Jan 18, 2022
The Professional Convention Management Association (PCMA) Foundation will once again honor and celebrate the global business events industry’s exceptional stars during this year’s PCMA Visionary Awards ceremony. The foundation has announced the 2022 Lifetime Achievement honorees, Groundbreaker Award recipient and Professional Excellence finalists.  The 2022 Visionary Awards celebration will be held March 24 at the Gaylord National Resort and Convention Center in National Harbor, Md., in conjunction with the inaugural Business Events Industry Week. Created by Destinations International, the … more
Jan 14, 2022
If anyone knows a thing or two about navigating through disruptive times, it’s Brad Dean. In 2018, he was tapped to helm Discover Puerto Rico, the island’s first-ever destination marketing organization, following a series of natural and public health disasters, including Zika virus and hurricanes Irma and Maria.  Coming onboard the year after Hurricane Maria pummeled the island—along with its tourism industry—Dean quickly assembled a stellar team of more than 50 people at Discover Puerto Rico, leading them in a remarkable period of recovery and growth that boosted tourism 45% in the first 18… more
Jan 12, 2022
It goes without saying that many of us in the exhibition industry are looking toward 2022 with cautious optimism. Will this be the year that trade shows and business events truly bounce back, or will 2022 be yet another bumpy, unpredictable extension of 2021? While none of us have a crystal ball to refer to, we asked a range of industry experts what they’re hoping for and setting their sights on – both professionally and personally – in the New Year. Bob Priest-Heck, CEO, Freeman: This past year has brought on so many learnings, innovation and things we can strive for in 2022. From a… more
Jan 06, 2022
On Dec. 28, Jeff Guaracino, president and CEO of VISIT PHILADELPHIA, passed away after a battle with cancer. He was 48 years old.  A Philadelphia native and passionate tourism leader, Guaracino served two stints at VISIT PHILADELPHIA, first as director of communications and vice president of communications from 2001 to 2012, and then as president and CEO in 2018.  According to VISIT PHILADELPHIA officials, under Guaracino’s leadership, VISIT PHILADELPHIA continued driving leisure tourism throughout the pandemic with omni-channel marketing efforts. These included Philly Live Weekends, a… more
Jan 10, 2022
As 2022 begins, new hires and promotions continue to take place throughout the exhibitions industry. Check out who’s moving in and moving up at event-related organizations across the U.S. Smithbucklin   Association management company Smithbucklin has made some recent changes to its executive leadership team, effective Jan. 1. Don Neal, founder and CEO of 360 Live Media, an experience design, marketing and event-focused agency that was acquired by Smithbucklin in 2018, will assume the newly created role of chief strategy officer, Smithbucklin. In his new role, Neal will focus on growth… more
Dec 22, 2021
The International Association of Exhibitions and Events (IAEE) chose a stellar lineup of recipients for its 2021 IAEE Awards, which recognize outstanding contributions by IAEE members to the organization and to the exhibitions and events industry. Rachel Wimberly of Tarsus Group, parent company of Trade Show News Network (TSNN) was among the 13 winners this year. Recipients were selected after careful consideration and review by the IAEE Awards Committee and approval by the IAEE Board of Directors following an open call for nominations by IAEE members earlier in the year. “It is a great… more
Dec 13, 2021
Talk to Chef Mike Mantia about how he found his way into the culinary world and he’ll tell you the story of a young teen who loved the hustle and bustle of a kitchen so much, he never looked back once he fell into the profession.  Born in the U.S. to Sicilian parents, Mantia’s culinary training started early at his grandmother’s side, learning to roll meatballs at the ripe old age of five. His burgeoning passion for food became further cemented once he discovered the wonder of cultivating herbs, greens, vegetables and fruit in grandfather’s garden, an experience that instilled in him a… more
Nov 30, 2021
Across the events spectrum, new hires and promotions are continuing to happen at a record pace as the trade show industry gears up for a busy new year ahead. Check out who’s jumping on or climbing up the industry ladder. Exhibit Concepts, Inc. Exhibit Concepts, Inc. (ECI) recently promoted Dominic Conti to vice president of production and Masten Worley to vice president of sales and account management.  In his new role, Conti will be responsible for fabrication, graphic production, prep, warehouse operations, installation, field supervision, traffic and shipping in both Dayton and Chicago… more
Nov 17, 2021
The flurry of new hires in the events industry continues unabated, particularly at destination marketing organizations and industry associations. Check out who’s landing new career opportunities or moving up the ladder: Arlington CVB Following a nationwide search, the Arlington CVB (ACVB) has tapped Brent DeRaad, current president and CEO of Visit Tucson, as its new president and CEO, effective Dec. 6. He is replacing Ron Price, who has served as the ACVB’s president and CEO since 2013. Price resigned in May to head up Visit Phoenix.  DeRaad brings more than 20 years of hospitality… more
Nov 10, 2021
Now that meetings and conventions are trickling back to an in-person format again, the question of what event food and beverage is going to look like for the foreseeable future is likely occupying the mind of many a pandemic-weary event planner these days. To find out how the last 20 months have influenced the kinds of menus events are opting to serve or forgo, we turned to the experts—in this case, 20-year culinary veteran Jen Bargisen, senior executive chef with Sodexo Live!—to find out which F&B trends are hot and which are not in this ever-evolving health and safety landscape. What… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.