid momentum right now, the American Society of Association Executives (ASAE) drew 5,070 participants—including 2,900 association executives and planners—to its 2024 annual meeting, held August 10-13 at the Huntington Convention Center in Cleveland.
