Mar 21, 2022
While it’s wonderful and uplifting to celebrate the achievements of women on International Women’s Day or during Women’s History Month, it goes without saying that striving for gender equality, diversity and inclusion is a year-round effort. For example, ensuring equitable pay for women serving the same roles as their male counterparts and empowering female professionals to realize their career aspirations. Our industry still has work to do in achieving gender parity, but there has been progress. TSNN recently had the pleasure of speaking with several dynamic female event professionals to get… more
Mar 10, 2022
Growing up, Cathy Breden thought she would one day pursue a career in medicine, an aspiration her father hoped she would one day fulfill. But while putting herself through college, the Tampa, Florida native realized her life was meant to take a different path, one she would shape through trial and error.
“I did not have the stereotypical college experience many students have because I was focused on keeping my head above water,” Breden says. “My grades reflected how stretched I was. I was carrying a full load of classes [at Florida State University] and working part-time at the Florida… more
Mar 04, 2022
From an early age, Sarah Soliman has been inspired to lead and driven to succeed.
“I am a results-driven person, so when I see how my passion can inspire others, it ignites the fire in me to do more,” Soliman said, before describing a time that flame truly burned bright—in high school, when she created a petition after the principal of her school cancelled “seniors week.”
Soliman, along with other classmates, thought it was unfair to take away such an important experience for reasons the students had no control over, so she went from class to class collecting signatures, organized a… more
Feb 17, 2022
The rush to rebuild staff and grow leadership teams at trade show and event-related organizations continues full speed ahead as companies, associations and CVBs anticipate a more robust 2022. Take a look!
UFI
UFI, the Global Association of the Exhibition Industry, appointed international event management veteran Adeline Vancauwelaert as COO, effective Feb. 22. Working out of the organization’s Paris headquarters, she joins UFI from France-based global exhibition organizer Comexposium, where she served as event director and played a leading role in strategic positioning, team management and… more
Feb 14, 2022
Look around at many organizations these days, and you’ve probably noticed a fair share launching corporate programs dedicated to Diversity, Equity and Inclusion (DEI), an umbrella term for policies, programs, strategies and practices that promote the representation and participation of individuals of different ages, races and ethnicities, abilities and disabilities, genders, religions, cultures and sexual orientations. But to drive an authentic culture of inclusion and belonging, it takes a special person who can not only lead the charge but also remain passionately committed to creating… more
Feb 07, 2022
A slew of promotions, as well as new hires and some executive retirements, continue as the trade show industry forges ahead toward recovery. Check out all the recent appointments and transitions happening at event-related organizations throughout the U.S. and beyond.
SEMA
After more than three decades of service, Specialty Equipment Market Association (SEMA) President and CEO Chris Kersting has retired.
Kersting joined SEMA in 1996 to lead the organization’s Washington, D.C, office as vice president of legislative and technical affairs, later taking the helm as SEMA’s CEO in 2002 and… more
Jan 26, 2022
In February of last year, 28-year travel and tourism industry veteran Casandra Matej took the helm at Visit Orlando as the first female president and CEO in the destination marketing organization’s 37-year history. While assuming a leadership role during a global pandemic is no walk in the park, Matej accepted the challenge, focusing the organization’s energies on spurring the recovery of the powerful Orlando tourism industry, which, pre-pandemic, drew more than 75 million visitors to the region and supports approximately 41% of the local workforce. For Matej and her teams, failure was not an… more
Jan 24, 2022
The year 2022 has kicked off with a bang as event-related organizations continue their hiring and promotion frenzy, filling positions and recognizing top-performing staff with more senior titles. Take a look!
Huntington Place
Becky Bixby has been appointed assistant general manager of Detroit’s Huntington Place (formerly TCF Center). Certified in Exhibition Management (CEM) with 29 years of event experience leading teams in customer service training and new technology implementations, she will be responsible for all day-to-day operational aspects of the venue, including ensuring client… more
Jan 20, 2022
Former SISO Chair and retired exhibition industry icon James Bracken passed away on Jan. 18. He was 87.
Bracken served as SISO’s chair in 2004, and SISO officials expressed gratitude for his service to the association and the industry over the course of his career, as well as condolences to his family and many friends and colleagues in the industry.
“I was lucky enough to get to know Jim when I first became involved in SISO, and he really epitomized the entrepreneurial spirit of SISO,” said SISO CEO David Audrain. “Jim was a highly-respected industry leader and a pleasure to talk with, his… more
Jan 19, 2022
Chef Jeff Leidy is one of those lucky people who found his calling at a very young age. The consummate hospitality culinary professional began his four-decade-long career at 16, starting as a busboy in a steak and seafood house, where he quickly moved into the kitchen and fell in love with the culinary arts.
“I have been cooking professionally ever since,” Leidy said. “I like to tell people that you don’t choose to be a chef, it chooses you. I was captivated by every aspect of being a chef—having the chance to be creative and serve guests who give you immediate feedback, and the ability to… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.