May 16, 2022
The second quarter of the year continues full steam ahead as organizations covering all facets of the trade show and events industries continue their strong hiring and promoting activities to fill key positions and reward hard-working staff with elevated titles. Check them out!
CloserStill Media
London, U.K.-based CloserStill Media, a leading global exhibition business, has tapped exhibition industry veteran Yancy Weinrich as president of North America. In this newly created position, the award-winning trade show executive will spearhead the company’s major U.S. expansion and high-growth… more
May 09, 2022
Born and raised in the Hawaiian islands, Teri Orton’s passion for the hospitality industry started early. In fact, it’s part of her family legacy. Both her parents worked in hospitality, so she was born into and exposed to the industry as a small child, yet never felt the need to rebel against or stray from the family business as a young adult.
After majoring in communications at the University of Hawai‘i and advancing her training in hospitality management through various certifications with Starwood and Hilton Hotels, Orton stayed the course, spending more than 25 years holding an array… more
Apr 25, 2022
Some people are fortunate enough to be born into their life’s calling. Chef Purvill Chaney is such a lucky individual. A consummate culinary professional who discovered his passion for cooking while working as a chef in his parents’ restaurants in his hometown of Flint, Mich., the budding chef wasted no time in embarking upon a professional career path in hospitality after college, cutting his teeth as a sous chef at a local Hyatt Regency. Since then, Chaney’s long and storied career has included more than 27 years with Hyatt at a dozen different locations in multiple cities followed by a 15-… more
Apr 26, 2022
Event industry suppliers, CVBs, marketing and tech companies throughout the U.S. and abroad are fine-tuning their departments and promoting team members as the industry continues its robust hiring and promoting trend. Take a look!
Spiro
Spiro, the brand experiences agency within the GES collective, has named Carley Faircloth chief marketing officer, responsible for Spiro’s global brand launch and beyond.
Bringing extensive experience leading brand-building strategies in the events and experience sector, Faircloth previously spent just under six years at Freeman, most recently serving… more
Apr 12, 2022
Sometimes the path to a rewarding career is made up of happy accidents. Like many who work in the trade show industry these days, Yancy Weinrich “fell into” the profession via the jewelry industry, working for the American Gem Society and exhibiting at jewelry trade shows. One of those major events happened to be JCK, a leading annual jewelry event produced by RX, which later hired her to sell exhibit space for its jewelry portfolio comprising JCK and its sister event, Luxury.
“I can’t say that I ever thought I would be in jewelry or events—I really fell into both,” Weinrich explains. “I was… more
Apr 11, 2022
Event-related organizations throughout the U.S. and abroad are continuing to scoop up new team members and elevate executives as the industry-wide hiring and promoting frenzy continues unabated. Check them out!
Visit Seattle
Following a nationwide search, Visit Seattle and its board of directors have tapped hospitality veteran Tammy Blount-Canavan to be its president and CEO, starting May 9. As Visit Seattle’s first female CEO, she replaces 15-year leader Tom Norwalk, who retired earlier this spring.
With a rich leadership history spanning two countries and three decades, first in the… more
Apr 06, 2022
Sherrif Karamat is a life-long learner with an impressive list of credentials—an MBA and post-graduate certificates in business, management, strategic negotiations, data intelligence and big data, to name a few. But some of his greatest lessons—personally and professionally—have come over the past two years of the pandemic.
Capitalizing on those lessons is one of his top priorities as he guides the Professional Convention Management Association (PCMA) and its members in successfully moving forward in the evolving events environment.
Reinvention is key, according to Karamat.
“Our industry… more
Mar 28, 2022
The trade show industry’s hiring and promoting trend continues its forward trajectory as event-related organizations throughout the U.S. appoint new executives, elevate top-performing staff and welcome new team members. Take a look!
Choose Chicago
Chicago Mayor Lori Lightfoot and Choose Chicago have tapped Lynn Osmond as the CVB’s new CEO, effective May 9. As the first woman to helm the city’s tourism agency, Osmond brings deep knowledge of Chicago’s tourism and hospitality community to her new leadership role, most recently serving as president and CEO of the Chicago Architecture Center… more
Mar 07, 2022
As the trade show industry continues to regain its footing, event-related organizations across the country are moving full steam ahead in appointing new executives, promoting hard-working team members and welcoming new staff. Check them out!
Aria Technology Solutions
Aria Technology Solutions LLC (Aria AV), providers of audio-visual rental equipment including digital signage, full-service LED video walls and display equipment for the live event industry, recently appointed award-winning sales leader Vishal Goyal to Chief Revenue Officer.
Bringing extensive experience in the audio-visual… more
Mar 25, 2022
He's worked alongside some of the world’s top chefs, but Eric Vaughn’s fondest culinary memories are of his childhood, creating delicious Sunday meals with his parents and sister and learning how to bake with his grandmother.
“It was our family tradition, and we learned a lot, especially how much fun we were having together discovering new dishes and ingredients,” he said. “It was the start of my fascination with food, touching it and seeing how it was affected by heat, and working with some of the most unique things I had ever seen food-wise—cooking things like chicken strudel with phyllo… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.